ATTRIBUTION

Stefan Schmid is a Principal Consultant with extensive operational experience in the areas of e-commerce, product data, marketing, sales and project management, with a conceptually oriented hands-on mentality for efficient and customer-oriented business processes. The focus is on requirements and process modelling as well as conceptual development of e-commerce & PIM solutions. Previously, he worked for a pan-European trading company (on- & off-line) in various areas. After setting up the Digital Media department in Group Marketing, he was most recently in charge of e-commerce (incl. PIM).

As an experienced Data Scientist Tim currently focuses on Marketing Science to analyze the relationships of campaigns in the marketing mix with the help of AI. With his international data-team at Adtriba GmbH Tim develops machine-learning models which help marketers make strategic and tactical decisions to optimize their budgets and campaigns and increase revenue. Tim's experience ranges from the gaming industry to fin-tech and his broad knowledge allows him to apply statistical concepts to marketing with a fresh perspective from other fields.

János is passionate about democratizing and demystifying AI, ML and data science. To achieve this he co-founded Adtriba GmbH in 2015 to provide machine learning solutions for marketing measurement and optimization. Adtriba’s software is aimed to enable companies from various industries to make marketing more transparent and become independent of the big advertising platforms. To further democratize data concepts and their importance János is co-hosting the “Datenkasper” Podcast. By interviewing data practitioners he learns and shares with a broader audience how different companies approach successful data-drivenness. All in a very Hanseatic direct and non-BS type of style!

They started out as an online shop themselves. Julius and his Co-Founder therefore know from their own experience the challenges one has to face when shipping to Non-EU countries. The fact that there had to be a streamlined and all-encompassing solution to these challenges was their motivation - and the birth of exporto. Today, exporto employs over 100 people and sets new standards in the areas of customs, taxes and logistics in cross-border e-commerce. exporto stands for an all-round package that lets online store operators forget about any worries they might have about handling their sales to Switzerland and England.

Alex works at Google as a video lead. He consults advertisers and agencies on how to implement communication strategies on YouTube. This includes topics such as cross-media planning and effectiveness measurement. His focus area is Responsibility in Central Europe. This includes all measures relating to brand safety & brand suitability that make YouTube a safe platform for users and advertisers. Prior to joining Google in 2010, he was responsible for consulting media agencies at AOL and managing the sales activities of the online shop at Talkline.

Lioba is specialist in the area of video advertising and advises brands and agencies on the implementation of their media and marketing activities on YouTube. This includes topics such as cross-media planning and effectiveness measurement. She focusses on clients from the finance industry.

Sina Stieding is the Culture & Trends Manager at YouTube for Germany and Austria. There she looks at trends every day and tries to explain why viewers love what they love. Previously, she managed the trending product on Amazon Alexa in Germany and worked as a freelance journalist for several years.

Ludwig works as a measurement specialist in Google's Media Effectiveness team. His main focus is on measurement solutions that allow to quantify the effectiveness and efficiency of online advertising in the offline world. Ludwig consults large advertisers from the CPG industry on how to measure the incremental value of their advertising based on marketing experiments. Moreover Ludwig leads Google's Global Marketing Mix Modeling Program for the region Central Europe. Prior to joining Google in 2012 he worked as a market research consultant at Kantar.

Friederike has been working at Google in the Agency & Partner team for over 4 years. In her current role she partners with strategic consultancies. Before her time at Google, she was active in digital performance marketing on both the client and agency side.

Oliver helps his clients understand and systematically improve the performance of their marketing activities - both in terms of the efficiency of digital campaigns and the effective allocation of marketing spend across channels (online and beyond) and also along the entire funnel. In doing so, he either enables efficiency gains or - much more preferably - frees up marketing budget that can be invested in further growth. His client portfolio includes both B2C and B2B companies and he is driven by the question ""what is next"" in marketing performance measurement.

Sebastian Trosch has been a digital native and pioneer of programmatic advertising in the German market since zero hour. In his previous positions at Publicis, he built up the programmatic solutions Audience On Demand, Precision and APEX XM. Since 2020, he has been co-founder of BlueOak, where he is primarily responsible for the technology development of the optimization platform "DRWN". On the side, he runs a truffle plantation on the edge of the Westerwald.

Menso de Buhr is an experienced Senior Partnership Manager at AppsFlyer. Prior to working at AppsFlyer he worked at Ströer Mobile Performance.