INNOVATION

As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.

As the term and concept of the metaverse have burst into public consciousness just in the last year, no voice has been more prominent, influential, and praised than Matthew Ball and his widely read Metaverse Primer. His publications on the topic have been read and recommended by Mark Zuckerberg (Facebook), Reed Hastings (Netflix), Tim Sweeney (Epic Games) and Brian Armstrong (Coinbase). Matthew Ball is the Managing Partner of EpyllionCo, which operates an early stage venture fund, as well as a corporate and venture advisory arm. In addition, Ball is a Venture Partner at the famed gaming investment fund Makers Fund, Industry Advisor to storied private equity giant KKR, and a co-founder of Ball Metaverse Research Partners, which creates and maintains the index behind the world’s first Metaverse ETF, the Roundhill Ball Metaverse ETF. From 2016–2018, Ball served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group’s Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin.

Richard David Precht is a philosopher, publicist and author—and one of the foremost intellectuals in the German-speaking world. He has penned numerous international bestsellers and has been translated into over 40 different languages.

Britta Mikulcic has 20years + agency experience in media consulting and strategy. Now she is sales consultant for choice-driven advertising at Welect. She is a video advertising enthusiasts in terms of creating user-centered brand experience and highest advertising impact without using 3rd party cookies.

After holding various positions at agencies and publishers, Miriam Arnoldy joined Ströer in 2019 and is responsible for Brand Management for the Ströer Content Group. Her passion is innovative solutions and cross-media concepts. She inspires clients in all matters related to their marketing goals.

As Senior Director of Business Development DACH, Simon Köpp is responsible for The Trade Desk's new customer business in the DACH region. The Hamburg native is an expert in the field of Programmatic Advertising and Marketing Science. Before joining The Trade Desk, he held leading positions in marketing and sales, including Marketing Science Partner at Facebook and Sales Director at Adform. He has also held positions as Ad Technology Manager at media agencies, publishers and technology companies. Köpp regularly teaches courses in online marketing and ad serving at the Hamburg Media School and the Adzine School.

Sven Bieber joined Spotify in 2016 and currently serves as Head of Sales for Germany and Austria. Prior to Spotify, Sven was Group Manager Planning at OMD in Düsseldorf. He gained his expertise in (online) audio during his nine years at RMS (Radio Marketing Service) where he held several roles from Sales Manager to Head of Digital Media to member of the Executive Board. In 2015, he started his own business as a consultant with the company audioStep before moving to Spotify.

As a marketing manager with Facelift's demand generation team, Julia is an expert in social media marketing, product management, PR, and paid advertising. At Facelift, she's part of the social media team and responsible for the company's official channels. She also hosts the Facelift 30 Minutes podcast and represents the company regularly as a speaker. Also she works on Facelift's email marketing and is involved in the development and implementation of innovative content formats

Dr. Tim Wiegels is an experienced leader and expert in all things Data with a background in academia as well as the mobility, health, mobile gaming, social media and general tech & internet industry. Demonstrated history of building, structuring and growing international teams for Data Science / Machine Learning, Data Analytics, Data Engineering and Warehousing with an analytical, flexible and pragmatic mindset. Tim’s strong hands-on and can-do attitude is complemented by experience in political lobbying and convincing authorities, legislators and decision makers.Tim enables people and companies to think and act data-driven by educating and providing the right tools, establishing platforms and data support to excel in their domain!

Oliver Hülse has been with Integral Ad Science as Managing Director for Central & Eastern Europe since April 2017 and is responsible for the growth and positioning of the company in the regions. Hülse has been in the media industry for more than 20 years and was Managing Director at Rocket Fuel before joining IAS. He began his career in digital media sales at German media companies such as the Milchstrasse publishing group and Tomorrow Internet AG before he was appointed VP International Operations at Interactive Media CCSP GmbH.

June Sun Neyenhuys studied until June 2021 in the Bachelor Product Design at the Berlin University of the Arts and Textile Design at the Weissensee School of Art Berlin. She works at the intersection of innovative, sustainable material development and conceptual design. During her studies, she specialized in the development of brown algae-based materials. From this context, the interdisciplinary team mujō formed in 2018. In 2020, she and her team deepened the startup idea of brown algae-based packaging materials as part of the DesignFarm startup grant. Since the StartUp founding in 2021, Juni has been focusing on the implementation of mujō's vision and company building as a co-founder.

