ANALYTICS

zenloop​ is a SaaS customer experience management platform based on the Net Promoter System® (NPS). zenloop automatically fetches quantitative customer feedback from various channels and analyzes and clusters it using artificial intelligence. This empowers companies and organizations to better understand, and faster and more comprehensively satisfy their customers.

Founded in 2000, Hamburg-based etracker is the German tracking specialist for web analytics and push notifications. 100% compliant with data protection laws, our software-as-a-service solutions make it possible to measure content and marketing performance completely without cookies and consent and to reach visitors with targeted messages anytime and anywhere. Without complex implementation and lengthy onboarding and with support at your side.

Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers. Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumer close, and accelerate their brand growth.

Marancon is a team of dedicated data scientists. We help our clients to understand their customers and improve their communication with them. We use modern methods of analytical statistics and artificial intelligence in a targeted manner. In doing so, we do not let our clients down with the numbers, but support them with comprehensive consultance on the preparation and implementation of the marketing measures.

Indima direct offers as an independent dialogue marketing agency all solutions around the address. Whether online or offline, national or international, B2B or B2C – with over 30 years of experience, we are the experts for new customer acquisition and existing customer optimization.

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns.

panadress - world of data:panadress is one of the leading solution providers for data, analytics and solutions. As data experts, we support you in optimising and increasing your marketing and sales performance. Our database, knowledge and tools helps you to communicate successfully with customers and the relevant market.In our data-driven cross-channel database, on- and offline channels can be linked to target groups in an optimized way - this is customer acquisition as its best.

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

BDS is a leading solution provider for B2B data analytics and online information mining. Our claim is to generate big-data into smart data and hot leads. The focus is on our experienced data scientists and our B2B database with the knowledge of 10 million German-language domains, social media, investment and HR research as well as an online quality index. BDS connects the online world with classified information systems in order to be able to optimally filter and address target groups. Turning data into value is our winning motto. Come by and get to know new solutions with us!

The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.

Tableau helps people and organizations become more data-driven. The Tableau platform provides the breadth and depth of capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 86,000 customer accounts, and a commitment to customer-focused innovation.

Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. In 2021, Adjust was acquired by AppLovin, a leading marketing platform software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.

Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail and parcel market. With the Deutsche Post brand and around 155,000 employees who are committed to the highest standards of service and sustainability. and sustainable action, the company is "The Post for Germany". Deutsche Post's product and service portfolio combines the present and future of postal and communications services: from mail and parcel delivery to secure electronic communications and dialog marketing for private and business customers. business customers. In doing so, the company is a pioneer for new technologies, such as CO2-neutral shipping and logistics solutions for online retailing.

ADOBE IS CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES. Adobe is the world's leading provider of software and online services for digital media and digital marketing. Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud are three powerful cloud solutions that enable customers to create innovative digital content, publish it to all relevant channels, measure its success, and continuously optimize it to deliver compelling customer experiences. The company has more than 26,000 employees worldwide with annual revenue of $15.79 billion (2021). Adobe Systems GmbH manages sales, marketing and customer support in Germany, Austria and Switzerland.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

DIGITAL FORWARD is an independent consulting firm based in Hamburg. Our objective is to raise your digital marketing efficiency.Our independence of any suppliers, agencies and service providers guarantees the best solution geared to your individual expectations.In consideration of your individual requirements and objectives, a quick and target-oriented development of solutions is carried out.Our digital marketing experts look back on several years of experience, especially on the advertiser’s side.

Project A is an international venture capital firm based in Berlin.We invest in passionate early-stage entrepreneurs and provide them with exclusive access to our team of 100 operational experts in areas such as Software Engineering, Marketing, Product, Design, Communications, Business Intelligence, Sales & Customer Success, Organizational Building, and Talent Acquisition.We believe that cutting-edge infrastructure, a data-driven approach, and a sustainable organizational setup are instrumental to the success of digital companies. And we know: it can be a long and hard journey to get there. That’s why we developed a new approach to venture capital: combining capital and in-depth operational support.

