zenloop is a SaaS customer experience management platform based on the Net Promoter System® (NPS). zenloop automatically fetches quantitative customer feedback from various channels and analyzes and clusters it using artificial intelligence. This empowers companies and organizations to better understand, and faster and more comprehensively satisfy their customers.
What Makes a WOW Moment? The Power of Customer Centricity.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
We are online shoppers too! Trusted Shops is the leading trust brand for secure online shopping in Europe. No one offers merchants and shoppers more concrete benefits, more reliability, service and ideas from a single source. Trusted Shops has real e-commerce expertise and develops the industry in a visionary way: across borders in the areas of law, technology and marketing, with understandable standards and individual advice, with independent certification and comprehensive buyer protection.
Channel Pilot Solutions GmbH is an e-commerce SaaS provider from Hamburg. With the ChannelPilot tool, the company offers online shops, agencies and brands an innovative cloud-based multichannel tool. This allows users to export their product data to various channels, optimize it comprehensively and increase their sales significantly. Now more than 30% of the top 1500 web shops in Europe use ChannelPilot.
The email marketing specialist Inxmail is renowned for high-performance software solutions and outstanding services covering everything from advice to implementation. Over 2,000 customers worldwide use Inxmail to produce custom newsletters, automated mailing campaigns and transaction emails. They know they can rely on reliable email delivery and that their data will remain secure. The software can be connected via interfaces to a range of specialist systems, including CRM, online shop and campaign management tools. For further information please visit www.inxmail.com.
Finch is the first eCommerce Growth Platform that combines software and expertise, with a specific focus on the needs of eCommerce brands. For 12 years, Finch has been helping brands and manufacturers grow across all digital channels. By working with 500+ customers around the world, Finch has developed its formula for success for eCommerce growth: clearly defined goals, a profound growth plan, comparable, normalized data, meaningful reports, control over your own processes, transparent and efficient workflows, expert knowledge of all relevant channels - all integrated in one powerful platform.
Kameleoon enables brands to offer exceptional digital experiences and personalize the customer journey to maximizeengagement and conversion, driving exponential online revenue growth.Kameleoon is an AI-driven personalization and A/B testing platform that helps digital product owners and marketers quickly andautomatically tailor their website and wider digital experience to the needs of each and every one of their visitors.Over 450 major companies rely on Kameleoon, making it the leading SaaS platform for AI-driven personalization in Europe.
Let's get ready to rumble: Buzzword boxing in CRO
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
AB Tasty is a global leader in feature management, experimentation and personalization solutions — enabling companies to validate ideas, while maximizing impact, minimizing risk and accelerating time to market. More than 900 enterprises use AB Tasty and Flagship solutions to align their marketing, product and engineering teams and ensure increased efficiency, reduced costs and optimal end-user experiences. Founded in 2010 in Paris, AB Tasty is built for enterprise businesses looking to use controlled experimentation to implement only the best ideas to better serve their end customers.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
We are one of the leading experts for email marketing, marketing automation and CRM in Germany. We advise you on the technical infrastructure as well as on data and content. We plan your strategy as well as tailor-made email marketing, display and social media campaigns. As a creative agency, we develop extraordinary ideas for personal online dialogue for you. We develop and implement stringent email designs, app interfaces, creatives and performance-optimized one-to-one landing pages for you.
MessengerPeople is the pioneering company in professional messenger services & the leading SaaS provider for messenger communication. The innovative Messenger Communication Platform allows companies an easy & GDPR-conform way to communicate with their customers using the most popular global messaging apps: WhatsApp, Facebook Messenger, Apple Business Chat, Telegram & Viber. Over 1,600 companies, cities, associations, institutions, political parties & influencers from over 60 countries currently use the MessengerPeople solution. Since September 2021 MessengerPeople is part of Sinch. Its leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video.
Creating Superior Customer Experience and Higher Conversions with Conversational Marketing
Tuesday, 17.05
12:45 - 14:15
Halle B4
English
90% Conversion Rate via WhatsApp: With Conversational Commerce from Stationary Retailer to E-Commerce Champion
Tuesday, 17.05
11:00 - 11:15
German
Since 2002, we have been established on the market as a Performance-Marketing Network worldwide and activate users independently from their channels before, during and after the purchase. Thereby increasing sales significantly and sustainably. We develop growth strategies and optimise our clients' performance channels in a data-driven manner. In addition, we guarantee our customers a customised premium service in all the areas of Performance-Marketing. As belboon, we stand for a powerful marketing platform with future-proof tracking technology (cookie-less tracking) and offer our customers complete transparency across all touchpoints of the customer journey. With belboon you have the right partner at your side to achieve your sales goals!
Founded in Berlin in 2008, Retresco has developed into one of the leading companies in the field of AI-driven content automation. With our team of specialist software developers and computational linguists, we develop highly innovative content automation solutions with semantic applications, Natural Language Understanding (NLU), Natural Language Generation (NLG), and chatbots.
OptioPay is a technology provider that processes payments from companies to customers, employees or partners. Recipients can combine bank transfers with higher-value gift cards to increase the actual value of their payment. Between bank transfers, e-wallets and higher value gift cards, OptioPay offers complete flexibility and adds value at both ends by offering diverse payout options. It is a Win-Win-Win situation for advertisers, issuers and recipients.
We’re the intelligent affiliate marketing company because we combine cutting-edge technology and world-class expertise that put our clients — from blue-chips to start-ups — at the top of their game. Our market insight leads the field and we believe in sharing this expertise with you. We’re motivated by your success and coach you every step of the way — wherever we can add value. We don’t think of ourselves as a supplier – we’re on your team. This means when you win, we win too.Webgains was founded in 2004 and since 2006 it’s been part of the ad pepper media International N.V., which is listed on the stock market.
In response to continuous changes in user expectations, Spryker helps companies to reach their customers across all digital touchpoints. The modern Spryker commerce OS enables them to implement new customer interfaces in the form of applications (front-end apps) such as desktop shops, mobile apps, IoT (Internet of Things) scenarios, blockchain or bot and voice integrations at speed, opening up new customer centric sources of revenue and opportunities without long lead times.
