BRANDS

Paul Ripke is a fashion blogger, Youtuber and German Instagram stars. He got his start as photographer for German hip-hop artist Marteria and some members of the German national team. In 2014, he was on the pitch after the World Cup final in Rio and became a household name in Germany with his shots of the German victory. Today, he accompanies Lewis Hamilton during the Formula 1 season and co-hosts the popular German podcast Alle Wege führen nach Ruhm (AWFNR).

Together with her co-founder Kristine, Kati founded ooia in 2018. The company has moved on from “only” selling period underwear; it now has over 150K regular customers and views itself as a female empowerment company, with a vibrant community that engages in open discussion on female-centric products and female founding. At ooia, Kati heads up marketing and finance and spent over a decade at McKinsey prior to founding ooia. For a couple of months every year, she travels around the world with her husband and three kids

Together with her co-founder Kati, Kristine founded ooia in 2018. The company has moved on from “only” selling period underwear; it now has over 150K regular customers and views itself as a female empowerment company, with a vibrant community that engages in open discussion on female-centric products and female founding. At ooia, Kristine is responsible for products and operations, and ran several purchasing divisions at Zalando prior to founding. The dedicated feminist lives in Berlin with her husband and two kids.

The German is the founder of the Paris-based DTC furniture brand NV Gallery. The company launched in 2017 as a bootstrapped startup, was profitable right from the start and today generates double-digit millions in sales.

Christina Schehl is Vice President and Head of frog Germany. frog, as the leading global creative consultancy and part of Capgemini Invent, partners with passionate leaders and visionary entrepreneurs to re-invent businesses, drive growth, and orchestrate customer-centric transformation. With more than 275 strategists, creatives, data scientists and tech experts, Christina and her team build the strategy and innovation unit of Capgemini Invent in Germany. For almost 15 years, Christina has been advising clients across various industries in customer experience from strategy to sustainable transformation.

After positions as Client Lead at Grey, BBDO, DDB, Saatchi & Saatchi and as Marketing Consultant for Digitas & Publicis Media, Dirk Otto has been responsible for the national & international marketing of Eurowings, the leading European value carrier of the Lufthansa Group, since 2018. There, he is agnostically responsible for all matters of brand, marketing strategy and activation driving the digital transformation of marketing and the repositioning of the brand in times of great crisis and change. He is a forward-thinking believer in a customer-focused & data-based marketing approach, that is not reduced to optimizing ad placements but always keeps people and insights in focus, with the goal of "creating value starting from the consumer."

Jan Mechtel is Co-Founder By Acquisition and Managing Director Germany at the next gen document generation platform Templafy. After his Master's degree in Finance from ESCP Business School Berlin and successful stints at Ableton and McKinsey, Jan founded the Berlin-based software startup Veodin (HTGF funded) in 2010. As Managing Director, Jan led the fortunes of the powerpoint expert for 8 years before managing the successful exit to Templafy. With the acquisition, the entire Veodin team including Jan moved to Templafy in 2018, where he has since played an integral role in Templafy’s product development while also driving strategy for the DACH region.

Michael Müller is VP Strategy & Innovation at Frontify. He has been working at Frontify since 2017 and has shaped topics around product management, growth, and marketing. He now drives strategic initiatives, M&A, and innovation projects.

Sven Bieber joined Spotify in 2016 and currently serves as Head of Sales for Germany and Austria. Prior to Spotify, Sven was Group Manager Planning at OMD in Düsseldorf. He gained his expertise in (online) audio during his nine years at RMS (Radio Marketing Service) where he held several roles from Sales Manager to Head of Digital Media to member of the Executive Board. In 2015, he started his own business as a consultant with the company audioStep before moving to Spotify.

Christian Voß is CMO at Sedo and also responsible for the Domain Brokerage division. As a former managing director of an online marketing and SEO agency, he also knows how central domains are in any marketing setup. Christian can tell spectacular stories about domain purchases and sales and knows what to do if a domain is already taken.

Michael Piotrowski leads the marketing team of InterNetX and is not only a marketing pro, but also an experienced domain strategist. For years he has been following and supporting various brands in building a successful domain management and knows the dos and don'ts. From success stories and tips to worst case scenarios, he will give you many insights and tells you what has been happening in the domain universe since 2010.

