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As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.

We’ve been passionate readers and subscribers to "The Hustle," a fantastic, to-the-point business newsletter that pops up daily in our inbox—and over 1.5 million others around the world. Sam Parr is the founder of the operation, which has built up a rapidly growing paid content business. In 2021, The Hustle was acquired by CRM giants Hubspot.

With 2 million followers on Twitch, Knossi is among the world’s most successful streamers and is the host of his own late-night show "Täglich frisch geröstet" (roasted fresh daily) on German TV. He has established himself as the king of the internet with a variety of entertainment formats on Twitch, which have become a popular meeting point for many creators, stars & co. As the co-founder of Digital Blast, he aims to continue shaping the entertainment industry by enabling viewers to interact and co-create show formats.

Andréa is Chief Marketing Officer at Pinterest where she oversees the global marketing, insights and creative teams responsible for telling the Pinterest story to Pinners, Creators and Businesses all over the world. As a published author and in-demand speaker around the globe, she speaks and writes enthusiastically about brand strategy, entrepreneurialism, product innovation and design thinking. Andréa has been named Ad Age’s 2021 Marketer of the Year, a 2021 Ad Age Leading Woman and a 2021 Brand Innovators Top 100 Women in Brand Marketing.

Jason Modemann is the founder and managing director of Mawave Marketing GmbH, the leading social media performance agency in Germany, Austria and Switzerland. Here he is responsible for both strategic direction and business development and is an expert in social media advertising, performance marketing and platform innovations. Clients such as About You, Hello Fresh and Snocks rely on his expertise and professional competence. With his 50-person team, he manages an advertising budget of over 10 million euros per month. Mawave specializes in the conception and optimized playout of holistic social media campaigns on all relevant social platforms and works closely with Facebook, Instagram, Pinterest and TikTok.

Katjana Gerz is a German-America and known in Germany for her work on the funk comedy program “Gute Arbeit Orignials.” The trained actor regularly appears in German-American productions and is currently active on a variety of TV and ad formats, a regular guest on Rocket Beans TV, Luksan Wunder and interviews a variety of people for the OMR podcast production “Nie Gehört.”

Reinhard Blech co-founded e-learning platform Studyflix, which is currently revolutionizing digital education for Generation Z in the DACH region. Within just three years, Studyflix has acquired in excess of four million active users per month through successful SEO. In 2021, Sistrix named it among its biggest winners of 2021. Now, more than 500 companies use Studyflix for targeted employer branding and recruiting among Generation Z and for internal employee training.

Jan Mechtel is Co-Founder By Acquisition and Managing Director Germany at the next gen document generation platform Templafy. After his Master's degree in Finance from ESCP Business School Berlin and successful stints at Ableton and McKinsey, Jan founded the Berlin-based software startup Veodin (HTGF funded) in 2010. As Managing Director, Jan led the fortunes of the powerpoint expert for 8 years before managing the successful exit to Templafy. With the acquisition, the entire Veodin team including Jan moved to Templafy in 2018, where he has since played an integral role in Templafy’s product development while also driving strategy for the DACH region.

Michael Müller is VP Strategy & Innovation at Frontify. He has been working at Frontify since 2017 and has shaped topics around product management, growth, and marketing. He now drives strategic initiatives, M&A, and innovation projects.

Johannes (better known as @jo.semola on TikTok and Instagram) got through his wife Sarah into backing bread and gained a lot of expertise in this area over time. Now, he turned his passion into a career and shares it with over halb a million people on Instagram and TikTok. Due to the strong connection to his community and the focus on short-video-content his channels reached 9 million people in a short period of time.

Stefan Schmid is a Principal Consultant with extensive operational experience in the areas of e-commerce, product data, marketing, sales and project management, with a conceptually oriented hands-on mentality for efficient and customer-oriented business processes. The focus is on requirements and process modelling as well as conceptual development of e-commerce & PIM solutions. Previously, he worked for a pan-European trading company (on- & off-line) in various areas. After setting up the Digital Media department in Group Marketing, he was most recently in charge of e-commerce (incl. PIM).

Josi is enthusiastic about new e-commerce trends, has a passion for marketing topics and loves the face-to-face exchange with brands and suppliers. At P&C, she is team lead for Brand Relations & Retail Media and responsible for all relevant topics in this segment together with her team. In this context, they plan marketing campaigns and native advertising concepts with retail partners, especially in e-commerce. During her studies, Josi spent half a year in New York, where she majored in HR and Persuasive Communication and subsequently completed a Master's degree in Marketing & Communication. New technologies and growing trends have given her the opportunity to oversee exciting projects at P&C and help shape formats such as live-shopping.

