Founded in 2000, Hamburg-based etracker is the German tracking specialist for web analytics and push notifications. 100% compliant with data protection laws, our software-as-a-service solutions make it possible to measure content and marketing performance completely without cookies and consent and to reach visitors with targeted messages anytime and anywhere. Without complex implementation and lengthy onboarding and with support at your side.
Advanced Analytics for Shops
Tuesday, 17.05
08:30 - 10:00
Halle B1
German
Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers. Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumer close, and accelerate their brand growth.
Professional Crisis Monitoring and Management with Talkwalker - Examples: Zooplus & Too Good To Go
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
AB Tasty is a global leader in feature management, experimentation and personalization solutions — enabling companies to validate ideas, while maximizing impact, minimizing risk and accelerating time to market. More than 900 enterprises use AB Tasty and Flagship solutions to align their marketing, product and engineering teams and ensure increased efficiency, reduced costs and optimal end-user experiences. Founded in 2010 in Paris, AB Tasty is built for enterprise businesses looking to use controlled experimentation to implement only the best ideas to better serve their end customers.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
Marancon is a team of dedicated data scientists. We help our clients to understand their customers and improve their communication with them. We use modern methods of analytical statistics and artificial intelligence in a targeted manner. In doing so, we do not let our clients down with the numbers, but support them with comprehensive consultance on the preparation and implementation of the marketing measures.
Indima direct offers as an independent dialogue marketing agency all solutions around the address. Whether online or offline, national or international, B2B or B2C – with over 30 years of experience, we are the experts for new customer acquisition and existing customer optimization.
The ultimate conversion booster: Use the perfect symbiosis of programmatic printing and customised e-mails
Tuesday, 17.05
13:00 - 13:15
German
We are a full-service dialogue marketing agency operating for over 20 years and we are 100% owned by WPP group, the world leader in communication services. More than 900 employees work in Frankfurt/Main, Munich, Hanover and Bremen. Our core competence is to excite people by understanding, winning over and supporting them (B2B & B2C) in order to increase your company's success. Our services: strategic planning, database marketing, CRM, consulting, campaigns, digital marketing, social media, content marketing, call-center (including also all modern dialogue features as chat, remote service etc. on top of the traditional telephone channel). www.gkk.de
"Strategy loves Data" – how 1st party data becomes inspiring CX.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
From High Quality Engagement to Shitstorm Prevention: Community Management Data Analytics rocks
Tuesday, 17.05
10:20 - 10:35
German
ProCampaign® is the Secure Customer Engagement Hub used by leading brands worldwide to manage the entire lifecycle of their customers. The SaaS combines eCRM, email marketing automation, campaign management and targeting in one system. ProCampaign® offers a broad range of integrated functionalities as well as open interfaces for easy integration of other systems. ProCampaign® is the only marketing and CRM software that has been awarded the renowned European Privacy Seal (EuroPriSe). Consultix - the vendor of ProCampaign® - is also ISO 27001 certified and looks back on more than 20 years of expertise in software development and data protection.
Founded in Berlin in 2008, Retresco has developed into one of the leading companies in the field of AI-driven content automation. With our team of specialist software developers and computational linguists, we develop highly innovative content automation solutions with semantic applications, Natural Language Understanding (NLU), Natural Language Generation (NLG), and chatbots.
The Data Foundation For The World's Best Marketers:Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love. Innovation is constantly driving fragmentation and creating data silos within marketing departments, causing consumers to experience far too many marketing messages that are disconnected, untargeted, and wasteful.Acxiom helps thousands of clients and partners work together to address these challenges. A leader in ethical data use, Acxiom is dedicated to helping marketers achieve superior business results.
Next Level Customer Intelligence - The Story Of A Marketing Transformation
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
PROLEAGION stands for detailed advice and comprehensive service of the highest quality. We see ourselves as a full-service provider in b2c lead generation and e-mail marketing, and work consistently to continuously improve our services. Above all, we care about the responsible and sensitive handling of consumer data, in which we invest the utmost care and diligence every day.
panadress - world of data:panadress is one of the leading solution providers for data, analytics and solutions. As data experts, we support you in optimising and increasing your marketing and sales performance. Our database, knowledge and tools helps you to communicate successfully with customers and the relevant market.In our data-driven cross-channel database, on- and offline channels can be linked to target groups in an optimized way - this is customer acquisition as its best.
BDS is a leading solution provider for B2B data analytics and online information mining. Our claim is to generate big-data into smart data and hot leads. The focus is on our experienced data scientists and our B2B database with the knowledge of 10 million German-language domains, social media, investment and HR research as well as an online quality index. BDS connects the online world with classified information systems in order to be able to optimally filter and address target groups. Turning data into value is our winning motto. Come by and get to know new solutions with us!
Tableau helps people and organizations become more data-driven. The Tableau platform provides the breadth and depth of capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 86,000 customer accounts, and a commitment to customer-focused innovation.
How companies succeed in enabling self-service data analytics across all departments
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
ADOBE IS CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES. Adobe is the world's leading provider of software and online services for digital media and digital marketing. Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud are three powerful cloud solutions that enable customers to create innovative digital content, publish it to all relevant channels, measure its success, and continuously optimize it to deliver compelling customer experiences. The company has more than 26,000 employees worldwide with annual revenue of $15.79 billion (2021). Adobe Systems GmbH manages sales, marketing and customer support in Germany, Austria and Switzerland.
Personalization Is the Engine, but Data Is the Fuel!
