As an innovative technology and service-providing company, Vodafone Deutschland is an ideal partner you as a business client. we provide you with PinPoint communication solutions for your business. From mobile, telephone and internet services to the latest smartphones and tablets, Vodafone delivers first-class, state-of-the-art services—tailored to meet the needs of your business. Help us propel the digital transformation forward in your company as well, while profiting from our effective business ready solutions. Our applications in the areas of cloud and hosting, unified communications, security and the internet of things will position you optimally to meet the daily market challenges—and leave you one step ahead of the competition.
One Day in Extended Reality - Immersive Technology with 5G and Edge Computing
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Cybersecurity in focus: How to protect your company from ransomware attacks
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Hybrid working is here to stay: New Work with Vodafone as an opportunity for efficient productivity, the greatest possible security and satisfied employees
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
ADOBE IS CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES. Adobe is the world's leading provider of software and online services for digital media and digital marketing. Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud are three powerful cloud solutions that enable customers to create innovative digital content, publish it to all relevant channels, measure its success, and continuously optimize it to deliver compelling customer experiences. The company has more than 26,000 employees worldwide with annual revenue of $15.79 billion (2021). Adobe Systems GmbH manages sales, marketing and customer support in Germany, Austria and Switzerland.
Personalization Is the Engine, but Data Is the Fuel!
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
E-commerce Trends 2022 - from one time buyer zum Fan
Tuesday, 17.05
14:30 - 15:30
Halle A1
German
We are human – let’s interact like it: humanizing the relationship between brand and customer at scale
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Personalization is dead! Long live personalization…
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
From Data to emotional Connection - Mit real-time CDP Deine Kunden über alle Kanäle begeistern
Tuesday, 17.05
10:30 - 11:30
Halle A1
German
How eCommerce can support the classic B2B sales channels
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Audi stands for sporty vehicles, premium workmanship and progressive design – for “Vorsprung durch Technik”. Founded in 1899 by August Horch, the Audi Group is currently one of the most successful manufacturers of automobiles and motorcycles in the premium segment. In 2021, the Audi Group delivered around 1.681 million cars from the Audi brand to customers. Innovations like quattro permanent all-wheel drive are a part of Audi’s DNA. With the decision only to launch fully electric models on the global market starting in 2026, Audi is once again taking the lead, pursuing a clear strategy for an electric, digital and fully connected future. By 2025, Audi plans to have more than 20 fully electric models on offer.
Salesforce is the global leader in customer relationship management (CRM), bringing companies and customers closer together in the digital age. Since its founding in 1999, Salesforce has enabled companies of all sizes and in all industries to connect with their customers in completely new ways through forward-looking technologies such as cloud, mobile, social, voice control and AI. Salesforce Customer 360 brings together marketing, sales, customer service, brick-and-mortar retail, online retail and beyond. All departments get a single, shared view of their customers because they all use a single, shared CRM platform with integrated AI. For information, please visit www.salesforce.com
How CURA COSMETICS entered the D2C business with the Judith Williams brand
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Create Magic Moments - See How Every Touchpoint Creates Lasting Customer Loyalty
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
How CLARK delivers a unified Customer Experience with Salesforce
Wednesday, 18.05
08:45 - 10:15
Halle B4
English
Bayer Consumer Health transforms its Business with Data Powered Sales
Tuesday, 17.05
14:45 - 16:15
Halle B2
English
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Foodspring - the transformation from D2C Brand to a B2B2C player
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Storytelling goes here: Wie Meta Menschen und Marken durch Videos auf Facebook und Instagram verbindet
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Creators for Brand & Commerce – Wie Marken Creator Marketing auf Instagram erfolgreich für sich nutzen können
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
The conversion happiness formula: putting UX in practice
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Beyond channels and target groups – this is what customers want
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
English
The playbook to really rock your next YouTube campaign
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Business success made even easier – with Google Ads
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Take on tomorrow today: rethinking agile media strategies
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
YouTube is home to a vibrant ecosystem of fans, creators and brands. According to GfK, 49 million adults in Germany visit YouTube every month - that's 85 per cent of the German online population. On average, adults in Germany watch 40 minutes of YouTube videos every day; in May 2021, more than 20 million people in Germany watched YouTube on their TV. The platform helps advertisers reach their individual objectives throughout the sales funnel across all target and age groups. YouTube, LLC. is based in San Bruno, California (USA) and is a subsidiary of Google, LLC.
TikTok For Business is where you can unleash your brand's creative side. A fully immersive no judgement world where there's an audience for every voice. No matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here.
Creativity for all! How to campaign at the world's biggest creative playground
Wednesday, 18.05
12:45 - 14:15
Halle B4
English
Growth on TikTok - How to Drive Performance
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Your audience is listening to music and podcasts throughout the day. The Streaming Intelligence from Spotify Advertising helps you to understand their listening behaviour in order to reach them in the right moment and relevant context. Leverage our data-driven ad solutions for your campaign, from audio, video and display to podcasts, programmatic and custom creative solutions.
The Podcast Opportunity on Spotify – Why podcast ads on Spotify should be part of every media mix
Tuesday, 17.05
14:45 - 16:15
Halle B3
German
"All Ears On You" – How to reach the most immersed audience with Spotify
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Our mission is to empower every person and every company to achieve more. For this challenge we must stand together as one, which is why D&I are part of our DNA & corporate culture. We support our partners & customers in mastering the digital transformation and emerging strengthened. To this end, we develop productive software solutions as a leading global manufacturer and deliver innovative hardware. Microsoft Advertising connects you with more than a billion people. The ecosystem offers access to an audience with higher buying power, spends more online and is more likely to engage with ads. Whether you are creating a branding or performance campaign, we offer ad solutions that run the entire marketing funnel. Visit our Lounge in Hall B5.
The Workday Consumer for Startups: Why you should rethink traditional marketing personas.
Wednesday, 18.05
08:30 - 10:00
Halle B3
English
Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, and many more. For more information, visit www.shopify.com.
Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With our 300+ million worldwide active customer accounts, as well as first-party insights into shopping, streaming, and browsing behaviors, brands can confidently craft relevant campaigns that enhance, rather than disrupt, the customer experience. Our breadth of solutions on Amazon.com—combined with crowd-favorite services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges—make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon properties.
How brand messaging can help drive relevancy and performance
Wednesday, 18.05
10:45 - 12:15
Halle B1
English
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch.
Twitch x 5Gum: Life happens in 5 - Deep Dive
Tuesday, 17.05
14:45 - 15:05
German
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach over 500 million daily active users within relevant contexts. The company has 22 offices worldwide and 1,800 employees.
The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.
Customer Journeys: From Search to Decision
Wednesday, 18.05
08:45 - 10:15
Halle B2
English
Offerista Group is Europe's largest network for digital retail marketing and offers cross-national digital solutions for retail companies and brand manufacturers. Location-based offer and store marketing is implemented with effective cross-channel solutions. This enables retailers and brands to activate and engage their target groups in a targeted manner - in over 16 countries. To achieve this, Offerista relies on cross-channel dynamic offer communication in international native premium environments, such as Microsoft Bing or the bring! Shopping List, as well as on high-reach advertising and social media channels, such as TikTok, Pinterest, or Instagram.
This is the way: Galactic cross channel campaigns, measurable up to the POS
Tuesday, 17.05
12:45 - 14:15
Halle B3
German
Philip Morris GmbH is a company of Philip Morris International Inc. (PMI) and has been the market leader in the German cigarette market since 1987. The most successful brands sold in Germany include MARLBORO, L&M, Chesterfield and IQOS with the associated HEETS. In the future, Philip Morris wants to be more than just a cigarette manufacturer. The vision is to create a smoke-free future, meaning replacing conventional cigarettes with reduced-risk products. Since 2016, PMI has been working to make this vision of a smoke-free future a reality, and is in the midst of the most radical transformation of its industry since the invention of the cigarette. Learn more at www.pmi.com.
Let´s Together Do: Why actions are more important than words for brands today - and how you can get started.
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
Let´s Together Progress: How brands can drive social progress.
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Let´s Together Create: Art pushes marketing, marketing pushes art - and what makes collaborations successful.
Wednesday, 18.05
12:30 - 13:30
Halle A1
German
Let´s Together Create: Art pushes marketing, marketing pushes art - and what makes collaborations successful.
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
Let´s Together Do: Why actions are more important than words for brands today - and how you can get started.
Tuesday, 17.05
10:30 - 11:30
Halle A1
German
Let´s Together Progress: How brands can drive social progress.
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Tableau helps people and organizations become more data-driven. The Tableau platform provides the breadth and depth of capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 86,000 customer accounts, and a commitment to customer-focused innovation.
How companies succeed in enabling self-service data analytics across all departments
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
Connected TV: tomorrow’s TV advertising in today’s living room
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
WorkGenius revolutionises working with freelancers. Using artificial intelligence we deliver qualified freelancers within minutes based on needed skills. WorkGenius offers access to thousands of freelancers in Marketing, Design or Content Generation but also IT Engineering, Project Management or Consulting. We provide freelancers for all kinds of digital work: that might be the setup of a new online shop but also be a semi-permanent collaboration in a complex IT development project. Not only does WorkGenius find perfectly fitting candidates but the project management, payment and contract management is also included in our solution. In short: WorkGenius offers the #future of work for collaborating with freelancers.
Google Ads? Smarketer! We are the leading pure Google Ads agency in the german speaking region (DE, AT, CH) with our headquarters located in Berlin. Awarded as Google Premium Partner and CSS Premium Partner, we are the growth driver for over 800 customers from various industries.Our clients love our individual consulting. We cover the entire Ads portfolio from Search, Shopping, Remarketing, YouTube, Display, GSP and Mobile to App Marketing.Our close cooperation with Google and our focus on Google Ads makes us the perfect partner. As a Microsoft Advertising Elite Channel Partner, we also set up Bing ads campaigns for our customers.We are performance-driven. True to the motto: commitment through performance, not through contracts.
Automation in Google Ads: what's behind the new Performance Max format?
Wednesday, 18.05
08:45 - 10:00
Halle B1
German
Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail and parcel market. With the Deutsche Post brand and around 155,000 employees who are committed to the highest standards of service and sustainability. and sustainable action, the company is "The Post for Germany". Deutsche Post's product and service portfolio combines the present and future of postal and communications services: from mail and parcel delivery to secure electronic communications and dialog marketing for private and business customers. business customers. In doing so, the company is a pioneer for new technologies, such as CO2-neutral shipping and logistics solutions for online retailing.
NOW 50 PERCENT OFF EVERYTHING!
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
My first mail - why print mailings are so sexy
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Criteo (NASDAQ: CRTO) is the global technology company that provides the world's leading Commerce Media Platform. 2,800 Criteo team members partner with almost 22,000 marketers and thousands of media owners around the globe to activate the world's largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.
Getting Future-Ready: What it takes to be successful as a Commerce Player in 2022 and beyond
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Retail Media Levels Up: Past, Present & Future of a Fast-Growing Media Opportunity
Tuesday, 17.05
15:10 - 15:30
English
DCMN is the growth marketing partner for digital brands and startups. The company’s holistic, data-driven approach combines technology with expert knowledge to grow the market leaders of tomorrow. From its headquarters in Berlin and five international offices, DCMN equips its clients to scale efficiently in their own markets or internationally, whether they need creatives, media plans, or growth strategies. All of this is supported by technologies DCMN designs and builds – based on over a decade of experience helping digital brands grow. To date, the company has helped more than 400 digital brands worldwide to scale their businesses, including Fairphone, Idealo, Ring, VanMoof, Vinted and Wooga.