Annekathrin Grüneberg is an industrial engineer for chemistry and process engineering with specialization in polymer technology. She has also been a Design Thinking Coach trained at HPI since 2017 and works as a passionate freelance innovation coach for clients such as vodafone, SAP, Rolls Royce, Fujitsu and the German Federal Ministry for the Environment. She is co-editor of the book "Future Skills: 30 Zukunfstentscheidene Kompetenzen und wie wir sie lernen können". In her life, she is always accompanied by her enthusiasm for creating learning spaces in a wide variety of contexts. As co-founder of the startup mujō, she is able to combine her passions for biopolymer-based materials development, innovation and vision development.

James Ardinast was born in Frankfurt am Main, Germany, in 1972. In 1995, he graduated from Boston University with a bachelor's degree in Hospitality Administration. In 2003, he founded IMA CLIQUE with his brother David. Today, IMA CLIQUE consists of the bars & restaurants BAR SHUKA, SHUKA BAR, Shuka Cafe & Stanley as well as the consulting and creative agencies IMA and Urban Tribes. Concepts such as the off-location club LIDO, the 100 YARDS block festival or the Urban Hot Spots have also sprung from her pen. IMA CLIQUE is known for its innovative and individual projects. James is also on the board of DEHOGA Kreisverband Frankfurt, Initiative Gastronomie Frankfurt and TAB Verein zur Förderung kreativer Projekte in Frankfurt.

Hi! My name is Daniil and I am all about product management. I worked as C-level, Director, and Head of in several startups and scaleups of 10-2000 size, and saw companies grow from 1M to 2B in valuation. My main focus is on monetization, experimentation, and growth strategies. On top of regular work, I coach other product managers (see https://www.product-universe.com/), run a leadership course (checkt https://aheadofproduct.com/), produce a podcast (listen https://anchor.fm/top-tier), and speak at conferences (like https://productmanagementfestival.com/).

Sven helps companies with initiatives within their data strategy, he supports product teams in building better digital products with the use of digital product analytics. Data is a part of Sven's DNA and he is very passionate about the impact of a data-culture and digital products in general. Before Amplitude, he worked at Nike writing his Master Thesis on the topic of strategic decision making in big data analytics.

Aye is a consultant, seasoned technologist and digital strategist with a long track record of working in the marketing and advertising industry. He had the privilege to build award winning digital projects with clients like BMW, Allianz, Montblanc, Mercedes-Benz, MINI, Samsung and many more.

They started out as an online shop themselves. Julius and his Co-Founder therefore know from their own experience the challenges one has to face when shipping to Non-EU countries. The fact that there had to be a streamlined and all-encompassing solution to these challenges was their motivation - and the birth of exporto. Today, exporto employs over 100 people and sets new standards in the areas of customs, taxes and logistics in cross-border e-commerce. exporto stands for an all-round package that lets online store operators forget about any worries they might have about handling their sales to Switzerland and England.

Victor has over a decade of experience building tech bridges over the turbulent e-commerce rivers between brands and their potential markets. Ex-eBay/Magento, as eCom Head of Product at Nestlé built a framework now serving Nespresso, KitKat and many others all over the world, generating over half a billion in sales in all types of business models. Recently joined Spryker to keep building more and better tech bridges

Like many children of the Tamagotchi generation, Ric is a digital native and finds digital marketing and privacy fascinating. He is responsible for making Mapp Cloud the platform that their 3000+ brands and agencies adore and helping them create value-based and insight-led relationships with consumers worldwide. Over the last 10 years, Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies and he is currently on a crusade to challenge marketers to fuel their decisions with insight rather than gut feel.

More meaningfulness in entrepreneurship – this is what Arne Stoschek strives for and this is also why he founded Leadership21 and MINDSET MOVERS: "After more than 10 years of successful entrepreneurship, I realised that successful work does not make you happy, but only successful. Then I decided to work less on the growth of companies and more on the growth of people. That's what I'm doing now and I'm fulfilled and happy in my work every day." Before Arne Stoschek decided to accompany entrepreneurs in their personal development, he was co-founder of the two online marketing agencies Textprovider and Suxeedo, as well as the digital consultancy Etribes.