Josi is enthusiastic about new e-commerce trends, has a passion for marketing topics and loves the face-to-face exchange with brands and suppliers. At P&C, she is team lead for Brand Relations & Retail Media and responsible for all relevant topics in this segment together with her team. In this context, they plan marketing campaigns and native advertising concepts with retail partners, especially in e-commerce. During her studies, Josi spent half a year in New York, where she majored in HR and Persuasive Communication and subsequently completed a Master's degree in Marketing & Communication. New technologies and growing trends have given her the opportunity to oversee exciting projects at P&C and help shape formats such as live-shopping.

Michaels experiences focus on the topics "digitization", "agile project management" and "online marketing" especially in the FMCG and B2B area. These are his professional experiences: - Online Marketing for Jacobs Douwe Egberts - Brands: Jacobs, Tassimo, Senseo, Piazza Doro - Foundation and set-up of the agricultural portal www.mein-bauernhof.de with the goal of market leadership - Project management and key account at Interwall GmbH - Team Neusta - Brands: Volkswagen - New business team at Mondelez for clients in the digital environment - Brands: Milka, Oreo, Jacobs - Content production for digital channels at hmmh - Brands: Tchibo

Dr. Maik Kleinschmidt has been Director Marketing Europe at C&A since 2019 and is responsible for brand management and marketing activities in all online and offline channels in 18 European countries. Under his leadership, C&A focuses on brand strengthening and modernization and the expansion of digital channels. His team works across channel and country borders on integrated customer communication. Maik has been working on growth strategies with leading brands and retailers in the fashion and consumer goods sector for the past 15 years. He previously served as managing director of digital and marketing at Tom Tailor Group and as a marketing and sales transformation consultant at The Boston Consulting Group.

Stefan has been a DTC enthusiast from the very start of his career. He joined Tradebyte in 2015 with a business and sports degree and has been a driving force within consumer-related teams since. As a Vice President, Stefan leads the Tradebyte DTC unit and together with the team, provides brands and vendors with everything they need to run a profitable marketplace business together with Tradebyte.

Thomas Dmoch is Head of Digital Marketing at frog, part of Capgemini Invent and leads the global Connected Marketing offer of the management and strategy consultancy. With a strong background in Automotive and FMCG, he supports companies in reorganizing their marketing teams and agencies to take full advantage of Automation and Content Marketing with adequate Marketing Technology. Before heading to consulting, Thomas worked as Marketing Director at Skoda and Renault Trucks.

Bernd Oltmann has been with Emarsys for 11 years. As Sales Director he is responsible for generating new business in the core markets Germany and Switzerland. He gives guidance to marketing decision makers in the retail, e-commerce and travel industry on creating personalized omnichannel campaigns for customer acquisition and retention to add value to their business.

Born and raised in Switzerland, Melanie Balasopulos was voted the 4th most influential digital influencer in Switzerland in 2019 alongside Roger Federer and Michelle Hunziker. She studied international communications, Film & TV production at the New York Film Academy and holds a Master’s degree in Luxury Business Management. She is co-founder of the first Swiss Digital Influencer Academy, co-director of the first Influencer Management CAS at the HWZ (Zurich University of Applied Sciences in Business Administration) and a professor at the Franklin University in Lugano. Melanie is the curator of large lifestyle Instagram accounts with over 4 million followers such as @myinterior, voted by Vogue as one of the top design accounts to follow.

Anouschka Berger is Head of Sales CPG at Amazon Ads in Germany. She has worked in the TV and digital advertising media industry for 23 years and is an experienced digital business executive across industries. Anouschka has a Diploma in Business Administration at the University of Applied Science in Cologne. Throughout her career, she remained passionate about empowering women, and advocating for female leadership in the digital space. Anouschka is a member and Amazon Ambassador of the Leading Executives Advancing Diversity (LEAD) Network in the Consumer Goods sector and part of Amazon Advertising's Equity, Diversity & Inclusion taskforce and sponsor of Women@Amazon Advertising workstream in Germany.

Ebba is Chief Marketing Officer at Melitta Kaffee, Bremen. After various positions at agencies and companies in Germany and abroad, including Henkel Skin Care and Leibniz PiCK UP!, she is now responsible for the marketing of the well-known coffee brand Melitta and consistently leads it into the future. Under her leadership, Melitta has been developed into an experiential D2C event brand and the entire product portfolio has been modernized and further differentiated. She is passionate about shaping the brand, the team, collaboration and the future.