Hit the performance plateau? How to unite brand and performance goals and find new growth opportunities
Tuesday, 17.05
14:30 - 16:00
Halle B3
English
Turn your offline on: Why measurement should be the bedrock of your offline strategy and how to make it happen
Wednesday, 18.05
10:30 - 12:00
Halle B2
English
Are you looking for creative, innovative and customized solutions for your campaigns? You are not just looking for reach, but qualitative reach? Then you have come to the right place! As a marketer of Axel Springer, Media Impact combines the quality reach of major German media brands like BILD and WELT with intelligent technology and creative solutions. Since September 1, 2019, Media Impact has also been cooperating with the Ad Alliance in digital marketing. This cooperation creates a unique quality reach in Germany. We are creative and fast customer understanders. Through our proximity to the best journalists in Germany, storytelling is in our DNA.
OneTrust is the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including half of the Fortune Global 500, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs. The OneTrust platform is backed by 200 patents and powered by the OneTrust Athena™ AI. Our offerings include OneTrust Privacy, OneTrust DataDiscovery™, OneTrust DataGovernance™, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust PreferenceChoice™, OneTrust ESG, and OneTrust DataGuidance™.
Capture, Govern, Activate - How to Build a Powerful Marketing Strategy in 2022
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Facelift Cloud offers the most important tools for successful social media marketing in one tool. Content can be scheduled, shared and published on all major networks. Community management and customer service use a unified inbox with all important formats. Dashboards, reports and competitor analyses are available for success analysis. Facelift Cloud pays particular attention to teamwork, data security and reliability. The tool is interesting for medium-sized and large companies with high demands on service and quality. Facelift is Meta business, Instagram and Pinterest partner, ISO 27001 certified and WhatsApp for Business solution provider.
Authentic and innovative content - you can do it! Let's create your social audio, video and live project
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
4 key steps to become a digital leader by setting up a world class experimentation program
Wednesday, 18.05
14:45 - 16:15
Halle B4
English
Hybrid marketing department: four ways that will transform your marketing strategy into a growth driver
Tuesday, 17.05
10:45 - 12:15
Halle B1
German
Seit 130 Jahren erfrischt Gerolsteiner Mineralwasser die Menschen und ist das beliebteste Mineralwasser Deutschlands. Geprägt durch die Geologie der Vulkaneifel, macht es seinem Namen mit hohem Mineraliengehalt alle Ehre. Für die sozialen Netzwerke von Gerolsteiner sind die Themen Trinken & Erfrischung, Sport & Fitness, Ernährung sowie Nachhaltigkeit ein starker Fokus.
Cheers to the Mix 2 cl inspiration, 2 cl creativity, and a splash of free-spiritedness – these are the ingredients of a multifaceted, colourful bar culture. It is also this spirit that has driven us at Thomas Henry from the very beginning. Born out of the Berlin bar scene in 2010, with our premium mixers, we stand for the individual variety of progressive bar culture. Always on the search for new mixers and drink creations. For all the bar and drink enthusiasts out there – both in front of and behind the bar. Cheers to the mix!
FUTURE MOVES is the content platform for topics related to future-oriented mobility. With groundbreaking best cases, inspiring input, the New Mobility Summit and the podcast, FUTURE MOVES offers a platform for bold visions, surprising concepts and exciting projects for the mobility of the future.PHOTOPIA Hamburg is the four-day live event for photography and videography organised by Hamburg Messe und Congress. From 13 to 16 October it offers a unique happening with magical spaces to try out new creative ideas and equipment.Polaris brings a mix of themes from e-sports, gaming and Japan to Hamburg from 28 to 30 October. That means stage shows, tournaments, workshops, food, cosplay and much more over three days.
Finc3 Commerce is one of the leading service providers for marketplace- and Amazon-marketing. Our international team works for large vendors and sellers and helps them to scale and professionalize their sales activities on Amazon and other international eCommerce-marketplaces.Our service offerings include strategy development, content and conversion optimization, campaign management and the setup of analytics- and BI-solutions.In our approach we combine strategic consulting, operational execution as well as the implentation of self-developed tools for the optimization of your marketplace-activities.
More success on Amazon with automations & deep funnel reporting
Tuesday, 17.05
10:30 - 12:00
Halle B1
German
Xandr was born of great legacies to create meaningful connections that power the future of advertising. In a category of our own, Xandr is the innovator at the intersection of digital and TV. Championing partnerships to create an open industry alternative and solving for the greatest challenges for buyers and sellers, at the intersection of digital and TV, we offer the only open, end-to-end platform for scaled, sophisticated campaigns on premium inventory across screens, from OTT to CTV to video and more. Our combined assets, including trusted partnerships, powerful data-enabled technology and automation, and identity solutions, power one of the world’s largest marketplaces for premium advertising.
More than a DSP - Your own marketplace is your strongest differentiator
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
A large portfolio of high-performing creators, over 1,000 implemented high-reach influencer campaigns and high-quality video content: That’s what we at Lookfamed stand for as a full-service influencer marketing agency with offices in Göttingen and Cologne. As a reliable partner, we ensure that every campaign is a lasting success. We quickly recognize and implement trends on Instagram, TikTok & Co and are always in direct and personal contact with our creators and customers. Our goal is always one thing: to make people happy.
Creating viral waves in 60 seconds - Increasing performance and attention with the help of influencers
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Genuine - the hidden champion scaling international brands in the complex Chinese and South East Asian market via exceptional ecommerce and social media marketing. We are the one-stop shop for operating the entire value chain for consumer brands in China and South East Asia ranging from Operations, to Marketing and Sales. With our unique, holistic approach of operating brands, paired with an excellent understanding of the digital ecosystem in China we deliver real impact and measurable results.
Ad Alliance is an expert partner to advertising customers and media agencies, offering the custom creation and orchestration of cross-media campaigns and meeting a rising demand in the market for cross-category marketing services. Ad Alliance has been combining the expertise of a strong network of media partners since 2016: IP Deutschland, G+J e|MS, smartclip, Ligatus and SPIEGEL MEDIA – a quality portfolio spanning TV, print, online and mobile. It offers customised staging across every platform, including performance and influencer marketing and native advertising. As well as creating content, Ad Alliance offers technical solutions for the delivery of advertising, from pragmatic to data-based.
Campaign Booster Addressable TV: How to use ATV smart in your media mix
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Context is everything - The meaning of context in a cookieless world
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
High reach, targeted approach and attractive online advertising – mobile.de, Germany’s largest Internet vehicle market, offers advertising customers and sales partners a wide range of placement options, targeting options and marketing on mobile devices. Headquartered in Dreilinden, just outside Berlin, mobile.de is one of Germany’s highest circulation online marketers. Besides the German market leader mobile.de, Europe’s largest car community MOTOR-TALK also belongs to the company. Together, both platforms reach around 16.95 million unique users (source: AGOF digital facts 2018-04).
The mobile Ad Tech pioneer madvertise has been active on the market since 2008. With a clear focus on the further development of its in-house technologies, madvertise offers various advertising service solutions with a mobile focus. The genres of mobile are data-based and combined with digital out-of-home, desktop and social to help advertisers get the best possible communication results. As a premium marketer, madvertise specializes in innovative branding solutions with activating forms of advertising based on HTML5, interactive videos and exclusive special placements.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.
MOIA is a subsidiary of the Volkswagen Group. The company develops mobility services in Berlin and Hamburg and works in partnership with cities and local public transport operators. MOIA is currently developing and implementing a ridesharing system to avoid individual car traffic and use the road infrastructure more efficiently. Cities are relieved of congestion, noise and emissions. Together with Volkswagen Commercial Vehicles and Argo AI, MOIA is currently developing and testing autonomous ridepooling in a pilot project in Hamburg. The goal is to develop an autonomous, internationally scalable ridepooling system by 2025.
Adference provides powerful PPC optimization for Amazon Advertising. Adference’s innovative PPC solution empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. We make the most of your campaigns on Amazon by using scientifically developed machine learning algorithms, bringing a complex set of factors together in an ideal campaign setup. Your gain: Better performance and less manual effort in optimizing your campaigns.
Snap Inc. is a camera company.We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
The new Shopping Reality: this is how Augmented Reality will take ecommerce, retail and brands to the next level
Tuesday, 17.05
10:45 - 12:15
Halle B3
German
Food is passion - at FOODBOOM, we're sure about that. We combine creation, consulting and media under one roof: As a leading food content producer, we create the most delicious recipes, videos and other formats; as a food publisher, we offer you a high-reach platform for your brand; and our in-house agency advises you on all strategic issues. With a lot of passion and creativity, we at FOODBOOM do everything we can to spread the love of food with delicious content. Nevertheless, our decisions are always data-driven and supported by a high level of technical know-how. We think along, think ahead - and always think new.
Content-Stacking #WieEinGourmet: how FOODBOOM & ODALINE push Video for ALDI on YouTube & Co.
Wednesday, 18.05
12:30 - 14:00
Halle B6
German
4 Faces, 4 Cases
Wednesday, 18.05
08:30 - 10:00
Halle B6
German
GumGum is a global technology and media company specialising in contextual intelligence. They recognise that effective advertising relies on understanding the mindset of the user: knowing who is viewing online content and the level of their engagement with that content. GumGum’s technology ensures context is detected and applied before any ad is shown, dramatically improving impact, effectiveness and ROI for advertisers. In 2021, GumGum further enhanced its offering with the acquisition of JustPremium, and attention experts Playground XYZ. Together, the three businesses deliver the Mindset Matrix, a trilogy of expertise that delivers powerful digital advertising in the right place, at the right time to an engaged and responsive audience.
The Mindset Matrix: How to create attention now and in the future
Wednesday, 18.05
14:45 - 16:15
Halle B2
English
Initiated in 2015 next media accelerator is the leading pan-European startup program for innovation in media & marketing. A strong ecosystem of startups, media partners, mentors and investors. We have sucessfully built during the past years a strong international community. With several partners on board in USA, Europe and Israel, we aim to become the largest hub for media innovation in Europe.We are proud to be members of GAN, a highly curated community of accelerators, partners, and investors.
InterNetX GmbH is one of the world's leading providers of domain and hosting solutions for professional users. Since 1998 InterNetX has focused on providing individual consulting and personal support for domains, cloud & server products and SSL certificates. Agencies and resellers obtain and manage all of their customers’ domains – from small businesses to large companies – conveniently and directly through the white-label-domain management software AutoDNS. Including .SHOP, .APP, .COM, .DE and 1,000 other domain extensions, InterNetX offers one of the largest TLD portfolios around the globe. More than 30,000 satisfied partners place their trust in AutoDNS and use it to manage more than 4 million domains – join them now!
Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,100 employees, 225,000 contributing publishers and 16,500 advertisers.Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated €12.2 billion in revenue for its advertisers and €920 million for its publishers in the last financial year.
How businesses are using affiliate partnerships to outsource their marketing innovation
Tuesday, 17.05
14:45 - 16:15
Halle B4
English
The OMR reports are the online marketing training that is based on your schedule. When you buy one of our Reports you do not buy a pig in a poke, but practical and comprehensively written step-by-step marketing guidelines for further education in the OMR style. With the reports, you will always stay up to date on the latest marketing trends and learn what the top players and hidden champions are doing in the online marketing arenas. Whether you are at the desk, on the train or on the couch. On 80 to 100 pages, we provide you with success strategies in online marketing such as blueprint, tools, best practices and expert hacks.You want more information or have questions? Then visit us at our OMR booth in Expo Premium Hall B5.