"The mindset you live in determines the results you have." – This is what Gergely Galamb strives for and this is also why he founded Leadership21: "A team is only sustainably motivated and successful when leaders have the intention for a win-win-win situation: the employees win, the leader wins and the company wins. And that requires a new mental approach." Before he started coaching entrepreneurs and working as an organisational developer at Bosch, Gergely Galamb led system development for automotive lithium ion batteries at Bosch. Now he develops seminars to enable teams to create a motivating environment for sustainable high performance.

Anouschka Berger is Head of Sales CPG at Amazon Ads in Germany. She has worked in the TV and digital advertising media industry for 23 years and is an experienced digital business executive across industries. Anouschka has a Diploma in Business Administration at the University of Applied Science in Cologne. Throughout her career, she remained passionate about empowering women, and advocating for female leadership in the digital space. Anouschka is a member and Amazon Ambassador of the Leading Executives Advancing Diversity (LEAD) Network in the Consumer Goods sector and part of Amazon Advertising's Equity, Diversity & Inclusion taskforce and sponsor of Women@Amazon Advertising workstream in Germany.

Dmitrii Zhamanakov is Head of Product for Daily Banking at Vivid. In addition to stops at SAP, Idealo, and eBay Kleinanzeigen, he founded an e-learning platform for learning the German language with over 2 million users back in 2010. At Vivid, Zhamanakov is responsible for Cards, Accounts, Payments, and Transfers. Together with his teams, he develops solutions to integrate Vivid into customers' everyday lives even more closely. In addition to a Master of Business Administration, Dmitrii Zhamanakov holds two Bachelor's degrees in Information Technology.

Thede started out in classic banking and now takes care of ideas and innovations. “Just do it!” is the motto. Thede loves changes and is passionate about implementing it. Through the transformation of Sparkasse Bremen into a network organization, the customer focus and innovation performance have further increased and a lot of creativity has been released.

Maria started in Venture Capital 10 years ago. After working in investment banking, she moved to HYPOPORT 5 years ago. Maria has structured equity and debt financing for more than 2 GW of renewable energy projects across Europe and has established a financing team in emerging markets. Her passion is renewable energies, digitalization, development financing and marathon running.

Alexander Baxmann (42), Head of Product Management ATV at Ad Alliance is responsible for the development of innovative Addressable TV (ATV) products. The ATV and TV expert was previously Director Business Development ATV at the technology specialist smartclip and was in charge for the expansion of the partner business and optimization of operational processes. Before that, he had already gained experience in the TV industry in various positions at Turner Broadcasting. Alexander Baxmann studied business administration at the LMU Munich and started his professional career at BMW and KJEW Investments in Sydney, among others.

Robert Beckert, born in Duisburg in 1980 joined Ad Alliance in 2015 as Senior Conception Manager Innovation Development and is responsible for the development of new forms of advertising. Robert Beckert studied communication science at the University of Duisburg-Essen. After graduating, he started his career in 2009 as an online editor at RTL Disney Fernsehen, then moved to RTL interactive in 2010 as a conceptioner for video-on-demand, where he was responsible for the further development of TVNOW.

Marcel is a passionate athlete, business economist and entrepreneur for over 20 years. The founder and CEO of SPM Sportplatz Media combines his passions for sports and digital business models at SPM. He is responsible for the overall strategic direction of the company and drives the further development of the SPM digital portfolio and the SPM Sports Media Network.

Alex Jacobi ist Audio Visionär und Entrepreneur. Er ist Gründer der Kreativagentur "With love and data" sowie der Podcast Companies "podwatch.io" und sonarbird.io. Kreativität ist für ihn "Die Fähigkeit zur absurden Transferleistung". Das Magazin Businesspunk wählte ihn zu den 100 innovativsten Zukunftsgestaltern für 2022. Alex Lebensmotto ist: Die anderen haben auch keine Ahnung. In der OMR Masterclass wird er euch zeigen, wie Marken mit Hilfe von Liebe und Daten in die Audiowelt kommen.

