ADTECH

It is no longer appropriate to impose advertising on people. Welect is the leading solution for Quality Ads. This enables advertisers and media agencies to achieve the best possible advertising impact for their campaigns. The secret is choice-driven advertising: people decide themselves which ad they want to see.

The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Criteo (NASDAQ: CRTO) is the global technology company that provides the world's leading Commerce Media Platform. 2,800 Criteo team members partner with almost 22,000 marketers and thousands of media owners around the globe to activate the world's largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.

Founded in 2017, INFLURY is generating brand awareness, growth and sales for their clients, across the globe with more than 2 million Micro-Influencers. INFLURY, is the first to approach Influencer marketing programmatically. Programmatic Influencer Marketing combines the authenticity and specialisation of ‘Micro-Influencers”, with macro scaling methods. The software connects suitable Influencers, with campaigns automatically, using data-driven software to find and handle the best online personalities for every campaign. Joining the followings of micro-Influencers together to produce a greater whole, in a recipe that has created a revolution in Influencer Marketing.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, our modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.Teads offers a single access point to buy the inventory of many of the world’s best publishers. Teads enables advertisers and agencies to reach 1.9 billion unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.Teads partners with the leading marketers, agencies and publishers through a team of 1000+ people in 26 countries.

Xandr was born of great legacies to create meaningful connections that power the future of advertising. In a category of our own, Xandr is the innovator at the intersection of digital and TV. Championing partnerships to create an open industry alternative and solving for the greatest challenges for buyers and sellers, at the intersection of digital and TV, we offer the only open, end-to-end platform for scaled, sophisticated campaigns on premium inventory across screens, from OTT to CTV to video and more. Our combined assets, including trusted partnerships, powerful data-enabled technology and automation, and identity solutions, power one of the world’s largest marketplaces for premium advertising.

As a marketer & software developer, we offer our customers direct access to the attractive sports environment. With Germany's largest Sports Media Network and numerous digital solutions, we are closer to the active sport, the fan & the customer.

Salesforce is the global leader in customer relationship management (CRM), bringing companies and customers closer together in the digital age. Since its founding in 1999, Salesforce has enabled companies of all sizes and in all industries to connect with their customers in completely new ways through forward-looking technologies such as cloud, mobile, social, voice control and AI. Salesforce Customer 360 brings together marketing, sales, customer service, brick-and-mortar retail, online retail and beyond. All departments get a single, shared view of their customers because they all use a single, shared CRM platform with integrated AI. For information, please visit www.salesforce.com

Europe's largest Online-Marketplace for Sports-Marketing. With the help of an innovative Technology, Sponsoo can search through 7.500 registered athletes and clubs to indetify the perfect fit for your marketing objectives. The range is incredible - from the club next door to first division teams, from hobby athletes and lifestyle-influencer to e-Sports athletes and olympic gold medalists.

The mobile Ad Tech pioneer madvertise has been active on the market since 2008. With a clear focus on the further development of its in-house technologies, madvertise offers various advertising service solutions with a mobile focus. The genres of mobile are data-based and combined with digital out-of-home, desktop and social to help advertisers get the best possible communication results. As a premium marketer, madvertise specializes in innovative branding solutions with activating forms of advertising based on HTML5, interactive videos and exclusive special placements.

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.

Adference provides powerful PPC optimization for Amazon Advertising. Adference’s innovative PPC solution empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. We make the most of your campaigns on Amazon by using scientifically developed machine learning algorithms, bringing a complex set of factors together in an ideal campaign setup. Your gain: Better performance and less manual effort in optimizing your campaigns.

VISOON VIDEO IMPACT is a TV and video marketer for big screen, connected TV, addressable TV, TV streaming, YouTube, online platforms, podcasts and social media. Our brand portfolio includes WELT, N24Doku, BILD, MTV, Comedy Central, Comedy Central+1, Nickelodeon and PlutoTV. In addition to classic spot and video advertising, VISOON develops and produces individual cross-platform communication and brand concepts - including influencer marketing approaches and brand experiences.

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

GumGum is a global technology and media company specialising in contextual intelligence. They recognise that effective advertising relies on understanding the mindset of the user: knowing who is viewing online content and the level of their engagement with that content. GumGum’s technology ensures context is detected and applied before any ad is shown, dramatically improving impact, effectiveness and ROI for advertisers. In 2021, GumGum further enhanced its offering with the acquisition of JustPremium, and attention experts Playground XYZ. Together, the three businesses deliver the Mindset Matrix, a trilogy of expertise that delivers powerful digital advertising in the right place, at the right time to an engaged and responsive audience.

Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,100 employees, 225,000 contributing publishers and 16,500 advertisers.Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated €12.2 billion in revenue for its advertisers and €920 million for its publishers in the last financial year.

Goodbye, cookies - welcome back, contextual! Vibrant Media is a leading provider of contextual targeting - worldwide. With 4,000 premium websites, we implement user-initiated, unique cross-platform brand user experiences for well-known brands. Vibrant reaches more than 250 million UUs per month. Thanks to our patented SafeServe ™ algorithm, campaigns are only delivered in brand-safe items. With Quintesse, our new RTA SaaS service, our advertisers can use over 20 years of market know-how in contextual targeting. Campaigns are relevant, brand-safe, cookie-free, and 100% GDPR-compliant via curated marketplaces or contextual segments in DSPs in real-time. More at vibrantmedia.com & quintesse.io

At solutions4performance, we're specialized in giving our customers a technical edge in online marketing and thus generating profitable sales growth. We achieve this by using data science algorithms, which we adapt specifically to your business model. Additinonally we use our unbeatably precise price monitoring and an internally developed feed management tool. In combination with a best-in-class account setup, we exploit the full potential of your online marketing campaigns.

In recent years, zulu5 has continuously advanced technological development in partnership with audienzz in the direction of digital market monitoring and competitive advertising monitoring has continuously expanded its product range. The collaboration has resulted in detailed market insights and analyses of trends and developments in the digital advertising market, enabling both advertisers and marketers of digital advertising space to anticipate market developments and align their own activities accordingly.

Skai™ is a marketing intelligence platform that powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes. Skai’s platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product, insights, and marketing teams to accurately plan strategies and benefit from connected omnichannel launches. Skai™ merges the former Kenshoo and Signals Analytics capabilities, and for more than a decade, has been trusted by an impressive roster of global brands including Procter & Gamble, PepsiCo, Nestle, Johnson & Johnson, Mars, and others.

We are your agency for HTML5 Banners, DOOH and Social Media Ads. Since 2006 we help with concept, design, animation and development of Display Ads for Startups and big brands. As a reliable and transparent production house we take care of your ads. Fast, on time and for a fixed fee - also as a discrete sub contractor for agencies. About You, Viessmann, Stepstone, RTL, Fond Of, Fressnapf, Unicef, WWF and some of the best agencies in the world belong to our clients.

hi!share.that - a brand of medialabel network GmbH based in Berlin - is Germany’s first influencer tech company. In 2018, they developed technology that enables the scalability, measurability and partial automation of Influencer marketing. As a team, they combine expertise from Brand, Performance, Tech, Community, Marketing and Management. With a hands-on mentality, the company helps its partners understand how valuable data from brand and performance campaigns can be analyzed and optimized. After countless national success stories, hi!share.that is moving towards internationalization, creating new opportunities in influencer marketing throughout Europe.

Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. People have saved more than 300 billion Pins across a range of interests from building a home office to cooking a new recipe and planning a vacation. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users worldwide. Available on iOS and Android, and at pinterest.com.

Discover our advertising solutions Reach audiences where they shop, read, listen, watch and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results.

Adspert is an AI-Powered Amazon Advertising PPC optimization and analysis platform. We work with hundreds of sellers and vendors of all sizes to reach and exceed their sales, ACoS or profit goals. Save time by automating your campaign management with our state-of-the-art machine learning algorithm. Automate bidding based on your goals, leverage advanced keyword harvesting, explore the impact of different goals on your accounts performance and make informed decisions with advanced analytics.

Get the full e-commerce power with solute. With over 18 years of experience in e-commerce, we see ourselves as a comprehensive service provider for all aspects of the online sales process. In our soluteNet network, we connect advertisers and publishers and thus refer a potential new customer to an online store every 0.25 seconds. Our network includes not only our own price comparison billiger.de, but also more than 100 connected partner portals such as PC Welt or t-online as well as shopping ads via Google CSS and the Microsoft Advertising Network. Whether you are a classic online store or a marketplace seller - we have the solution to take your business to the next level.