00 ARTVISIT 360 VR | KÖNIG GALERIE
1plusX
24Sevenleads
3pc GmbH Neue Kommunikation
A-FORCE GMBH – DIE AMAZON EXPERTEN AUS MÜNSTER
AB Tasty
ABIS GmbH
ABLIDA
ABOUT YOU SE & Co. KG
ACCIST Technology
ADCELL
ADFERENCE
AGICAP GmbH
ALTE SAU
ARUMedia
ATHLETIC GREENS (EU) LIMITED
AUDI AG
AZ Direct GmbH
Acxiom
AdAlliance
AdScanner.tv
Adbaker GmbH
Adform
Adjust
Adobe
Adspert - Amazon Ads Advanced Partner
Adtriba GmbH
Adverity GmbH
Advertace GmbH
Airbank
Alaiko GmbH
Allvest - powered by Allianz
Amazon
Amazon Ads
Amazon Ads
Amobee, Inc.
Amplitude Analytics B.V.
Anexia
AnyDesk Software GmbH
Appinio
AppsFlyer
Arttrade
Asana Germany GmbH
Asendia Germany GmbH
Assembly Global
Atruvia AG
Audience Serv
AudienceProject GmbH
Awin
a+s DialogGroup
addfame
addservice media GmbH
B2B Media Alliance (businessAD - Haufe Media Sales - Holzmann Medien)
BISON
BONAGO Incentive Marketing Group GmbH
BSI
Bambuser
Bambuser AB
BannerBüro GmbH
Belsazar
Bertelsmann Printing Group (BPG)
BidX - Master Amazon Ads
BigCommerce
Black Tea Motorbikes GmbH
Bloomreach
BlueOak Advertising GmbH
Brame AG
Brandtale
Brandwatch
Bravogutschein
Braze
Bring!
Business Data Solutions GmbH & Co. KG
Bynder B.V.
belboon - Leading in Performance-Marketing
bluplanet
bowline.app - NFT & Blockchain SaaS
CHEFTREFF
CJ
CRIF
CUSTOMY GmbH & Co. KG
Campaign - direct services Gütersloh GmbH
Champions & Friends
Channable
Channel Factory
Channel Pilot Solutions GmbH
ChannelAdvisor
ChannelBuzz - Wir leben Influencer Marketing
Charles GmbH
Chatchamp
Checkout Charlie GmbH
Checkout.com
Cherrydeck GmbH
Civey
Claneo
CleverPush GmbH
Clipcentric GmbH
Coachy International Limited
Collato GmbH
Consileon Business Consultancy GmbH
Consorzio Tutela Prosecco DOC
Construktiv
Content Marketing Forum e.V. & Statista Content & Design
Content Stadium B.V.
Contentsquare
ContractHero GmbH
Conversion Maker AI
Cooper Advertising
Cooval GmbH
CopeCart GmbH
CoreMedia
Cremanski & Company GmbH
Criteo
CrossEngage GmbH
clicks digital GmbH
commercetools GmbH
communicationAds GmbH & Co. KG
congstar
conversario
DCMN
DDV
DEPT®
DIGITAL FORWARD GmbH
Deloitte Digital
Deutsche Post Adress GmbH & Co. KG
Deutsche Post DHL
DeutschlandCard GmbH
Dexper Digital Events B.V.
Diageo - Baileys
Dialoghaus
Digital Bash by OnlineMarketing.de
DynAdmic
Dynamic Yield
Echobot Media Technologies GmbH
Emplifi
eTOC GmbH
ebrosia GmbH + Co. KG
efly-amz GmbH
elopage GmbH
emarsys
emax digital GmbH
eology GmbH
etracker
exporto
FACT-Finder
FC Bayern München AG
FOODBOOM
FRAMEN GmbH
FREE NOW - Intelligent Apps GmbH
FRoSTA Tiefkühlkost GmbH
FUTURE MOVES / PHOTOPIA Hamburg / Polaris
Facelift
Felix1
Finc3 GmbH
Finch - eCommerce Growth Platform
Finch - eCommerce Growth Platform
Fraunhofer Venture
FreeWheel, a Comcast Company
Freedom Finance Europe
Frontify AG
fischerAppelt
forbeyond consors GmbH
fritz-kola
frog, part of Capgemini Invent
fynax
GOCOMO GmbH
Genuine
German Accelerator
German Entrepreneurship
Gerolsteiner
Google Germany GmbH
GumGum
gkk DialogGroup GmbH
HAPPY Marketing Solutions AG
HAVENS LIVING
HENDRICK'S GIN
HIW Hamburg Invest Wirtschaftsförderungsgesellschaft mbH
HQLabs
HUUS
Hacker School gGmbH
Hamburg Media School
Hays
HighText Verlag Graf und Treplin OHG
Hive Technologies GmbH
Honey by PayPal
Hootsuite
Humanizing Technologies GmbH
Husqvarna Deutschland
Hypecast
Hypoport SE
hello again GmbH
hi!share.that
IBM iX
INSTINCT3 GmbH
INTERMATE Media GmbH
INTRO Business Contact GmbH
IONOS SE
IROIN® Influencer Marketing Suite
IST Hochschule für Management
IWC Schaffhausen
Idm Südtirol
Indima direct
Influry
InfoSum Germany GmbH
Infobip
Ingenious Technologies
Insight Consulting GmbH
Integral Ad Science
InterNetX
InterRed GmbH
Inxmail
impact.com
inSTREAMLY
influData by weCreate
influence.vision GmbH
inriver AB
internetwarriors GmbH
JELLYSMACK
JENTIS GmbH
JOKOLADE
JUNE - Online Marketing Cloud
Jahns and Friends
Jung von Matt TECH
KPMG
KPS AG
Kameleoon GmbH
Klein aber
Know.haus
Kolibri Online
Kontist GmbH
kollektor.io
L'Oréal Deutschland GmbH
Labs Management GmbH
LeadDirect
Leadership21
Leads.io
Leadvolution
LichtBlick
LichtBlick SE
LinkedIn Marketing Solutions
LiveRamp
Living Bytes Kundenbindungs- und Kundengewinnungsprogramme GmbH
Loqate - GB Group Plc
LoyJoy
liftbase
lookfamed
MARA Solutions
MOENGAGE INC
MOIA
MOVESELL GmbH
Malt
Mapp Digital Germany GmbH
Mapp Digital Germany GmbH
Marancon
Mawave Marketing GmbH
Media Impact
Media!House direct GmbH
Melitta Europa GmbH & Co. KG
Meltwater Deutschland GmbH
Merkle Germany GmbH
MessengerPeople by Sinch
Meta
Micropayment GmbH
Microsoft Deutschland GmbH
Mirakl
Mixpanel
Mobile.de
Mollie
Morgenpost Verlag GmbH
Moss
MuleSoft
Murmuras GmbH
Mushlabs GmbH
MyPostcard
Mydisplays GmbH
madvertise
medialoopster
medianet berlinbrandenburg e.V.
melibo
microm Micromarketing-Systeme und Consult GmbH
misa.art
moinAI
monday.com
morefire GmbH
msg systems ag
NEXTLIVE hosted by GROHE
NMA Venture Capital GmbH
Nano Interactive GmbH
Nayoki
Next Commerce Accelerator GmbH
Nindo Pro
Novamag part of IGEPA group
neuroflash GmbH
nextbike GmbH
OLYMP Bezner KG & Experience One AG
OMR Education
OMR Jobs
OMR Reviews
Offerista Group
OneSpan NV
OneTrust
Optimizely
Optiopay
Ostfriesische Tee Gesellschaft GmbH & Co. KG
Otto GmbH & Co. KG
Outbrain
PHILIP MORRIS GmbH
PTA IT-Beratung
Paragon Customer Communications DACH & CEE
Piwik PRO GmbH
PlayPlay
Pleo Technologies GmbH
Pliant - Infinnity financial technologies GmbH
Podstars
Podstars by OMR
PrimeUp
ProCampaign
Project A Ventures
Proleagion
panadress
pixx.io
priint Group
pryntad GmbH
RMS Radio Marketing Service GmbH & Co. KG
RTB House GmbH
RUFF CYCLES
Raidboxes GmbH
ReachIn Network GmbH
Refokus GmbH
Rekla.Me UG
Remazing
Retamo
Retresco
Rügenwalder Mühle Carl Müller GmbH & Co. KG
rabbit eMarketing
red lemon media GmbH
retailAds GmbH & Co. KG
rooom AG
SALESmanago
SAP Customer Experience
SAS Institute GmbH
SCAYLE Commerce Engine
SCHEMA M GmbH
SENSAPE
SPM Sportplatz Media
STRICHPUNKT
Sage+Archer
SalesViewer® — Einfach neue Kunden finden
Salesforce
Sastrify GmbH
Searchmetrics GmbH
Seedtag
Sellforte
Selligent Marketing Cloud
Sendcloud GmbH
Shopify Inc.
Similarweb Ltd.
Siteimprove
Skai
Slack
Smarketer GmbH
Snap Camera GmbH c/o Eversheds Sutherland (Germany) LLP
Snipes SE
Social Match
SocialHub
Solarisbank AG
Sony Professional Displays & Solutions
Spaeh designed acoustic
Sparkassen Innovation Hub
Spendesk GmbH
Sponsoo
Sportspar GmbH
Spotify
Sprinklr
Spryker
Stage Entertainment GmbH
Stater GmbH
StepStone
Storyblok GmbH
Storyclash
Stripe
Ströer SE & Co. KGaA
Swan Beauty Tech GmbH
Swat.io GmbH
sedo.com
seo2b GmbH
sg media + marketing GmbH
smartclip Europe GmbH
smenso - Smart Enterprise Solutions GmbH
softgarden e-recruiting GmbH
solute GmbH
solutions4performance GmbH
squarelovin
styleranking media GmbH
TERRITORY
TONY the petfluencer agency GmbH & Co. KG
TULLAMORE D.E.W.
Tableau
Taboola
Talkwalker
Taxdoo GmbH
Teads
Tealium
Templafy
The Digitale
The Jodel Venture GmbH
The Trade Desk
Thomas Henry
TikTok
Timeless Investments
Tradebyte Software GmbH
TransPerfect
Transform Sports
Treasure Data Inc.
Trendence Institut GmbH
Trusted Shops
TwentyThree
Twilio
Twitch
t3n – digital pioneers
the nu company GmbH
trbo GmbH
UNIT4 Business Software GmbH
Unzer
Utry.me GmbH
unea
uppr | Affiliate Marketing Agentur
uvex safety group
VARTAN.ROCKS GmbH
VLYBY Digital GmbH
VWO
Varify GmbH
Vibrant Media GmbH
Visa
Visoon Video Impact
Vistroem Studios
Vodafone GmbH
valantic
visunext
Webflow
Webgains GmbH
Weglot
Weingut Dreissigacker
Welect
Whalar
Wirtz Druck MailingLiebe
WorkGenius
weCreate Germany GmbH
weclapp SE
XING/ New Work SE
Xandr
Xentral ERP Software GmbH
Y42
YOYABA
Yext
Yokoy
Yook
Youtube
Zignify Global Product Sourcing
Zoho Corporation GmbH
Zulu5 AG
zenloop
KÖNIG GALERIE and ARTVISIT presents a new format for Marketing and Presentation of Art and Architecture. A specific developed ROBOT-CAMERA System gives all possibilities from print over social to future VR media. One recording covers it all in one style and quality. 4 inspiring VR Exhibitions showing the work of Daniel Arsham, Jeremy Shaw, Alicja Kwade, Refik Anadol. // Boost A01 G02 // https://www.koeniggalerie.com // https://art-visit.de
We empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. From our technology all the way to our customers, we value our partnerships to stay forward-thinking and adaptable in the ever-changing digital media ecosystem.
Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
24 hours, 7 days a week LEAD generation: Customer acquisition is an important and central topic when it comes to increasing sales and sustainable company growth. As your specialised service provider, we have been successfully active in the B2C sector for online lead generation (Co-Sponsoring & Co-Registration) and standalone emails for over a decade. Do you want to address your target group directly and individually, build up a high reach and achieve measurable results quickly? Then you can benefit from our know-how: We have been conducting measurable successes as an independent partner for our customers throughout Germany, Austria and Switzerland. Visit us at our booth - we are looking forward to every lead!
3pc is a holistic approached agency that develops and implements strategies for digital transformation processes - from content and communication strategies, interaction design and "vivid user experience" to AI applications for digital communication. With its extensive technological know-how, the Berlin-based agency has also been offering successful content management solutions and various web services for decades.
Since 2018, A-Force is one of the leading Amazon agencies and a reliable partner in international Amazon issues. Whether it's DSP campaigns, PPC advertising, data analysis, content marketing, SEO or smart strategies. The Amazon experts use their leading knowledge and interdisciplinary know-how to make Amazon an analyzable and usable growth hacking factor for their clients. They convince through transparent processes as well as a strategic and innovative approach. Their customers appreciate the long-term satisfied partnership and useful added values that can be transferred from the cooperation to other business segments as well. In this way, they create the basis for sustainable e-commerce success on Amazon and through Amazon activities.
AB Tasty is a global leader in feature management, experimentation and personalization solutions — enabling companies to validate ideas, while maximizing impact, minimizing risk and accelerating time to market. More than 900 enterprises use AB Tasty and Flagship solutions to align their marketing, product and engineering teams and ensure increased efficiency, reduced costs and optimal end-user experiences. Founded in 2010 in Paris, AB Tasty is built for enterprise businesses looking to use controlled experimentation to implement only the best ideas to better serve their end customers.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
We are the technology-leading provider for address-management-solutions in Germany. Our parent company, the Deutsche Post Adress is market leader for updating and researching addresses. Meet both of us at our shared booth A11 and learn how to combine Online-Marketing and Physical Marketing best.
ablida generates semantic data from the web. Customers use this data for brand analysis, content creation and campaign management. ablida provides semantic data via API and in RTA platforms. Its semantic segments are directly bookable in DSPs and SSPs and can be integrated on the server side. ablida offers all standard segments and seasonal trend segments. For intuitive navigation ablida visualises the semantic data in network diagrams. These diagrams are suitable for content planning, campaign planning and the creation of contextual campaign reports. With ablida behavioristic data can be migrated into semantic data. Request your own semantic network for free!
ABOUT YOU digitises the classic shopping stroll by creating an inspiring and personalised shopping experience on the smartphone. At ABOUT YOU, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. The shares of ABOUT YOU are listed on the Frankfurt Stock Exchange and were admitted to the SDAX® index in September 2021.
ACCIST Technology represents a team from Germany’s University of Applied Science Stralsund who are taking action on the topic of Safety in Sports with a concussion warning system. The technology integrated into ACCIST helmets recognises the root of concussion – not the symptoms – thus providing immediate feedback on whether there is a concussion risk. The potential applications are widely spreaded, from construction workers to athletes like skiers and to patients who need to wear a medical helmet. ACCIST not only provides a recommendation for action, but also the possibility to categorise accidents in the future.
With a clear focus on German SMEs, ADCELL has become one of the largest and fastest growing affiliate marketing networks in the German-speaking region in recent years. Since its foundation in 2003, ADCELL has consistently used technology and data to successfully connect advertisers and publishers. One of the company's goals is to generate sales efficiently and without risk for the connected advertisers. ADCELL offers excellent support, secure tracking and an intuitive user interface as well as a deep understanding of customer needs.
Adference provides powerful PPC optimization for Amazon Advertising. Adference’s innovative PPC solution empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. We make the most of your campaigns on Amazon by using scientifically developed machine learning algorithms, bringing a complex set of factors together in an ideal campaign setup. Your gain: Better performance and less manual effort in optimizing your campaigns.
Agicap is an online software that simplifies cash flow management by centralising financial data in real-time. From a single interface, SMB managers, owners, and founders can have a clear vision of their present and future cash situation, to better anticipate and make strategic decisions.
Cash fuels Business - Tips from finance expert & CFO of Veganz Alexandra Vázquez Bea on sustainable growth
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
ALTE SAU is a podcast between Baby Boomer & Gen Z. Every 2 weeks, Uta (54) and Isi (24) talk about stereotypes we have about each other and discuss, if there really are such unbreakable differences in how we view career, feminism, sex or sustainability. Because with 50, there's more than medical journals and with 20, there's more than Tinder.
"Ageism: Between Bumble & Flattery Fashion. A Strategic Appeal from Baby Boomers & Gen Z".
Wednesday, 18.05
08:20 - 08:35
German
ARUMedia GmbH is an independent full-service dialogue agency covering online and direct marketing. We are experts in lead generation; with our team of experienced marketing specialists, we offer you sophisticated and tailor-made solutions for networked media campaigns. From conception and implementation, through to management and monitoring of operations. Our network of market-leading partners offers you the unbeatable advantage of combining the reputation and media reach of various industries and using them for your goals. The Mission: Using state-of-the-art technology to create the right conditions for both new customer acquisition and the optimisation of existing customers for companies in Germany, Austria, and Switzerland.
Athletic Greens is a global wellness company with a mission to empower people to take ownership of their health through a focus on foundational nutrition. The company’s flagship product, AG1, is a supplement supporting eight health areas and contains a complex blend of 75 vitamins, minerals and more whole food-sourced ingredients. Athletic Greens was founded in 2010 by CEO Chris Ashenden and is a globally remote company. Learn more at athleticgreens.com
Audi stands for sporty vehicles, premium workmanship and progressive design – for “Vorsprung durch Technik”. Founded in 1899 by August Horch, the Audi Group is currently one of the most successful manufacturers of automobiles and motorcycles in the premium segment. In 2021, the Audi Group delivered around 1.681 million cars from the Audi brand to customers. Innovations like quattro permanent all-wheel drive are a part of Audi’s DNA. With the decision only to launch fully electric models on the global market starting in 2026, Audi is once again taking the lead, pursuing a clear strategy for an electric, digital and fully connected future. By 2025, Audi plans to have more than 20 fully electric models on offer.
AZ Direct is your partner for successful, data-driven cross-channel marketing. We assist you with the intelligent integration of your online and offline worlds. The basis for this is our unique AZ DIAS audience targeting system. It currently enables us to reach about 72 million consumers across various channels. As such, we have the most extensive cross-media reach in Germany. We intelligently analyze the data and addresses by using comprehensive statistical-geographical information and analysis systems and we qualify the data on a custom basis, depending on what is needed. Our services, such a region-specified email marketing, direct mail and display advertising, allow our customers to be even more successful in their respective markets.
The Data Foundation For The World's Best Marketers:Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love. Innovation is constantly driving fragmentation and creating data silos within marketing departments, causing consumers to experience far too many marketing messages that are disconnected, untargeted, and wasteful.Acxiom helps thousands of clients and partners work together to address these challenges. A leader in ethical data use, Acxiom is dedicated to helping marketers achieve superior business results.
Next Level Customer Intelligence - The Story Of A Marketing Transformation
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Ad Alliance is an expert partner to advertising customers and media agencies, offering the custom creation and orchestration of cross-media campaigns and meeting a rising demand in the market for cross-category marketing services. Ad Alliance has been combining the expertise of a strong network of media partners since 2016: IP Deutschland, G+J e|MS, smartclip, Ligatus and SPIEGEL MEDIA – a quality portfolio spanning TV, print, online and mobile. It offers customised staging across every platform, including performance and influencer marketing and native advertising. As well as creating content, Ad Alliance offers technical solutions for the delivery of advertising, from pragmatic to data-based.
Campaign Booster Addressable TV: How to use ATV smart in your media mix
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Context is everything - The meaning of context in a cookieless world
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
The independent European technology company AdScanner develops data solutions for more transparency, control and speed in the medium of TV. AdScanner has been active since 2015, currently in the markets of Germany, Austria, Croatia, Serbia and Bulgaria. AdScanner's technological basis is its own AI-based video content recognition software, which, in combination with the processing of viewer data from IPTV or cable TV infrastructures, enables the second-by-second analysis of user behavior. More information: https://adscanner.tv
At AdUp, we believe that online marketing can be so much more. Every day we work on our tools that connect advertisers and publishers across Europe, thinking about what we can rethink and change. We build our systems for everyone - experienced marketers as well as marketing novices. Driven by fascinating technology, our team focuses on simplicity and strong performance. As an advertiser, you get clicks, conversions, and revenue from us, and as a publisher, we monetise your website with you. Today, as part of Axel Springer SE, AdUp is backed by a team of diversity: from creative minds full of drive to great experts with visionary thoughts.
We are Adbaker. We exist to enable businesses to achieve maximum visibility and revenue growth on social media. We are considered one of the leading social performance agencies for Facebook and Instagram advertising in Europe, as well as proven experts for TikTok, Pinterest and LinkedIn. Our clients include fast-growing brands, renowned medium-sized companies and global corporations. Since our foundation in 2015, we have managed more than 300 million euros in ad budget.
Performance Creatives alone are not enough: How we scale ad accounts of fast-growing companies.
Wednesday, 18.05
14:30 - 16:00
Halle B2
German
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
Falling Back in Love: CMOs, Data and Identity
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. In 2021, Adjust was acquired by AppLovin, a leading marketing platform software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.
ADOBE IS CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES. Adobe is the world's leading provider of software and online services for digital media and digital marketing. Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud are three powerful cloud solutions that enable customers to create innovative digital content, publish it to all relevant channels, measure its success, and continuously optimize it to deliver compelling customer experiences. The company has more than 26,000 employees worldwide with annual revenue of $15.79 billion (2021). Adobe Systems GmbH manages sales, marketing and customer support in Germany, Austria and Switzerland.
Personalization Is the Engine, but Data Is the Fuel!
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
E-commerce Trends 2022 - from one time buyer zum Fan
Tuesday, 17.05
14:30 - 15:30
Halle A1
German
We are human – let’s interact like it: humanizing the relationship between brand and customer at scale
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Personalization is dead! Long live personalization…
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
From Data to emotional Connection - Mit real-time CDP Deine Kunden über alle Kanäle begeistern
Tuesday, 17.05
10:30 - 11:30
Halle A1
German
How eCommerce can support the classic B2B sales channels
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Adspert is an AI-Powered Amazon Advertising PPC optimization and analysis platform. We work with hundreds of sellers and vendors of all sizes to reach and exceed their sales, ACoS or profit goals. Save time by automating your campaign management with our state-of-the-art machine learning algorithm. Automate bidding based on your goals, leverage advanced keyword harvesting, explore the impact of different goals on your accounts performance and make informed decisions with advanced analytics.