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
E-commerce Trends 2022 - from one time buyer zum Fan
Tuesday, 17.05
14:30 - 15:30
Halle A1
German
We are human – let’s interact like it: humanizing the relationship between brand and customer at scale
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Personalization is dead! Long live personalization…
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
From Data to emotional Connection - Mit real-time CDP Deine Kunden über alle Kanäle begeistern
Tuesday, 17.05
10:30 - 11:30
Halle A1
German
How eCommerce can support the classic B2B sales channels
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Zalando, Google, Facebook, Walmart, and hundreds more
Managed Services: The experts for ambitious e-commerce growth strategies
Wednesday, 18.05
14:45 - 16:15
Halle B4
German
DCMN is the growth marketing partner for digital brands and startups. The company’s holistic, data-driven approach combines technology with expert knowledge to grow the market leaders of tomorrow. From its headquarters in Berlin and five international offices, DCMN equips its clients to scale efficiently in their own markets or internationally, whether they need creatives, media plans, or growth strategies. All of this is supported by technologies DCMN designs and builds – based on over a decade of experience helping digital brands grow. To date, the company has helped more than 400 digital brands worldwide to scale their businesses, including Fairphone, Idealo, Ring, VanMoof, Vinted and Wooga.
Hit the performance plateau? How to unite brand and performance goals and find new growth opportunities
Tuesday, 17.05
14:30 - 16:00
Halle B3
English
Turn your offline on: Why measurement should be the bedrock of your offline strategy and how to make it happen
Wednesday, 18.05
10:30 - 12:00
Halle B2
English
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
Falling Back in Love: CMOs, Data and Identity
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
DIGITAL FORWARD is an independent consulting firm based in Hamburg. Our objective is to raise your digital marketing efficiency.Our independence of any suppliers, agencies and service providers guarantees the best solution geared to your individual expectations.In consideration of your individual requirements and objectives, a quick and target-oriented development of solutions is carried out.Our digital marketing experts look back on several years of experience, especially on the advertiser’s side.
OneTrust is the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including half of the Fortune Global 500, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs. The OneTrust platform is backed by 200 patents and powered by the OneTrust Athena™ AI. Our offerings include OneTrust Privacy, OneTrust DataDiscovery™, OneTrust DataGovernance™, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust PreferenceChoice™, OneTrust ESG, and OneTrust DataGuidance™.
Capture, Govern, Activate - How to Build a Powerful Marketing Strategy in 2022
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Cooper Advertising with its headquarters in Hamburg’s HafenCity is your expert in B2C lead generation and direct sales. In cooperation with our European departments, we use our local expertise to provide innovative and tailor-made solutions for a quantitative and qualified acquisition of new consumers, both on a national and international level. At Cooper we provide comprehensive consulting with an eye for the detail, ensure legal certainty and support the big players in the energy, finance, insurance, telecommunication and publishing sectors as well as renowned advertising agencies and established eCommerce companies in a results-oriented way and with truly creative ideas. Find out more at: http://www.cooper-ads.com
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
As one of the leading information service providers on the German market, CRIF supports companies & financial institutions holistically in managing their Digital Customer Journey. Thanks to our 3 focus areas, you benefit from integrated Identity, Credit Risk & Fraud Management as well as innovative solutions in the areas of Digital Onboarding, Open Banking, Compliance, ESG, Address Research & Marketing Services. Individually tailored to your business model and complemented by long-standing and international analytical expertise and process consulting. CRIF Germany is part of the globally active CRIF Group with headquarters in Bologna, Italy. The group is active today with over 6,200 experts and 80+ companies in 40 countries on 4 continents.
Automated, data-driven & digital - Is your B2B sales force ready for the next level?
Wednesday, 18.05
10:40 - 10:55
German
Project A is an international venture capital firm based in Berlin.We invest in passionate early-stage entrepreneurs and provide them with exclusive access to our team of 100 operational experts in areas such as Software Engineering, Marketing, Product, Design, Communications, Business Intelligence, Sales & Customer Success, Organizational Building, and Talent Acquisition.We believe that cutting-edge infrastructure, a data-driven approach, and a sustainable organizational setup are instrumental to the success of digital companies. And we know: it can be a long and hard journey to get there. That’s why we developed a new approach to venture capital: combining capital and in-depth operational support.
The German Dialog Marketing Association is one of the largest national associations of dialog marketing companies in Europe and one of the leading associations of the communication industry in Germany. As the stimulating force of the data-driven economy, the DDV represents companies that generate data or use it for professional data-driven and customer-centric dialog. Together with our members we want to create substantial added value through individual relationships between people, brands and companies in a networked world. The focal points of the association's commitment are public relations, information exchange, quality assurance and the promotion of young talents.
Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies.
How to Turn Your CDP Project into a successful Enabler for Data Driven Marketing
Tuesday, 17.05
12:30 - 14:00
Halle B4
German
High reach, targeted approach and attractive online advertising – mobile.de, Germany’s largest Internet vehicle market, offers advertising customers and sales partners a wide range of placement options, targeting options and marketing on mobile devices. Headquartered in Dreilinden, just outside Berlin, mobile.de is one of Germany’s highest circulation online marketers. Besides the German market leader mobile.de, Europe’s largest car community MOTOR-TALK also belongs to the company. Together, both platforms reach around 16.95 million unique users (source: AGOF digital facts 2018-04).
Your audience is listening to music and podcasts throughout the day. The Streaming Intelligence from Spotify Advertising helps you to understand their listening behaviour in order to reach them in the right moment and relevant context. Leverage our data-driven ad solutions for your campaign, from audio, video and display to podcasts, programmatic and custom creative solutions.
The Podcast Opportunity on Spotify – Why podcast ads on Spotify should be part of every media mix
Tuesday, 17.05
14:45 - 16:15
Halle B3
German
"All Ears On You" – How to reach the most immersed audience with Spotify
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Pioneers in video marketing and communication software, TwentyThree was founded in Copenhagen in 2005 and is fully bootstrapped. Our video software is used by tens of thousands of marketing, sales and customer support teams around the world to humanize the way they communicate and do business.
Supercharge your sales — SalesViewer® identifies your anonymous website and redefines the way you think about new business development.
Adverity is a leading intelligent data and analytics platform that enables businesses to make insights-driven decisions, faster and easier. Used by marketing, sales and eCommerce teams around the world, Adverity transforms siloed data into actionable insight, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels.By automating data integration from hundreds of sources and working seamlessly with your existing tech stack, Adverity’s flexible end-to-end platform delivers a single view of marketing and sales performance across your entire business.