Oliver leads Reddit’s Large Customer Sales Team covering Germany, Austria and Switzerland. He is responsible for growing Reddit’s DACH advertising business and works closely with cross-functional teams to ensure innovative products and solutions are brought to the markets. Oliver has over 15 years of experience across Marketing, Media and Technology at Pinterest, Google, Facebook and Apple. Together with his team, Oliver seeks to provide best in class services and solutions for the biggest advertisers and their agencies in the regions.

In December 2018, Marcel started in Vodafone's newly created digital brand team. Since the beginning of 2022, as Senior Digital Marketing Manager, he has been responsible for the strategic and operational planning of digital advertising campaigns. Marcel holds a Bachelor of Science in Information Economics, which he obtained from TH Köln & Manchester Metropolitan University. He has been in the digital advertising industry since graduating in 2013. He has accumulated positions in the areas of affiliate, mobile and performance marketing, as well as in strategic partnership management, the latter at the HRS Group.

Kia built the sales structure at Podstars by OMR and strategically advised partners on podcasting advertising opportunities, so she has countless campaigns and learnings in podcast marketing to look back on. She now leads the Brand & Agency Partnerships team at OMR. The team manages all brands and agencies partnerships with OMR & Podstars, including all podcast campaigns that complete every good marketing mix. The team works with brands like AUDI, Lichtblick or Ipalat and knows all areas of OMR to be able to advise their partners in the best possible way.

Maike Schmidt has been with congstar since 2015 and has been the creative head of the Brand&Content management team since Oct 2021. In addition to strategic and operational brand management, she is responsible for congstar's social media presence, TTL campaigns and content marketing, among other things. Her roots are in classic communication - but in the meantime, online channels and especially social media have become her main topics.

Ilona Bench is a Senior Manager Digital Communications at Rotkäppchen-Mumm and supervises the company’s social media and digital strategy. She studied Media Management and has 12 years of experience in Digital Marketing across international brands and agencies. Besides her job at Rotkäppchen-Mumm, she is a lecturer at Wiesbaden’s Fresenius University of Applied Sciences.When she doesn’t work, she loves to travel, indulge in fantastic food and pursues her passion for creative crafts.

Alina Bally is a senior strategist in Brandwatch’s in-house strategy consulting unit. For several years, she has brought Swiss quality to the SaaS company’s Copenhagen office. She simplifies comprehensive information and delivers precise, data-driven solutions to help clients grow their brands. Her passion for business and social media helps clients of Brandwatch stay up to date on the latest social trends. While always pursuing her main goal: adding and proving value. In her free time she tries to suppress her quarterlife-crisis through traveling, skiing and restaurant visits. ⛷️🍝

Coralie Grau leads JOKOLADE jointly with the company's founder Joko Winterscheidt as CEO since December 2021. Together with her team she works towards making chocolate not only delicious but also fair. After stations at the Boston Consulting Group, ABOUT YOU and yfood she is now advancing responsible entrepreneurship at JOKOLADE.

What "Al Bundy" did offline, Felix Eckert does online: He sells shoes - and very successfully so. Felix has been in charge of marketing for mirapodo (member of the OTTO GROUP), one of the largest online shops for shoes in Germany, since 2017. In his function, he is responsible for the areas of Creative & Brand, App & Customer Activation as well as Channel Management and is developing mirapodo into an inspiring e-commerce and retail media platform for shoes. Felix Eckert is considered an expert in Germany when it comes to live video shopping and implemented more than 50 shows with his team last year alone.

Shortly you will learn more about Mary here. But you know what they say...anticipation is half the pleasure ;-)

Claus-Dominique Otto studied German and political science. He started his professional career in 2003 at the largest German media agency Mediacom in Düsseldorf. Here he looked after the brands P&G, Deutsche Telekom, Lindt and dm, among others - in both classic and digital media planning. In 2011, he moved to congstar on the corporate side, where he was initially responsible for media planning and market research as well as budget management in marketing. From 2019, he was the technical leader of the Media team. Since 2021, he has been heading the Brand & Content team together with Maike Schmidt - with a focus on strategic planning for brand and product communication. Translated with www.DeepL.com/Translator (free version)

Max Höwedes is Marketing Manager at the social media agency Social Match, which has positioned itself in the market with the pillars Channel Management & Editorial, Influencer Marketing, Content Creation, Paid Media Advertising and Strategy. He is responsible for the entire appearance of the content format Social Talk, in particular the moderation of web panels on trends from the social media universe. For brands, Social Talk places a special focus on access to the GenZ, which is to be reached in a more targeted manner with a better understanding of core values and needs.