Daniela Kursawe ist seit 2013 bei RMS als Senior Digital Sales Managerin für die Vermarktung des Digitalportfolios zuständig und berät große Agenturnetworks, wie die GroupM. Die leidenschaftliche Sales Expertin treibt erfolgreich den Verkauf der Digitalprodukte des Audiovermarkters voran und ist Expertin für Online Audio, Programmatic Audio, Voice Advertising und Podcasts. Bevor die Marketingkommunikationswirtin in das Audiouniversum eintauchte, sammelte sie Branchenerfahrungen als Senior Sales Managerin bei Axel Springer, wo sie zehn Jahre crossmedial an unterschiedlichen Standorten tätig war.

Philipp is the “inventor” of the Online Marketing Rockstars. In addition to OMR, Philipp has been decisive in building up and selling off various online marketing and ad-tech companies together with his partners (in 2011 adyard was sold to Gruner + Jahr, in 2015 metrigo to Zalando). With the OMR Podcast, one of Germany’s 50 biggest podcasts, he reaches 50,000 listeners a week.

Melchior Neumann, a qualified tax clerk, is the office manager and co-initiator of Kontist Steuerberatung mbH in Berlin. After completing his training, he worked for KPMGand subsequently advised companies such as felix1, Lexoffice, Debitoor and Klarna. Nineyears ago, Melchior Neumann launched the portal steuerazubi.de.

Jan Marks could never accept that over 95% of a digital channel's visitors walk away without buying a product or signing up for a service. He built and managed highly effective CRO programs at companies of all sizes and verticals as SVP Customer Success at a leading CRO agency. Jan recently joined the team of Wingify, creator of the well-known optimization platform VWO, where he is now enabling growth and customer happiness in the European Region - and wherever his expertise contributes to extraordinary digital results.

Antoinette Mussig has been Product Marketing Lead at Tiktok Germany since July 2020. In this role, she's leading go-to-market strategies for advertising solutions and guiding ad product development for the German, dutch and eastern european market. Prior to Tiktok, Antoinette worked in various roles in B2B Marketing at Twitter in Dublin and more recently New York. She started her career in Marketing at Google Zurich after graduating from Sciences Po Paris where she holds a Master in Marketing.

Thorsten Wittmuetz has been actively involved in disrupting and innovating old-established markets since 2006. As a serial entrepreneur, advisor, and investor he comes along with the expertise of approx. 60 transactions and 150 due diligence analyses from different angles. Thorsten is co-founder and managing partner at NCA, a pre-seed startup accelerator and investment fund. Backed by more than 25 corporate LPs, NCA strives to identify and source the most promising early-stage startups with commerce and software-related solutions since 2017. Today NCA has a portfolio of more than 50 startup companies.

Simon Fleck, born in 1987, studied business administration at the University of Cologne. His professional career began in 2015 at IP Deutschland as Product Manager Data & Programmatic. He is currently responsible for the cross-genre product strategy and development of targeting products in the Product Management xMedia of the Ad Alliance.

Benjamin Pahnke is Deputy Director Creative Studio & Head of Creation at Ad Alliance – so, very close to creative, special solutions and innovative ideas for all kinds of customers. For 10 years he has been responsible for ideation and production of innovative, special and out-of-the box advertisment formats for display, mobile and video. Today Benjamin leads a team of creative talents of designers, developers and editors to create custom ads and special advertising solutions in the areas of Print, Native, Display, In-Stream, Out-Stream and ATV

Wiktor Stopa is Head of Growth DACH at Revolut. In this role, Wiktor is responsible for Revolut's growth in Germany, Austria and Switzerland through relevant marketing and business development activities. Over the years, Wiktor has gained a broad expertise in the marketing sector. His track record includes several senior positions with marketing focus in the German fintech scene - among others at Clark, where he was responsible for the entire offline marketing department, and at LIQID Investments. Thanks to his extensive knowhow, he will support Revolut in DACH in scaling its financial superapp as well as Revolut Bank to the mass market.