Jan Ahrens joined Statista in 2014 and is co-founder of the Content & Design division. He is responsible for the global growth of the creative team consisting of 60 people, which specializes in the content creation of infographics, whitepapers & explainer videos and distribution. He also helps key accounts from the industry, healthcare and consulting sectors and is involved in the expert advisory board of BVIK, as a jury member of the bcm Awards (best of content marketing) and as a speaker at CMCX, the Online Fokus Conference and the Online Marketing Rockstars, among others.

Thomas Dmoch is Head of Digital Marketing at frog, part of Capgemini Invent and leads the global Connected Marketing offer of the management and strategy consultancy. With a strong background in Automotive and FMCG, he supports companies in reorganizing their marketing teams and agencies to take full advantage of Automation and Content Marketing with adequate Marketing Technology. Before heading to consulting, Thomas worked as Marketing Director at Skoda and Renault Trucks.

Juliane Czepak is an expert in performance marketing and Senior CX Manager at HDI. She drives the further development of sales including the optimization of the hdi.de website and the customer experience management. Juliane knows what matters when it comes to lead generation and creating marketing and sales automation campaigns. She started her professional career at ERGO Insurance Group. After studying economics, she moved to HDI in 2018. There, she helped introducing the Customer Experience Platform from the very beginning, for which she is now primarily responsible. Since 2022, Juliane Czepak has been focusing on customer experience in the context of closing opportunities in direct sales and lead generation for exclusive sales.

Mona Szyperski, Marketing Team Lead DACH at Talkwalker, has been working in PR, social media and marketing roles for over ten years, primarily for companies in tech, IT & consulting. She is co-founder of Digital Media Women (#DMW) in Cologne and Women Techmakers Frankfurt/Rhein-Main; two initiatives that advocate for visibility and equal participation of women in the tech industry.

Egon Wilcsek, VP of DACH, has been leading all regional activities at Emplifi / Socialbakers for 4 years. He is a proven social media and digital marketing expert from the very beginning with over 25 years of experience in companies such as censhare, Visual IQ, Adobe, Omniture and Siebel Systems. He has a degree in computer science.

Maike Schmidt has been with congstar since 2015 and has been the creative head of the Brand&Content management team since Oct 2021. In addition to strategic and operational brand management, she is responsible for congstar's social media presence, TTL campaigns and content marketing, among other things. Her roots are in classic communication - but in the meantime, online channels and especially social media have become her main topics.

Philipp is the “inventor” of the Online Marketing Rockstars. In addition to OMR, Philipp has been decisive in building up and selling off various online marketing and ad-tech companies together with his partners (in 2011 adyard was sold to Gruner + Jahr, in 2015 metrigo to Zalando). With the OMR Podcast, one of Germany’s 50 biggest podcasts, he reaches 50,000 listeners a week.

Bjoern Sjut is co-founder and managing director of the Finc3 Group, who specializes in consulting services for eCommerce and Amazon, business audience marketing, customer relationship management, analytics and business intelligence. He authored the OMR reports on email marketing and digital analytics and is a regular speaker at international online marketing events. Previously, he was a marketing manager at international dating platforms be2 and C-date and also co-founded wine platform Navinum.

Claudia Fischer is Managing Director DACH at Whalar, an award-winning global creator commerce company that works closely with the biggest German and global brands, creators, and the world's leading social platforms. Claudia oversees all brand, agency, and platform partnerships in the region. She helps brands to build ambassador programmes and to create relevant content for their social channels. Prior to joining Whalar, Claudia led Talenthouse in DACH, a creator platform for emerging talent. Before that, she built the insight and strategy unit at Viacom and worked as a strategic consultant for the automotive industry.

Sibylle Tretera is the Head of Creative Strategy for Europe where she leads the team that partners with brands and agencies to develop innovative creative content and experiences for Pinners across the region. Sibylle has a passion for creativity, innovation and technology which has defined her career path across multiple technology platforms. Prior to Pinterest she was driving Google’s creative business partnerships across Central Europe out of London and Hamburg. Sibylle has a special interest in behavioural psychology and is excited about how technology can positively impact society.

The past ten years, Mårten has been focusing on marketing technology platforms focusing on creating a better digital customer experience. As a Director of Product Evangelism at Optimizely, he is guiding companies and marketing teams to help them become more customer-centric by focusing on data, experiments and personalization.