Neil is a marketing and social media enthusiastic teenager from Hamburg who helps other agencies, companies and organizations to better understand Generation Z and reach them with his GenZ consultancy PlayTheHype. His team has built communities of over 180k teens from all over Germany who share daily insights on what content they consume, what topics engage them, but also what platform they use. These insights form the framework for anticipating hypes, trends and general topics at an early stage and making companies fit for successful communication with the up-and-coming Gen Z.

I AM AN ABSOLUTE SALES AND MARKETING ENTHUSIAST

Dimitri Gärtner is FRAMEN’s CEO and previously worked for Deutsche Bank in the strategy department for five years. He founded the Berlin tech startup FRAMEN in 2018 together with 3 co-founders. On the way to revolutionizing the world of entertainment and marketing, FRAMEN managed to exit in 2020 from Europe’s largest media group Axel Springer. FRAMEN currently has 100 employees and is active in 10 countries with offices in Berlin and London.

Alex works at Google as a video lead. He consults advertisers and agencies on how to implement communication strategies on YouTube. This includes topics such as cross-media planning and effectiveness measurement. His focus area is Responsibility in Central Europe. This includes all measures relating to brand safety & brand suitability that make YouTube a safe platform for users and advertisers. Prior to joining Google in 2010, he was responsible for consulting media agencies at AOL and managing the sales activities of the online shop at Talkline.

Lioba is specialist in the area of video advertising and advises brands and agencies on the implementation of their media and marketing activities on YouTube. This includes topics such as cross-media planning and effectiveness measurement. She focusses on clients from the finance industry.

Sina Stieding is the Culture & Trends Manager at YouTube for Germany and Austria. There she looks at trends every day and tries to explain why viewers love what they love. Previously, she managed the trending product on Amazon Alexa in Germany and worked as a freelance journalist for several years.

Ludwig works as a measurement specialist in Google's Media Effectiveness team. His main focus is on measurement solutions that allow to quantify the effectiveness and efficiency of online advertising in the offline world. Ludwig consults large advertisers from the CPG industry on how to measure the incremental value of their advertising based on marketing experiments. Moreover Ludwig leads Google's Global Marketing Mix Modeling Program for the region Central Europe. Prior to joining Google in 2012 he worked as a market research consultant at Kantar.

Friederike has been working at Google in the Agency & Partner team for over 4 years. In her current role she partners with strategic consultancies. Before her time at Google, she was active in digital performance marketing on both the client and agency side.

Oliver helps his clients understand and systematically improve the performance of their marketing activities - both in terms of the efficiency of digital campaigns and the effective allocation of marketing spend across channels (online and beyond) and also along the entire funnel. In doing so, he either enables efficiency gains or - much more preferably - frees up marketing budget that can be invested in further growth. His client portfolio includes both B2C and B2B companies and he is driven by the question ""what is next"" in marketing performance measurement.

Katharina Kremming is the communications expert at MessengerPeople by Sinch, the leading Software-as-a-Service provider for messenger communication. She convinces companies and journalists with innovative applications of WhatsApp and other messenger services along the whole customer journey. As Head of Communications, she also hosts the Vodcast "WUMMM weekly", where she regularly talks to experts about Business Messaging, Chatbots und Conversational Commerce. Previously, Katha worked as a PR and crisis communications consultant. Now her heart beats for customer communications via messenger apps.

Erik Reintjes is co-founder and managing director of MissPompadour, a start-up founded in 2019. He is responsible for Marketing and Sales, but also substantially involved in product development. MissPompadour is a medium-sized e-commerce dealing with interior colours and painting supplies, with a focus on their own product line. After his vocational training within the sports retail sector, Erik studied fashion and design management at AMD in Munich. He later set up the B2B business of a well-known textile company. In 2019, Erik and his two partners foudned MissPompadour. Since then, he is responsible for everything related to the public image of the company.

John Bache is Managing Partner of the German operations of Dutch brand specialists VIM Group. He and his team support companies with their brand change projects. Before joining VIM Group, John Bache was Head of Client Services at the international digital agency Razorfish. He entered the agency world in 2013 at AKQA, where he led multidisciplinary project teams. Before that, he gained extensive experience in the entertainment and media industries at Eurosport Media and Plazamedia Film and Television. The native New Zealander is also responsible for the SiebenMeilenMarken podcast, in which he interviews the leaders of various German brands.