Ingenious Technologies is a Berlin-based B2B technology provider that helps global brands optimise their partnerships for more sales. Through its SaaS-based Partner Management Platform, the company gives power back to brands to manage their partners directly, as well as measure and analyse the performance of their efforts accurately - on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking, attribution and white-labelling capabilities, as well as guidance from the Customer Success team. Backed up by accolades such as winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018”, Ingenious is on its way to becoming Europe’s most trusted.

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.

Since 2018, A-Force is one of the leading Amazon agencies and a reliable partner in international Amazon issues. Whether it's DSP campaigns, PPC advertising, data analysis, content marketing, SEO or smart strategies. The Amazon experts use their leading knowledge and interdisciplinary know-how to make Amazon an analyzable and usable growth hacking factor for their clients. They convince through transparent processes as well as a strategic and innovative approach. Their customers appreciate the long-term satisfied partnership and useful added values that can be transferred from the cooperation to other business segments as well. In this way, they create the basis for sustainable e-commerce success on Amazon and through Amazon activities.

Adverity is a leading intelligent data and analytics platform that enables businesses to make insights-driven decisions, faster and easier. Used by marketing, sales and eCommerce teams around the world, Adverity transforms siloed data into actionable insight, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels.By automating data integration from hundreds of sources and working seamlessly with your existing tech stack, Adverity’s flexible end-to-end platform delivers a single view of marketing and sales performance across your entire business.

CUSTOMY® (formerly D.O.T.S.S./ABACUS) has been successfully operating the Mail Order Alliance, a cooperative marketing pool in Germany and Austria, since 2003. This makes it possible to acquire new customers on a sustained basis by gaining access to valuable and loyal multiple buyers in the mail order business on the basis of genuine transaction-based purchasing behaviour. The reactivation of inactive customers who were thought to be lost is also successfully supported by the mail order alliance and the knowledge channelled through it. Outside of membership, CUSTOMY® can offer access to attractive new customer potential with another product, the German Mail Order Typology. Feel free to contact us, we will support you!

Bertelsmann's printing and marketing services businesses are bundled in the Bertelsmann Printing Group (BPG). The group is one of the group's seven divisions and comprises more than 20 companies with over 6,000 employees worldwide. At this year's OMR, BPG will be represented by the three units Campaign, DeutschlandCard and AZ Direct. These support customers from strategy development, customer insights generation, target group selection and channel selection through to campaign implementation and evaluation. In this way, they promote customers' business through highly relevant, efficient customer communications and a targeted marketing budget.

#made4response

Goodbye, cookies - welcome back, contextual! Vibrant Media is a leading provider of contextual targeting - worldwide. With 4,000 premium websites, we implement user-initiated, unique cross-platform brand user experiences for well-known brands. Vibrant reaches more than 250 million UUs per month. Thanks to our patented SafeServe ™ algorithm, campaigns are only delivered in brand-safe items. With Quintesse, our new RTA SaaS service, our advertisers can use over 20 years of market know-how in contextual targeting. Campaigns are relevant, brand-safe, cookie-free, and 100% GDPR-compliant via curated marketplaces or contextual segments in DSPs in real-time. More at vibrantmedia.com & quintesse.io

AZ Direct is your partner for successful, data-driven cross-channel marketing. We assist you with the intelligent integration of your online and offline worlds. The basis for this is our unique AZ DIAS audience targeting system. It currently enables us to reach about 72 million consumers across various channels. As such, we have the most extensive cross-media reach in Germany. We intelligently analyze the data and addresses by using comprehensive statistical-geographical information and analysis systems and we qualify the data on a custom basis, depending on what is needed. Our services, such a region-specified email marketing, direct mail and display advertising, allow our customers to be even more successful in their respective markets.

Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 800 leading brands use Contentsquare to grow their business and deliver more customer happiness. Its insights power the customer experience on over 1 million websites worldwide.

MOVESELL is an expert in strategic consulting and operational management for international brands on Amazon and the largest e-commerce marketplaces. Accurate analyses with the own analysis software ROPT and performance-oriented marketing services have turned MOVESELL into one of the strongest partners on Amazon since 2017. Well-known brands such as Calvin Klein, Dunlop or Powerbar trust in the expertise and software-driven approach of the Kiel agency. MOVESELL is an official Amazon partner and, as a first mover for Amazon consulting, has now successfully supported over 150 brands on Amazon.