Hans Elstner impresses with his positive energy and sense of purpose. In 2005, he founded an agency for digital transformation. With his steadily growing team, he advised and supported companies on digitization issues. He was able to gain valuable experience in this field. The essential business idea for a 3D platform came to the entrepreneur in 2012. He dreamed that 3D tech would one day be available to everyone and accessible everywhere, at any time. In 2018, rooom was launched. People joined the mission of “Democratize 3D”. In addition to the powerful platform solution and a motivated team behind the scenes, it was the enthusiastic and freshly presented pitches with which the founder quickly led rooom to a high level of popularity.

Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. With more than 800m USD assets under management, Project A invests in digital companies at an early stage all over Europe. In addition to capital, Project A provides portfolio companies with exclusive operational support by a team of 100 in-house experts including all areas across product, growth, data and people. Since 2012 Project A has invested in more than 100 companies, among them Trade Republic, Spryker, Kry, Sennder, WorldRemit/Zeps, LUQOM, Voi, and Casavo. Before co-founding Project A, Florian was Managing Director at Rocket Internet with the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and Spark Networks (aka eDarling/Affinitas). Prior to Rocket, Florian was Co-Founder and Managing Director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon in 2008). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was Co-Founder of the online marketplace antibodies-online.com (exit to Broadoak). Moreover, Florian has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor), Betreut.de/Care (seed investor), ClassPass (early stage investor), Mimi Hearing (early stage investor), Bitbond (seed investor), Lillydoo (early stage investor), and the Code University (seed stage investor). Apart from his Project A-related board activities he sits on the supervisory boards of Koerber AG and Fressnapf and the digital advisory boards of Henkel and Oetker.

Jens has over 20 years of hands-on experience in digital transformation across a wide range of industries and companies - from automotive to telecommunications, banking to life science, and from start-ups to global enterprises. As Director 'Digital Vision & Transformation' at Merkle, he drives digital strategies & innovations of his clients until their successful realization.

Tina Anschütz has been part of the IT Digitization team at OLYMP Bezner KG in Bietigheim-Bissingen since 2018 where she is responsible for all areas of innovation and digital transformation. With her expertise, she is pushing forward trailblazing projects like the OLYMP Digital Showroom or the digital product development of the fashion brand. Coming from a classical marketing background, Tina Anschütz started her career at MediaCom in Düsseldorf and as Senior Marketing Manager at Hubert Burda Media, before specializing in the execution of digitalization projects at United Digital Group and later as a Digital Manager at Unilever.

Christian Klugert has been UX Lead at Experience One since 2019. Together with clients such as Mercedes-Benz, Daimler, OLYMP and Baufritz, he designs user-centric platform experiences ranging from configurators and digital showrooms to complex information systems. After previous positions as an online editor and concept developer, the qualified information scientist dedicated himself to the development of insight-based user experiences in 2007 and has been advising companies and agencies as a usability consultant for 15 years. Klugert is also co-founder and co-developer of the Gigmit platform, one of the largest marketplaces in the live music booking segment, which was created in 2012.

Jochen Matzer is the founder and managing director of Red Rabbit, an agency specializing in new product development for food and beverage companies. The Hamburg-based agency brings together all the disciplines required in the innovation process - from trend and market research, through new product development and implementation, to accompanying communications and sales strategies. One promise is to significantly shorten the development time of 18 to 24 months that is prevalent in the industry - to just three months. Previous customers include, for example: fritz-kola, Glück, Fuchs, the Rügenwalder Mühle or Lindt - and also various startups such as Bluu, Luve and Dr. Mannah's.

Born in Santiago, Chile, a passion for food has taken Felipe around the world. From the kitchens of Berlin's Horváth to his unique role as Pastry Chef at Germany’s first and only Michelin 2-starred dessert restaurant, CODA, Felipe has a keen interest in all things edible. Most recently, he worked as Sous-Chef at Michelberger in Berlin before joining Mushlabs team in Hamburg this year out of a strong belief that food can change the world. In a time when the future can seem so uncertain, food for Felipe represents hope.

Leonard Diepenbrock is an entrepreneur, designer, creative, speaker and was a presenter and reporter at RTL for 12 years. The overdue turnaround of the family business, provided a hard cut ten years ago, when he traded the world of the rich and beautiful at RTL Exclusiv for a plastic production. In addition to transforming TOX-Dübel-Technik (est. 1941, 110 employees), in 2013 he founded the vegan body care brand Jean&Len (philosophy: "ohne Gedöns"), whose creams and shampoos are available throughout Germany. The Harvard alumnus has two children and lives in Cologne.