Insa Schniedermeier is a journalist, blogger and digital pioneer at t3n, the leading platform for the digital economy. Insas career started in marketing, before she switched over to journalism – with the Business Punk Magazine as her staring point. Today, she is head of the startups & digital economy department at t3n and has been interviewing many thought leaders from the startup- & tech-scene. Among the main topics she covers with her work are health-, female-, climate- & conscious-tech as well as AI and biohacking. Her focal point: How can tech help us live a more conscious, healthier and happier life?

Christoph has been working in social media marketing for more than 10 years. Before moving to food retailing at ALDI SÜD in July 2017, he was employed by various agencies in Hamburg and looked after clients from the entertainment, textiles and mobile sectors, among others. Today, the Essen native is Team Lead Social Media Strategy at ALDI SÜD. In addition to the paid social field, he and his team are responsible for the strategic orientation and further development of the corporate social channels as well as the conception of social media campaigns.

Jan Bechler has been a member of the OMR family from very early days. He has founded several successful Online Marketing companies and today runs the digital marketing agency Finc3 in Hamburg with 150 colleagues not working for global brands like Unilever, Bosch or essity but also for some of the fastest growing companies in the world like Mailchimp, Pipedrive or asana.

Björn Darko is an SEO strategist, speaker, manager and podcast host. In his role Head of Product & SEO at ladenzeile.de, he is responsible for the development of the shopping platform.He was VP Product at Searchmetrics and Director of the Digital Strategies Group - the Searchmetrics Inhouse Consultant Team - until 2020. Hosting the popular SEOPRESSO Podcast, he regularly welcomes major SEO players and continues to be active in the Searchmetrics community.

Christina Wolke-Steendam is Director of Account Management at Social Match. Christina and her team are responsible for over 15 brands from various industries in the areas of strategy, influencer marketing, social media and paid media. She leverages her expertise and passion for social platforms from over 6 years of experience in digital marketing. Besides her work at Social Match, she can be found at the Rhine riverside walking her dog Milla.

What "Al Bundy" did offline, Felix Eckert does online: He sells shoes - and very successfully so. Felix has been in charge of marketing for mirapodo (member of the OTTO GROUP), one of the largest online shops for shoes in Germany, since 2017. In his function, he is responsible for the areas of Creative & Brand, App & Customer Activation as well as Channel Management and is developing mirapodo into an inspiring e-commerce and retail media platform for shoes. Felix Eckert is considered an expert in Germany when it comes to live video shopping and implemented more than 50 shows with his team last year alone.

Shortly you will learn more about Mary here. But you know what they say...anticipation is half the pleasure ;-)

Claus-Dominique Otto studied German and political science. He started his professional career in 2003 at the largest German media agency Mediacom in Düsseldorf. Here he looked after the brands P&G, Deutsche Telekom, Lindt and dm, among others - in both classic and digital media planning. In 2011, he moved to congstar on the corporate side, where he was initially responsible for media planning and market research as well as budget management in marketing. From 2019, he was the technical leader of the Media team. Since 2021, he has been heading the Brand & Content team together with Maike Schmidt - with a focus on strategic planning for brand and product communication. Translated with www.DeepL.com/Translator (free version)

Sajeh Tavassoli recognized the power of content creators in brand marketing early on in the game. An experienced brand marketing careerist of over 10 years, she now focuses on the fields of social media communications. As a former brand and project manager of the "adidas" brand, she knows how to communicate innovative ideas boldly and confidently. As Senior Brand Manager at hi!share.that, Tavassoli presents the influencer tech company as a strong and future-oriented partner with pioneering spirit. Producing creative communication concepts for the digital as well as the analog world is part of her daily do's. Together with her team of 6, she spearheads the hi!share.that’s brand department. Her motto? Ride the wave - don't chase it!

Felix Schwarz is a Digital Consultant and has been driving Hays' digital transformation since 2019. As Digital Consultant, he advises companies and entrepreneurs to maximize the many opportunities of social media - to inspire stakeholders even more convincingly Since 2021, he has been co-lead for Hays' official Corporate Influencer Program. The program comprises 30 corporate influencers from Germany & Austria. The declared priority is to make Hays visible and attractive for applicants, customers and candidates through the diversity of the employees. Furthermore, he has been driving the development of innovative solutions as a member of the Social Selling Matrix team - an organizational incubator.

2019 - today: Head of Training as a Service: advising our clients on their (digital) learning strategies. Head of Strategic X Work: Driving interdisciplinary collaboration to strengthen our advisory business. 2008 - 2019: Head of Hays Learning Center: Improvement, modularisation and digitalisation of the internal Learning Center to become an USP in our industry. 2000 - 2008: Sales positions: Acquiring new clients, maximizing potential, building up a sales team.