Use marketing analytics effectively to improve your ROI and escape the reporting jungle
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
CUSTOMY® (formerly D.O.T.S.S./ABACUS) has been successfully operating the Mail Order Alliance, a cooperative marketing pool in Germany and Austria, since 2003. This makes it possible to acquire new customers on a sustained basis by gaining access to valuable and loyal multiple buyers in the mail order business on the basis of genuine transaction-based purchasing behaviour. The reactivation of inactive customers who were thought to be lost is also successfully supported by the mail order alliance and the knowledge channelled through it. Outside of membership, CUSTOMY® can offer access to attractive new customer potential with another product, the German Mail Order Typology. Feel free to contact us, we will support you!
Searchmetrics, our partners and our clients are united by a belief in the power of insight and an understanding that data makes decisions better. Its innovative approach ensures household names like AXA, Lowe’s and McKinsey & Company thrive in the hyper-competitive search landscape. Worldwide, thousands of businesses have already benefited from working with Searchmetrics and our comprehensive portfolio of data, software and services.
SEO is trendy? It's an evergreen!
Wednesday, 18.05
13:30 - 13:50
German
You want to retain customers and optimise your customer experience? That's exactly what you can achieve with cross-channel campaigns. The prerequisite is that your customers' contact data is complete and up-to-date. With the address management services of Deutsche Post Adress, the market leader for address updating and research in Germany, you can maximise the performance of your cross-channel campaigns and achieve higher CVRs. At our stand A11 in the Dialog Area we will tell you how it works!
Shit in, shit out: How bad customer data reduces the performance of your cross-channel campaigns - and what you can do about it
Wednesday, 18.05
11:20 - 11:35
German
Bertelsmann's printing and marketing services businesses are bundled in the Bertelsmann Printing Group (BPG). The group is one of the group's seven divisions and comprises more than 20 companies with over 6,000 employees worldwide. At this year's OMR, BPG will be represented by the three units Campaign, DeutschlandCard and AZ Direct. These support customers from strategy development, customer insights generation, target group selection and channel selection through to campaign implementation and evaluation. In this way, they promote customers' business through highly relevant, efficient customer communications and a targeted marketing budget.
We are the technology-leading provider for address-management-solutions in Germany. Our parent company, the Deutsche Post Adress is market leader for updating and researching addresses. Meet both of us at our shared booth A11 and learn how to combine Online-Marketing and Physical Marketing best.
The generation of high-quality consumer data for your products requires the highest level of competence, many years of experience, continuous optimisation and active communication with customers and consumers. We have more than 15 years of experience in lead generation and develop individual concepts for new customer acquisition. We ensure to establish a successful dialogue between your company and future customers in a targeted and effective way.
Goodbye, cookies - welcome back, contextual! Vibrant Media is a leading provider of contextual targeting - worldwide. With 4,000 premium websites, we implement user-initiated, unique cross-platform brand user experiences for well-known brands. Vibrant reaches more than 250 million UUs per month. Thanks to our patented SafeServe ™ algorithm, campaigns are only delivered in brand-safe items. With Quintesse, our new RTA SaaS service, our advertisers can use over 20 years of market know-how in contextual targeting. Campaigns are relevant, brand-safe, cookie-free, and 100% GDPR-compliant via curated marketplaces or contextual segments in DSPs in real-time. More at vibrantmedia.com & quintesse.io
AZ Direct is your partner for successful, data-driven cross-channel marketing. We assist you with the intelligent integration of your online and offline worlds. The basis for this is our unique AZ DIAS audience targeting system. It currently enables us to reach about 72 million consumers across various channels. As such, we have the most extensive cross-media reach in Germany. We intelligently analyze the data and addresses by using comprehensive statistical-geographical information and analysis systems and we qualify the data on a custom basis, depending on what is needed. Our services, such a region-specified email marketing, direct mail and display advertising, allow our customers to be even more successful in their respective markets.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 800 leading brands use Contentsquare to grow their business and deliver more customer happiness. Its insights power the customer experience on over 1 million websites worldwide.
Everyone is unique. Know what makes them click. Three top tips to get real insights about your users.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
CrossEngage is a customer data and prediction platform that marketers use to grow their customer base into valuable relationships. We combine a real-time solution for customer data and cross-channel campaign management with AI and AutoML methods. This allows all first-party customer data to be intelligently analyzed and used for campaigns. A 360° view of each individual customer, tailored, customer value-oriented predictive audiences, and their activation across all systems and channels enable optimal customer experiences and foster long-term customer relationships.
CRM 2.0: The Future of Customer Management Is Now!
Wednesday, 18.05
10:30 - 12:00
Halle B2
German
SAP Customer Experience realizes the digital vision that companies around the world have long pursued: the 360-degree view of the customer. The human factor is becoming increasingly important for successful experience management. This is is SAP CX - a portfolio with integrated cloud solutions for marketing, commerce, sales, service and customer data, with which company processes and products can be automatically adapted to individual customer expectations in the future. As part of the overall SAP portfolio, these applications also offer functions for machine learning, artificial intelligence and the Internet of Things. All with the goal of consistently driving the evolution of customer relationship management.
The playbook for your smart path to the e-commerce future and the D2C business
Wednesday, 18.05
14:45 - 16:15
Halle B1
German
Civey is the pioneer for digital market and opinion research in real time. As a technology company, we offer our clients representative snapshots and monitoring that help them better understand markets, trends and target groups.
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’. Learn more at www.amplitude.com.
Why Digital Products are the foundation for growth and scale - and how to be best at making them work
Tuesday, 17.05
10:45 - 12:15
Halle B4
English
Create an individual data view for each individual customer with a Customer Data Platform With the Customer Data Platform from Treasure Data for companies, millions of data points - from online and offline sources and even from IoT devices - are transformed into individual customer profiles. With this solution, you can bring together data from your entire company centrally and benefit directly from insights that will stimulate your
Y42 is the first scalable data platform that anyone can run. It empowers you to easily set up a full-stack platform without heavy engineering invest – from integrating hundreds of data sources to automating data pipelines and dashboards. Offering no-code, low-code, SQL. Whether you’re a business analyst or data engineer.