The internetwarriors stand for sustainable and service-oriented online marketing. Since 2001 we have worked for the economic success of numerous satisfied clients. Our recipe for success ist he connection between creativity and years of experience. We combine the individual online marketing disciplines into a bespoke strategy for the client and implement this on all online channels. We see ourselves as a full service agency that knows it´s trade. internetwarriors is part of the medianet BerlinBrandenburg joint stand.

Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’. Learn more at www.amplitude.com.

Create an individual data view for each individual customer with a Customer Data Platform With the Customer Data Platform from Treasure Data for companies, millions of data points - from online and offline sources and even from IoT devices - are transformed into individual customer profiles. With this solution, you can bring together data from your entire company centrally and benefit directly from insights that will stimulate your

MoEngage is an insights-led customer engagement platform, trusted by more than 1000 global consumer brands such as McAfee, Domino’s, Nestle, Deutsche Telekom, Travelodge and more. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 900 million users every month.

Similarweb provides a leading platform for Digital Intelligence, delivering a trusted, comprehensive and detailed view of the digital world that empowers our customers to be competitive in their markets. Our proprietary technology analyzes billions of digital interactions and transactions every day, covering millions of websites and apps, and turns these digital signals into actionable insights. With our platform, everyone from business leaders, strategy teams, analysts, marketers, category managers, salespeople and investors can quickly and efficiently discover the best business opportunities, identify potential competitive threats and make critical decisions to capture market share and grow revenues.

Piwik PRO Analytics Suite provides flexible data collection and reports as well as consent management, tag management and a customer data platform. A diverse set of organizations partner with Piwik PRO for powerful, privacy-compliant analytics software and high-touch support. The Government of the Netherlands, Crédit Agricole and Greiner use Piwik PRO analytics software to optimize their customer and user journeys. The features and hosting options of Piwik PRO Analytics Suite allow for its use in the most demanding environments – to satisfy internal security and legal requirements, as well as comply with data regulations such as GDPR, CCPA and TTDSG.

Who’s my target group? Which messages should I address them with? And above all: When and where can I best reach them? If you’ve ever asked yourself these or similar questions about your target groups and their geographical distribution, then you should take a closer look at microm’s geomarketing solutions. microm has one of the broadest ranges of data on the German market and, aptly, highly qualified analytics experts. For almost 30 years, companies, agencies and public authorities have been turning to us to optimise their marketing measures, minimise scatter loss and make the right location decisions. This not only saves hard cash, but also significantly increases the number of satisfied end customers.

Retamo enables companies to monitor, generate, market and analyze online customer reviews across platforms. With the user-friendly solution, you are able to improve your online reputation as well as your customer relationships in order to sustainably increase the exponential growth of your sales through an outstanding customer experience.

As part of the Bertelsmann Printing Group, Campaign has been developing a wide variety of marketing and communications solutions with the appropriate technology and results analysis for over 25 years. Whether digital or traditional communication channel: Campaign stands for clever direct marketing campaigns that are created in close cooperation with customers. From consulting to strategy development and campaign implementation to results analysis, Campaign supports companies in efficiently implementing their marketing and communication solutions. At three locations, we produce your highly personalized mailing campaigns using high-quality digital printing, address and insert your magazines and catalogs, and selectively control inserts.

Adtriba is continuously developing their future-proof marketing measurement and optimization solution. By addressing challenges such as 3rd party cookie deprecation, privacy regulations or advertising platform bias - Adtriba provides marketers from various industries with actionable insights for evidence-based optimization decisions. As an independent SaaS solution Adtriba's software enables companies to make maximum use of the available information - both online and offline. With the help of statistical measurement and data-driven attribution Adtriba's customers know exactly how their marketing channels perform and what to do to improve.