Adtriba is continuously developing their future-proof marketing measurement and optimization solution. By addressing challenges such as 3rd party cookie deprecation, privacy regulations or advertising platform bias - Adtriba provides marketers from various industries with actionable insights for evidence-based optimization decisions. As an independent SaaS solution Adtriba's software enables companies to make maximum use of the available information - both online and offline. With the help of statistical measurement and data-driven attribution Adtriba's customers know exactly how their marketing channels perform and what to do to improve.
How not to fuck up Marketing Measurement in 2022 - 5 Attribution Dos & Don'ts
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Adverity is a leading intelligent data and analytics platform that enables businesses to make insights-driven decisions, faster and easier. Used by marketing, sales and eCommerce teams around the world, Adverity transforms siloed data into actionable insight, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels.By automating data integration from hundreds of sources and working seamlessly with your existing tech stack, Adverity’s flexible end-to-end platform delivers a single view of marketing and sales performance across your entire business.
Use marketing analytics effectively to improve your ROI and escape the reporting jungle
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Advertace is one of the fastest growing performance marketing agencies in Germany. Our focus is on fast growing e-commerce brands, apps, lead gen and SaaS. We manage a 7-figure monthly budget across all accounts. We are constantly breaking new ground in order to always exploit the maximum potential. The greatest benefit for our customers is our integration of data analytics and creative, performing content. One of our key assets is the production of user-generated content. Thanks to our specialized interdisciplinary teams and many automated processes, we work extremely quickly. We also live an incomparable growth mindset and full transparency.
From Creative to Balance Sheet: How do you leverage your Online Marketing KPIs through Performance Marketing?
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Airbank is a cash flow management solution for start-ups and SMEs that unifies all business accounts and financial data in one place, enables frictionless liquidity control and planning, and simplifies payments.
Allvest GmbH was founded as a subsidiary of Allianz SE in 2019, and is based in Munich. Since September 2020, the company has been offering Allvest, a product of Allianz Lebensversicherungs-AG, via digital channels across Germany. Allvest is a novel combination of retirement provision and investment, targeting primarily the growing number of digital-only customers.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With our 300+ million worldwide active customer accounts, as well as first-party insights into shopping, streaming, and browsing behaviors, brands can confidently craft relevant campaigns that enhance, rather than disrupt, the customer experience. Our breadth of solutions on Amazon.com—combined with crowd-favorite services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges—make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon properties.
How brand messaging can help drive relevancy and performance
Wednesday, 18.05
10:45 - 12:15
Halle B1
English
Amobee wurde 2005 gegründet und ist eine Werbeplattform, die versteht, wie Menschen Inhalte konsumieren. Unser Ziel ist es, die Ergebnisse für Werbetreibende und Medienunternehmen zu optimieren und gleichzeitig ein besseres Kundenerlebnis zu bieten. Mit unserer Plattform unterstützen wir unsere Kunden bei der Entwicklung ihrer Zielgruppe, bei der Optimierung ihrer Cross-Channel-Performance über alle TV-, Connected-TV- und digitalen Medien hinweg sowie bei der Förderung des Neukundenwachstums durch detaillierte Analysen und Berichte. Amobee ist eine hundertprozentige Tochtergesellschaft von Singtel, einem der größten Kommunikationstechnologieunternehmen der Welt.
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes - from loyalty to lifetime value - and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question ‘how do our digital products drive our business?’. Learn more at www.amplitude.com.
Why Digital Products are the foundation for growth and scale - and how to be best at making them work
Tuesday, 17.05
10:45 - 12:15
Halle B4
English
Anexia offers high-quality customized cloud and software solutions at more than 90 data center locations worldwide. The company was founded in 2006 in Klagenfurt, Austria. Today, it has additional offices in Vienna, Graz, Munich, Cologne and New York City to serve numerous international customers.
Founded in Stuttgart (Germany) in 2014, AnyDesk offers fast and secure remote desktop software. It is based on the company's unique codec DeskRT, which enables near-latency-free collaboration. AnyDesk enables efficient remote support, and is also a helpful tool for many other use cases around Hybrid Work or IoT. With AnyDesk, freelancers, digital nomads or employees in companies can work securely from anywhere. Trusted by millions of people and more than 100,000 companies in 190 countries, AnyDesk has transformed from a start-up to a scale-up. Until today, the software has been downloaded 500 million times.
Work from Anywhere - how to successfully live the Remote Work Dream
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
Hamburg-based Appinio is the global market research platform which enables companies to source thousands of opinions from specific target audiences worldwide - in just a few minutes. For the first time, everyone can validate decisions and ideas in real-time with representative results from consumers. As the fastest solution for market research, Appinio delivers feedback from 90+ markets. More than 1000 companies from all industries use Appinio's comprehensive platform to become more agile and customer-centric. Customers include VW, Unilever, Netflix, Gorillas, Red Bull and About You as well as all major agencies and management consultancies. Jonathan Kurfess, Founder and CEO of Appinio, belongs to Forbes 30 under 30 in Europe 2020.
SaaS: Startups as a Story - Brand and Research as a Business Driver for Early-Stage Startups
Tuesday, 17.05
14:45 - 16:15
Halle B4
German
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
Understanding marketing and data in a privacy-first world
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
The mission of arttrade is to democratize the art market. Starting at 250 euros, anyone can invest in the works of the most renowned artists and thus participate in their value development. At the same time, the works are made publicly accessible in galleries, museums and their own exhibition space and promoted as cultural assets. arttrade works blockchain-based and creates a digital security per artwork in the form of security tokens which can be purchased. The holders of the tokens vote democratically on purchase offers for the corresponding artwork. Individual token trading will also be made possible this year via a dedicated secondary market.
Asana is a work management platform, which brings project management, processes and teams together to stay focused on the goals, projects, and daily tasks that grow business. Asana provides clarity & context for any task in real-time and helps boost team motivation because they always know who does what by when. German data center & DSGVO conform.
Affiliate Marketing provider AWIN AG shows how to accelerate Black Friday Sales with Asana-Workflows
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Get tips & tricks from OMR Festival organizers how they work with Asana
Wednesday, 18.05
10:30 - 12:00
Halle B1
German
Asendia is one of the world's leading companies in international e-commerce and mail delivery to over 200 destinations. The joint venture between La Poste and Swiss Post offers efficient delivery solutions for business customers – covering cross-border shipping of goods, direct marketing and excellent services for publications as well as the distribution of business mail both nationally and internationally. Asendia employs over 1.500 people worldwide and has a total of 32 locations and a network of partners in Europe, Asia, Oceania and the USA.
Die globale Omnichannel-Marketing Agentur Assembly hilft Brands die Veränderung zu finden, die Wachstum möglich macht. Mit über 1.000 Expertinnen/Experten in mehr als 20 Büros weltweit ist Assembly eine zukunftsweisende Agentur, die Daten, Talente und Technologie zusammenbringt, um den erfolgreichsten Brands der Welt Medialösungen und mehr zu liefern. Durch die Verbindung von Menschen, datengesteuerten Prozessen und leistungsstarken Technologien ist Assembly einzigartig positioniert, um Probleme effizienter zu lösen und Wachstum zu generieren. Assembly ist ein stolzes Mitglied der Stagwell Group.
Atruvia is the digitalization partner of the Genossenschaftliche FinanzGruppe. We know banking and information technology inside out. Our IT solutions and services are tailored specifically to banks and range from data center operations and our banking process to app development. We use forward-looking technologies such as smart data and attach great importance to process optimization and regulation. Translated with www.DeepL.com/Translator (free version)
Customers want proximity! How Smart Data and AI are shaping the bank of the future
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Audience Serv is an International customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 90 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it its mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers and agencies get the most value from their advertising spend. We provide an independent, cross-media audience measurement platform with everything you need to create effective multichannel campaigns. With our platform, you can measure, optimise and plan your campaigns to reach and impact your audience cost-efficiently across channels, formats and devices.
Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,100 employees, 225,000 contributing publishers and 16,500 advertisers.Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated €12.2 billion in revenue for its advertisers and €920 million for its publishers in the last financial year.
How businesses are using affiliate partnerships to outsource their marketing innovation
Tuesday, 17.05
14:45 - 16:15
Halle B4
English
Brilliant digital performance! On the market for almost 25 years, the agency group today offers innovative dialog marketing for new customer acquisition and existing customer optimization from a single source with over 50 employees at four locations. The group’s interdisciplinary teams use PerformanceHub 2.0 software and implement tailor-made strategies for efficient crossmedial experiences for platforms ranging from email to facebook, instagram, tik tok, google, print mailing and beyond. Stop by! We’ll give you a new outlook.
addfame is one of the leading influencer marketing agencies in Germany. Our technology as well as the attached digital performance surroundings within the nayoki performance group together with the experience of more than 1000 successful campaigns helps us implementing influencer marketing to the very individual media mix of your brand.
We are an online agency that offers you services in the areas of email marketing, lead generation, social media advertising, display advertising and push notification. We successfully launched our company in 2007 in Frankfurt am Main. Our customers have been placing their trust in us for more than 15 years because of our consistent reliability and quality.
The B2B Media Alliance is an initiative from Haufe Media Sales, Holzmann Medien and businessAD. As partners we offer comprehensive advertising solutions for the B2B world: from classic print and display formats, native advertising, advertorials, topical sponsorings or webinars over to mobile, newsletter and leadgen campaigns. The high reach multi-channel offer of the B2B Media Alliance is your ideal partner for integrated cross-media solutions.
Uncomplicated and secure trading in cryptocurrencies: this is possible with BISON, Boerse Stuttgart Group’s crypto platform. BISON makes crypto trading as easy as possible and is active in the German, Austrian and Swiss market.
how to sell CRYPTO online
Wednesday, 18.05
10:30 - 12:00
Halle B2
German
BONAGO Incentive Marketing Group GmbH is a leading provider of efficient campaign tunings based on innovative mechanics and technologies in combination with relevant lifestyle incentives. In this way, BONAGO supports companies and brands in achieving their individual marketing and branding goals. Based on years of cross-industry expertise and a strong partner network, the rewards experts realise individual and unique consumer promotions campaigns. Incentives perfectly matched to brand and product tune your campaign and convince with a high value appeal, attractiveness as well as the price.
Impress your customer – that’s the promise we make. With its BSI Customer Suite, the software company BSI provides a comprehensive zero-code platform to digitize the customer relationship. BSI provides powerful solutions to the retail, banking and insurance industries based on its many years of industry expertise. Established in 1996, the company now has eight locations in Germany and Switzerland. BSI customers include market-leading companies in Europe.
Mastering CRM in 2022: With social commerce, omnichannel and AI to a seamless customer journey
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Bambuser is a SaaS company and the world’s leading Live Video Shopping technology provider. Brands and Retailers use Bambuser’s powerful solutions to drive customer engagement and conversions, directly on their own sites. Bambuser is headquartered in Stockholm and is publicly traded on the Nasdaq First North Growth Market (BUSER). Its clients range from international market leaders like LVMH, Adidas, Samsung, Otto Group, and Tommy Hilfiger to startups like Schrammek Cosmetics, Flattered, and CV Beauty.