Last Call for global Enterprises to fuel their Digital Commerce in 2022
Wednesday, 18.05
08:45 - 10:15
Halle B2
English
How to become a digital leader in B2B
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
With Channable, you achieve relevance and scalability in e-commerce. Send your product data to over 2,500 marketing channels, including marketplaces, price comparison sites, social commerce or PPC platforms, using automated templates. You apply your own (dynamic) feed information such as prices and stock levels to automatically create relevant feeds and ads. Other Channable features complement your marketing strategy: you manage marketplace orders in real time, synchronize order data with your e-Commerce platform, and get the most out of performance data with Channable Insights. This combination makes Channable the number 1 in e-commerce automation.
Don't panic about complex product data: 3 use cases show how to keep your campaigns relevant & scalable
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Kolibri Online is a Hamburg-based international content marketing agency. As a partner for digital agencies and prestigious brands, we create content in German and a variety of other languages that catches users’ attention. We work with the target audience in mind, with the right tone and in the required formats. With over 10 years’ experience, a strong team and a steadily growing network of SEO copywriters, specialist translators and editors, we make our clients visible online. Our services include high-quality unique content, targeted content marketing strategies and professional specialist translations into European and Asian languages.
Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail and parcel market. With the Deutsche Post brand and around 155,000 employees who are committed to the highest standards of service and sustainability. and sustainable action, the company is "The Post for Germany". Deutsche Post's product and service portfolio combines the present and future of postal and communications services: from mail and parcel delivery to secure electronic communications and dialog marketing for private and business customers. business customers. In doing so, the company is a pioneer for new technologies, such as CO2-neutral shipping and logistics solutions for online retailing.
NOW 50 PERCENT OFF EVERYTHING!
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
My first mail - why print mailings are so sexy
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Criteo (NASDAQ: CRTO) is the global technology company that provides the world's leading Commerce Media Platform. 2,800 Criteo team members partner with almost 22,000 marketers and thousands of media owners around the globe to activate the world's largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.
Getting Future-Ready: What it takes to be successful as a Commerce Player in 2022 and beyond
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Retail Media Levels Up: Past, Present & Future of a Fast-Growing Media Opportunity
Tuesday, 17.05
15:10 - 15:30
English
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Zalando, Google, Facebook, Walmart, and hundreds more
Managed Services: The experts for ambitious e-commerce growth strategies
Wednesday, 18.05
14:45 - 16:15
Halle B4
German
Emarsys, and SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.
Here to stay - Next destination is customer loyalty
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Based in Hamburg, Germany with offices worldwide, CoreMedia is the strategic content management and experience orchestration engine behind today’s most iconic online brands. Leading global B2C companies (Deckers, Luxottica, PVH Corp, Finnair, T-Mobile) and B2B firms (Continental, Claas, Emerson, DMG-Mori) create world-class digital experiences powered by CoreMedia. A company of visionaries, trusted advisors, and passionate experts, CoreMedia takes brands to the next level of digital experiences. We’re about dialogue, so let’s talk.
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
4 key steps to become a digital leader by setting up a world class experimentation program
Wednesday, 18.05
14:45 - 16:15
Halle B4
English
Hybrid marketing department: four ways that will transform your marketing strategy into a growth driver
Tuesday, 17.05
10:45 - 12:15
Halle B1
German
Finc3 Commerce is one of the leading service providers for marketplace- and Amazon-marketing. Our international team works for large vendors and sellers and helps them to scale and professionalize their sales activities on Amazon and other international eCommerce-marketplaces.Our service offerings include strategy development, content and conversion optimization, campaign management and the setup of analytics- and BI-solutions.In our approach we combine strategic consulting, operational execution as well as the implentation of self-developed tools for the optimization of your marketplace-activities.
More success on Amazon with automations & deep funnel reporting
Tuesday, 17.05
10:30 - 12:00
Halle B1
German
As one of the leading information service providers on the German market, CRIF supports companies & financial institutions holistically in managing their Digital Customer Journey. Thanks to our 3 focus areas, you benefit from integrated Identity, Credit Risk & Fraud Management as well as innovative solutions in the areas of Digital Onboarding, Open Banking, Compliance, ESG, Address Research & Marketing Services. Individually tailored to your business model and complemented by long-standing and international analytical expertise and process consulting. CRIF Germany is part of the globally active CRIF Group with headquarters in Bologna, Italy. The group is active today with over 6,200 experts and 80+ companies in 40 countries on 4 continents.
Automated, data-driven & digital - Is your B2B sales force ready for the next level?
Wednesday, 18.05
10:40 - 10:55
German
Chatchamp is the guided selling solution for e-commerce companies with digital shopping assistants. The digital assistants provide customers with professional & fully automated consultation and reduce the burden of going through multiple pages of products. This increases both the conversion rate of the website and the customer satisfaction. Additionally it can generate email-leads and hand-out voucher codes.
Genuine - the hidden champion scaling international brands in the complex Chinese and South East Asian market via exceptional ecommerce and social media marketing. We are the one-stop shop for operating the entire value chain for consumer brands in China and South East Asia ranging from Operations, to Marketing and Sales. With our unique, holistic approach of operating brands, paired with an excellent understanding of the digital ecosystem in China we deliver real impact and measurable results.
Remazing is a leading agency and software solution for Amazon and other online marketplaces. We help brands to write their success story in all relevant Amazon markets. More than 60 international e-commerce experts develop strategies and implement content optimizations, advertising campaigns or monitoring tools. The client base includes global brands such as Beiersdorf, Leifheit, and Under Armour.