Ströer is a leading German out-of-home advertiser and is focusing on the strength of the OOH business with its “OOH+” strategy, supported by the ‘Digital & Dialog Media’ and ‘DaaS & E-Commerce’ segments. Ströer commercializes and operates around 300,000 advertising spaces in the out-of-home business, offering its customers a wide range of different analog and digital out-of-home media. In the digital sector, the company markets high-reach websites. In addition, the media company is also one of the biggest digital publishers in Germany. Alongside watson, giga.de, desired.de, familie.de and other special interest portals, Germany's widest-reach news portal t-online is also part of the portfolio.
Punk rock or folk music. A matter of taste. But if you want to win fans, you have to go from the basement on to the stage. Right?
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Similarweb provides a leading platform for Digital Intelligence, delivering a trusted, comprehensive and detailed view of the digital world that empowers our customers to be competitive in their markets. Our proprietary technology analyzes billions of digital interactions and transactions every day, covering millions of websites and apps, and turns these digital signals into actionable insights. With our platform, everyone from business leaders, strategy teams, analysts, marketers, category managers, salespeople and investors can quickly and efficiently discover the best business opportunities, identify potential competitive threats and make critical decisions to capture market share and grow revenues.
eCommerce Intelligence: How to win market share on Amazon
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
Piwik PRO Analytics Suite provides flexible data collection and reports as well as consent management, tag management and a customer data platform. A diverse set of organizations partner with Piwik PRO for powerful, privacy-compliant analytics software and high-touch support. The Government of the Netherlands, Crédit Agricole and Greiner use Piwik PRO analytics software to optimize their customer and user journeys. The features and hosting options of Piwik PRO Analytics Suite allow for its use in the most demanding environments – to satisfy internal security and legal requirements, as well as comply with data regulations such as GDPR, CCPA and TTDSG.
Google Analytics is illegal in the EU – how to mitigate the compliance risk and find reliable analytics alternative
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München & Marks & Spencer.
No cookies, no party? Miele & Bloomreach with a new recipe for exceptional customer experiences.
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Editor-at-large
Recode
Head of Marketing
Eurowings
Managing Director
Vibrant Media GmbH
Head of AdOperations
Vibrant Media & Quintesse
Senior Director of Business Development DACH
The Trade Desk
Managing Partner
forbeyond
Principal Consultant
forbeyond
Director Marketing & Sales
BioNTech
As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.
After positions as Client Lead at Grey, BBDO, DDB, Saatchi & Saatchi and as Marketing Consultant for Digitas & Publicis Media, Dirk Otto has been responsible for the national & international marketing of Eurowings, the leading European value carrier of the Lufthansa Group, since 2018. There, he is agnostically responsible for all matters of brand, marketing strategy and activation driving the digital transformation of marketing and the repositioning of the brand in times of great crisis and change. He is a forward-thinking believer in a customer-focused & data-based marketing approach, that is not reduced to optimizing ad placements but always keeps people and insights in focus, with the goal of "creating value starting from the consumer."
Targeting without cookies? Christoph von Reibnitz has been with Vibrant Media, the pioneer and global leader in contextual advertising, for over 11 years. More than four years as managing director (D-A-CH Markets). At the latest, with Google's announcement that it will no longer support third-party cookies, the market is looking for new solutions. With Quintesse, a new SaaS solution, advertisers and agencies can now leverage Vibrant Media's 20+ years of contextual targeting know-how to deliver campaigns that are relevant, brand-safe, cookie-free and 100% GDPR compliant using DSPs via curated marketplaces or the integration of contextual segments programmatically in real-time.
Targeting without cookies? Anne has been with Vibrant Media, the pioneer and global leader in contextual advertising, for over 14 years. For more than six years as Head of AdOperations. In this position, she is responsible for, e.g., campaign innovations, programmatic integration, and semantic technology. At the latest, with Google's announcement that it will no longer support third-party cookies, the market is looking for new solutions. With Quintesse, a new SaaS solution, advertisers and agencies can now leverage Vibrant Media's 20+ years of contextual targeting expertise to deliver campaigns that are relevant, brand-safe, cookie-free and 100% GDPR compliant using DSPs programmatically in real-time.
As Senior Director of Business Development DACH, Simon Köpp is responsible for The Trade Desk's new customer business in the DACH region. The Hamburg native is an expert in the field of Programmatic Advertising and Marketing Science. Before joining The Trade Desk, he held leading positions in marketing and sales, including Marketing Science Partner at Facebook and Sales Director at Adform. He has also held positions as Ad Technology Manager at media agencies, publishers and technology companies. Köpp regularly teaches courses in online marketing and ad serving at the Hamburg Media School and the Adzine School.
Claus Hänle is an expert in process and organisational design, requirements management and software selection with extensive experience in the e-commerce and PIM environment. He gained the necessary know-how in 20 years as a consultant and project manager. During this time, he worked in management positions for consultancies, international trading companies and software manufacturers. His professional focus is equally on B2C as well as B2B. He is the managing director of forbeyond consors GmbH.
Stefan Schmid is a Principal Consultant with extensive operational experience in the areas of e-commerce, product data, marketing, sales and project management, with a conceptually oriented hands-on mentality for efficient and customer-oriented business processes. The focus is on requirements and process modelling as well as conceptual development of e-commerce & PIM solutions. Previously, he worked for a pan-European trading company (on- & off-line) in various areas. After setting up the Digital Media department in Group Marketing, he was most recently in charge of e-commerce (incl. PIM).
Alexander Almerood, an international business economist with an additional bachelor's degree in Business Administration and Management, looks back on more than 10 years of leadership experience in various positions in well-known companies in the healthcare industry such as Teva ratiopharm, Amgen and Celgene. The focus of his career includes marketing, sales and digital transformation of companies. Since December 2020, Mr. Almerood has been Director Marketing & Sales of BioNTech. Here he is also responsible for the global digital infrastructure and was instrumental in the successful launch of the COVID-19 mRNA vaccine BNT162b2 in Germany.