Bambuser is a SaaS company and the world’s leading Live Video Shopping technology provider. Brands and Retailers use Bambuser’s powerful solutions to drive engagement and conversions, directly on their own sites.Bambuser is headquartered in Stockholm and is publicly traded on the Nasdaq First North Growth Market (BUSER). Its clients range from international market leaders like LVMH, Adidas, Samsung, Otto Group, and Tommy Hilfiger to startups like Schrammek Kosmetik, Flattered, and CV Beauty.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
We are your agency for HTML5 Banners, DOOH and Social Media Ads. Since 2006 we help with concept, design, animation and development of Display Ads for Startups and big brands. As a reliable and transparent production house we take care of your ads. Fast, on time and for a fixed fee - also as a discrete sub contractor for agencies. About You, Viessmann, Stepstone, RTL, Fond Of, Fressnapf, Unicef, WWF and some of the best agencies in the world belong to our clients.
The founders Maximilian Wagner and Sebastian Brack were looking for a tasty and light aperitif of the highest quality. They combined their passion for regional and high-quality wines, unique distilleries, extraordinary recipes and the creativity of Berlin's modern bar culture. The idea for Belsazar was born. Belsazar is a top-class wine aperitif and opposites: It combines the free lifestyle of Berlin with the traditional down-to-earthness of the Black Forest and tastes fruity-sweet and surprisingly bitter. Today Belsazar is available in 5 different flavors, including the focus variant Belsazar Rosé. Schladerer, a renowned and traditional distillery in the Black Forest, is dedicated to refining.
Bertelsmann's printing and marketing services businesses are bundled in the Bertelsmann Printing Group (BPG). The group is one of the group's seven divisions and comprises more than 20 companies with over 6,000 employees worldwide. At this year's OMR, BPG will be represented by the three units Campaign, DeutschlandCard and AZ Direct. These support customers from strategy development, customer insights generation, target group selection and channel selection through to campaign implementation and evaluation. In this way, they promote customers' business through highly relevant, efficient customer communications and a targeted marketing budget.
BidX offers Sellers on major marketplaces such as Amazon an efficient SaaS solution for the automated and optimised placement of advertising. This enables the Seller to use his advertising budget more efficiently, increase profits and significantly reduce the time spent on advertising. The relative advertising costs are reduced by up to 32% in the first 10 weeks alone. Numerous international retailers and agencies (including from Germany, the USA and China) already rely on BidX's globally implemented solution. BidX's customers include ameo, one of Germany's largest Amazon agencies based in Hamburg, which achieves "efficient and reliable control of Amazon campaigns" with BidX.
BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading Open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease of use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony and Vodafone.
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München & Marks & Spencer.
No cookies, no party? Miele & Bloomreach with a new recipe for exceptional customer experiences.
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
BlueOak is "Result Guaranteed Advertising". We place your digital ads (Programmatic, Social, Search, Amazon) and you only pay if your KPI will be achieved. Therefore, we use all digital channels (Display, Video, Audio). Budget attribution is continuously optimised algorithmically via our own BlueOak platform DRWN on a daily basis. We develop high-performance solutions and KPIs for our clients that are as unique as their business. All services, from the creation of the advertising material, to media booking, to consulting and reporting, are charged 100% performance-oriented. Get to know us in our Masterclass on the 1st OMR day at 12:30 pm! Or visit us at the Expo (A4) at booth G08 and of course at any time at www.blueoak.io.
Online media with KPI guarantee! How a start-up became sucessfull with performance-based campaigns
Tuesday, 17.05
10:30 - 12:00
Halle B4
German
As gamification experts, we at Brame AG would like to bring game elements into your company in order to involve the various stakeholders and create a deeper relationship with your company. Brame has developed a software-as-a-service solution with which a brand can create its own mini-game in a modular system in less than 60 minutes. This toolbox offers an inexpensive way to integrate gamification in various phases of the customer journey
Free organic shirts printed with cool designs directly at our booth! As a full-service provider in merchandising and branding with deep roots in textile finishing, we handle everything from product design to aftersales services. We offer all services from a single source and can ensure optimum processing times and high quality thanks to short distances. In addition to design and production, we offer numerous e-commerce solutions such as dropshipping and print on demand via the Brandtale app or API. Our strong IT enables us to create interfaces to all common e-commerce systems. As a full-service agency, we are the experts for the implementation of your individual online store. Brandtale is your one-stop-shop solution for brand building.
Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint. Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.
WTF is true content engagement and how do I get that?!
Wednesday, 18.05
14:45 - 16:15
Halle B1
German
BRAVOGUTSCHEIN.DE was launched in January 2017 and has already gained a strong position among the top discount publishers in Germany thanks to a dedicated team of experts. Our HQ is in Florence where we run our operations and where most of our team is based, including native language content and account managers. Our goal is to take the experience of those who shop online to the next level, become the consumer’s main point of reference for saving online and provide great ROI to our advertisers. For advertisers, we have a huge number of promotional opportunities : placements on site, newsletters, push notifications and special events such as Green Friday, our sustainability initiative focused on global reforestation, now in its 3rd edition.
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with customers. We work with leading brands all over the world.
How RTL+ Built Loyalty Through Multi-Touch Customer Engagement
Tuesday, 17.05
10:30 - 12:00
Halle B1
English
Bring! is Europe's largest shopping list app with over 13 million registered users. The free Bring!-app guides users through all aspects of shopping for everyday items such as groceries and drugstore goods – from inspiration, to collaborative planning, to purchase. With the help of shareable shopping lists, recipe ideas, and local deals, shopping, and thus organizing the entire household is simplified for millions of consumers worldwide. In addition to the shopping platform for consumers, Bring! offers partners from FMCG and retail an innovative mobile native advertising platform that enables them to open up new marketing channels and place products in the context of shopping in a highly targeted and native way.
BDS is a leading solution provider for B2B data analytics and online information mining. Our claim is to generate big-data into smart data and hot leads. The focus is on our experienced data scientists and our B2B database with the knowledge of 10 million German-language domains, social media, investment and HR research as well as an online quality index. BDS connects the online world with classified information systems in order to be able to optimally filter and address target groups. Turning data into value is our winning motto. Come by and get to know new solutions with us!
Bynder's digital asset management platform helps teams collaborate in the cloud, get content to market faster, and maximize the impact of marketing content. It's our vision to drive enterprise brand creativity and put it at the heart of digital experiences so brands can create authentic relationships.
Since 2002, we have been established on the market as a Performance-Marketing Network worldwide and activate users independently from their channels before, during and after the purchase. Thereby increasing sales significantly and sustainably. We develop growth strategies and optimise our clients' performance channels in a data-driven manner. In addition, we guarantee our customers a customised premium service in all the areas of Performance-Marketing. As belboon, we stand for a powerful marketing platform with future-proof tracking technology (cookie-less tracking) and offer our customers complete transparency across all touchpoints of the customer journey. With belboon you have the right partner at your side to achieve your sales goals!
We connect clouds and people. bluplanet supports you in finding the right cloud solution for your success. By using smart technologies, your business will become more efficient, customer-centric and progressive in the long term thanks to competent, individual consulting. As the #1 reseller for cloud solutions from Salesforce, Aircall and many more, bluplanet has a variety of tools and a unique network of partners to make the decision and implementation as easy as possible.
With bowline you can extend the capabilities of your NFT Collection and create an engaging community with exclusive features for your holders. Grow your secondary sales with extensive analytics on token owners, whitelisted wallets and market data.
CJ is the leading global performance marketing platform, specializing in affiliate programs that drive scalable, profitable growth for businesses around the world. CJ is the platform of choice for over 3,800 global advertiser brands across all verticals including retail, travel, finance & technology, and network & home services. CJ facilitates partnerships with over 167,000 publishers that allow brands to engage billions of consumers worldwide. As part of Publicis Groupe, aligned with Publicis Media, CJ leverages unparalleled data, technology, and expertise to power a truly customer-centric approach to performance marketing.
Five disruptive strategies to scale affiliate performance
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
As one of the leading information service providers on the German market, CRIF supports companies & financial institutions holistically in managing their Digital Customer Journey. Thanks to our 3 focus areas, you benefit from integrated Identity, Credit Risk & Fraud Management as well as innovative solutions in the areas of Digital Onboarding, Open Banking, Compliance, ESG, Address Research & Marketing Services. Individually tailored to your business model and complemented by long-standing and international analytical expertise and process consulting. CRIF Germany is part of the globally active CRIF Group with headquarters in Bologna, Italy. The group is active today with over 6,200 experts and 80+ companies in 40 countries on 4 continents.
Automated, data-driven & digital - Is your B2B sales force ready for the next level?
Wednesday, 18.05
10:40 - 10:55
German
CUSTOMY® (formerly D.O.T.S.S./ABACUS) has been successfully operating the Mail Order Alliance, a cooperative marketing pool in Germany and Austria, since 2003. This makes it possible to acquire new customers on a sustained basis by gaining access to valuable and loyal multiple buyers in the mail order business on the basis of genuine transaction-based purchasing behaviour. The reactivation of inactive customers who were thought to be lost is also successfully supported by the mail order alliance and the knowledge channelled through it. Outside of membership, CUSTOMY® can offer access to attractive new customer potential with another product, the German Mail Order Typology. Feel free to contact us, we will support you!
As part of the Bertelsmann Printing Group, Campaign has been developing a wide variety of marketing and communications solutions with the appropriate technology and results analysis for over 25 years. Whether digital or traditional communication channel: Campaign stands for clever direct marketing campaigns that are created in close cooperation with customers. From consulting to strategy development and campaign implementation to results analysis, Campaign supports companies in efficiently implementing their marketing and communication solutions. At three locations, we produce your highly personalized mailing campaigns using high-quality digital printing, address and insert your magazines and catalogs, and selectively control inserts.
Digital empowerment of the direct mail channel - Revenue uplift through cross-channel marketing in CRM and new customer acquisition.
Tuesday, 17.05
09:20 - 09:35
German
With Channable, you achieve relevance and scalability in e-commerce. Send your product data to over 2,500 marketing channels, including marketplaces, price comparison sites, social commerce or PPC platforms, using automated templates. You apply your own (dynamic) feed information such as prices and stock levels to automatically create relevant feeds and ads. Other Channable features complement your marketing strategy: you manage marketplace orders in real time, synchronize order data with your e-Commerce platform, and get the most out of performance data with Channable Insights. This combination makes Channable the number 1 in e-commerce automation.
Don't panic about complex product data: 3 use cases show how to keep your campaigns relevant & scalable
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels and creators.
Avoid the car crash: don’t just make your advertising safe, make it strategically suitable and consciously curated.
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Channel Pilot Solutions GmbH is an e-commerce SaaS provider from Hamburg. With the ChannelPilot tool, the company offers online shops, agencies and brands an innovative cloud-based multichannel tool. This allows users to export their product data to various channels, optimize it comprehensively and increase their sales significantly. Now more than 30% of the top 1500 web shops in Europe use ChannelPilot.
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Zalando, Google, Facebook, Walmart, and hundreds more
Managed Services: The experts for ambitious e-commerce growth strategies
Wednesday, 18.05
14:45 - 16:15
Halle B4
German
We are your experts in influencer marketing and this in the B2C as well as B2B area. With us, you have access to the entire influencer market and benefit from our more than 12 years of experience in planning and managing influencer marketing campaigns. No matter if these are small nano-channels or VIPs, celebrities and macro-channels with millions of reach. In addition to access to all available influencers, we also advise you on which social media channel will deliver the best results for the realization of your goals and the available budget. TikTok, Instagram, YouTube, Twitch, blog, Pinterest, Snapchat, Linkedin, Twitter, podcasts or Facebook? We've got you all. Feel the difference and contact us.