DEPT® is a global digital agency, pioneering tech and marketing to help brands stay ahead. Working with the likes of Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more, its team of 2,500+ digital specialists across 30+ locations on 5 continents creates integrated, end-to-end digital experiences on a global scale with a boutique culture. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
Creative Multi Moment Marketing - a guide for brands to tackle the tech & tool landscape for building state of the art campaign frameworks
Wednesday, 18.05
12:45 - 14:15
Halle B2
English
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Salesforce is the global leader in customer relationship management (CRM), bringing companies and customers closer together in the digital age. Since its founding in 1999, Salesforce has enabled companies of all sizes and in all industries to connect with their customers in completely new ways through forward-looking technologies such as cloud, mobile, social, voice control and AI. Salesforce Customer 360 brings together marketing, sales, customer service, brick-and-mortar retail, online retail and beyond. All departments get a single, shared view of their customers because they all use a single, shared CRM platform with integrated AI. For information, please visit www.salesforce.com
How CURA COSMETICS entered the D2C business with the Judith Williams brand
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Create Magic Moments - See How Every Touchpoint Creates Lasting Customer Loyalty
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
How CLARK delivers a unified Customer Experience with Salesforce
Wednesday, 18.05
08:45 - 10:15
Halle B4
English
Bayer Consumer Health transforms its Business with Data Powered Sales
Tuesday, 17.05
14:45 - 16:15
Halle B2
English
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Foodspring - the transformation from D2C Brand to a B2B2C player
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
MyPostcard is your #1 app to send photos as real postcards and greeting cards. We print, stamp, and mail them worldwide! We are a creative and international team passionately upholding the postcard tradition in the digital age. We deliver memories. We support movements. We send postcards to inmates, to Trump, to grandmas, representatives, moms, and celebrities. The MyPostcard App has been downloaded over 5+ million times and is available in 10 languages on iOS, Android and web, providing 10.000+ designs for just about any occasion. We are a privately funded company, based in Berlin and New York, and are part of the German Accelerator Incubator as well as Facebook's FbStart program.
With a clear focus on German SMEs, ADCELL has become one of the largest and fastest growing affiliate marketing networks in the German-speaking region in recent years. Since its foundation in 2003, ADCELL has consistently used technology and data to successfully connect advertisers and publishers. One of the company's goals is to generate sales efficiently and without risk for the connected advertisers. ADCELL offers excellent support, secure tracking and an intuitive user interface as well as a deep understanding of customer needs.
Adference provides powerful PPC optimization for Amazon Advertising. Adference’s innovative PPC solution empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. We make the most of your campaigns on Amazon by using scientifically developed machine learning algorithms, bringing a complex set of factors together in an ideal campaign setup. Your gain: Better performance and less manual effort in optimizing your campaigns.
Snap Inc. is a camera company.We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
The new Shopping Reality: this is how Augmented Reality will take ecommerce, retail and brands to the next level
Tuesday, 17.05
10:45 - 12:15
Halle B3
German
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.
Learn from the best. How Miele is mastering digital transformation in Social Media and Live Commerce
Wednesday, 18.05
12:30 - 14:00
Halle B2
English
For almost 20 years, Mydisplays GmbH has been active as an experienced and trustworthy manufacturer and specialist for large format prints, display systems and digital signage solutions. The team around managing director Marcus Eichler, which now has around 25 employees, offers the right advertising system for every conceivable occasion. In addition to classic print advertising media such as pop-up displays, roll-ups, beach flags, signs and portable counters, the innovative company’s extensive online catalogue also includes digital pillars, terminals and sidewalk sign. Mydisplays thus offers multimedia advertising solutions that adapt to the current trends and stand for successful advertising campaigns.
Mollie is one of Europe's fastest growing fin-tech companies. We provide a simple payment API, that enables webshop and app builders to implement more than twenty different payment methods in one go. Our packages and plugins are completely open-source, freely available and easy to integrate into your current project. Mollie thrives on innovation. When we started we spearheaded the payments industry by introducing effortless payment products which were easier, cheaper, and more flexible than what the rigid, cumbersome banks could do. Now, more than a decade later, trusted by 130.000+ businesses, Mollie is still building innovative products and working hard to make payments better. Currently we have some open positions in Business Development, Partnerships and Marketing. Come by our booth A1 F07 to learn more about Mollie. We are looking forward to meeting you!
Want to become the next eCommerce scale up? Learn from Frank Thelen, Mollie, Xentral and KoRo
Tuesday, 17.05
14:45 - 16:15
Halle B1
German
Searchmetrics, our partners and our clients are united by a belief in the power of insight and an understanding that data makes decisions better. Its innovative approach ensures household names like AXA, Lowe’s and McKinsey & Company thrive in the hyper-competitive search landscape. Worldwide, thousands of businesses have already benefited from working with Searchmetrics and our comprehensive portfolio of data, software and services.
SEO is trendy? It's an evergreen!
Wednesday, 18.05
13:30 - 13:50
German
squarelovin is an innovative user-generated content tool that enables consumer brands to efficiently tap into all the content that people are sharing related to their brand. With squarelovin, brands are able to fuel their marketing activities across the growing number of relevant channels with organic visual content from real customers, resulting in increased engagement and conversions through powerful brand experiences. In particular through this seamless integration of visual user-generated content into ecommerce, the shopping experience gains in uniqueness and authenticity for the individual customer.
Content Creation in 2022 - UGC, Influencer or Branded Content?
Tuesday, 17.05
12:30 - 14:00
Halle B4
German
Raidboxes offers lightning-fast, secure and GDPR-compliant WordPress hosting for agencies, freelancers, online shops, blogs, and businesses. Our mission is to create more freedom for our more than 15,000 customers by making it as simple as possible to create and manage WordPress projects. Thanks to our infrastructure being tailored exclusively to WordPress, websites at Raidboxes run up to 4x faster than with other hosts – without any additional optimization measures. Features like automatic backups, updates, and caching are integrated at server level for maximum performance and security. One more thing: our WordPress hosting is climate positive! We plant a tree for every new website hosted with us.
Skai™ is a marketing intelligence platform that powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes. Skai’s platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product, insights, and marketing teams to accurately plan strategies and benefit from connected omnichannel launches. Skai™ merges the former Kenshoo and Signals Analytics capabilities, and for more than a decade, has been trusted by an impressive roster of global brands including Procter & Gamble, PepsiCo, Nestle, Johnson & Johnson, Mars, and others.