John Bache is Managing Partner of the German operations of Dutch brand specialists VIM Group. He and his team support companies with their brand change projects. Before joining VIM Group, John Bache was Head of Client Services at the international digital agency Razorfish. He entered the agency world in 2013 at AKQA, where he led multidisciplinary project teams. Before that, he gained extensive experience in the entertainment and media industries at Eurosport Media and Plazamedia Film and Television. The native New Zealander is also responsible for the SiebenMeilenMarken podcast, in which he interviews the leaders of various German brands.

At the intersection of food & media, you'll find Sebastian Heinz: Through stations as a media expert, consultant, entrepreneur and co-founder of FOODBOOM, he knows all the nooks and crannies of the food marketing industry. With his expertise, FOODBOOM quickly became the leading food content producer in the DACH region and serves clients such as Kaufland & Dr. Oetker. And as if that is not enough, Sebastian is also managing director of the food accelerator Food Harbour, sits on the advisory board for next.Media and oversees the Journalism Innovator Program at Hamburg Media School.

Nat Lloyd is the Head of Loyalty & CRM at Harrods & responsible for leveraging data to create bespoke customer experiences and communications programmes that drive long term engagement and value from Harrods' luxury-orientated consumer base. In previous roles Nat has been involved in developing customer loyalty strategy for some of the UK's largest consumer brands such as Sainsbury's, Argos, Npower and LloydsPharmacy.

Valentina is pursuing a career as a Mexican-German, queer writer, journalist, and successful social media creator. Her skills and experiences highlight what it means to be a creative in today’s online-driven world. She finds it very rewarding to work in a project-oriented way at the intersection of classic and modern disciplines such as poetry, publishing, and social media content and strategy. She is an eager learner actively searching for experiences that will help her grow as a writer and leader. She is interested in journalism, politics, literature, pop culture, mental health, sex education, and LGBT+ empowerment.

With a strong focus on fashion, beauty and lifestyle, Anika entertains her 163,000 followers on Instagram and 107,000 subscribers on YouTube on a daily basis. Anika lives by the motto "Nobody needs to be perfect" and shows her community that not everything always works out as anticipated. Her content includes "Try-On-Hauls", "Style and Talks" and vlogs about her travels and everyday life. Her joyful personality is not only popular on social media, Anika is also an experienced presenter.

Lars has 15 years of experience in consulting and managing complex projects in digital marketing. As a proven expert in content marketing, Lars is your perfect sparring partner when it comes to the question of how to turn content into revenue.

Julius Palm is a strategist and sustainability thinker. The question of future viability and compatibility of society and the planet moved him academically for a long time, now practically at the sustainable food brand followfood. The goal: not just to think, but to do - followfood as a beacon for a sustainable food world and truly sustainable entrepreneurship. Showing by example that things can be different.

Content first – and only. Even in his early days as a journalist, a good story was always a top priority. Tom Nollau has retained this focus throughout his career. From various positions at German publishing houses, he moved into content marketing. There, he advised brands on the agency side on how to successfully set up and implement content strategies. Today, he is responsible for content and media at the revolutionary pizza brand Gustavo Gusto.

Sebastian Holder is responsible for Creator Solutions, the internal expert team for brand cooperation in the DACH & NL regions at TikTok, the leading platform for mobile short videos. Our mission is to inspire creativity and bring joy. TikTok is a global company with offices in Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo, among others.

Hatidze Alvanidis has been responsible for activating Miele's own stores for four years. As a sales and marketing professional, she can look back on 18 years of retail experience in the international brand environment. She focuses on the retail experience and seamless omnichannel experience. In 2020, in the context of the first lockdown, she introduced live shopping at Miele and is working on its further development.

Kathrin Franssen leads the TikTok agency team. In addition to media, social and full-service agencies, her focus is also on creative agencies, which are particularly enthusiastic about the variety of new communication possibilities. She has held leadershi

Leon Celan is Brand Strategist at TikTok, with experience in strategy on creative agency side in the UK (adam&eveDDB) and Germany (Scholz & Friends, Jung von Matt). His interest in strategy stems from the same interest he has in the dramatic arts - both based on the curiosity about human nature, and the resulting behaviour. At TikTok, he is helping brands understand the behaviour of the TikTok community, and unlock their full potential on the platform.

Vera is a freelance journalist. She writes about marketing and advertising, about branded companies and market research, about traditional companies and start-ups - and about how digitization is turning our economy upside down, sustainability is becoming a competitive factor, and attitude is suddenly a question of safeguarding the future.