A reformed email addict, Daniel has only written ten emails since joining Slack, filling the void with emojis and automated workflows. With over a decade of product and marketing leadership experience across a range of organisations, each a leader or pioneer in their space, Daniel has developed a passion for digital experiences that improve our personal and professional lives. Before joining Slack, he headed up international product marketing for Adobe's content solutions. Currently, Daniel is Slack's Senior Director for Product Marketing, helping organisations reimagine the employee experience in a digital-first world.

Mazen grew up in Lebanon and finished his PhD in biotechnology in Hamburg in 2014. He started Mushlabs in 2018 and today, the company comprises a team of nearly 50 employees from over 20 countries. It's a place where diverse visionaries and experts from around the world come together to find solutions for the future.With a new generation of sustainable food and a revolutionary and safe production process, Mazen wants to create a fair and sustainable food system. The successes of recent years, his unique product and the enthusiasm of partners and investors make this vision seem quite real.

A born and raised Hamburger, Anne-Cathrine ventured out into the world of food with a focus on fermentation. This journey took her to the world's leading restaurants, including noma and Geranium in Copenhagen. Anne-Cathrine even wrote a book on fermentation and consulted and lectured on all things tasty for a few years before she returned to Hamburg to join Mushlabs. There she leads her team to invent new products and recipes based on Mushroom mycelium, the hidden food resource that will build the next generation of sustainable and delicious food.

Thomas Schmidt is a passionate problem solver with never-ending curiosity. At Agrando, he leads, among other things, the development of a scalable single source of truth data infrastructure that unifies data from different tools. It enables informed decision-making and providing the best service to customers. In this context, he works with stakeholders from different parts of the company.

Neil's team within TikTok is dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok's full-screen, sound-on environment and cut through with its highly engaged community. They aim to showcase brands' products and services in a way that chimes with TikTok's culture and drives results. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world's most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy.

Leon Celan is Brand Strategist at TikTok, with experience in strategy on creative agency side in the UK (adam&eveDDB) and Germany (Scholz & Friends, Jung von Matt). His interest in strategy stems from the same interest he has in the dramatic arts - both based on the curiosity about human nature, and the resulting behaviour. At TikTok, he is helping brands understand the behaviour of the TikTok community, and unlock their full potential on the platform.

Lisa is responsible for the innovation lab of first mover display, in-stream and out-stream special ads. As the supervisor of AdSpecial project management at Ad Alliance, she and her team are constantly on the lookout for innovative advertising ideas for clients such as BMW, Disney and Aldi. For her thinking big and moving forward are the topics of the time - as her professional career also shows: In 2016 she started as a project manager for AdSpecials at G+J e|MS and as adspecial leader accompanied the change to Ad Alliance. Through constant exchange with clients and agencies, she knows what moves the advertising market and sets advertising trends instead of running after them.

Born in 1962, he joined CRM market leader and cloud provider Salesforce in 2007 after working at Boole and Babbage, Veritas Software and Symantec. He is now Executive Vice President Sales and responsible for the Salesforce business in Germany. Schreiner also supports various projects in the areas of education and integration and is specifically committed to improving education in STEM subjects.

Petra Klemmer, born in Cologne in 1984, studied media management in Cologne. During her studies she already worked as a student assistant at RTL and IP Germany. Since 2009 she has worked at Ad Alliance as Senior Conception Manager. Within the Ad & Concept studio, she is responsible, among other things, for the marketing of the daily series on RTL (GZSZ, AWZ and UU) and for the formats on RTL+.

Sabine Erlebach started her ICT career at MAN Diesel & Turbo in Augsburg. After training as a computer scientist, she was responsible for company-wide networking and the implementation of appropriate communication solutions from 1989. In 1999 she moved to datac Kommunikationssysteme and became a member of the management board. Under her leadership, datac Kommunikationssysteme developed into one of the handpicked Microsoft partners: The company offers its customers holistic solutions for digitized working environments with Microsoft 365, Microsoft Azure and Microsoft Teams. Her special focus is on the diverse challenges that the modern workplace brings to people.