BONAGO Incentive Marketing Group GmbH is a leading provider of efficient campaign tunings based on innovative mechanics and technologies in combination with relevant lifestyle incentives. In this way, BONAGO supports companies and brands in achieving their individual marketing and branding goals. Based on years of cross-industry expertise and a strong partner network, the rewards experts realise individual and unique consumer promotions campaigns. Incentives perfectly matched to brand and product tune your campaign and convince with a high value appeal, attractiveness as well as the price.
communicationAds is specialized in performance marketing for the telecommunications industry, and recently also for streaming providers and energy suppliers. As an independent service provider, communicationAds is a reliable partner of product providers on the one hand and high-quality websites and mobile applications on the other. Despite its young history, the company operates the leading specialised affiliate network in the German-speaking world with more than 50 advertisers, including Drillisch, E.ON, innogy, Joyn, Media Markt and o2. communicationAds is part of the verticalAds Group, the leading provider of specialized affiliate networks in Europe.
Finch is the first eCommerce Growth Platform that combines software and expertise, with a specific focus on the needs of eCommerce brands. For 12 years, Finch has been helping brands and manufacturers grow across all digital channels. By working with 500+ customers around the world, Finch has developed its formula for success for eCommerce growth: clearly defined goals, a profound growth plan, comparable, normalized data, meaningful reports, control over your own processes, transparent and efficient workflows, expert knowledge of all relevant channels - all integrated in one powerful platform.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 800 leading brands use Contentsquare to grow their business and deliver more customer happiness. Its insights power the customer experience on over 1 million websites worldwide.
Everyone is unique. Know what makes them click. Three top tips to get real insights about your users.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
CJ is the leading global performance marketing platform, specializing in affiliate programs that drive scalable, profitable growth for businesses around the world. CJ is the platform of choice for over 3,800 global advertiser brands across all verticals including retail, travel, finance & technology, and network & home services. CJ facilitates partnerships with over 167,000 publishers that allow brands to engage billions of consumers worldwide. As part of Publicis Groupe, aligned with Publicis Media, CJ leverages unparalleled data, technology, and expertise to power a truly customer-centric approach to performance marketing.
Five disruptive strategies to scale affiliate performance
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. People have saved more than 300 billion Pins across a range of interests from building a home office to cooking a new recipe and planning a vacation. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users worldwide. Available on iOS and Android, and at pinterest.com.
How brands win with Pinterest and why
Wednesday, 18.05
12:30 - 14:00
Halle B2
English
fischerAppelt creates attention for brands and companies that adds value. 700 colleagues at ten national and international locations work for over 200 clients, including half of all DAX companies. We integrate our disciplines project-based and comprehensive and align everything with a valuable result for our customers: From data to design to distribution, from strategy to stories to sales, from planning to product innovation to performance, from creation to content to campaigning. This makes us one of the leading agency groups for creative and integrated marketing and communications solutions.
Future Readiness – Mindset, Mindshift and Technology. How to get out of the trap of the present and the noise of the future.
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
MOVESELL is an expert in strategic consulting and operational management for international brands on Amazon and the largest e-commerce marketplaces. Accurate analyses with the own analysis software ROPT and performance-oriented marketing services have turned MOVESELL into one of the strongest partners on Amazon since 2017. Well-known brands such as Calvin Klein, Dunlop or Powerbar trust in the expertise and software-driven approach of the Kiel agency. MOVESELL is an official Amazon partner and, as a first mover for Amazon consulting, has now successfully supported over 150 brands on Amazon.
Editor-at-large
Recode
Founder & CEO
Brite Payments
Co-Founder & Managing Director
ooia
Co-Founder & Managing Director
ooia
Founder
The Siss Bliss
Founder
Karls Erdbeer-Hof
CEO
KoRo Handels GmbH
CEO & Founder
NV Gallery
As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.
Lena Hackelöer is founder and CEO of Brite Payments, a Swedish FinTech providing instant bank payments and payouts across 21 markets in Europe. Brite leverages open banking technology to process payments realtime between consumers and online merchants. A dual citizen of Sweden and Germany, Lena has extensive experience in the European FinTech sector, with a focus on payments and consumer credit. She spent 7+ years in leading positions in Klarna Bank, where her roles included Director Global Business Marketing and Director Market Growth and Strategy. Prior to founding Brite, Lena served as CEO of Qliro Financial Services (STO:QLIRO), a FinTech offering payment solutions for e-commerce and consumer credit services.
Together with her co-founder Kristine, Kati founded ooia in 2018. The company has moved on from “only” selling period underwear; it now has over 150K regular customers and views itself as a female empowerment company, with a vibrant community that engages in open discussion on female-centric products and female founding. At ooia, Kati heads up marketing and finance and spent over a decade at McKinsey prior to founding ooia. For a couple of months every year, she travels around the world with her husband and three kids
Together with her co-founder Kati, Kristine founded ooia in 2018. The company has moved on from “only” selling period underwear; it now has over 150K regular customers and views itself as a female empowerment company, with a vibrant community that engages in open discussion on female-centric products and female founding. At ooia, Kristine is responsible for products and operations, and ran several purchasing divisions at Zalando prior to founding. The dedicated feminist lives in Berlin with her husband and two kids.
Franziska is the founder of the jewelry label The Siss Bliss and the associated recycling company Bliss Bang Capital. Her mission: to turn old gold into new, precious jewelry. As a founder, Franzi already has experience: in 2012 she founded Bloomy Days, the first ever cut flower subscription startup. When she's not posting on Instagram, Franzi is active in numerous honorary offices, including the Young Digital Economy Association and Edition F's Female Future Force.
Robert Dahl is in charge of the family-run business "Karls Erdbeer-Hof" (Karl’s strawberry farm), now in its 3rd generation. He turned a couple of strawberry fields into a business, which makings several million dollars in revenue from tourism and retail.
