May 17-18, 2022
Hamburg, Germany
Exhibitors
Speakers
Masterclass Tracks
Stages
Writer/Director
Founder & CEO, NYU-Professor
Pivot podcast
Editor-at-large
Recode
Actor, Investor, Entrepreneur
Sound Ventures
Metaverse Expert, Author & Investor
EpyllionCo
CEO
Douglas Group
CEO
Porsche AG
Independent Analyst
”Pulp Fiction,” “Kill Bill,” “Inglourious Basterds,” “Django Unchained”—Quentin Tarantino has made some of Hollywood’s most-prominent films. The two-time Oscar winner has an unmatched knack for storytelling on the silver screen. We can’t wait to hear his take on storytelling and the impact of the new streaming ecosystem.
When it comes to digital marketing, Scott Galloway has a knack for seeing what's next before the market does. Cases in point: He accurately nailed WeWork's unsuccessful IPO and Amazon's successful takeover of WholeFoods. In addition to being a digital marketing clairvoyant, Galloway is a professor of marketing at the NYU Stern School of Business, has founded and sold numerous success businesses, the most recent of which he sold to market researcher Gartner. On top of all of that, he co-hosts one of the most popular business podcasts on the planet in Pivot together with US tech journalist Kara Swisher.
As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.
Ashton Kutcher is an actor, investor, entrepreneur, producer and philanthropist. Kutcher has been named one of TIME magazine’s “100 Most Influential People in the World,” as well as being honored by Vanity Fair ‘s “New Establishment List,” which identifies the top 50 of an innovative new breed of buccaneering visionaries, engineering prodigies and entrepreneurs. Twice, Kutcher was named one of Forbes magazine’s “World’s Most Powerful Celebrities,” as well as one of Fast Company magazine’s “Most Creative People.” Kutcher has been investing in technology for over a decade, both as an angel investor and a founding partner of A-Grade Investments and Sound Ventures. His fund portfolio includes Airbnb, Uber, Flexport, Brex, Robinhood, GitLab, Airtable and Affirm among others.
As the term and concept of the metaverse have burst into public consciousness just in the last year, no voice has been more prominent, influential, and praised than Matthew Ball and his widely read Metaverse Primer. His publications on the topic have been read and recommended by Mark Zuckerberg (Facebook), Reed Hastings (Netflix), Tim Sweeney (Epic Games) and Brian Armstrong (Coinbase). Matthew Ball is the Managing Partner of EpyllionCo, which operates an early stage venture fund, as well as a corporate and venture advisory arm. In addition, Ball is a Venture Partner at the famed gaming investment fund Makers Fund, Industry Advisor to storied private equity giant KKR, and a co-founder of Ball Metaverse Research Partners, which creates and maintains the index behind the world’s first Metaverse ETF, the Roundhill Ball Metaverse ETF. From 2016–2018, Ball served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group’s Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin.
Since 2015, Oliver Blume has been Chairman of the Executive Board at Porsche and in 2018 was appointed to the Volkswagen Group Board of Management. Blume is a prime example of how automotive managers can succeed in adopting, implementing and embodying multimodal and sustainability mobility. Whenever he’s in a big city, he’s happy to take the bus, subway or scooter, as he recently said in an interview. And if he is behind the wheel, it’s rarely in a purely gas-powered automobile. His stated goal: to have more than 80% of all Porsches be completely electric by 2030.
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As an innovative technology and service-providing company, Vodafone Deutschland is an ideal partner you as a business client. we provide you with PinPoint communication solutions for your business. From mobile, telephone and internet services to the latest smartphones and tablets, Vodafone delivers first-class, state-of-the-art services—tailored to meet the needs of your business. Help us propel the digital transformation forward in your company as well, while profiting from our effective business ready solutions. Our applications in the areas of cloud and hosting, unified communications, security and the internet of things will position you optimally to meet the daily market challenges—and leave you one step ahead of the competition.
One Day in Extended Reality - Immersive Technology with 5G and Edge Computing
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Cybersecurity in focus: How to protect your company from ransomware attacks
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Hybrid working is here to stay: New Work with Vodafone as an opportunity for efficient productivity, the greatest possible security and satisfied employees
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
ADOBE IS CHANGING THE WORLD THROUGH DIGITAL EXPERIENCES. Adobe is the world's leading provider of software and online services for digital media and digital marketing. Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud are three powerful cloud solutions that enable customers to create innovative digital content, publish it to all relevant channels, measure its success, and continuously optimize it to deliver compelling customer experiences. The company has more than 26,000 employees worldwide with annual revenue of $15.79 billion (2021). Adobe Systems GmbH manages sales, marketing and customer support in Germany, Austria and Switzerland.
Personalization Is the Engine, but Data Is the Fuel!