Sprinklr is the world’s leading Customer Experience Management (CXM) platform. Sprinklr helps organisations listen to customers, learn from them and show them love across digital channels. Headquartered in New York City with 2,000+ employees globally, Sprinklr works with the world’s most valuable companies including L’Oréal, McDonald’s, Microsoft and more than 50% of theFortune100. In Germany, Sprinklr has its HQ based out of Hamburg with more than 50 employees.

With more than 7.8 million articles from over 7,000 brands, OTTO (otto.de) is one of the leading German online shopping platforms, which will open up to even more brands and partners in future as part of its transformation. OTTO is a member of the Hamburg-based, multinational Otto Group and provides jobs for 6,100 people throughout Germany. In the 2020/21 financial year, OTTO achieved a turnover of 4.5 billion euros. More information online: otto.de/newsroom

At AdUp, we believe that online marketing can be so much more. Every day we work on our tools that connect advertisers and publishers across Europe, thinking about what we can rethink and change. We build our systems for everyone - experienced marketers as well as marketing novices. Driven by fascinating technology, our team focuses on simplicity and strong performance. As an advertiser, you get clicks, conversions, and revenue from us, and as a publisher, we monetise your website with you. Today, as part of Axel Springer SE, AdUp is backed by a team of diversity: from creative minds full of drive to great experts with visionary thoughts.

The Bonn-based Startup Murmuras developed a new method to collect and analyze insights from mobile apps like Facebook, YouTube and Amazon. The technology enables companies to better understand their customers & competitors in the mobile world, to react faster to trends and to make faster business decision. Together with agencies, media & marketing companies Murmuras provides insights on relevant marketing questions such as: Which ads do users see in social media apps? At what prices are products purchased in apps like Amazon? What app and online trends are emerging for my target groups?The software is based on the Menthal-Project – a study by the University of Bonn – and has been collecting usage data on over 700,000 smartphones since 2014.

Flawless premium display ads. Clipcentric is a Creative Management Platform (SaaS) that makes creating fully responsive HTML5- video- & rich media ads much easier. Clipcentric's creative production platform puts powerful ad engineering technology at your fingertips, allowing any creative vision to come alive across devices. We've distilled 20+ years of ad tech experience into a robust platform for creating, deploying, and measuring ad formats that drive revenue, all backed by our superhuman support team.

AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers and agencies get the most value from their advertising spend. We provide an independent, cross-media audience measurement platform with everything you need to create effective multichannel campaigns. With our platform, you can measure, optimise and plan your campaigns to reach and impact your audience cost-efficiently across channels, formats and devices.

pryntad is the marketplace for the digital placement of ads in magazines and newspapers. By using our platform, you can reach up to 300 million extra contacts for your campaign with just a few clicks. Advantages: Cookie free & GDPR compliant, contextual, regional or demographic targeting, 100% Brand Safety, top Awareness easy & budget-safe – as simple as online marketing. Even for offline beginners: Choose from over 100 print audiences and over 10,000 media that are familiar to your target group. AdTech: Whether Healthy Living, Personal Finance or Automotive - simply extend IAB Audiences offline. Now also programmatically via DSP! Find out from us how you can reach your campaign goal with pryntad. #weloveprint #bebraveandtry

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

We empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. From our technology all the way to our customers, we value our partnerships to stay forward-thinking and adaptable in the ever-changing digital media ecosystem.

VLYBY is a fast growing adtech company from Munich which focuses on programmatic video advertising and self-service publisher solutions. VLYBY´s aim is to deliver the best technology for online publishers to simplify outstream video processes on all devices and open the path of higher independency. VLYBY’s product suite includes a header bidding wrapper for all relevant video demand partners, machine learning based yield optimization and a high performant video player solution combined with a self-service management and real-time reporting interface.

Sage+Archer is a European marketing technology provider. The core product is a Europe-wide usable self-service DSP for real-time localization of programmatic digital out-of-home and mobile campaigns. The USP is its own creative studio that works with HTML5 technology. Sage+Archer implements DOOH campaigns and creatives based on target group behavior, specifications and digital possibilities for agencies and direct customers. The European partners include Ströer, WallDecaux, Goldbach and One Tech Group / SSP1. Advertisers are international brands such as KLM, UGG or Heineken.