Piran Asci, born in 1993 in Berlin, is an entrepreneur, mathematician and process enthusiast. He studied mathematics and business administration at Freie Universität Berlin. His enthusiasm for entrepreneurship came about when he won the Funpreneur Competition at Freie Universität Berlin in 2014. He financed his studies and later his start at KoRo by buying and selling Yu-Gi-Oh! and Pokémon cards. The following year he joined KoRo as a working student and in 2016 acquired the company shares of the then founder Roberts.Piran Asci is now responsible for marketing, sourcing and IT.
When a few years back, Johannes Kliesch was unable to find any decent socks for his sneakers, the proverbial light bulb went off. Together with his cousin Felix Bauer, he founded Snocks in October 2016. Initially the startup focused on lower cut socks for his sport shoes, selling them primarily on Amazon. Today, his product offering has grown to include underwear, undershirts and hoodies—and Snocks has established itself as a brand. In 2019, Amazon Deutschland crowned it as merchant of the year.
Jason Modemann is the founder and managing director of Mawave Marketing GmbH, the leading social media performance agency in Germany, Austria and Switzerland. Here he is responsible for both strategic direction and business development and is an expert in social media advertising, performance marketing and platform innovations. Clients such as About You, Hello Fresh and Snocks rely on his expertise and professional competence. With his 50-person team, he manages an advertising budget of over 10 million euros per month. Mawave specializes in the conception and optimized playout of holistic social media campaigns on all relevant social platforms and works closely with Facebook, Instagram, Pinterest and TikTok.
Alexander Graf is one of the top e-commerce minds in Germany. On his blog "Kassenzone" he analyzes the market and explains the development of new online business models. He also founded consulting agency eTribes as well as Spryker Systems, a joint venture with Project A Ventures. Furthermore, Alex is an active shareholder in various digital companies.
Juliane Leicht has been working for the online shop SportSpar since May 2018. The 30-year-old is in charge of the marketing department for the off-price ecommerce company. She manages the brands creative hub in Leipzig with 3 different departments. In addition to creating, planning and implementing all marketing measures, She is also specialized in CRM and the optimization of the user experience. She precisely keeps an eye on the needs of the dynamic companys‘ target groups. Her internationally oriented Bachelor and Master degrees in Düsseldorf and Berlin promoted intercultural competence, which benefits SportSpar‘s 6 international sub-shops. Additionally to her hard skills the power woman can be characterized by enthusiasm and expertise.
Stéphane is an AdTech veteran with over 20 years in online technologies and over 15 years of experience in the industry with a specialism in Retail Media. Stéphane has previously be Managing Director at 24/7 Media Inc, SVP Platform Monetization at Xaxis and CTO at STORETAIL before joining Criteo as SVP, Product Retail Media.
Claus Hänle is an expert in process and organisational design, requirements management and software selection with extensive experience in the e-commerce and PIM environment. He gained the necessary know-how in 20 years as a consultant and project manager. During this time, he worked in management positions for consultancies, international trading companies and software manufacturers. His professional focus is equally on B2C as well as B2B. He is the managing director of forbeyond consors GmbH.
Albrecht is the Head of Revenue Operations at Bambuser. He leads a cross-functional team with the goal of making the world's leading provider of Live Shopping solutions more efficient and effective. Prior to joining Bambuser, Albrecht worked at Google, consulting some of their biggest advertising clients in the DACH market on digital growth.
Justice Mvemba has been working in eCommerce since 2017. As a Customer Success Manager, she dealt holistically with the topic of live shopping and looked after customers such as Douglas, Tamaris, Hagebau and many more. Together with the brands, she developed the first successful live shopping channels in Germany. With her experience of more than 600 live shows, she can contribute her expertise on the topics of generating reach and winning new customers in a targeted manner. As Head of 42 Stream, she not only focuses on holistic advice and the development of live shopping channels, but also ensures that clients hit the desired number of viewers in the live shopping streams through the innovative "42 Stream" technology.
I joined P&C Düsseldorf as a fashion management trainee in 2014 and worked as a fashion buyer, among other things. I have been working in the field of content creation in marketing for over 2.5 years now. In addition to creating creative concepts for positioning the brand on all relevant social media channels, such as Instagram and TikTok, I am responsible for the editorial content of the stories and the feed as well as all other campaign content on these channels. Furthermore I am in charge of new and relevant social media and online marketing trends, such as live shopping.
Saskia's heart beats for innovations, digitalisation, performance marketing & technology. During her studies Media Management at Hochschule der Medien Stuttgart, Saskia developed a love for data-driven marketing. After her time in a consultancy, she tested her passions in various online marketing roles within the P&C Düsseldorf Group. Currently she is responsible for Paid Social as a team lead. Therefore she is also responsible for the promotion of live shopping.
Benedikt Sauter is a founder by nature. Immediately after studying computer science, he and his wife Claudia started their first company to produce microcontroller boards and sell them via their own online shop. Since he didn't have suitable ERP software, Sauter programmed it himselfsuccessful ERP scale-up Xentral, which has now grown to around 200 employees worldwide.
Stefan has been a DTC enthusiast from the very start of his career. He joined Tradebyte in 2015 with a business and sports degree and has been a driving force within consumer-related teams since. As a Vice President, Stefan leads the Tradebyte DTC unit and together with the team, provides brands and vendors with everything they need to run a profitable marketplace business together with Tradebyte.
Bernd Oltmann has been with Emarsys for 11 years. As Sales Director he is responsible for generating new business in the core markets Germany and Switzerland. He gives guidance to marketing decision makers in the retail, e-commerce and travel industry on creating personalized omnichannel campaigns for customer acquisition and retention to add value to their business.
Mariya, who has more than nine years of experience in Apps Product & Marketing, supports large retail companies in defining and implementing app strategies that contribute effectively to their main business goals. Her past experience includes OMIO and multiple Rocket Internet companies.
Mario Pumm is leading major performance marketing channels like paid search, display and retargeting, affiliate and app marketing at bonprix International. Mario started at bonprix in 2017 with the goal to operationalize shopping app distribution in all markets. In addition to the technological implementation, data driven decision making and performance based budget evaluation, he is particularly enthusiastic about the close cross team collaboration around the common app growth goal.