Prof. Dr. Matthias Johannes Bauer is professor of communication management at IST University of Applied Sciences in Düsseldorf/Germany. One of his recently published books focuses on the psychology of digital communication.

Dr. Lasse Meißner moves between the spheres of business, entrepreneurship & science. As CDO of BUTLERS he is responsible for all digital services such as digital marketing, international eCommerce, marketplace activities and digital category management. Previously founder of an IT startup in the field of machine learning and self-employed consultant and project manager in the fields of digitalization, corporate development, marketing and sustainability. He is a former scholarship holder of the EXIST Gründerfonds, ERASMUS program and the Friedrich-Ebert-Stiftung and a member of the Managerkreis and Young-Leaders-Club of the FES.

Janine started her working journey in 2007 with a gastronomic education and seven years later began her coffee career as a barista and store manager. This was followed by her own pop-up café & trainer for roasters. She was then employed as a Quality Manager for a green coffee retailer & roasted & tasted a wide variety of coffees daily to assess the quality behind each green coffee sample. The highlight was a successful exam to become a Q grader. The exam, conducted by the Coffee Quality Institute, is the most recognized coffee sensory training in the world. Since the end of 2021, she is now self-employed to advise roasters, cafes and frahling lovers in the field of sensory analysis and coffee qualities.

Jochen Matzer is the founder and managing director of Red Rabbit, an agency specializing in new product development for food and beverage companies. The Hamburg-based agency brings together all the disciplines required in the innovation process - from trend and market research, through new product development and implementation, to accompanying communications and sales strategies. One promise is to significantly shorten the development time of 18 to 24 months that is prevalent in the industry - to just three months. Previous customers include, for example: fritz-kola, Glück, Fuchs, the Rügenwalder Mühle or Lindt - and also various startups such as Bluu, Luve and Dr. Mannah's.

Julius Palm is a strategist and sustainability thinker. The question of future viability and compatibility of society and the planet moved him academically for a long time, now practically at the sustainable food brand followfood. The goal: not just to think, but to do - followfood as a beacon for a sustainable food world and truly sustainable entrepreneurship. Showing by example that things can be different.

Content first – and only. Even in his early days as a journalist, a good story was always a top priority. Tom Nollau has retained this focus throughout his career. From various positions at German publishing houses, he moved into content marketing. There, he advised brands on the agency side on how to successfully set up and implement content strategies. Today, he is responsible for content and media at the revolutionary pizza brand Gustavo Gusto.

Born in Santiago, Chile, a passion for food has taken Felipe around the world. From the kitchens of Berlin's Horváth to his unique role as Pastry Chef at Germany’s first and only Michelin 2-starred dessert restaurant, CODA, Felipe has a keen interest in all things edible. Most recently, he worked as Sous-Chef at Michelberger in Berlin before joining Mushlabs team in Hamburg this year out of a strong belief that food can change the world. In a time when the future can seem so uncertain, food for Felipe represents hope.

Mazen grew up in Lebanon and finished his PhD in biotechnology in Hamburg in 2014. He started Mushlabs in 2018 and today, the company comprises a team of nearly 50 employees from over 20 countries. It's a place where diverse visionaries and experts from around the world come together to find solutions for the future.With a new generation of sustainable food and a revolutionary and safe production process, Mazen wants to create a fair and sustainable food system. The successes of recent years, his unique product and the enthusiasm of partners and investors make this vision seem quite real.

A born and raised Hamburger, Anne-Cathrine ventured out into the world of food with a focus on fermentation. This journey took her to the world's leading restaurants, including noma and Geranium in Copenhagen. Anne-Cathrine even wrote a book on fermentation and consulted and lectured on all things tasty for a few years before she returned to Hamburg to join Mushlabs. There she leads her team to invent new products and recipes based on Mushroom mycelium, the hidden food resource that will build the next generation of sustainable and delicious food.

Cyrus Zaboli is the Head of Amazon Ad Tech Sales in Germany. Cyrus joined Amazon Advertising in 2012 and executed along various roles, prior to his current role he was responsible for the Entertainment, Media & Toys vertical. After his diploma of business administration at the University of Applied Sciences in Rosenheim, he started his digital advertising journey in 2008 at Yahoo.

Neil's team within TikTok is dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok's full-screen, sound-on environment and cut through with its highly engaged community. They aim to showcase brands' products and services in a way that chimes with TikTok's culture and drives results. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world's most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy.

