Dialog Stage

Artiom Enkov is Head of Insights at Nano Interactive, a live intent targeting platform that connects advertisers to relevant users at the moment that they are most receptive to the message. His department focuses on identifying key consumer intent trends and creating data-driven strategies to maximise the effectiveness of ad activity for clients across all sectors.

Lives in Hamburg, born in Stuttgart Insurance management (Allianz), Dipl.-Betriebswirtin (Degree in Business Administration) foreign trade (FH Reutlingen), MBA marketing and direct marketing (Uni Kassel), Expert in direct marketing - Emporium (coin trading house), various direct marketing agencies before finally arriving in cooperation marketing at HanseMerkur in 2004. Petra and her team are responsible for on and offline marketing in cooperation with the partners of retail businesses, statutory health insurance companies and banks.

2x Triple, 3x Social Media Meister, 9x Deutscher Meister - Head of Social Media @ FC Bayern, responsible for developing FC Bayern‘s global Social Media strategy - managing overall social presence (+115M following on 23 accounts) and engaging with new and existing fans worldwide. Speaker & lecturer. Passion for Sport/Football, Digital (Content) Marketing, Social Media Marketing, Innovationen, Technology. Teamplayer. #WeiterImmerWeiter

Matthias Klumpe is Head of Sales Marketing Automation Solutions at Bertelsmann Printing Group/Campaign. He is an expert in automated and personalised marketing print communication and is jointly responsible for the implementation and operational support of marketing automation solutions. Generating customer insights and finding the right target group is just as important as choosing the right communication channel - whether online or offline.

Natalia Friesen is Head of New Business at AZ Direct, part of the Bertelsmann Printing Group. For more than 10 years, she has been advising and supporting customers from a wide range of industries on customer insights, audience targeting and high-performance multi-channel marketing via direct mail, e-mail, social media and display. She is firmly convinced that the optimal orchestration of digital channels, in harmony with direct mail campaigns and e-mail activities, holds the greatest potential for success for every advertiser!

I AM AN ABSOLUTE SALES AND MARKETING ENTHUSIAST

As CEO of the family-owned company Wirtz Druck, Vinzenz Schmidt gives a talk behind the MailingLiebe® brand, as an innovator for creative dialogue marketing. As the most award-winning direct mail printer in Germany, Wirtz Druck develops cross-media print strategies for SMEs through to DAX companies. Vinzenz Schmidt’s expertise, experience and enthusiasm are appreciated by marketeers nationwide. As an expert for targeted marketing automation, he is a sought-after speaker for insights into intelligent customer approaches. #made4response

Björn Janich has been with gkk dialog since 2014 in the area of social media and supervised the client Samsung for 4 years as a team and project manager. In his current position, he is in charge of the area of Social Media / Content Management with a range of services including social media strategy, content creation and editorial planning, social advertising as well as community and reputation management. He currently serves clients from FMCG, electronics, automotive, banking/insurance and federal government sectors.Björn Janich is specialised in setting up and managing social media projects with a focus on social customer service and dialogue-oriented community management.

Alex has been actively involved in the communications industry for 30 years invarious management roles. After starting out as the managing director of a printingcompany, he has been instrumental in the market development of large serviceproviders. From "Georg Kohl" (now RICOH), to the development of Swiss PostSolutions in Germany, to his current responsibility as a board member of ParagonCustomer Communications DACH&CEE. He is driven by the need to successfullyimplement "best in class" customer communications, whether transactional indocument management or promotional in marketing, whether physical or digital.

Katharina Kremming is the communications expert at MessengerPeople by Sinch, the leading Software-as-a-Service provider for messenger communication. She convinces companies and journalists with innovative applications of WhatsApp and other messenger services along the whole customer journey. As Head of Communications, she also hosts the Vodcast "WUMMM weekly", where she regularly talks to experts about Business Messaging, Chatbots und Conversational Commerce. Previously, Katha worked as a PR and crisis communications consultant. Now her heart beats for customer communications via messenger apps.

Erik Reintjes is co-founder and managing director of MissPompadour, a start-up founded in 2019. He is responsible for Marketing and Sales, but also substantially involved in product development. MissPompadour is a medium-sized e-commerce dealing with interior colours and painting supplies, with a focus on their own product line. After his vocational training within the sports retail sector, Erik studied fashion and design management at AMD in Munich. He later set up the B2B business of a well-known textile company. In 2019, Erik and his two partners foudned MissPompadour. Since then, he is responsible for everything related to the public image of the company.

Since 1999 I have been working for different companies, presenting a wide range of services to facilitate Global Trade and always focussed on Business Development.My strength is to listen, gather data and work closely with a team of talented people to present the best solution to help you grow your business.