In his role as a App Lead at Google, Timo Gutenberger consults Google's biggest and most successful advertisers on their App strategies to help them grow further. He focusses on unifying the mobile experience and integrating apps into their KPIs for a holistic and successful online marketing strategy.
Alexander Küblbek is Head of SEA at Smarketer, the leading pure Google Ads and Microsoft Ads agency in EMEA. With his many years of experience in optimizing search advertising campaigns, Alexander is a driving force behind the strategic development of Smarketer’s core competencies: performance marketing with Google Ads and Microsoft Ads.
They started out as an online shop themselves. Julius and his Co-Founder therefore know from their own experience the challenges one has to face when shipping to Non-EU countries. The fact that there had to be a streamlined and all-encompassing solution to these challenges was their motivation - and the birth of exporto. Today, exporto employs over 100 people and sets new standards in the areas of customs, taxes and logistics in cross-border e-commerce. exporto stands for an all-round package that lets online store operators forget about any worries they might have about handling their sales to Switzerland and England.
Victor has over a decade of experience building tech bridges over the turbulent e-commerce rivers between brands and their potential markets. Ex-eBay/Magento, as eCom Head of Product at Nestlé built a framework now serving Nespresso, KitKat and many others all over the world, generating over half a billion in sales in all types of business models. Recently joined Spryker to keep building more and better tech bridges
Egon Wilcsek, VP of DACH, has been leading all regional activities at Emplifi / Socialbakers for 4 years. He is a proven social media and digital marketing expert from the very beginning with over 25 years of experience in companies such as censhare, Visual IQ, Adobe, Omniture and Siebel Systems. He has a degree in computer science.
Dr. Moritz Lukas is the Vice President of Sales and authorized signatory of Taxdoo GmbH. After studying business administration, Moritz worked as a consultant in a leading management consultancy for several years. He then decided to focus on getting his PhD in finance. Moritz has been responsible for Sales at Taxdoo since 2017 and in this role he is in daily contact with online merchants and their tax consultants, in order to discuss suitable solutions for the VAT challenges of cross-border online trading.
Christian Gees is head of sales in EMEA at ChannelAdvisor. His core tasks include the acquiring and retaining of new business customers in the regions as well as expanding ChannelAdvisor's partner network. Christian is not only a dedicated salesman with many years of experience in establishing large, multicultural teams. He also brings with him an impressive track record with various leading e-commerce players as well as broad expertise in strategic planning, process development and change management.
Mareike Tatic, originally from the finance industry, has been working in the field of enterprise communication solutions for several years. Her technical expertise includes messenger and chatbot solutions as well as omnichannel contact centers. She joined Infobip, a provider of omnichannel engagement solutions, as Sales Director DACH in 2020.
Co-Founder & CEO at Timeless Investments. The first platform which fractionalizes collectibles and NFTs in Germany.
Sonja Bolz is Marketing Manager at ebrosia GmbH + Co. KG. She is responsible for regular customer marketing and thus for all print mailings, the catalog, newsletter, advertisements and the webshop. In 2021, she and her team won the coveted Catalog of the Year B2C award. Bolz is a certified commercial specialist and assistant sommelière.
I was born 1981 in Bavaria, grew up in Berlin, and spent a high school semester in Alabama, USA. This shaped me and laid the foundation for my interest in different cultures and made me a globetrotter. Therefore, I did not complete my Bachelor's degree in International Business Economics in Germany, but in English in the Netherlands and Chile. I completed my Master's degree in Berlin with a diploma in Electronic Business. Since 2007 I live and work in Zurich in the fields of digital marketing and e-commerce. My passions are customer centricity, data based insights, innovation and creative communicative implementations.
Michael Obermaier is Head of CX Practice and responsible for consulting existing and potential SAS customers on the topic of customer experience management in the entire DACH region. His main focus is on developing sustainable technology solutions together with customers based on current challenges. Before joining SAS, he held various management positions in the areas of sales, marketing, consulting and product management for various CRM and CX software manufacturers. In addition to his professional activities, Michael Obermaier also enjoys working with universities and technical colleges in order to inspire students for this topic.
The past ten years, Mårten has been focusing on marketing technology platforms focusing on creating a better digital customer experience. As a Director of Product Evangelism at Optimizely, he is guiding companies and marketing teams to help them become more customer-centric by focusing on data, experiments and personalization.
Moonie is a native Chinese who has been living in Germany since 2006. She is specialized in consumer goods and retail industry with 10 years of professional experience in large German corporations (Beiersdorf, Henkel and Tchibo) before she co-founded eTOC GmbH. She is an expert in Marketing, Brand Building, Strategy Development and E-commerce. She has managed many brands including growing brands in a mature market Germany and building up brands in a new market China. She provides many success track-records of introducing and localizing global brands in China through e-commerce.
What "Al Bundy" did offline, Felix Eckert does online: He sells shoes - and very successfully so. Felix has been in charge of marketing for mirapodo (member of the OTTO GROUP), one of the largest online shops for shoes in Germany, since 2017. In his function, he is responsible for the areas of Creative & Brand, App & Customer Activation as well as Channel Management and is developing mirapodo into an inspiring e-commerce and retail media platform for shoes. Felix Eckert is considered an expert in Germany when it comes to live video shopping and implemented more than 50 shows with his team last year alone.
Simon Mader is Co-Founder of Adbaker, one of the most successful specialist agencies for Social Performance Advertising in the DACH region. Adbaker has been working with well-known brands such as Ravensburger, Schwäbisch Hall and Rocka Nutrition for years. As a sparring partner for clients, Adbaker enables brands to maximize visibility and sales on social. Simon has been a social advertiser from the very beginning and over time has established himself as a recognized expert in all matters relating to Social Ads. Since 2020 he has been passing on his expertise from over 10 years of social ads to up-and-coming advertisers, marketing teams and entrepreneurs in Adbaker Mentoring. Simons motto in all areas is - No bullshit just proven knowledge.