„We at Charles believe "traffic" will exponentially move from the streets and the browser into chat apps. In a world where cCom is the 3rd big pillar of commerce, gluing together all channels unlocks the full potential of personalization between companies and consumers. For any situation in life we believe It’s better to have a conversation. Conversations are the human superpower to create trust, shape relationships and avoid misunderstandings. In life as in commerce. Between people as between consumers & companies.With our B2B SaaS software Charles empowers companies to master this opportunity by seamlessly bringing their business into chat.
Chatchamp is the guided selling solution for e-commerce companies with digital shopping assistants. The digital assistants provide customers with professional & fully automated consultation and reduce the burden of going through multiple pages of products. This increases both the conversion rate of the website and the customer satisfaction. Additionally it can generate email-leads and hand-out voucher codes.
Checkout Charlie is the company behind many consumer, discount and cashback portals, such as Sparwelt.de, Gutscheine.de and Shopmate, and thus acts as the interface between retailers and consumers. We publish deals, discounts, special campaigns and attractive editorial and multimedia content on our national and international portals that are designed to give users what they need when they need it. For more than 12 years, we have been making the world of online shopping a little bit better every day. And in doing so we focus just as much on our users as on our partners. We combine reach, content and quality. That’s why “Shop better. Feel better.” is not just an advertising slogan but also our philosophy.
Checkout.com is a global payments solution provider that helps businesses and their communities thrive in the digital economy. We offer innovative solutions that flex to your needs, valuable insights that help you get smart about your payments' performance, and expertise you can count on as you navigate the complexities of an ever-shifting world. Since 2012, we’ve grown to over 1700 employees in 19 global offices, each one of us passionate about helping thousands of businesses worldwide grow through our next-generation payments platform.
How to successfully build a marketplace!
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Civey is the pioneer for digital market and opinion research in real time. As a technology company, we offer our clients representative snapshots and monitoring that help them better understand markets, trends and target groups.
Claneo is one of the leading German agencies for international Search and Content Marketing. More than 70 experts advise and support well-known companies and brands from various industries both nationally and internationally in over 14 different languages. The agency has been certified and awarded several times and belongs to one of the best German employers.
Digital PR x SEO: How to get everyone talking about your brand and make your SEO rock!
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
CleverPush is one of the leading messaging software solutions in the DACH region. Since 2016, publishers, online shops and many other industries such as Funke Mediengruppe, ProSiebenSat.1, Der Postillon or Hubert Burda Media have trusted our easy-to-use and constantly evolving SaaS solution. By using CleverPush, advertising sales can be increased significantly and conversion rates and customer loyalty can be increased in the long term. All data is stored on servers in Germany in compliance with the GDPR. Our German-speaking account managers continuously support our customers in optimizing the most important KPIs.
Flawless premium display ads. Clipcentric is a Creative Management Platform (SaaS) that makes creating fully responsive HTML5- video- & rich media ads much easier. Clipcentric's creative production platform puts powerful ad engineering technology at your fingertips, allowing any creative vision to come alive across devices. We've distilled 20+ years of ad tech experience into a robust platform for creating, deploying, and measuring ad formats that drive revenue, all backed by our superhuman support team.
With our Coachy online platform, you can create your professional membersarea and high-quality landing pages in just a few minutes - so you can sell your online courses and other digital products easily and efficiently thanks to our payment integration. We take all the technology out of your hands so you can focus 100% on your content. And if something doesn't work out, our first-class support is there for you! Coachy is developed by coaches, for coaches - so we know exactly what you need! In the meantime, Coachy is one of the leading providers in Germany, Austria and Switzerland and convinces with intuitive operation, professionalism and super fast support.
Collato is a content collaboration platform that empowers marketing teams to manage projects, assets, and deliverables in one secure space.
The online marketing festival in Germany meets the IT consulting company from Karlsruhe with comprehensive marketing expertise. Young, modern, and strongly talented high potentials lead together with experienced, innovative consultants our solution-oriented customers into the digital future. Employee-oriented, value-driven, and dedicated to excellence: that's Consileon. We are the right partner for you when it comes to AI, dialogue marketing, sustainability, smart mobility, or software-supported business models. Experience our holistic approach from strategic planning to the implementation of targeted solutions. You get it all from us. Discover the opportunities of the future with us today. Consileon. Solutions for tomorrow. Today.
Prosecco DOC is a protected designation of origin (DOC = Denominazione di Origine Controllata), which was officially recognised at European level in 2009. Prosecco DOC is produced in a specific geographical area - in the north-east of Italy - which is famous for this specific wine. The winegrowers observe strict rules. For example, the designation of origin is only used by producers who comply with the rules for naming, production, vinification, processing, consumption characteristics, packaging and labelling. The unique environmental conditions, the extensive knowledge of the local winegrowers as well as passion and attention to detail make Prosecco DOC what it is today: an excellent quality wine.
Influencer Marketing & Wine – How Does That Work? Winefluencer And Master of Wine Konstantin Baum Meets Prosecco DOC
Wednesday, 18.05
14:30 - 16:00
Halle B6
German
A digital full service agency with units operating in Bremen and Berlin, we have been realising digital marketing strategies for over 20 years. Content Marketing, Digital Advertising, SEO, SEA, or Social Media: with spirit and the right content in the right place at the right time, we develop solutions that work for your target audience -- creative and performance-oriented thinking included. Among our clients: congstar, OBI, Volkswagen Financial Services, REWE, Nickelodeon, Pickup, Allos, Kalkhoff, McCain and NABU. We're happy to share our experience and look forward to your visit.
The Content Marketing Forum is the association of Content Marketing experts in the German speaking countries. It's a plattform that provides networking opportunities as well as an increase of visibility within the industry. We develop ideas and initiatives in oder to further develop the industry of content driven communications and enhance the quality of content marketing measures. Every year, the CMF honours outstanding projects in our industry with the Best of Content Marketing Award.
Creative Data Storytelling - 5 steps to relevant content
Wednesday, 18.05
12:30 - 14:00
Halle B4
German
Content Stadium gives your team the tools to create, share and post branded social media content, in just a few clicks. We offer a set of easy-to-use content creation and distribution tools combined with a tailored approach, to ease setup and focus on your unique social media goals.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 800 leading brands use Contentsquare to grow their business and deliver more customer happiness. Its insights power the customer experience on over 1 million websites worldwide.
Everyone is unique. Know what makes them click. Three top tips to get real insights about your users.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
ContractHero is a Berlin based startup that offers digital, cloud based management of contracts for SMEs and startups. The intelligent and easy-to-use software provides quick access to the most relevant contract information, reminds users of important deadlines and helps managers to get a 360°overview over their most important documents. ContractHero is suitable for all types of contracts and fast-scaling companies that are relying on ContractHero to win full control over their contract management. Tools such as e-signature are available now and are only the beginning of a long and exciting journey.
Optimize your online business with Conversion Maker AI, the powerful and easy-to-use automated copywriting and optimization software. With just a few keywords and within seconds, Conversion Maker AI creates high quality and SEO-optimized marketing texts for any business (whether freelance copywriter, startup, SME or large corporation). Our goal is to enable companies create and optimize their product texts themselves and to increase their sales and customer loyalty through professional texts.
Copy Writing for CRO-Experts: 10 tips for the perfect copy that actually sells
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Cooper Advertising with its headquarters in Hamburg’s HafenCity is your expert in B2C lead generation and direct sales. In cooperation with our European departments, we use our local expertise to provide innovative and tailor-made solutions for a quantitative and qualified acquisition of new consumers, both on a national and international level. At Cooper we provide comprehensive consulting with an eye for the detail, ensure legal certainty and support the big players in the energy, finance, insurance, telecommunication and publishing sectors as well as renowned advertising agencies and established eCommerce companies in a results-oriented way and with truly creative ideas. Find out more at: http://www.cooper-ads.com
COOVAL is the first social business network for cooperation managers and cooperation officers with relevant key functions. We offer daily inspiration & impulses for higher productivity and successful cooperations as well as insights for your partner search, partner evaluation and rational cooperation decisions. Access is for corporate collaboration & brand managers. Agencies do not have access to our platform. Click on the globe symbol above and book your personal appointment with a contact person from our COOVAL team now.
CopeCart is a young, fast-growing company with one mission: to digitally simplify the way businesses do business. With our software, you not only sell digital or physical products and other services within 2 minutes, but also automate your invoicing, track your growth via a 46 KPI-strong dashboard and increase your revenue through high-conversion checkouts. Based in Berlin, with a focus on the DACH region and employees spread across the globe, we are expanding to the US this year. In addition, you'll learn the latest digital entrepreneurship know-how in our Academy and create your own member area for your best customers with CopeMember.
Based in Hamburg, Germany with offices worldwide, CoreMedia is the strategic content management and experience orchestration engine behind today’s most iconic online brands. Leading global B2C companies (Deckers, Luxottica, PVH Corp, Finnair, T-Mobile) and B2B firms (Continental, Claas, Emerson, DMG-Mori) create world-class digital experiences powered by CoreMedia. A company of visionaries, trusted advisors, and passionate experts, CoreMedia takes brands to the next level of digital experiences. We’re about dialogue, so let’s talk.
Cremanski & Company is a location-independent management consultancy specialised in the structuring, digitalisation and optimisation of sales departments in start-ups, scale-ups and medium-sized companies. In close cooperation with its clients from almost all industries, the Cremanski & Company team develops optimised sales structures and processes in great detail and then provides hands-on support in implementing and establishing the defined potentials. For brands such as Gorillas, sennder, EIGENSONNE or TIER, Cremanski & Company has been able to raise existing sales organisations to a new level with its sales-specific know-how and experience.
Criteo (NASDAQ: CRTO) is the global technology company that provides the world's leading Commerce Media Platform. 2,800 Criteo team members partner with almost 22,000 marketers and thousands of media owners around the globe to activate the world's largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.
Getting Future-Ready: What it takes to be successful as a Commerce Player in 2022 and beyond
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Retail Media Levels Up: Past, Present & Future of a Fast-Growing Media Opportunity
Tuesday, 17.05
15:10 - 15:30
English
CrossEngage is a customer data and prediction platform that marketers use to grow their customer base into valuable relationships. We combine a real-time solution for customer data and cross-channel campaign management with AI and AutoML methods. This allows all first-party customer data to be intelligently analyzed and used for campaigns. A 360° view of each individual customer, tailored, customer value-oriented predictive audiences, and their activation across all systems and channels enable optimal customer experiences and foster long-term customer relationships.
CRM 2.0: The Future of Customer Management Is Now!
Wednesday, 18.05
10:30 - 12:00
Halle B2
German
The company clicks digital GmbH is an online marketing agency with a focus on search engine optimization (SEO) and search engine advertising (SEA/ PPC). We analyze and optimize websites for better visibility in search engines. In addition, we create and manage ad campaigns in search engines and are a certified Google partner. In the area of e-commerce, we take care of design and programming for various store systems. In seminars and individual trainings we impart know-how for effective online marketing.