As Country Manager Germany, Kolja Brosche is responsible for the strategic development of LiveRamp's German business. He brings over 20 years of experience in the digital industry and has held various management roles, including in media agencies, digital marketers and technology and software providers from the adtech and martech sectors. Most recently, as EMEA Agency Alliances Director at Oracle, he managed the international agency partner network for the Oracle Marketing Cloud sector in Europe.
As an experienced Data Scientist Tim currently focuses on Marketing Science to analyze the relationships of campaigns in the marketing mix with the help of AI. With his international data-team at Adtriba GmbH Tim develops machine-learning models which help marketers make strategic and tactical decisions to optimize their budgets and campaigns and increase revenue. Tim's experience ranges from the gaming industry to fin-tech and his broad knowledge allows him to apply statistical concepts to marketing with a fresh perspective from other fields.
János is passionate about democratizing and demystifying AI, ML and data science. To achieve this he co-founded Adtriba GmbH in 2015 to provide machine learning solutions for marketing measurement and optimization. Adtriba’s software is aimed to enable companies from various industries to make marketing more transparent and become independent of the big advertising platforms. To further democratize data concepts and their importance János is co-hosting the “Datenkasper” Podcast. By interviewing data practitioners he learns and shares with a broader audience how different companies approach successful data-drivenness. All in a very Hanseatic direct and non-BS type of style!
Dr. Tim Wiegels is an experienced leader and expert in all things Data with a background in academia as well as the mobility, health, mobile gaming, social media and general tech & internet industry. Demonstrated history of building, structuring and growing international teams for Data Science / Machine Learning, Data Analytics, Data Engineering and Warehousing with an analytical, flexible and pragmatic mindset. Tim’s strong hands-on and can-do attitude is complemented by experience in political lobbying and convincing authorities, legislators and decision makers.Tim enables people and companies to think and act data-driven by educating and providing the right tools, establishing platforms and data support to excel in their domain!
Experienced, passionate and motivating leader over almost 15 years in a very broad range in terms of nationalities, cross country, hierarchies, departments. Passionate about initiating and managing change processes to leverage innovation, digitalization and customer centricity.
Oliver Hülse has been with Integral Ad Science as Managing Director for Central & Eastern Europe since April 2017 and is responsible for the growth and positioning of the company in the regions. Hülse has been in the media industry for more than 20 years and was Managing Director at Rocket Fuel before joining IAS. He began his career in digital media sales at German media companies such as the Milchstrasse publishing group and Tomorrow Internet AG before he was appointed VP International Operations at Interactive Media CCSP GmbH.
Dr. Maik Kleinschmidt has been Director Marketing Europe at C&A since 2019 and is responsible for brand management and marketing activities in all online and offline channels in 18 European countries. Under his leadership, C&A focuses on brand strengthening and modernization and the expansion of digital channels. His team works across channel and country borders on integrated customer communication. Maik has been working on growth strategies with leading brands and retailers in the fashion and consumer goods sector for the past 15 years. He previously served as managing director of digital and marketing at Tom Tailor Group and as a marketing and sales transformation consultant at The Boston Consulting Group.
Jan Ahrens joined Statista in 2014 and is co-founder of the Content & Design division. He is responsible for the global growth of the creative team consisting of 60 people, which specializes in the content creation of infographics, whitepapers & explainer videos and distribution. He also helps key accounts from the industry, healthcare and consulting sectors and is involved in the expert advisory board of BVIK, as a jury member of the bcm Awards (best of content marketing) and as a speaker at CMCX, the Online Fokus Conference and the Online Marketing Rockstars, among others.
Ilona is an expert in Google Analytics, with more than 13 years of experience, of which nearly 6 years at Google. At Google she has worked as a tech specialist in Enterprise Sales for GA360, as Digital Transformation Lead, and she has spent a quarter working in San Francisco as a Global Product Lead, in the kitchen of Google Analytics with the product team, seeing the development of GA4 in close-up. During her career as a web analyts before Google, she has experienced many changes in the industry first hand. Today she is responsible for the rollout of GA4 in DACH.
As Ads Privacy & Data Activation Specialist, Torsten aims to find the sweet spot between user privacy and data-driven online advertising. In his former role, he's been working as an Analytical Consultant in Google Germany's ad sales department, lastly leading a team of analysts since 2016. Before he joined Google in 2012, Torsten worked at TradeDoubler and Amazon.de – after having entered the online marketing space as an affiliate in the early 2000ies.
Like many children of the Tamagotchi generation, Ric is a digital native and finds digital marketing and privacy fascinating. He is responsible for making Mapp Cloud the platform that their 3000+ brands and agencies adore and helping them create value-based and insight-led relationships with consumers worldwide. Over the last 10 years, Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies and he is currently on a crusade to challenge marketers to fuel their decisions with insight rather than gut feel.
Egon Wilcsek, VP of DACH, has been leading all regional activities at Emplifi / Socialbakers for 4 years. He is a proven social media and digital marketing expert from the very beginning with over 25 years of experience in companies such as censhare, Visual IQ, Adobe, Omniture and Siebel Systems. He has a degree in computer science.
Alexander Baxmann (42), Head of Product Management ATV at Ad Alliance is responsible for the development of innovative Addressable TV (ATV) products. The ATV and TV expert was previously Director Business Development ATV at the technology specialist smartclip and was in charge for the expansion of the partner business and optimization of operational processes. Before that, he had already gained experience in the TV industry in various positions at Turner Broadcasting. Alexander Baxmann studied business administration at the LMU Munich and started his professional career at BMW and KJEW Investments in Sydney, among others.
In December 2018, Marcel started in Vodafone's newly created digital brand team. Since the beginning of 2022, as Senior Digital Marketing Manager, he has been responsible for the strategic and operational planning of digital advertising campaigns. Marcel holds a Bachelor of Science in Information Economics, which he obtained from TH Köln & Manchester Metropolitan University. He has been in the digital advertising industry since graduating in 2013. He has accumulated positions in the areas of affiliate, mobile and performance marketing, as well as in strategic partnership management, the latter at the HRS Group.