Katharina Kremming is the communications expert at MessengerPeople by Sinch, the leading Software-as-a-Service provider for messenger communication. She convinces companies and journalists with innovative applications of WhatsApp and other messenger services along the whole customer journey. As Head of Communications, she also hosts the Vodcast "WUMMM weekly", where she regularly talks to experts about Business Messaging, Chatbots und Conversational Commerce. Previously, Katha worked as a PR and crisis communications consultant. Now her heart beats for customer communications via messenger apps.
Erik Reintjes is co-founder and managing director of MissPompadour, a start-up founded in 2019. He is responsible for Marketing and Sales, but also substantially involved in product development. MissPompadour is a medium-sized e-commerce dealing with interior colours and painting supplies, with a focus on their own product line. After his vocational training within the sports retail sector, Erik studied fashion and design management at AMD in Munich. He later set up the B2B business of a well-known textile company. In 2019, Erik and his two partners foudned MissPompadour. Since then, he is responsible for everything related to the public image of the company.
Thomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers.
Maria Künzner has been working for Marc O'Polo for over 10 years. Having started in HR, she quickly discovered her passion for organization and technology and then moved to the newly founded digital division in 2017. After working in Quality Assurance and Project Management, she has been leading the PM & QA team since the beginning of this year, which deals with the implementation of digital projects across the company.
Dr. Moritz Lukas is the Vice President of Sales and authorized signatory of Taxdoo GmbH. After studying business administration, Moritz worked as a consultant in a leading management consultancy for several years. He then decided to focus on getting his PhD in finance. Moritz has been responsible for Sales at Taxdoo since 2017 and in this role he is in daily contact with online merchants and their tax consultants, in order to discuss suitable solutions for the VAT challenges of cross-border online trading.
Nat Lloyd is the Head of Loyalty & CRM at Harrods & responsible for leveraging data to create bespoke customer experiences and communications programmes that drive long term engagement and value from Harrods' luxury-orientated consumer base. In previous roles Nat has been involved in developing customer loyalty strategy for some of the UK's largest consumer brands such as Sainsbury's, Argos, Npower and LloydsPharmacy.
Dr. Lasse Meißner moves between the spheres of business, entrepreneurship & science. As CDO of BUTLERS he is responsible for all digital services such as digital marketing, international eCommerce, marketplace activities and digital category management. Previously founder of an IT startup in the field of machine learning and self-employed consultant and project manager in the fields of digitalization, corporate development, marketing and sustainability. He is a former scholarship holder of the EXIST Gründerfonds, ERASMUS program and the Friedrich-Ebert-Stiftung and a member of the Managerkreis and Young-Leaders-Club of the FES.
Lars has 15 years of experience in consulting and managing complex projects in digital marketing. As a proven expert in content marketing, Lars is your perfect sparring partner when it comes to the question of how to turn content into revenue.
Thomas joined SNOCKS in September 2020 and is responsible for all marketplaces (OTTO, Zalando, About You, limango, except Amazon) and the online shop. He was originally trained as an IT specialist and then decided to study International Fashion Management. This combination of IT, business and fashion now helps him in my current position to advance the most diverse requirements of technical connection between the individual internal and external systems, the onboarding of new marketplaces and products, the management and different requirements of product data & media and the go-live including sales-driving measures such as performance and awareness marketing.
Leonard Diepenbrock is an entrepreneur, designer, creative, speaker and was a presenter and reporter at RTL for 12 years. The overdue turnaround of the family business, provided a hard cut ten years ago, when he traded the world of the rich and beautiful at RTL Exclusiv for a plastic production. In addition to transforming TOX-Dübel-Technik (est. 1941, 110 employees), in 2013 he founded the vegan body care brand Jean&Len (philosophy: "ohne Gedöns"), whose creams and shampoos are available throughout Germany. The Harvard alumnus has two children and lives in Cologne.
Thomas Wlazik has been Managing Director, Global Business Solutions at TikTok since April 2020. In this role he is responsible for the areas of monetization and partnerships with brands. He is currently building a team for his work area. Prior to TikTok, Thomas worked for Google in various functions in advertising marketing for twelve years and led teams in Dublin, Berlin and Hamburg. Before that he worked for Reutax AG. Thomas Wlazik holds a degree in Business Administration and International Management from the international University in Bruchsal.
Hatidze Alvanidis has been responsible for activating Miele's own stores for four years. As a sales and marketing professional, she can look back on 18 years of retail experience in the international brand environment. She focuses on the retail experience and seamless omnichannel experience. In 2020, in the context of the first lockdown, she introduced live shopping at Miele and is working on its further development.
Jackson leads the eCom business for Puma in Europe, and the leads their D2C initiatives on puma.com and marketplaces. He has been with Puma for five and a half years in the eCom space setting up and scaling up businesses and being responsible for the end-to-end eCom value chain. A technologist at heart Jackson started his career as a researcher with Philips helping build next-generation consumer electronics products. In the past, he has been a strategy consultant with Accenture and an entrepreneur in the digital space.
Cyrus Zaboli is the Head of Amazon Ad Tech Sales in Germany. Cyrus joined Amazon Advertising in 2012 and executed along various roles, prior to his current role he was responsible for the Entertainment, Media & Toys vertical. After his diploma of business administration at the University of Applied Sciences in Rosenheim, he started his digital advertising journey in 2008 at Yahoo.
Nils Graef is Managing Director at Amazon Advertising in Germany. Nils has worked in digital advertising, media and retail for 20 years, is one of the founders of the digital agency Cocomore, an alumnus of BCG, and the former Category Leader for Books at Amazon Germany. Nils has an MBA from IESE Business School (Barcelona) and Bachelor’s degrees from ESB (Reutlingen) and Northeastern University (Boston).
Annett ist seit März 2022 Managing Director für die DACH-Region beim Zahlungsdienstleister Mollie. Die Digitalexpertin treibt das Wachstum des Unternehmens in Deutschland, Österreich und der Schweiz voran. Mollie ist seit 2019 am deutschen Markt vertreten. Annett ist maßgeblich für die strategische Ausrichtung und Vision in der DACH-Region verantwortlich. Zuvor war Annett CEO bei Interprefy und Geschäftsführerin für den DACH-Raum bei Eventbrite. Annett verfügt über langjährige Erfahrung in der Payment-Branche. So leitete sie unter anderem den Vertrieb für die DACH-Region bei PayPal. Außerdem engagiert sie sich aktiv für Themen wie neue Arbeitswelten, diverse Teams in Unternehmen und eine People-first-Kultur.