Nils Graef is Managing Director at Amazon Advertising in Germany. Nils has worked in digital advertising, media and retail for 20 years, is one of the founders of the digital agency Cocomore, an alumnus of BCG, and the former Category Leader for Books at Amazon Germany. Nils has an MBA from IESE Business School (Barcelona) and Bachelor’s degrees from ESB (Reutlingen) and Northeastern University (Boston).

Annett ist seit März 2022 Managing Director für die DACH-Region beim Zahlungsdienstleister Mollie. Die Digitalexpertin treibt das Wachstum des Unternehmens in Deutschland, Österreich und der Schweiz voran. Mollie ist seit 2019 am deutschen Markt vertreten. Annett ist maßgeblich für die strategische Ausrichtung und Vision in der DACH-Region verantwortlich. Zuvor war Annett CEO bei Interprefy und Geschäftsführerin für den DACH-Raum bei Eventbrite. Annett verfügt über langjährige Erfahrung in der Payment-Branche. So leitete sie unter anderem den Vertrieb für die DACH-Region bei PayPal. Außerdem engagiert sie sich aktiv für Themen wie neue Arbeitswelten, diverse Teams in Unternehmen und eine People-first-Kultur.

Petra Klemmer, born in Cologne in 1984, studied media management in Cologne. During her studies she already worked as a student assistant at RTL and IP Germany. Since 2009 she has worked at Ad Alliance as Senior Conception Manager. Within the Ad & Concept studio, she is responsible, among other things, for the marketing of the daily series on RTL (GZSZ, AWZ and UU) and for the formats on RTL+.

Shankar is an international executive who has worked globally in pharmaceutical/chemical and banking industry over 25 years. Currently he works at UBS as Head, Digital Portfolio within Communications & Branding. From a martech perspective he acts as product owner for branded documents, and marketing operations.

Lisa is in charge of content, concept and project management at Podstars by OMR. She is responsible for the conceptual, content-related and creative design of the Podstars shows as well as the management of the processes in the background - from guest acquisition and recording to the communication around the release.

Kai Ladwig has been CMO of the video marketer VISOON Video Impact since January 2016. He has also been a member of the Executive Board of Axel Springer All Media since the beginning of 2021. Previously, as Managing Director of Thads Media, he was responsible for marketing of the TV channel N24. Kai Ladwig also brings further marketing expertise from his work at IQ Media Marketing GmbH. As Commercial Director, he was responsible for the TV & Print division. The next big challenge is the data and media-side linking of all internal and external BigScreen inventories at VISOON.

Constantin Buer is the managing director of Podstars GmbH, OMR's podcast studio, that produces, publishes and markets cross-platform audio content. In 2016, he accompanied the young company in becoming a GmbH (Ltd.) and since 2019 he has been the managing director together with Vincent Kittmann and Jasper Ramm. Together they advise partners strategically on advertising opportunities in podcasting, develop suitable audio formats, and bring advertisers and podcasters together. Podstars now supplies over 100 podcasts with native advertising and are involved as producers in over 80 productions.

Rene, known as @reneschmock, started social media as a hobby. Er shared his daily life as a truck driver and eventually started giving more private glances into his life on TikTok and Instagram. Now he made his hobby into a career and entertains millions of people with his airfryer recipes, funny short videos, or daily mini vlog’s.

Jutta is Global Digital Marketing Manager at BMW for the MINI brand. In this role, she is responsible for all global digital media campaigns and leads various innovation projects.She has many years of international experience on the corporate, startup, agency and platform side, e.g. at Siemens, Intent Media, groupm (WPP), iCrossing (Hearst) and Google.

Harriet is an activist, working at the intersection of advertising, AI and misinformation. As Insights Director at Media Bounty, she focuses on insight gathering and climate misinformation across a range of groundbreaking clients and projects from electric vehicles to green finance. She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, work with the UN, and grow to over 150 members from Virgin Media O2 to GSK and British Gas. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.

Katja Reuthal is Digital Media & Partnership Manager at Nestlé. In this role, she oversees global partnerships such as "Google", "Meta", "TikTok", etc. for Germany and is responsible for social media at a corporate level.She has many years of experience in sales and marketing at Nestlé with focus on digital (building an e-commerce-multibrand-platfom, leading search, cookieless).