Andreas lives and breathes self-service analytics. Apart from focussing his master degree on this topic, he helped clients in his role as BI Consultant at a renowned Microsoft partner to fully leverage Power BI as a self-service tool. Since joining Tableau as a Solution Engineer in 2019 he helps organizations to be data driven and fully utilize Tableau as their new visual analytics platform. Apart from helping people to see and understand data, Andreas is an avid home cook and a music nerd.
Alex Jacobi ist Audio Visionär und Entrepreneur. Er ist Gründer der Kreativagentur "With love and data" sowie der Podcast Companies "podwatch.io" und sonarbird.io. Kreativität ist für ihn "Die Fähigkeit zur absurden Transferleistung". Das Magazin Businesspunk wählte ihn zu den 100 innovativsten Zukunftsgestaltern für 2022. Alex Lebensmotto ist: Die anderen haben auch keine Ahnung. In der OMR Masterclass wird er euch zeigen, wie Marken mit Hilfe von Liebe und Daten in die Audiowelt kommen.
Daniela Kursawe ist seit 2013 bei RMS als Senior Digital Sales Managerin für die Vermarktung des Digitalportfolios zuständig und berät große Agenturnetworks, wie die GroupM. Die leidenschaftliche Sales Expertin treibt erfolgreich den Verkauf der Digitalprodukte des Audiovermarkters voran und ist Expertin für Online Audio, Programmatic Audio, Voice Advertising und Podcasts. Bevor die Marketingkommunikationswirtin in das Audiouniversum eintauchte, sammelte sie Branchenerfahrungen als Senior Sales Managerin bei Axel Springer, wo sie zehn Jahre crossmedial an unterschiedlichen Standorten tätig war.
Vaith Schmitz has had many stops on his way to Twilio Segment. From strategy consulting to sales, creative and software development, the common thread running through is his passion for creating value and driving innovation through data. At Twilio Segment, he empowers clients across industries to turn their flood of data into digital gold, and use it to build better products and execute marketing strategies that are customer-centric and targeted.
Carina Kern is responsible for Twilio product marketing in Germany, Austria and Switzerland. During her many years in Silicon Valley, she got to know and love the possibilities of digitalisation. During the last years, Carina had different product focuses on databases, data warehouses, IoT, customer engagement and experience. At Twilio, she now focuses on supporting customers in their digital transformation.
Alina Bally is a senior strategist in Brandwatch’s in-house strategy consulting unit. For several years, she has brought Swiss quality to the SaaS company’s Copenhagen office. She simplifies comprehensive information and delivers precise, data-driven solutions to help clients grow their brands. Her passion for business and social media helps clients of Brandwatch stay up to date on the latest social trends. While always pursuing her main goal: adding and proving value. In her free time she tries to suppress her quarterlife-crisis through traveling, skiing and restaurant visits. ⛷️🍝
Daniela Dodan, Director Online Marketing & Insights, StepStone, is responsible for StepStone’s user acquisition in EMEA, South Africa and Caribbean regions through digital and social media marketing. Her focus is on adapting the role of ‘marketer’ to a world dominated by machine learning. Originally from Romania, Daniela has more than 10 years of experience working in world-leading technology companies in marketing tech and data insights roles, holds an MBA from Rotterdam School of Management (Netherlands) and a BSc in Mathematics from Jacobs University Bremen (Germany). She worked already in 6 countries and considers herself a modern nomad, perpetually learning from the variety of cultural influences she was exposed to.
Robindro Ullah is the managing director of Trendence Institut GmbH and has been active as a consultant, author, speaker, podcaster and blogger for many years. He is considered an expert in the field of employer branding, personnel marketing, recruiting and talent intelligence. He previously worked at Deutsche Bahn AG as head of recruitment region south and then started a position as global head of talent acquisition at the technology group Voith. As a co-founder of the HR TEC Night, he now runs the podcasts "HR TEC TALK der Podcast" and "Zielgruppengerecht - the Recruiting Tec Talk".
Björn Darko is an SEO strategist, speaker, manager and podcast host. In his role Head of Product & SEO at ladenzeile.de, he is responsible for the development of the shopping platform.He was VP Product at Searchmetrics and Director of the Digital Strategies Group - the Searchmetrics Inhouse Consultant Team - until 2020. Hosting the popular SEOPRESSO Podcast, he regularly welcomes major SEO players and continues to be active in the Searchmetrics community.
Dr. Markus Wuebben is Chief Marketing Officer at CrossEngage and a specialist for data-driven marketing. At Rocket Internet, he developed a multi-channel-campaign solution that is now used by more than 70 companies in 20 different countries. Furthermore, he was Customer Management Director at EPIC Companies and Head of Industry Promotions at Arvato/Bertelsmann. He holds a doctorate in data-driven marketing from the technical University of Munich.
Simon Fleck, born in 1987, studied business administration at the University of Cologne. His professional career began in 2015 at IP Deutschland as Product Manager Data & Programmatic. He is currently responsible for the cross-genre product strategy and development of targeting products in the Product Management xMedia of the Ad Alliance.
With 20+ years of experience in the digital industry, Paco Panconcelli, Channel Factory's DACH MD, has held major commercial roles across a range of leading companies including Managing Director Quantcast Germany, Vice President Sales IDG Germany and Director Product Management AOL Germany.
Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. With more than 800m USD assets under management, Project A invests in digital companies at an early stage all over Europe. In addition to capital, Project A provides portfolio companies with exclusive operational support by a team of 100 in-house experts including all areas across product, growth, data and people. Since 2012 Project A has invested in more than 100 companies, among them Trade Republic, Spryker, Kry, Sennder, WorldRemit/Zeps, LUQOM, Voi, and Casavo. Before co-founding Project A, Florian was Managing Director at Rocket Internet with the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and Spark Networks (aka eDarling/Affinitas). Prior to Rocket, Florian was Co-Founder and Managing Director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon in 2008). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was Co-Founder of the online marketplace antibodies-online.com (exit to Broadoak). Moreover, Florian has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor), Betreut.de/Care (seed investor), ClassPass (early stage investor), Mimi Hearing (early stage investor), Bitbond (seed investor), Lillydoo (early stage investor), and the Code University (seed stage investor). Apart from his Project A-related board activities he sits on the supervisory boards of Koerber AG and Fressnapf and the digital advisory boards of Henkel and Oetker.
