Chief Content Officer
Harvard Business School
Founder & CEO, NYU-Professor
Barbara Sturm Molecular Cosmetics
Europe's biggest TikTok Influencers
Founder & Designer
Heron Preston Creative, Inc.
National Domestic Workers Alliance
CEO, Co-Founder and Editorial Director
Founder & Chairman
Tech for Campaigns
Co-Founder & CEO
Founder & CEO
Dirty Lemon (Iris Nova)
Global Media Manager
Kurzgesagt – In a Nutshell
Founder & CEO
Programmatic Trading Manager
BBC Global News
Chief Inbound Officer
Kau & Schluck
Gründer & CEO
Red Rabbit GmbH
Gründer & CEO
Chefkoch & Eventköchin
Inhaber & kreativer Partner
Tank Tank GmbH
Wirt und vielfacher Sommelier des Jahres
Nobelhart & Schmutzig
Gründer & CEO
Founder & CEO
Founder & CEO
Founder & CEO
Tastemaker, multiplier, trendsetter—no matter how you label him, Ronny Fieg knows and influences what the kids on the street like. He began his career purchasing goods in his cousin’s sporting goods store. While he was there, he landed a successful co-op with Asics. Soon after, he launched KITH, his own shop with several locations, where the young target audience regularly lines up around the block whenever the latest wares are dropped. As the "King of Collaborations," Fieg has not only collaborated with logical partners like Nike, Adidas and Tommy Hilfiger, but also with Coca-Cola, the Jetsons and the Power Rangers.
As Chief Content Officer, Dawn Ostroff has shaped Spotify’s content strategy since August 2018. She spent most of her career in the film, television and digital content businesses, before she started her work with the Swedish audio streaming service. One of her most important tasks: to keep the over 271 million users on the world’s largest audio platform entertained with audio entertainment content. Judging by Spotify’s most recent deals (and the over 700,000 shows available to users as we speak), exclusive formats and an extensive podcast catalogue are a key component to reaching those goals. In addition to content, Ostroff heads up the platform’s global advertising business and thus plays an important role in devising new advertising solutions.
It was one of the most-anticipated tech IPOs of 2019 in the states: Peloton Interactive collected a cool USD 1.2 billion on its IPO in September 2019. The company mission is to provide fitness studio-style course right in the comfort of users’ homes via interactive, livestreamed courses on connected bikes. Acquiring a Peloton bike is a bit of an investment: each bike itself costs a minimum of EUR 2300, plus a monthly membership fee. That Peloton has acquired over a half of a million users thus far despite the hefty price tag can be attributed to founder and CEO John Foley. The Harvard grad previously headed up the eReader division Nook at US bookstore chain Barnes & Noble Nook. With Peloton, Foley turned his hobby into his primary profession.
Former NBA Superstar Dwyane Wade, ski racer Lindsey Vonn, Rapper LL Cool J, R&B singer Ciara and former soccer star Oliver Kahn are among the illustrious grads of Anita Elberse’s Harvard summer course. Originally hailing from the Netherlands, Elberse not only teaches students about the ins and outs of the entertainment industry, but also gives athletes, musicians and actors well-founded, actionable strategies to push their careers and establish themselves as a personal brand. Elberse is one of the youngest women ever to achieve a professorship at the world’s most prestigious university. At OMR20, she will deliver in-depth insights into the sport, media and entertainment industries to the 7K plus attending the Conference.
As far back as 2003, Kara Swisher has been considered one of the savviest and influential tech journalists in the US of A. Starting out at the Wall Street Journal, Swisher met regularly with the biggest names in the industry and asked the critical, pressing questions of the day. Over the course of her impressive career, she has interviewed Bill Gates, Steve Jobs, Elon Musk and other such absolute a-listers. Currently, she has made a name for herself as the host of "Recode Decode" (she co-founded tech site Recode) and still manages to find the time to co-host the world’s leading business podcast Pivot alongside with Scott Galloway. You’d be hard pressed to find anyone more qualified than Swisher to break down tech anywhere.
When it comes to digital marketing, Scott Galloway has a knack for seeing what's next before the market does. Cases in point: He accurately nailed WeWork's unsuccessful IPO and Amazon's successful takeover of WholeFoods. In addition to being a digital marketing clairvoyant, Galloway is a professor of marketing at the NYU Stern School of Business, has founded and sold numerous success businesses, the most recent of which he sold to market researcher Gartner. On top of all of that, he co-hosts one of the most popular business podcasts on the planet in Pivot together with US tech journalist Kara Swisher.
Dr. Barbara Sturm is the absolute shooting-star among beauty doctors. Her unique, science-based skincare products have catapulted her Molecular Cosmetics line to go-to status among international celebrities. Her boutiques and spas around the world provide her famous treatments to clients, while simultaneously educating them on skincare. At OMR20, Dr. Sturm will talk about her journey from Germany to celebrity doctor status in the US and how she leveraged social media platforms and influencer campaigns to build her brand.
Sebastian Thurn is the director of the AI Lab at Stanford University, where he dispatched the first fleet of autonomous driving cars in the mid-aughts. Later, he helped build the clandestine research department at Google X. It’s therefore not a stretch to say that Thrun is the father of self-driving automobiles at Google. In 2011, he co-founded Udacity, a successful global online academy. Currently, Thrun is working on commercial flying vehicles at "Kitty Hawk.”