Georgia Näder, born in 1997 and fourth generation of an entrepreneurial family, studied Business Administration in Barcelona and is currently completing her Master's degree in Business Administration and Innovation in Healthcare at Copenhagen Business School. At the age of 20 she was appointed to the supervisory board of Ottobock SE & Co KGaA and is now one of the youngest female supervisory board members in Germany. She is committed to topics such as sustainability, employer branding and recruiting as well as digitalization. In addition to her studies and involvement in the family business, the great-granddaughter of Otto Bock founded her own start-up Maluwa Superfoods in 2018.

Übersetzen Julien Arnold is the founder and CEO of Labs Management, one of the leading players in the talent management industry in the field of social media. With locations in Berlin, Cologne and L. A. , Labs Management reaches several million people worldwide every day. The focus of the agency is the 360-degree idea, which promises the Content Creators support in all product areas from merchandise, beauty, books to own music publications. Previously, Julien Arnold founded the multibanking app “numbrs”, the savings app Clinc and was a partner at Hamburg-based venture capital fund Neuhaus Partners. He has been named one of the top 10 CEOs transforming finance with technology by entrepreneur.com.

Nino Bergfeld is a Directory of Retail Advisory in the Global Retail industry division. He works closely with leading Retailers and Brands in Europe on topics like digitization, customer-centric transformation, loyalty and innovation. Before joining Salesforce, he worked as a business consultant at publicis sapient.

Peter joined Internetsores in 2019 to take charge of CRM operations, loyalty management and lifecycle management. He previously worked at Otto Group as the Managing Director of Jelmoli Versand AG, where he modernised and transformed the company into a modern multi-channel business. Peter also spent time at EnBW AG, where his customer retention strategies resulted in a significant turnaround, even in this challenging market. Peter’s career so far has given him a profound knowledge of general management, CRM and database marketing, and this, coupled with his ability to analyse customer and market developments provide Internetstores with the expertise for long-term success.

2x Triple, 3x Social Media Meister, 9x Deutscher Meister - Head of Social Media @ FC Bayern, responsible for developing FC Bayern‘s global Social Media strategy - managing overall social presence (+115M following on 23 accounts) and engaging with new and existing fans worldwide. Speaker & lecturer. Passion for Sport/Football, Digital (Content) Marketing, Social Media Marketing, Innovationen, Technology. Teamplayer. #WeiterImmerWeiter

... as CDO and member of the board at häppy, Michael has worked for more than 25 clients from consumer electronics, food and skin care to fmcg and the green energy sector for the last decade.

Alissa has already worked for creative agencies such as Jung von Matt, Scholz & Friends and Heimat, and as a digital consultant for brands such as NIKE, McDonald's, BMW and Vodafone. In addition, she held positions at MTV and VICE Media with a focus on the development of entertainment and content formats. She joined Google in 2017 and advises brands and agencies on how to use Google products and platforms in an effective, creative and user-centric way. As a Creative Strategist, her focus is particularly on data-driven insights, creative technologies and YouTube content strategies. Her professional passion is storytelling, narrative change and new tools, formats & platforms.

Bosch Power ToolsBosch Power Tools; Leinfelden-Echterdingen, Baden-Württemberg, GermanyLeinfelden-Echterdingen, Baden-Württemberg, Germany- Online Advertising ManagerOnline Advertising Manager;Process Owner Business IntelligenceProcess Owner Business Intelligence;- Project Manager Supplier CollaborationProject Manager Supplier Collaboration;Bosch RexRothbosch Rexroth;- Project Manager Logistics Informationflow Asia PacificProject Manager Logistics Informationflow Asia Pacific; Shanghai, ChinaShanghai, China

Maria Miersch (32) ist Online Marketing Managerin im Digital Branding Bereich bei Otto in Hamburg. Dort verantwortet sie u.a. die Kampagnen- und Mediaplanung sowie die Agentursteuerung für digitale Branding Kanäle (Bewegtbild, Display, ATV, Podcast). Zuvor war sie im Display Advertising (Performance) Bereich für die Planung, Kreation, Optimierung & Reporting von lieferanten- und eigenfinanzierten Kampagnen im Kanal Display tätig. Dort kreierte, organisierte und optimierte sie die lieferanten- und eigenfinanzierten Kampagnen, für die sie verantwortlich war. Ihr Studium der Betriebswissenschaftslehre mit Schwerpunkt Marketing und Medien im Bereich Unternehmensführung hat sie in Hamburg absolviert.