Nat Lloyd is the Head of Loyalty & CRM at Harrods & responsible for leveraging data to create bespoke customer experiences and communications programmes that drive long term engagement and value from Harrods' luxury-orientated consumer base. In previous roles Nat has been involved in developing customer loyalty strategy for some of the UK's largest consumer brands such as Sainsbury's, Argos, Npower and LloydsPharmacy.
Lucas Bemer is the Co-Founder of quantilope, the Insights Automation platform empowering brands to free all marketing decisions from gut feel. As CPO, Lucas leads the product development and data science of quantilope’s app, working to transform the ways brands run and manage their consumer insights and market research processes. Prior to founding quantilope, Lucas received international awards for his expertise in consumer insights due to his academic research.Since 2014, quantilope has been automating insights and the entire market research process rooted in the core values of speed, substance, and empowerment. quantilope reduces the average length of a consumer research project from months to just a few days.
Daniel Hikel, General Manager, DACH at Optimizely, is a digital marketer through and through. With more than 20 years of experience and a passion for smart technologies, he helps brands and businesses leverage their full potential for the best customer experience. Daniel is a regular speaker at events on the latest topics in digital transformation and a sparring partner for C-level and management. Translated with www.DeepL.com/Translator (free version)
I am made up of one part IT & data geek and one part integrated marketing tool expert, this hybrid professional straddles the fence between both worlds. Experience as a super user for a bunch of MarTech stack allows me to work across all digital channels to improve business performance.My current role “Product Manager of Integrations & Tracking” focuses on unlocking marketing (Growth & Acquisition) teams to truly leverage our marketing tech infrastructure for their KPIs.
Birgit Heyer has been working for STAGE Entertainment for almost 20 years. CRM - enthusiast and professional. Focus is the further development, implementation and evaluation of the cross-company CRM strategy, emphasis: innovative, data-based CRM measures along the product and customer life cycle. This includes all CRM topics from lead generation, email and print campaigns, marketing automation, testing to analysis and success control.
Pascal Nehrkorn is audience manager at DB Vertrieb GmbH and is responsible for the development of a cross-channel marketing dashboard. After several years as a software developer, he moved on to digital marketing at Deutsche Telekom in 2010, where he worked in the CRM department and created customer data analysis. After a short trip to Ströer, he reached his destination at Deutsche Bahn in 2017. Through his many years of experience in digital marketing and his studies in information science, he has the necessary skills to drive innovative topics such as data-driven targeting and the use of AI for performance marketing.
Thomas Kalinna has many years of experience as a cross-channel marketing consultant and is an expert in introducing KPI frameworks for larger companies. He has extensive know-how in web analytics and insight generation. He now works as a Senior Pre-Sales Consultant in the DACH region for Mapp.
Klaus Müller, Founder and Co-CEO, is responsible for the commercial side of JENTIS. In his career, he can already look back on more than 20 years of experience in the Internet business. Among other things, he brought the Blackberry to Austria at T-Mobile in 2002. After that he was head of product management and later product marketing & CRM at the first UMTS provider H3G Austria. As Head of Industry for Google, Klaus was responsible for business development and sales and looked after clients such as Red Bull and XXXLutz globally. Together with his co-founders, he now wants to reinvent web tracking with JENTIS, the innovative hybrid tracking solution for 1st party data.
Thomas Schmidt is a passionate problem solver with never-ending curiosity. At Agrando, he leads, among other things, the development of a scalable single source of truth data infrastructure that unifies data from different tools. It enables informed decision-making and providing the best service to customers. In this context, he works with stakeholders from different parts of the company.
Hatidze Alvanidis has been responsible for activating Miele's own stores for four years. As a sales and marketing professional, she can look back on 18 years of retail experience in the international brand environment. She focuses on the retail experience and seamless omnichannel experience. In 2020, in the context of the first lockdown, she introduced live shopping at Miele and is working on its further development.
As Head of Fragmented Markets, Çağrı Çaylak joined Bayer Consumer Health(CH) Digital Transformation & IT team in 2020. Based in Switzerland, he is globally responsible for Pharmacy and Doctors channels digital transformation agenda in Bayer CH Fragmented Markets (CRM, HCP activation and overall sales enablement). Çağrı has 16 years of experience as an IT executive under his belt leading transformation projects for many multi-national companies across different industries.
Thomas is co-founder, co-CEO and CTO of JENTIS. Starting in the industry from a young age, he always had an eye on the current needs of the market and has always been one step ahead of technological advances over time. After working as Head of Web Analytics at e-Dialog, he founded his own agency for web analysis in 2014 - Webrocket GmbH. To solve the problems observed here in online marketing, he developed JENTIS, the unique hybrid tracking solution.
Peter Hense is a litigator at Spirit Legal. He works in international IT and technology law, data protection and litigation (privacy litigation). He focuses on advertising technology, sensor data, machine learning and the ethics of automated decision-making systems (accountable AI).
Dani leads the Data & Analytics team at CLARK in our mission to get people properly insured. This includes leveraging analytics, building a modern data platform, and developing data products and ML models.Before that, Dani spent 8 years in lead data roles at Simply Business, a London-based digital broker that won many customer and data awards.
He is a computer science engineer from India, who has been working for 10+ years in Fintech/Tech industry in BI, Data, Product and CRM roles. He is currently leading CRM initiatives at CLARK in Berlin.
Christopher has over 7 years of experience in martech. His focus: how clients can use data as a strategic advantage for their user experience - for real-time personalized customer engagement.
Craig Eygenberger began his career as a Master of Science in International Business Management and gained early experience in the food industry as a project and CRM manager. He recently became Senior Manager and B2B Digitalization Leader at foodspring in Berlin.