As a full-service e-commerce agency, we achieve a competitive edge for our clients through the development and implementation of excellent marketing concepts. Fortune 500 companies, ambitious medium-sized businesses and leading online retailers use our marketplace expertise. We ensure profitable growth for vendors and the most demanding sellers on Amazon and other e-commerce marketplaces. The focus is on excellent content, PPC & DSP advertising and marketplace management on and off Amazon. Internationally and in up to 9 languages.

DynAdmic was founded in 2012 as an online advertising start-up in France. As an innovative provider of contextual video campaigns, DynAdmic has a unique targeting technology that can analyze and classify video content based on audio cognition. On this basis, user interest can be identified in real time and campaigns can be played out on various platforms. In this way, every user receives exactly the right advertising and agencies & advertisers receive the highest possible relevance and top KPIs.

Seedtag is one of the leading contextual advertising companies and develops high-impact, unique digital advertising solutions for brands and publishers. The company's contextual AI enables brands to communicate with users directly in their universe of interest without using cookies. Seedtag was founded in Madrid in 2014 by two ex-Googlers. Today, the company has over 200 employees and a strong international presence with offices in Spain, France, Italy, the UK, Benelux, Mexico, Brazil, Colombia and Germany. The latter establishment in Germany was achieved through the acquisition of recognified in early 2021.

Amobee wurde 2005 gegründet und ist eine Werbeplattform, die versteht, wie Menschen Inhalte konsumieren. Unser Ziel ist es, die Ergebnisse für Werbetreibende und Medienunternehmen zu optimieren und gleichzeitig ein besseres Kundenerlebnis zu bieten. Mit unserer Plattform unterstützen wir unsere Kunden bei der Entwicklung ihrer Zielgruppe, bei der Optimierung ihrer Cross-Channel-Performance über alle TV-, Connected-TV- und digitalen Medien hinweg sowie bei der Förderung des Neukundenwachstums durch detaillierte Analysen und Berichte. Amobee ist eine hundertprozentige Tochtergesellschaft von Singtel, einem der größten Kommunikationstechnologieunternehmen der Welt.

At smartclip, we are shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Our proprietary technology empowers brands with true cross-screen storytelling on all devices, and enables broadcasters and publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences. As a subsidiary of RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group.

No matter where you are in your marketing journey, SAS can help you go from data to insight to action. SAS delivers unmatched expertise in advanced analytics and AI so that you can reduce churn, increase profitability and create real-time, personalized customer experiences – everything needed to inspire lasting brand loyalty. SAS® Customer Intelligence is a leader across 5 analyst evaluations https://www.sas.com/en_us/solutions/customer-intelligence.html

BidX offers Sellers on major marketplaces such as Amazon an efficient SaaS solution for the automated and optimised placement of advertising. This enables the Seller to use his advertising budget more efficiently, increase profits and significantly reduce the time spent on advertising. The relative advertising costs are reduced by up to 32% in the first 10 weeks alone. Numerous international retailers and agencies (including from Germany, the USA and China) already rely on BidX's globally implemented solution. BidX's customers include ameo, one of Germany's largest Amazon agencies based in Hamburg, which achieves "efficient and reliable control of Amazon campaigns" with BidX.

FRAMEN is an industry leading digital-out-of-home advertising solution that offers brands and marketing agencies, TV screen advertising at venues like offices, gyms, hotels and gas stations. Companies like Uber, Porsche, Vodafone and Stepstone have successfully increased their brand outreach and sales, by advertising on FRAMEN TV screens at venues like Wework, McDonalds, Shell gas stations and more. With FRAMEN’s Ads Manager, advertisers can launch campaigns in minutes and manage performance real-time. Learn more at framen.com

The independent European technology company AdScanner develops data solutions for more transparency, control and speed in the medium of TV. AdScanner has been active since 2015, currently in the markets of Germany, Austria, Croatia, Serbia and Bulgaria. AdScanner's technological basis is its own AI-based video content recognition software, which, in combination with the processing of viewer data from IPTV or cable TV infrastructures, enables the second-by-second analysis of user behavior. More information: https://adscanner.tv

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels and creators.

Nano Interactive ist ein führender Anbieter für Identitätsfreies Targeting. Unsere preisgekrönte KI-gesteuerte Technologie identifiziert relevante Online-Zielgruppen und nutzt maschinelles Lernen, um die Kampagnenergebnisse in einer Live-Umgebung zu optimieren. Das ermöglicht uns in einer Post-Cookie-Welt weiterhin effektiv und zielgerichtet Werbungen auszuspielen