Diana Dörner helps Infobip’s clients improve their customer experience by providing technical insights. Her input is informed by the latest developments in the market as well as Infobip’s solution stack. After finishing her Mathematics degree and working on global projects from a client’s perspective in the chemical industry, she joined Infobip as Sales Engineer in 2020.
Yara Molthan ist Director Business Consulting bei Spryker und hilft Unternehmen bei der Konzeption und Umsetzung erfolgreicher digitaler Business Modelle. Seit über zehn Jahren sammelt Yara Erfahrung im Digital Commerce Umfeld. Unter anderem hat sie für die Digitalberatung Etribes drei Jahre lang namenhafte Firmen als Projektleiterin bei deren Digitalisierungsinitiativen unterstützt. Zuvor war sie für die Internationalisierung und Skalierung für Europas größten Online-Schmuckhändler verantwortlich und in Shanghai maßgeblich am Aufbau von zwei E-Commerce Start-ups beteiligt.
Dr. Florian Nottorf is co-founder and co-CEO of ABOUT YOU subsidiary ADFERENCE, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Prior to founding ADFERENCE in early 2014, Florian, who holds a doctorate in business informatics, conducted research on scientifically excellent methods in online marketing. At ADFERENCE, Florian leads an expert team of now over 60 employees. Florian is co-host of the weekly leading German Amazon Advertising Podcast Vitamin A - Deine Dosis Amazon PPC. The HeroConf community lists Florian as Top 25 Most Influential PPC Expert 2021.
Julian Jansen is Director Content at About You and is responsible for influencer activities. When he started at About You three years ago as business developer, he founded and built up the platform You&Idol—and repositioned the company to focus collaborations with influencers.
Nele Odzuck is leading the E-commerce team for Client Solutions at TikTok. In this role Nele is working on performance marketing strategies and solutions with her team to enable e-commerce clients to grow and scale their business on TikTok. Prior to TikTok Nele has been living in the UK having graduated with an MBA from Glasgow Caledonian University and having worked at MediaCom London across various digital channels, markets and a wide variety of brands.
Vesselina Markova is leading the Brand Partnerships Team for E-Commerce & Multi-Channel at TikTok. Together with her team they consult brands on how to achieve their business goals by successfully using TikTok's advertising solutions with a special focus on performance driven marketing. Prior to joining TikTok Vesselina worked for Google, and consulted agencies and their clients on their digital marketing strategy. Thanks to her experience in multiple digital marketing disciplines (CRM, Affiliate, E-Mail, Display, SEA, etc.) she gained a holistic view on marketing and understands how each channel can make an impact.
Wenn das Marketing einen Anspruch auf Wissenschaftlichkeit erheben kann, dann vor allem auf Basis der Psychologie. Emotionen beeinflussen unsere (Kauf-)Entscheidungen in weitaus größerem Maße, als wir es uns jemals eingestehen würden. Und diese emotionalen Entscheidungen sind weitaus vorhersehbarer, als den meisten von uns bewusst ist–vor allem durch das Testen von Hypothesen.Aus diesem Grund stellt die Berliner Agentur LEAP/ seit mehr als 12 Jahren ein tiefes Verständnis der menschlichen Psychologie in den Mittelpunkt ihrer Arbeit in den Bereichen Conversion Optimierung und A/B Testing.
Nino Bergfeld is a Directory of Retail Advisory in the Global Retail industry division. He works closely with leading Retailers and Brands in Europe on topics like digitization, customer-centric transformation, loyalty and innovation. Before joining Salesforce, he worked as a business consultant at publicis sapient.
Peter joined Internetsores in 2019 to take charge of CRM operations, loyalty management and lifecycle management. He previously worked at Otto Group as the Managing Director of Jelmoli Versand AG, where he modernised and transformed the company into a modern multi-channel business. Peter also spent time at EnBW AG, where his customer retention strategies resulted in a significant turnaround, even in this challenging market. Peter’s career so far has given him a profound knowledge of general management, CRM and database marketing, and this, coupled with his ability to analyse customer and market developments provide Internetstores with the expertise for long-term success.
Johannes De Zordo is a passionate software developer. Already at the age of 16 he programmed smaller websites, worked in several startups and is responsible for frontend development at Marc O'Polo since 2017. Besides developing high-quality headless web applications, he is also the contact person for technical SEO.
Serial Entrepreneur, angel investor, political activist, cannabis advocate. These are just a few things that describe Finn’s biography. After being a consultant at BCG in Sydney, the US and Germany, he became part of the start-up scene by founding THE ICONIC, Australia’s number online fashion retailer. He was MD of Rocket Internet before he supported ProSiebenSat1 to build a start-up incubator in Germany, EPIC companies with companies like Gymondo, Amorelie and Valmano in its portfolio. In the following years, Finn was on the board of the German Start-up Association, founded a Berlin-based craft beer company (Berliner Berg) and was the CEO of Movinga during its roughest times. Finn founded a new company together with Fabian Friede in 2018, focusing on Cannabis – the Sanity Group. With its brand VAAY, Sanity Group wants to redefine how people see cannabis and CBD – and at the same time become Europe’S number 1 cannabis company.
Bosch Power ToolsBosch Power Tools; Leinfelden-Echterdingen, Baden-Württemberg, GermanyLeinfelden-Echterdingen, Baden-Württemberg, Germany- Online Advertising ManagerOnline Advertising Manager;Process Owner Business IntelligenceProcess Owner Business Intelligence;- Project Manager Supplier CollaborationProject Manager Supplier Collaboration;Bosch RexRothbosch Rexroth;- Project Manager Logistics Informationflow Asia PacificProject Manager Logistics Informationflow Asia Pacific; Shanghai, ChinaShanghai, China