We are a dialogue marketing agency where #dialoguelove comes from the heart and gets under your skin. We are insanely creative, but meticulous in our implementations and love for detail and open to any form of dialogue. Since 1985 we have been creating strategic, creative & cross-media communication solutions in a discipline that makes everyone's heart beat faster today: data-driven dialogue marketing. We work for great brands from a wide variety of industries, but we follow a clear credo: Human. Intelligence. Communication. Because it’s all about the people. Because we analyze and aggregate data intelligently and make it soar. And because we develop data driven crossmedia communication that moves people and increases sales.

CopeCart is a young, fast-growing company with one mission: to digitally simplify the way businesses do business. With our software, you not only sell digital or physical products and other services within 2 minutes, but also automate your invoicing, track your growth via a 46 KPI-strong dashboard and increase your revenue through high-conversion checkouts. Based in Berlin, with a focus on the DACH region and employees spread across the globe, we are expanding to the US this year. In addition, you'll learn the latest digital entrepreneurship know-how in our Academy and create your own member area for your best customers with CopeMember.

Sellforte is a marketing optimisation platform for European e-commerce, retailers and consumer brands that links marketing investments transparently to sales growth. With Sellforte AI-powered marketing mix modelling, clients can measure the profitability of their marketing investments across different channels, campaigns, and brands with comparable ROI metrics, find the optimal marketing investment levels to support growth, simulate different investment scenarios, and get continuous recommendations on how to maximize sales through marketing. With Sellforte, customers typically achieve 20-30 % improvements in their marketing effectiveness. Founded in 2017, Sellforte serves customers in 18 countries.

Mixpanel helps companies measure what matters, make decisions fast, and build better digital products through data. With its powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Data-driven Influencer Marketing, Social Analytics, and Influencer-Infused Content Creation. COMO makes these three areas scalable and more effective by using data, analytics, and tech. We execute influencer campaigns from A to Z, analyze the social media presence of brands and their competitors, and find content creators that create authentic content for owned or paid media channels. We do all this on all major social media platforms with clients such as Microsoft, Levi’s, Nike, Flink, and many more, supporting them nationally and internationally.

The Aachen-based Nindo GmbH offers with its product Nindo Pro, a social media analysis tool for brands, agencies and managements. Core benefits include influencer discovery and comprehensive performance statistics from the leading social media platforms YouTube, Instagram, Twitter, Twitch and Tiktok. In addition data on past collaborations and comprehensive evaluations that show the quality and demographics of the followers are displayed. To round things up there are other features, such as a CRM tool and a campaign manager with detailed pitch and reporting options.

Freedom Finance Europe Ltd is the European subsidiary of the US financial holding company Freedom Holding Corp. headquartered in the US state of Nevada with a capitalisation of more than $ 4 billion, whose shares are traded on Nasdaq. As the only European broker, FRHC shares are traded side by side with the shares of Apple, Google, Facebook etc. We have been active in the investment market since 2008.  In addition, Freedom Finance Europe is an active member of the European Financial Markets Association and has direct access to Euroclear. We operate under MiFID II rules - the high level of investor protection.

MARA automatically analyzes thousands of customer feedbacks like product and store reviews or NPS feedbacks and allows decision makers to see where and how to act.

We are emax digital, a tech start-up from Munich with a mission: Amazon Analytics. Made easy. Brands and agencies use emax digital's comprehensive Analytics Hub and API for audits of their product portfolios and marketplaces. They make faster investment decisions in Vendor Central, Seller Central, Sponsored Ads and DSP. Brands miss transparency on Amazon In online retail, brands cannot avoid Amazon, but often do not experience the same success as in brick-and-mortar retail or their own web shop. Fast "online natives" and DTC brands are quickly gaining large market shares.

Trendence is one of the leading providers of talent intelligence. For 23 years we have been working data-based with our clients to further expand the ability to attract and retain employees. Our data helps companies to make better HR management decisions.

The independent European technology company AdScanner develops data solutions for more transparency, control and speed in the medium of TV. AdScanner has been active since 2015, currently in the markets of Germany, Austria, Croatia, Serbia and Bulgaria. AdScanner's technological basis is its own AI-based video content recognition software, which, in combination with the processing of viewer data from IPTV or cable TV infrastructures, enables the second-by-second analysis of user behavior. More information: https://adscanner.tv