24 hours, 7 days a week LEAD generation: Customer acquisition is an important and central topic when it comes to increasing sales and sustainable company growth. As your specialised service provider, we have been successfully active in the B2C sector for online lead generation (Co-Sponsoring & Co-Registration) and standalone emails for over a decade. Do you want to address your target group directly and individually, build up a high reach and achieve measurable results quickly? Then you can benefit from our know-how: We have been conducting measurable successes as an independent partner for our customers throughout Germany, Austria and Switzerland. Visit us at our booth - we are looking forward to every lead!
The email marketing specialist Inxmail is renowned for high-performance software solutions and outstanding services covering everything from advice to implementation. Over 2,000 customers worldwide use Inxmail to produce custom newsletters, automated mailing campaigns and transaction emails. They know they can rely on reliable email delivery and that their data will remain secure. The software can be connected via interfaces to a range of specialist systems, including CRM, online shop and campaign management tools. For further information please visit www.inxmail.com.
We are a full-service dialogue marketing agency operating for over 20 years and we are 100% owned by WPP group, the world leader in communication services. More than 900 employees work in Frankfurt/Main, Munich, Hanover and Bremen. Our core competence is to excite people by understanding, winning over and supporting them (B2B & B2C) in order to increase your company's success. Our services: strategic planning, database marketing, CRM, consulting, campaigns, digital marketing, social media, content marketing, call-center (including also all modern dialogue features as chat, remote service etc. on top of the traditional telephone channel). www.gkk.de
"Strategy loves Data" – how 1st party data becomes inspiring CX.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
From High Quality Engagement to Shitstorm Prevention: Community Management Data Analytics rocks
Tuesday, 17.05
10:20 - 10:35
German
ProCampaign® is the Secure Customer Engagement Hub used by leading brands worldwide to manage the entire lifecycle of their customers. The SaaS combines eCRM, email marketing automation, campaign management and targeting in one system. ProCampaign® offers a broad range of integrated functionalities as well as open interfaces for easy integration of other systems. ProCampaign® is the only marketing and CRM software that has been awarded the renowned European Privacy Seal (EuroPriSe). Consultix - the vendor of ProCampaign® - is also ISO 27001 certified and looks back on more than 20 years of expertise in software development and data protection.
We are one of the leading experts for email marketing, marketing automation and CRM in Germany. We advise you on the technical infrastructure as well as on data and content. We plan your strategy as well as tailor-made email marketing, display and social media campaigns. As a creative agency, we develop extraordinary ideas for personal online dialogue for you. We develop and implement stringent email designs, app interfaces, creatives and performance-optimized one-to-one landing pages for you.
Founded in Belgium in 1990, Selligent is an intelligent omnichannel marketing cloud platform. Our mission is to make marketing personal. We help our clients do this through our intelligent platform, exceptional service, and effective, efficient partnerships. Today, as part of CM Group’s family of brands, we have teams and a network of partners around the world dedicated to helping global clients in retail, media, entertainment & publishing, travel & hospitality, financial services, and other industries to deliver their marketing programs.
Marketing Automation: From zero to hero in just 4 steps
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
Brilliant digital performance! On the market for almost 25 years, the agency group today offers innovative dialog marketing for new customer acquisition and existing customer optimization from a single source with over 50 employees at four locations. The group’s interdisciplinary teams use PerformanceHub 2.0 software and implement tailor-made strategies for efficient crossmedial experiences for platforms ranging from email to facebook, instagram, tik tok, google, print mailing and beyond. Stop by! We’ll give you a new outlook.
PROLEAGION stands for detailed advice and comprehensive service of the highest quality. We see ourselves as a full-service provider in b2c lead generation and e-mail marketing, and work consistently to continuously improve our services. Above all, we care about the responsible and sensitive handling of consumer data, in which we invest the utmost care and diligence every day.
panadress - world of data:panadress is one of the leading solution providers for data, analytics and solutions. As data experts, we support you in optimising and increasing your marketing and sales performance. Our database, knowledge and tools helps you to communicate successfully with customers and the relevant market.In our data-driven cross-channel database, on- and offline channels can be linked to target groups in an optimized way - this is customer acquisition as its best.
sg media proves their passion for successful digital lead generation and scalable e-mail campaigns since 15 years. Millions of double-opt-in leads and exclusive lists are available. Rely on measurable success through e-mail standalone campaigns and high converting lead generation; e.g. co-spon., co-reg., online surveys or exclusive leads. Several top-brands and leading media agencies from all business fields choose sg media+marketing for delivery of new profitable customers. Performance-Marketing made in Germany!