Tina has more than 20 years of experience in various leadership positions, including payments, customer loyalty, automotive industry, and new mobility. Most recently, she was Managing Director at Opel Finance SA. Tina joined SAP in June 2021 and advises clients in the automotive industry on all aspects of customer experience.

After initial positions in the automotive and tech industries, Tobias has been responsible for the development of the IT ecosystem in his role as Lead Product Owner at smart Europe GmbH since August 2020. Together with his team, he relies on a flexible architecture paired with data insights to shape the smart customer experience in the long term.

Dr. Ramon Niet (34) is Director Data Products at RTL Deutschland and is responsible for the development of intelligent data products for the Ad Alliance. During his PhD in experimental particle physics, he worked with artificial intelligence methods on the study of processes of the early universe. Through a trainee program at Bertelsmann, he found his way to RTL Deutschland as a data scientist. Prior to his current position, he was in charge for all marketing-relevant data science activities as Head of Data Science.

Patrick Edlefsen is GumGum’s Managing Director for DACH regions. He has a wealth of experience in digital advertising, being in the industry for 15 years. He has previously taken on leading International Management positions at JustPremium, Sizmek, Brightroll, Fox Networks and, now, brings his knowledge to GumGum. Being an expert in the digital advertising space, Patrick has gained a deep understanding of contextual advertising, video- and rich media formats. He is passionate about the beauty of advertising and strives for first-class results without the use of personal identifiers.

Christoph Weber is Marketing Director at Mars Wrigley GmbH. He has been with Mars since 2008 in a variety of marketing roles, including Media Director for Mars in the UK and Snickers Brand Director prior to his time as Marketing Director in Germany. Christoph is a driving force for digital transformation at Mars and believes deeply in anchoring brands in cultural themes to increase relevance and fame with consumers.

Jutta is Global Digital Marketing Manager at BMW for the MINI brand. In this role, she is responsible for all global digital media campaigns and leads various innovation projects.She has many years of international experience on the corporate, startup, agency and platform side, e.g. at Siemens, Intent Media, groupm (WPP), iCrossing (Hearst) and Google.

Katja Reuthal is Digital Media & Partnership Manager at Nestlé. In this role, she oversees global partnerships such as "Google", "Meta", "TikTok", etc. for Germany and is responsible for social media at a corporate level.She has many years of experience in sales and marketing at Nestlé with focus on digital (building an e-commerce-multibrand-platfom, leading search, cookieless).

Inga Kapteina (30) ist Senior Conception Managerin im Ad + Concept Studio bei der Ad Alliance und ist für die Entwicklung crossmedialer und hochindividueller Kampagnenkonzepte für Werbekunden verantwortlich. Nach ihrem Marketing Studium im Bereich „Kommunikations- und Multimediamanagement“ an der Hochschule Düsseldorf sammelte sie praktische Erfahrungen im Bereich Redaktion & Produktion um dann ihre Karriere bei der IP Deutschland in der Entwicklung digitaler Werbekonzepte mit Fokus auf innovativen Ad Special Formaten startete.

If you’ve ever been to the OMR Festival, then you’ve come into contact with Christoph Bernard’s handiwork. From furniture, exhibition counters, kitchen technology or tabletops—Christoph and Party Rent, where he is Managing Director, are the exclusive equipment partner of OMR. With over 100,000 individual items in use at the Festival, the logistics of pulling off such an event are a challenge of scale—but a challenge that Christoph and his team are passionate about overcoming.

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Wenn das Marketing einen Anspruch auf Wissenschaftlichkeit erheben kann, dann vor allem auf Basis der Psychologie. Emotionen beeinflussen unsere (Kauf-)Entscheidungen in weitaus größerem Maße, als wir es uns jemals eingestehen würden. Und diese emotionalen Entscheidungen sind weitaus vorhersehbarer, als den meisten von uns bewusst ist–vor allem durch das Testen von Hypothesen.Aus diesem Grund stellt die Berliner Agentur LEAP/ seit mehr als 12 Jahren ein tiefes Verständnis der menschlichen Psychologie in den Mittelpunkt ihrer Arbeit in den Bereichen Conversion Optimierung und A/B Testing.