Commercetools is the world’s leading digital commerce platform that allows you to create powerful, highly customized commerce experiences while building a profitable, sustainable brand. Challenging and changing the world of enterprise commerce software. By enabling brands to cross the Commerce Possibilities Chasm (TM), every new communications channel becomes a commerce possibility - from in-car, video content and A/R, voice, and IoT-enabled machines, to the devices of the future that we can only now imagine.
How to do headless commerce without headaches - and when not to do it at all
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Emma Sleep designs its commerce operating system to crack EUR 1B in revenue–one night at a time
Tuesday, 17.05
12:45 - 14:15
Halle B2
English
communicationAds is specialized in performance marketing for the telecommunications industry, and recently also for streaming providers and energy suppliers. As an independent service provider, communicationAds is a reliable partner of product providers on the one hand and high-quality websites and mobile applications on the other. Despite its young history, the company operates the leading specialised affiliate network in the German-speaking world with more than 50 advertisers, including Drillisch, E.ON, innogy, Joyn, Media Markt and o2. communicationAds is part of the verticalAds Group, the leading provider of specialized affiliate networks in Europe.
congstar, the telecommunications provider headquartered in Cologne, provides prepaid and postpaid mobile phone services as well as DSL and VDSL complete connections. The success of congstar since its market launch in 2007 is due to the combination of excellent D-Netz quality, favorable prices and flexible contract terms. More than five million customers now benefit from this. congstar products and services regularly receive awards. Since 2014, congstar has been the main sponsor of FC St. Pauli for the second time. According to the international research and consulting institute Great Place to Work®, congstar has already been ranked among Germany's best employers several times.
Digital transformation in marketing - challenges and opportunities for a mobile communications brand
Wednesday, 18.05
09:20 - 09:35
German
Conversario protects online communities and corporates 24/7 from hate and spam and promotes sustainable dialog. The assistive moderation AI analyzes comments on almost all social channels and onsite. Behind conversario are around 20 specialists in dialog management and AI, who are continuously expanding and optimizing their services for the automation and evaluation of online communities. Headquartered in Berlin, conversario has become the market leader in the German-speaking region since 2012 and is convinced that only companies that ensure efficient dialog and community management can successfully accompany users in the customer journey from initial contact to conversion.
DCMN is the growth marketing partner for digital brands and startups. The company’s holistic, data-driven approach combines technology with expert knowledge to grow the market leaders of tomorrow. From its headquarters in Berlin and five international offices, DCMN equips its clients to scale efficiently in their own markets or internationally, whether they need creatives, media plans, or growth strategies. All of this is supported by technologies DCMN designs and builds – based on over a decade of experience helping digital brands grow. To date, the company has helped more than 400 digital brands worldwide to scale their businesses, including Fairphone, Idealo, Ring, VanMoof, Vinted and Wooga.
Hit the performance plateau? How to unite brand and performance goals and find new growth opportunities
Tuesday, 17.05
14:30 - 16:00
Halle B3
English
Turn your offline on: Why measurement should be the bedrock of your offline strategy and how to make it happen
Wednesday, 18.05
10:30 - 12:00
Halle B2
English
The German Dialog Marketing Association is one of the largest national associations of dialog marketing companies in Europe and one of the leading associations of the communication industry in Germany. As the stimulating force of the data-driven economy, the DDV represents companies that generate data or use it for professional data-driven and customer-centric dialog. Together with our members we want to create substantial added value through individual relationships between people, brands and companies in a networked world. The focal points of the association's commitment are public relations, information exchange, quality assurance and the promotion of young talents.
DEPT® is a global digital agency, pioneering tech and marketing to help brands stay ahead. Working with the likes of Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more, its team of 2,500+ digital specialists across 30+ locations on 5 continents creates integrated, end-to-end digital experiences on a global scale with a boutique culture. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
Creative Multi Moment Marketing - a guide for brands to tackle the tech & tool landscape for building state of the art campaign frameworks
Wednesday, 18.05
12:45 - 14:15
Halle B2
English
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
DIGITAL FORWARD is an independent consulting firm based in Hamburg. Our objective is to raise your digital marketing efficiency.Our independence of any suppliers, agencies and service providers guarantees the best solution geared to your individual expectations.In consideration of your individual requirements and objectives, a quick and target-oriented development of solutions is carried out.Our digital marketing experts look back on several years of experience, especially on the advertiser’s side.
We are the creative digital consultancy. We are Deloitte Digital. By fusing creativity and technology, we connect customers with businesses in a better way. Each path starts and ends with our customers, understanding their drive to then shape the business around it. We look beyond the buyers, to the humans, anticipating what will really matter to them. We marry industry intelligence and technology excellence, analysis and design thinking to create digital customer experiences that last. This is what we call: Elevating the Human Experience.
The Metaverse Starts with Me
Wednesday, 18.05
10:30 - 12:00
Halle B4
German
Medallia Storytime – The why and what of Voice of Customer (VoC): What does it take to implement a state-of-the-art customer feedback system in the Telco industry!
Tuesday, 17.05
14:45 - 16:15
Halle B1
English
Customer Data Platform (CDP) – Don’t rent it, build it! How to build your CDP to make the most out of your 1st party data with Google Cloud Platform
Tuesday, 17.05
14:45 - 16:15
Halle B1
German
Welcome to the Era of Personalized Content at Scale
Tuesday, 17.05
10:45 - 12:15
Halle B1
English
Trusted Media Experience – Media Audit 2.0
Wednesday, 18.05
12:30 - 14:00
Halle B4
German
PBC (Packaged Business Capabilities) aka BCA (Big Competitive Advantage)
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
The Journey to Usership – A Future Beyond CRM & ERP
Wednesday, 18.05
14:30 - 16:00
Halle B4
German
You want to retain customers and optimise your customer experience? That's exactly what you can achieve with cross-channel campaigns. The prerequisite is that your customers' contact data is complete and up-to-date. With the address management services of Deutsche Post Adress, the market leader for address updating and research in Germany, you can maximise the performance of your cross-channel campaigns and achieve higher CVRs. At our stand A11 in the Dialog Area we will tell you how it works!
Shit in, shit out: How bad customer data reduces the performance of your cross-channel campaigns - and what you can do about it
Wednesday, 18.05
11:20 - 11:35
German
Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail and parcel market. With the Deutsche Post brand and around 155,000 employees who are committed to the highest standards of service and sustainability. and sustainable action, the company is "The Post for Germany". Deutsche Post's product and service portfolio combines the present and future of postal and communications services: from mail and parcel delivery to secure electronic communications and dialog marketing for private and business customers. business customers. In doing so, the company is a pioneer for new technologies, such as CO2-neutral shipping and logistics solutions for online retailing.
NOW 50 PERCENT OFF EVERYTHING!
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
My first mail - why print mailings are so sexy
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
DeutschlandCard is one of the largest multi channel marketing platforms. Thanks to comprehensive data excellence, outstanding multi channel reach, and state-of-the-art systems, DeutschlandCard connects interested consumers, attractive companies, relevant offers as well as a wide range of services and bonuses. Partners can get to know the customers very well, accompany them across all channels - mobile, online and offline - and provide them with individual offers. The platform enables partner companies to effectively acquire new customers, optimize marketing budgets, increase sales and strengthen loyalty. Over 20 million customers already benefit from DeutschlandCard in retail stores and in over 450 online shops.
Dexper enables Enterprises to tell their story. We add new and interactive touch points to our client's marketing and communication propositions through digital events and video platforms. We help you plan, design, build and manage every aspect of your event which seamlessly fits your corporate identity. Event done? Using DEX365 you can publish content to your website’s personalised video-on-demand environment for all relevant stakeholders to enjoy! Your brand and user experience matter! Engage your audience with a premium and branded digital event that your attendees will remember. Your brand story + digital events + DEX 365 = smart storytelling with a measurable effect.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry. We have over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand. Baileys is one of our global giants, the indulgent blend of aged Irish whiskey and luscious Irish dairy cream, with hints of cocoa and vanilla. Produced and bottled exclusively in Ireland, Baileys is enjoyed around the world in multiple ways.
Dialoghaus is an independent, owner-managed company that has been successfully planning and supporting dialogue marketing campaigns for our customers in a wide range of B2C and B2B industries since 1997. Our core competence is new customer acquisition via dialogue media – with measurable success and international know-how. We combine media, analytical, and dialogue marketing expertise from a single source – that’s what makes us so special. To ensure the success of your advertising campaign, our experts work closely together ensuring you receive customized target-group consultancy, effective planning and implementation as well as the optimized purchasing of media and advertising materials.
The Digital Bash, a project of OnlineMarketing.de, is one of the largest web conferences in the digital industry. We launched the project back at the beginning of 2019. In 2021, we have now hosted more than 70 editions of our various events, inspiring more than 100,000 qualified participants. The focus of the virtual conference is on topics of the status quo in digital marketing, as well as on various focal points. This cutting-edge format sets standards in the way knowledge is communicated in the business sector and connecting points are created. The viewers follow valuable content, do not have to travel and show a strong interest in the topics.
DynAdmic was founded in 2012 as an online advertising start-up in France. As an innovative provider of contextual video campaigns, DynAdmic has a unique targeting technology that can analyze and classify video content based on audio cognition. On this basis, user interest can be identified in real time and campaigns can be played out on various platforms. In this way, every user receives exactly the right advertising and agencies & advertisers receive the highest possible relevance and top KPIs.
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 400 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer that works alongside existing CMS, Commerce, or ESP solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.
Echobot is the only leading sales intelligence platform for European markets that promises truly GDPR-compliant B2B data. Over 1,500 customers benefit from high-quality prospecting with Artificial Intelligence. The dynamic company & contact database helps Echobot customers to refine their target audience, generate more B2B prospects, close new customers and boost revenue. Echobot delivers the most important information about your dream customer in seconds! More at www.echobot.com
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.
Learn from the best. How Miele is mastering digital transformation in Social Media and Live Commerce
Wednesday, 18.05
12:30 - 14:00
Halle B2
English
eTOC comes from e-commerce to China. eTOC helps international brands sell and grow in China through e-commerce and digital marketing. The teams are based both in Germany and China and work in English, German and Chinese. “We are close to you and know how you work, meanwhile we are close to the market and know how the Chinese work”. As a specialized consulting company only focusing on China e-commerce and digital marketing, eTOC has already helped over 150 international companies to entry into China through e-commerce or grow and optimize their existing China online business.
How to successfully grow your business in China! Step by step explained via two practical success cases
Wednesday, 18.05
10:45 - 12:15
Halle B1
English
Onlineshop for wines, spirits and delicacies from Delitzsch.
Inspire the wine heart of customers withe the ebrosia tasting map
Tuesday, 17.05
13:20 - 13:35
German
We are a young, motivated Amazon marketing agency with over 5 years of experience, +60 Amazon experts and many customers who trust our expertise with PPC specialization. We support for better organic ranking on Amazon, account blocking, sales and profit increase and much more!
Elopage GmbH is a young IT company with its headquarter in Berlin.Through our platform elopage.com we enable entrepreneurs to quickly and easily set up a profitable online business. In addition to the sales, payment processing and delivery of digital products, online courses, tickets, services, we also support our entrepreneurs with further training in online business, marketing, automation, online congresses and much more. Our goal is that everyone can build a sustainable and successful online business - even without technical knowledge.
The digital growth engine: How sport1 diversified revenues and created a 7-digit yearly stream in just 13 days with digital products"
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Emarsys, and SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.
Here to stay - Next destination is customer loyalty
Wednesday, 18.05
12:45 - 14:15
Halle B2
German