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
4 key steps to become a digital leader by setting up a world class experimentation program
Wednesday, 18.05
14:45 - 16:15
Halle B4
English
Hybrid marketing department: four ways that will transform your marketing strategy into a growth driver
Tuesday, 17.05
10:45 - 12:15
Halle B1
German
As one of the leading information service providers on the German market, CRIF supports companies & financial institutions holistically in managing their Digital Customer Journey. Thanks to our 3 focus areas, you benefit from integrated Identity, Credit Risk & Fraud Management as well as innovative solutions in the areas of Digital Onboarding, Open Banking, Compliance, ESG, Address Research & Marketing Services. Individually tailored to your business model and complemented by long-standing and international analytical expertise and process consulting. CRIF Germany is part of the globally active CRIF Group with headquarters in Bologna, Italy. The group is active today with over 6,200 experts and 80+ companies in 40 countries on 4 continents.
Automated, data-driven & digital - Is your B2B sales force ready for the next level?
Wednesday, 18.05
10:40 - 10:55
German
Salesforce is the global leader in customer relationship management (CRM), bringing companies and customers closer together in the digital age. Since its founding in 1999, Salesforce has enabled companies of all sizes and in all industries to connect with their customers in completely new ways through forward-looking technologies such as cloud, mobile, social, voice control and AI. Salesforce Customer 360 brings together marketing, sales, customer service, brick-and-mortar retail, online retail and beyond. All departments get a single, shared view of their customers because they all use a single, shared CRM platform with integrated AI. For information, please visit www.salesforce.com
How CURA COSMETICS entered the D2C business with the Judith Williams brand
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Create Magic Moments - See How Every Touchpoint Creates Lasting Customer Loyalty
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
How CLARK delivers a unified Customer Experience with Salesforce
Wednesday, 18.05
08:45 - 10:15
Halle B4
English
Bayer Consumer Health transforms its Business with Data Powered Sales
Tuesday, 17.05
14:45 - 16:15
Halle B2
English
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Foodspring - the transformation from D2C Brand to a B2B2C player
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it its mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
The generation of high-quality consumer data for your products requires the highest level of competence, many years of experience, continuous optimisation and active communication with customers and consumers. We have more than 15 years of experience in lead generation and develop individual concepts for new customer acquisition. We ensure to establish a successful dialogue between your company and future customers in a targeted and effective way.
AZ Direct is your partner for successful, data-driven cross-channel marketing. We assist you with the intelligent integration of your online and offline worlds. The basis for this is our unique AZ DIAS audience targeting system. It currently enables us to reach about 72 million consumers across various channels. As such, we have the most extensive cross-media reach in Germany. We intelligently analyze the data and addresses by using comprehensive statistical-geographical information and analysis systems and we qualify the data on a custom basis, depending on what is needed. Our services, such a region-specified email marketing, direct mail and display advertising, allow our customers to be even more successful in their respective markets.
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with customers. We work with leading brands all over the world.
How RTL+ Built Loyalty Through Multi-Touch Customer Engagement
Tuesday, 17.05
10:30 - 12:00
Halle B1
English
MoEngage is an insights-led customer engagement platform, trusted by more than 1000 global consumer brands such as McAfee, Domino’s, Nestle, Deutsche Telekom, Travelodge and more. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 900 million users every month.
Paragon Customer Communications DACH & CEE is a leading service provider for companies that want to make print and digital communications with their customers economical, responsive, and sure of success. We offer solutions that combine decades of experience with the latest innovations in technology and intelligent data utilization – in the areas of Customer Experience & Marketing, Business Process & Transactional and Digital Customer Experience. More than 1,200 employees work for us at eight locations in Germany, the Czech Republic and Poland. We are part of the international Paragon Group Ltd., which is the market leader in customer communications with annual sales of around 1.4 billion euros (pro forma).
Within reach: online conversion and offline feel!
Tuesday, 17.05
10:40 - 10:55
German
GBG offers a range of solutions that help organisations quickly validate and verify the identity and location of their customers. Our market-leading technology, data and expertise help our customers improve digital access, deliver a seamless experience and establish trust, so that they can transact quickly, safely and securely with their customers online. Headquartered in the UK and with over 1,000 team members across 15 countries, we work with 20,000 customers in over 70 countries. Some of the world's best-known businesses rely on GBG to provide digital services and keep the economy moving, from US e-commerce giants to Asia's biggest banks and European household brands.
The B2B Media Alliance is an initiative from Haufe Media Sales, Holzmann Medien and businessAD. As partners we offer comprehensive advertising solutions for the B2B world: from classic print and display formats, native advertising, advertorials, topical sponsorings or webinars over to mobile, newsletter and leadgen campaigns. The high reach multi-channel offer of the B2B Media Alliance is your ideal partner for integrated cross-media solutions.
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
1st Party Data als Lösung zu dem 3rd Party Debakel
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
JUNE - Online Marketing Cloud brings you a high-performing solution for your Email and Landing Pages marketing, workflow automation, CRM and E-Commerce API connectivity as well as website creation and outstanding personal enterprise service. Explore the state of the art in Newsletter, Landing Pages and Website creation with a huge variety of elementary and unique features, API connectivity to shop-, CRM-, content management-systems and social media, marketing automation with integrated analytics & measurements functions.