Dr. Vesper has over 10 years of experience in digital business management, with a focus on online advertising, video advertising, connected TV, OTT and addressable TV (ATV). He has expertise in Adtech (Broadcaster Ad Server, Programmatic SSP and ATV HbbTV Infrastructure), business development, operations, sales and controllership along the whole digital video and ATV value chain. He joined smartclip in 2009 as Director Business Development and has been Co-CEO and MD Media & Operations since March 2020.

Lena ist als Customer Success Managerin bei Sensape, einer AR- und KI-Agentur für interaktive Markenerlebnisse, die erste Anlaufstelle für namhafte Kunden aus dem Eventbereich, Tourismus, Gastronomie, Retail und Medien im DACH-Raum. Kunden - u. a. wie RTL, Westlotto, Optadata, RCKT. oder Soprema - haben bereits auf ihre Expertise gesetzt und gemeinsam mit Lena ihre Kampagnen mit Hilfe von Augmented Reality und KI interaktiver, persönlicher und zielorientiert gestaltet.

Hanna verantwortet als Senior Marketing & PR Managerin bei Sensape, eine AR- und KI-Agentur für interaktive Markenerlebnisse, die komplette externe Kommunikation, sodass unsere Kundenprojekte - national wie auch international - noch mehr an Bekanntheitsgrad gewinnen. Darüber hinaus hat sie ein ausgezeichnetes Gespür für virales Marketing und ein gutes Auge für ästhetischen Social Media Content. Das geht sogar soweit, dass unsere Kunden auf ihr bildliches sowie journalistisches Know-how setzen.

Serial Entrepreneur, angel investor, political activist, cannabis advocate. These are just a few things that describe Finn’s biography. After being a consultant at BCG in Sydney, the US and Germany, he became part of the start-up scene by founding THE ICONIC, Australia’s number online fashion retailer. He was MD of Rocket Internet before he supported ProSiebenSat1 to build a start-up incubator in Germany, EPIC companies with companies like Gymondo, Amorelie and Valmano in its portfolio. In the following years, Finn was on the board of the German Start-up Association, founded a Berlin-based craft beer company (Berliner Berg) and was the CEO of Movinga during its roughest times. Finn founded a new company together with Fabian Friede in 2018, focusing on Cannabis – the Sanity Group. With its brand VAAY, Sanity Group wants to redefine how people see cannabis and CBD – and at the same time become Europe’S number 1 cannabis company.

Finn is CEO and Founder of Sanity Group, which has rapidly brought more than six cannabis companies to success. Focus. Wellbeeing products and medical cannabis. Finn is a serial entrepreneur and business angel, having learned his trade at Boston Consulting Group and Rocket Internet SE. He spent five years in consulting (consumer goods, insurance, pharma), has founded five companies of his own, including THE ICONIC, Berliner Berg Craft Beer, Sportsecondhand, Valmano and Petobel, and he was the boss of Movinga for years, leading the company through the crisis.

Jens is Senior Manager at Deloitte Digital and Lead Alliance Partner for the Meta Alliance. Jens has more than 15 years of experience in the areas of digital brand strategy, digital marketing and communication as well as digital customer experience and digital product development. As a former P&L client lead for Dax-30 customers, he managed large digital transformation projects from lead to launch, evaluating strategy, design and implementation of digital projects and services.

Artiom Enkov is Head of Insights at Nano Interactive, a live intent targeting platform that connects advertisers to relevant users at the moment that they are most receptive to the message. His department focuses on identifying key consumer intent trends and creating data-driven strategies to maximise the effectiveness of ad activity for clients across all sectors.

For 15 years, Antje has worked as a trend consultant for national and international clients, agencies and start-ups, initially with Professor Peter Wippermann at Trendbüro Hamburg, and independently since 2013. Her focus is on trend-based brand management and consumer research. Her work at the interface of research, strategy and creation is translated into lectures, trend reports and workshops for clients. Antje's clients often have a lifestyle context, she prefers to work for the Food&Beverage industry as well as anything "to do with four-legged friends". At the EMBA Media Academy in Hamburg, she taught trend management as a lecturer.