Tina has more than 20 years of experience in various leadership positions, including payments, customer loyalty, automotive industry, and new mobility. Most recently, she was Managing Director at Opel Finance SA. Tina joined SAP in June 2021 and advises clients in the automotive industry on all aspects of customer experience.
After initial positions in the automotive and tech industries, Tobias has been responsible for the development of the IT ecosystem in his role as Lead Product Owner at smart Europe GmbH since August 2020. Together with his team, he relies on a flexible architecture paired with data insights to shape the smart customer experience in the long term.
Dr. Ramon Niet (34) is Director Data Products at RTL Deutschland and is responsible for the development of intelligent data products for the Ad Alliance. During his PhD in experimental particle physics, he worked with artificial intelligence methods on the study of processes of the early universe. Through a trainee program at Bertelsmann, he found his way to RTL Deutschland as a data scientist. Prior to his current position, he was in charge for all marketing-relevant data science activities as Head of Data Science.
Kai Ladwig has been CMO of the video marketer VISOON Video Impact since January 2016. He has also been a member of the Executive Board of Axel Springer All Media since the beginning of 2021. Previously, as Managing Director of Thads Media, he was responsible for marketing of the TV channel N24. Kai Ladwig also brings further marketing expertise from his work at IQ Media Marketing GmbH. As Commercial Director, he was responsible for the TV & Print division. The next big challenge is the data and media-side linking of all internal and external BigScreen inventories at VISOON.
Philipp is an absolute professional when it comes to marketing intelligence! At FlixBus, he has been developing this area for seven years in a row - always considering the latest technologies. With his strong analytical mindset and at the same time strong communicative personality, he implements innovative projects that bridge the gap between scientific methods and their practical application in marketing. Philipp’s approach includes data-driven attribution technologies which use machine learning. This way Flixbus is able to not only analyze the marketing performance descriptively but, above all, discover the next steps for marketing optimization in a holistic way.
For over 10 years, Samy has been developing marketing, media and communication strategies for national and international clients with a focus on FMCG, Retail and Healthcare. He has developed an algorithm-based brand management model that makes digital brand communication more measurable and manageable.
With about 12 years of experience in online marketing, Georg is a real expert. He has held various positions at freenet AG since 2017, including managing the SEO & SEA team. As of this year, Georg is Team Lead Performance Marketing and responsible for all other performance channels as freenet as well.
After studying economics, Sabri began his sales career in 2000 as a sales assistant at what was then Arcor. In 2006, Sabri was responsible for various management positions in both the direct and indirect business customer segment and thus played a key role in the transformation and digitization. In September 2016 he took over the management of the Northern Region within Vodafone Business Germany. In 2020, Sabri moved to Vodafone Group Services GmbH, where he has held the position of Head of Sales Cloud & Security Germany ever since.
Alex is a self-taught digital media professional. His lateral entry 10 years ago came with natural instinct - and hard work. Driven by simplicity and intuition, he worked his way up at Unruly Media. He played a key role in the company's success story by taking care of key clients and made a name for himself as Sales Director. After 8 years, it was time to take new perspectives that first led him to Upljft before he decided to become a part of Channel Factory in 2022. In the end, the content challenges, the strong product and the great team were the deciding factors.
Katja Reuthal is Digital Media & Partnership Manager at Nestlé. In this role, she oversees global partnerships such as "Google", "Meta", "TikTok", etc. for Germany and is responsible for social media at a corporate level.She has many years of experience in sales and marketing at Nestlé with focus on digital (building an e-commerce-multibrand-platfom, leading search, cookieless).
Karoline is an expert in digital marketing with an agency and consulting background. She supports clients in driving digital innovation in marketing and shaping the customer engagement of tomorrow. Her focus is on creating seamless customer experiences using the right data, technology and marketing messages.
Peter joined Internetsores in 2019 to take charge of CRM operations, loyalty management and lifecycle management. He previously worked at Otto Group as the Managing Director of Jelmoli Versand AG, where he modernised and transformed the company into a modern multi-channel business. Peter also spent time at EnBW AG, where his customer retention strategies resulted in a significant turnaround, even in this challenging market. Peter’s career so far has given him a profound knowledge of general management, CRM and database marketing, and this, coupled with his ability to analyse customer and market developments provide Internetstores with the expertise for long-term success.
Sylvia is a solution focused, dynamic leader who is passionate about supporting customers in their Marketing Transformation with 10+ years experience in MarTech. She started her journey at Salesforce over 9 years ago supporting Enterprise brands in EMEA on their first Marketing Transformation journey. She now looks after Germany's Enterprise Services Industry, from Travel, Transport, Telco over FinServ, Media to Utilities and Logistics.
Roland Pieri, graduated in Economy and International Finance at Università Cattolica del Sacro Cuore di Milano, has been working in Analytics since 2014, gaining experience in a multitude of markets and environments. After his experience in Sky (Television), RCS (Publishing) and eBay (e-commerce), he joins HYPE to work Marketing Analytics and Business Intelligence, where his main responsibilities are strategic and actionable insights aimed at the growth and development of the Customer Base. His job contributes to italian’s first challenger bank growth, able to reach 1.5 milion clients by end 2021.
Sandra advises as Head of Consent Management at e-dialog international brands on the implementation of privacy-based data strategies. As data protection officer she knows how to skillfully combine user-friendly implementation and legal requirements. With her many years of experience in the field of digital communication, she was instrumental in setting up various units at e-dialog, including Cloud & Data Science, before taking over the management of the Consent & Privacy department in 2019.
Maximilian brings over 13 years of experience in digital marketing and advises clients from various industries on how to best leverage data and analytics to understand marketing impact and drive digital transformation. He has deep experience in advising brands to identify, design and implement growth strategies and associated technologies to take share while evolving operations in today’s disrupted digital environment.
Leonard Seilkopf (CIPP/E, CIPM) is Offering Specialist at OneTrust. He studies psychology, hold a Bachelor of Business Administration and spends most of his free time traveling and learning about foreign cultures. At OneTrust he helps organizations to put trust at the center of their operations.