Dominik knows how organizations work and how to make them successful in the market. No matter whether it's in the chemical or software industry. Today, he is COO of squarelovin - a bootstrapped Hamburg-based SaaS company, which he has supported since the early stages. It's impressive how well he can mediate between the various stakeholders across departments and companies and get them excited about changes. He delivers good and innovative solutions in a flash. As a result, he successfully implemented new business concepts together with all sizes of corporations.

Shankar is an international executive who has worked globally in pharmaceutical/chemical and banking industry over 25 years. Currently he works at UBS as Head, Digital Portfolio within Communications & Branding. From a martech perspective he acts as product owner for branded documents, and marketing operations.

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Lisa is in charge of content, concept and project management at Podstars by OMR. She is responsible for the conceptual, content-related and creative design of the Podstars shows as well as the management of the processes in the background - from guest acquisition and recording to the communication around the release.

Jacob is one of the most successful content creators in Europe with a community of 8 million followers on TikTok and almost 1 million followers on Instagram. As a representative of the significant and powerful GenZ, he not only wants to break down generational boundaries, but also act as a liaison between companies and consumers. He uses strategy, know-how and his experience to achieve the best possible output on both sides. Born in Frankfurt, he also campaigns against discrimination on the net with the organisation HateAid and uses his reach, among other things, to convey acceptance and understanding for GenZ to society that is not social media-savvy.

In his early 20s, David discovered his love for makeup and the opportunity it offered him to express himself creatively. In 2019, he hosted the online presence of GLOWCON by DM, where he was able to both advocate for the LGBTQIA+ community and build his own skills. In the summer of 2020, he sought out the love of his life on the second season of Prince Charming while making history as the first boy in makeup on a dating show in the world. On his social media channels, he advocates for more diversity, among other things.

Rene, known as @reneschmock, started social media as a hobby. Er shared his daily life as a truck driver and eventually started giving more private glances into his life on TikTok and Instagram. Now he made his hobby into a career and entertains millions of people with his airfryer recipes, funny short videos, or daily mini vlog’s.

Christoph Weber is Marketing Director at Mars Wrigley GmbH. He has been with Mars since 2008 in a variety of marketing roles, including Media Director for Mars in the UK and Snickers Brand Director prior to his time as Marketing Director in Germany. Christoph is a driving force for digital transformation at Mars and believes deeply in anchoring brands in cultural themes to increase relevance and fame with consumers.

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Übersetzen Julien Arnold is the founder and CEO of Labs Management, one of the leading players in the talent management industry in the field of social media. With locations in Berlin, Cologne and L. A. , Labs Management reaches several million people worldwide every day. The focus of the agency is the 360-degree idea, which promises the Content Creators support in all product areas from merchandise, beauty, books to own music publications. Previously, Julien Arnold founded the multibanking app “numbrs”, the savings app Clinc and was a partner at Hamburg-based venture capital fund Neuhaus Partners. He has been named one of the top 10 CEOs transforming finance with technology by entrepreneur.com.

Karoline is an expert in digital marketing with an agency and consulting background. She supports clients in driving digital innovation in marketing and shaping the customer engagement of tomorrow. Her focus is on creating seamless customer experiences using the right data, technology and marketing messages.

2x Triple, 3x Social Media Meister, 9x Deutscher Meister - Head of Social Media @ FC Bayern, responsible for developing FC Bayern‘s global Social Media strategy - managing overall social presence (+115M following on 23 accounts) and engaging with new and existing fans worldwide. Speaker & lecturer. Passion for Sport/Football, Digital (Content) Marketing, Social Media Marketing, Innovationen, Technology. Teamplayer. #WeiterImmerWeiter

Alissa has already worked for creative agencies such as Jung von Matt, Scholz & Friends and Heimat, and as a digital consultant for brands such as NIKE, McDonald's, BMW and Vodafone. In addition, she held positions at MTV and VICE Media with a focus on the development of entertainment and content formats. She joined Google in 2017 and advises brands and agencies on how to use Google products and platforms in an effective, creative and user-centric way. As a Creative Strategist, her focus is particularly on data-driven insights, creative technologies and YouTube content strategies. Her professional passion is storytelling, narrative change and new tools, formats & platforms.

Marketing and Advertising professional. I currently oversee Global Brand and Marketing Planning function in Farfetch, covering Strategic, Operational and Trade planning. Previously worked in world’s top communication agencies with such clients as PepsiCo, Reckitt, Pfizer, Volvo, Teva etc.

Kirsten Gabriel is a communications expert and has been CEO of the dialogue marketing agency Jahns and Friends AG in Düsseldorf since 2012.