We are an online agency that offers you services in the areas of email marketing, lead generation, social media advertising, display advertising and push notification. We successfully launched our company in 2007 in Frankfurt am Main. Our customers have been placing their trust in us for more than 15 years because of our consistent reliability and quality.
Founder
The Hustle
Marketing Automation Manager
morefire GmbH
Head of CRM & Customer Care for RTL+
RTL Interactive
Director Global Growth Statista Content & Information Design + Advertising
Statista
Co-Founder
Finc3 Group
Founder
Finc3 Group
Chief Marketing Officer
CrossEngage
Co-Founder & CDO
CrossEngage GmbH
We’ve been passionate readers and subscribers to "The Hustle," a fantastic, to-the-point business newsletter that pops up daily in our inbox—and over 1.5 million others around the world. Sam Parr is the founder of the operation, which has built up a rapidly growing paid content business. In 2021, The Hustle was acquired by CRM giants Hubspot.
Valerie Khalifeh is Marketing Automation Manager at morefire. As a consultant she advises companies on email marketing and marketing automation. She discovered her passion for email marketing in 2016 and hasn't been able to get away from it since. For 4 years, she directed the email marketing activities at the email marketing provider Sendinblue (formerly Newsletter2Go). Finally, she launched the Sendinblue Academy with free certification courses. Privately, she shares her knowledge on her YouTube channel E-Mail Marketing Snacks and on her LinkedIn account.
Experienced, passionate and motivating leader over almost 15 years in a very broad range in terms of nationalities, cross country, hierarchies, departments. Passionate about initiating and managing change processes to leverage innovation, digitalization and customer centricity.
Jan Ahrens joined Statista in 2014 and is co-founder of the Content & Design division. He is responsible for the global growth of the creative team consisting of 60 people, which specializes in the content creation of infographics, whitepapers & explainer videos and distribution. He also helps key accounts from the industry, healthcare and consulting sectors and is involved in the expert advisory board of BVIK, as a jury member of the bcm Awards (best of content marketing) and as a speaker at CMCX, the Online Fokus Conference and the Online Marketing Rockstars, among others.
Bjoern Sjut is co-founder and managing director of the Finc3 Group, who specializes in consulting services for eCommerce and Amazon, business audience marketing, customer relationship management, analytics and business intelligence. He authored the OMR reports on email marketing and digital analytics and is a regular speaker at international online marketing events. Previously, he was a marketing manager at international dating platforms be2 and C-date and also co-founded wine platform Navinum.
Jan Bechler has been a member of the OMR family from very early days. He has founded several successful Online Marketing companies and today runs the digital marketing agency Finc3 in Hamburg with 150 colleagues not working for global brands like Unilever, Bosch or essity but also for some of the fastest growing companies in the world like Mailchimp, Pipedrive or asana.
Dr. Markus Wuebben is Chief Marketing Officer at CrossEngage and a specialist for data-driven marketing. At Rocket Internet, he developed a multi-channel-campaign solution that is now used by more than 70 companies in 20 different countries. Furthermore, he was Customer Management Director at EPIC Companies and Head of Industry Promotions at Arvato/Bertelsmann. He holds a doctorate in data-driven marketing from the technical University of Munich.
Dr. Markus Wuebben is Chief Data Officer of CrossEngage and a marketing veteran for data-driven applications. For Rocket Internet, he developed a solution for multichannel campaign management that was used by more than 70 companies in 20 countries. Moreover, he was Customer Management Director at EPIC companies as well as Head of Industry Promotions at Arvato/Bertelsmann. He holds a Ph.D. in Data-Driven Marketing from the Technical University of Munich.
Johannes van de Loo has been dealing with individualised customer communication since studying print and media technology. He has worked as an innovation manager for a printing group for several years. Today he heads the consulting firm SmartCom. As an individualisation expert, he specialises in successfully integrating automated and self-learning process solutions for the output of highly individualised (AI-based) print & email campaigns into the omnichannel marketing strategy of his customers. He always keeps an eye on the added value for his customers and offers you tailor-made solutions for sales optimisation in dialogue marketing.
Daniel Hikel, General Manager, DACH at Optimizely, is a digital marketer through and through. With more than 20 years of experience and a passion for smart technologies, he helps brands and businesses leverage their full potential for the best customer experience. Daniel is a regular speaker at events on the latest topics in digital transformation and a sparring partner for C-level and management. Translated with www.DeepL.com/Translator (free version)
Birgit Heyer has been working for STAGE Entertainment for almost 20 years. CRM - enthusiast and professional. Focus is the further development, implementation and evaluation of the cross-company CRM strategy, emphasis: innovative, data-based CRM measures along the product and customer life cycle. This includes all CRM topics from lead generation, email and print campaigns, marketing automation, testing to analysis and success control.
Lasse MatthiesenThe dialogue and multichannel expert bases his extensive know-how on his long experience at Rapp Germany. He began his career over 20 years ago as a trained manager in advertising followed by his degree in direct marketing.