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
E-commerce Trends 2022 - from one time buyer zum Fan
Tuesday, 17.05
14:30 - 15:30
Halle A1
German
We are human – let’s interact like it: humanizing the relationship between brand and customer at scale
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Personalization is dead! Long live personalization…
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
From Data to emotional Connection - Mit real-time CDP Deine Kunden über alle Kanäle begeistern
Tuesday, 17.05
10:30 - 11:30
Halle A1
German
How eCommerce can support the classic B2B sales channels
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Audi stands for sporty vehicles, premium workmanship and progressive design – for “Vorsprung durch Technik”. Founded in 1899 by August Horch, the Audi Group is currently one of the most successful manufacturers of automobiles and motorcycles in the premium segment. In 2021, the Audi Group delivered around 1.681 million cars from the Audi brand to customers. Innovations like quattro permanent all-wheel drive are a part of Audi’s DNA. With the decision only to launch fully electric models on the global market starting in 2026, Audi is once again taking the lead, pursuing a clear strategy for an electric, digital and fully connected future. By 2025, Audi plans to have more than 20 fully electric models on offer.
Salesforce is the global leader in customer relationship management (CRM), bringing companies and customers closer together in the digital age. Since its founding in 1999, Salesforce has enabled companies of all sizes and in all industries to connect with their customers in completely new ways through forward-looking technologies such as cloud, mobile, social, voice control and AI. Salesforce Customer 360 brings together marketing, sales, customer service, brick-and-mortar retail, online retail and beyond. All departments get a single, shared view of their customers because they all use a single, shared CRM platform with integrated AI. For information, please visit www.salesforce.com
How CURA COSMETICS entered the D2C business with the Judith Williams brand
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Create Magic Moments - See How Every Touchpoint Creates Lasting Customer Loyalty
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
How CLARK delivers a unified Customer Experience with Salesforce
Wednesday, 18.05
08:45 - 10:15
Halle B4
English
Bayer Consumer Health transforms its Business with Data Powered Sales
Tuesday, 17.05
14:45 - 16:15
Halle B2
English
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Foodspring - the transformation from D2C Brand to a B2B2C player
Tuesday, 17.05
08:45 - 10:15
Halle B2
English
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Storytelling goes here: Wie Meta Menschen und Marken durch Videos auf Facebook und Instagram verbindet
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Creators for Brand & Commerce – Wie Marken Creator Marketing auf Instagram erfolgreich für sich nutzen können
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
The conversion happiness formula: putting UX in practice
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Beyond channels and target groups – this is what customers want
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
English
The playbook to really rock your next YouTube campaign
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Business success made even easier – with Google Ads
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Take on tomorrow today: rethinking agile media strategies
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
YouTube is home to a vibrant ecosystem of fans, creators and brands. According to GfK, 49 million adults in Germany visit YouTube every month - that's 85 per cent of the German online population. On average, adults in Germany watch 40 minutes of YouTube videos every day; in May 2021, more than 20 million people in Germany watched YouTube on their TV. The platform helps advertisers reach their individual objectives throughout the sales funnel across all target and age groups. YouTube, LLC. is based in San Bruno, California (USA) and is a subsidiary of Google, LLC.
TikTok For Business is where you can unleash your brand's creative side. A fully immersive no judgement world where there's an audience for every voice. No matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here.
Creativity for all! How to campaign at the world's biggest creative playground
Wednesday, 18.05
12:45 - 14:15
Halle B4
English
Growth on TikTok - How to Drive Performance
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Your audience is listening to music and podcasts throughout the day. The Streaming Intelligence from Spotify Advertising helps you to understand their listening behaviour in order to reach them in the right moment and relevant context. Leverage our data-driven ad solutions for your campaign, from audio, video and display to podcasts, programmatic and custom creative solutions.
The Podcast Opportunity on Spotify – Why podcast ads on Spotify should be part of every media mix
Tuesday, 17.05
14:45 - 16:15
Halle B3
German
"All Ears On You" – How to reach the most immersed audience with Spotify
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Our mission is to empower every person and every company to achieve more. For this challenge we must stand together as one, which is why D&I are part of our DNA & corporate culture. We support our partners & customers in mastering the digital transformation and emerging strengthened. To this end, we develop productive software solutions as a leading global manufacturer and deliver innovative hardware. Microsoft Advertising connects you with more than a billion people. The ecosystem offers access to an audience with higher buying power, spends more online and is more likely to engage with ads. Whether you are creating a branding or performance campaign, we offer ad solutions that run the entire marketing funnel. Visit our Lounge in Hall B5.
The Workday Consumer for Startups: Why you should rethink traditional marketing personas.
Wednesday, 18.05
08:30 - 10:00
Halle B3
English
Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, and many more. For more information, visit www.shopify.com.
Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With our 300+ million worldwide active customer accounts, as well as first-party insights into shopping, streaming, and browsing behaviors, brands can confidently craft relevant campaigns that enhance, rather than disrupt, the customer experience. Our breadth of solutions on Amazon.com—combined with crowd-favorite services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges—make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon properties.
How brand messaging can help drive relevancy and performance
Wednesday, 18.05
10:45 - 12:15
Halle B1
English