Tina Anschütz has been part of the IT Digitization team at OLYMP Bezner KG in Bietigheim-Bissingen since 2018 where she is responsible for all areas of innovation and digital transformation. With her expertise, she is pushing forward trailblazing projects like the OLYMP Digital Showroom or the digital product development of the fashion brand. Coming from a classical marketing background, Tina Anschütz started her career at MediaCom in Düsseldorf and as Senior Marketing Manager at Hubert Burda Media, before specializing in the execution of digitalization projects at United Digital Group and later as a Digital Manager at Unilever.

Christian Klugert has been UX Lead at Experience One since 2019. Together with clients such as Mercedes-Benz, Daimler, OLYMP and Baufritz, he designs user-centric platform experiences ranging from configurators and digital showrooms to complex information systems. After previous positions as an online editor and concept developer, the qualified information scientist dedicated himself to the development of insight-based user experiences in 2007 and has been advising companies and agencies as a usability consultant for 15 years. Klugert is also co-founder and co-developer of the Gigmit platform, one of the largest marketplaces in the live music booking segment, which was created in 2012.

Head of CRM/Marketing Cooperations

Sabine Jünger, born in Wolfsburg in 1969, has been Director Advertising Services at OTTO since August 2021. After graduating in business administration, Jünger started her career at the pay-TV provider Premiere in 1995. After holding positions at AOL, as COO of her own video ad start-up, at SPIEGEL and Amazon Advertising, Sabine Jünger moved to Pinterest in 2020 as Head of RAFT (Retail, Automobile, Finance & Telco) Northern Europe. Since 2021, Sabine Jünger has been Head of Advertising Services at OTTO and is responsible for OTTO's retail media business, as well as other marketing services for partners. Jünger has set herself the goal of using retail media to reach customers along the entire customer journey. The potential? Huge.

Felix Schwarz is a Digital Consultant and has been driving Hays' digital transformation since 2019. As Digital Consultant, he advises companies and entrepreneurs to maximize the many opportunities of social media - to inspire stakeholders even more convincingly Since 2021, he has been co-lead for Hays' official Corporate Influencer Program. The program comprises 30 corporate influencers from Germany & Austria. The declared priority is to make Hays visible and attractive for applicants, customers and candidates through the diversity of the employees. Furthermore, he has been driving the development of innovative solutions as a member of the Social Selling Matrix team - an organizational incubator.

2019 - today: Head of Training as a Service: advising our clients on their (digital) learning strategies. Head of Strategic X Work: Driving interdisciplinary collaboration to strengthen our advisory business. 2008 - 2019: Head of Hays Learning Center: Improvement, modularisation and digitalisation of the internal Learning Center to become an USP in our industry. 2000 - 2008: Sales positions: Acquiring new clients, maximizing potential, building up a sales team.

Johannes van de Loo has been dealing with individualised customer communication since studying print and media technology. He has worked as an innovation manager for a printing group for several years. Today he heads the consulting firm SmartCom. As an individualisation expert, he specialises in successfully integrating automated and self-learning process solutions for the output of highly individualised (AI-based) print & email campaigns into the omnichannel marketing strategy of his customers. He always keeps an eye on the added value for his customers and offers you tailor-made solutions for sales optimisation in dialogue marketing.

Sonja Bolz is Marketing Manager at ebrosia GmbH + Co. KG. She is responsible for regular customer marketing and thus for all print mailings, the catalog, newsletter, advertisements and the webshop. In 2021, she and her team won the coveted Catalog of the Year B2C award. Bolz is a certified commercial specialist and assistant sommelière.

Prof. Dr. Matthias Johannes Bauer is professor of communication management at IST University of Applied Sciences in Düsseldorf/Germany. One of his recently published books focuses on the psychology of digital communication.

As a freelance hacker and cyber security specialist, Dr. Michel Gschwender is an expert in phishing defence, ransomware readiness and IT security concepts. His clients come from all areas of business and society, including start-ups, non-governmental organizations (NGOs) and public administration institutions, which he supports with pentesting, IT security audits and IT security training. Since 2022 he has been co-responsible as a lecturer for the Communication Psychology module. In addition to his teaching and consulting work, Dr. Michael Gschwender regularly writes articles about current developments in the hacker scene.

Isabelle Rogat (24) Strategist & Trend Scout / DEI Specialist at thjnk Also Podcast Host with Uta at ALTE SAU, Co-Lead at Nushu and GWA Youngboard Member. Previously Junior Strategy Consultant at Scholz & Friends and studies at OTTO. Uta Quintero (54) Strategic Buyer at OTTO Also podcast host with Isi at ALTE SAU & designer aka professional disruptor of the status quo in OTTO's Fe*Male community.

Dr. Sarah Müller is an expert in exponential growth phases. At Zolar, she is responsible for scaling marketing and sales as CCO. Dr. Sarah Müller holds a PhD in business administration in the field of market research with a focus on sustainable consumer behavior from the University of Hamburg. As Managing Director of kununu, she was able to expand the market leadership in the DACH region and expand the company to four international markets. Previously, she was responsible for strategy and M&A projects in corporate development at Hubert Burda Media as a project manager. She is a member of the Advisory Board of Accenture Strategy & Consulting.