If you’re looking for the poster child for the power and potential of fashion hypes, look no further than Josh Luber. In 2016, he founded resale platform StockX in 2016 with three friends. On it, rare shoes and clothing items are traded–mostly those that are sold out and discontinued. StockX now enjoys its status as unicorn and Luber is planning on transforming the retail market with “IPOs” for shoes. He’ll spell out the plan at OMR20.
Sky & Tami are probably the most successful influencers on TikTok in Europe. Their international backgrounds (she’s Japanese, he’s originally from Russia and grew up in Argentina, Mexico and the UK; today they live in Spain) has helped propel them to 13.1 million followers and more than 3 billion views on their dance and comedy videos on TikTok. The pair has already worked with major brands including BMW and German shoemaker Deichmann. At OMR20, they’ll talk about how TikTok works and which tips and tricks they have for generating reach on the world’s hottest platform.
Heron Preston can pretty much do it all. He’s a designer, artist, DJ and content creator—but he made a name for himself as Kanye West’s art director, where he designed the rapper’s famed merch. At the same time, he launched the hype brand Been Trill with Virgil Abloh and Matthew Williams. Today, he’s known among fashion-conscious young men for his eponymous brand Heron Preston.
She’s been dubbed the “Political Ninja”–a very apt description if you’re familiar with Jess Morales Rocketto. She’s one of the most restless activists you’ll find anywhere in the states. As Political Director of the National Domestic Workers Alliance, it’s her goal to improve working conditions for vulnerable workers. As co-chair of the NGO “Families Belong Together,” she fights for immigrants whose families have been separated through deportations. AND: she’s co-founder of the initiative “Supermajority,” which is dedicated to mobilizing women voters ahead of the upcoming 2020 US Presidential Elections. Morales Rocketto has unfinished business with the current occupant of the White House—she cut her political teeth in as the Director of Digital Organizing for the Clinton campaign in 2016.
More unique users than Forbes, Bloomberg and the Wallstreet Journal: Business Insider has the largest reach of any financial publication in the US. The brand was built from the ground up by former financial analyst Henry Blodget. After the dot.com bubble burst, Blodget masterminded Business Insider’s rise to profitability through the use of clever traffic levers. In 2015, Axel Springer acquired BI for nearly EUR 300 million. Blodget recently released his latest growth targets: within the next five years, the number of paying subscribers is to increase five-fold: from 200,000 to a million, while the number of monthly uniques is to exceed 1 billion from the current 375 million.
At the beginning of Tech for Campaigns, Jessica Alter and two tech entrepreneurial friends, all of whom were upset at the polarized political situation in the USA, asked themselves a simple question: Is there a smarter way of becoming politically engaged beyond investing time and money? What if people like themselves—experts for web development, big data, social media and marketing—applied their professional skill sets? In less than three years, the group has transformed into an organization of 10,000 volunteers, who have to date supported hundreds of political campaigns with top-quality websites, ad strategies and fundraising tools.
Valentin Stalf is co-founder and CEO at N26. In 2013, he founded N26 together with his long-time Maximilian Tayenthal N26. From day 1, it was the duo’s vision to found a bank that people around the world liked using. Launched in 2015, N26 now has 3.5 million customers in 26 markets, which includes the USA since 2019. The company has received over USD 650 million in seed funding from well-known investors. With a full banking license, modern technologies and no local branches, N26 is redefining banking in the 21st century.
What’s the biggest media brand for young men stateside? No, it’s not Vice—it’s Complex. Through a clever mix of sneakers, music, food and everything in between, Complex reigns supreme. While it’s a relatively unknown commodity in Germany, the head honcho at Complex hails from the Fatherland. Christian Baesler began his career at Bauer Media, where he was in charge of the company’s US endeavors. Today, he’s the president at Complex, overseeing 300 staff members and generates an annual revenue in the 9-figure range.
For the past decade plus, Zak Normandin has been shaking up the consumer goods industry. Although engineering was his original calling, Normandin founded Little Duck, a brand for healthy children’s snacks after his second child was born in 2009. Then came his wellness lemonade brand Dirty Lemon, which runs for USD 45 to 65 per six pack and is primarily sold via SMS orders. So far, some 2 million bottles of Dirty Lemon have been sold. Most recently Normandin founded a holding company, Iris Nova, who not only counts Dirty Lemon as one of its brands, but also a variety of other beverage trademarks. Since 2018, Coca-Cola has had a minority stake in Iris Nova.
Verena Bahlsen is an innovation consultant, brand strategist, and food industry expert, and the founder of HERMANN’S. After studying in New York and London, Bahlsen returned to work at Bahlsen at age 21. While working, she discovered innovations were occurring outside of the food industry, which inspired HERMANN’S to actively screen this new food movement, bridge the gap between innovators and industry, and strategize with companies for a sustainable future.
We in the OMR office are (nearly) all long-time subscribers of the US newsletter "The Hustle." Each and every day, interesting and humorously written updates on the latest business news pop up in our inboxes—and in those of the over one million subscribers worldwide. Sam Parr is the man behind the company that leverages mailings into a steadily growing paid content and event business. Mission 2025: eclipsing USD 100 million in revenue.
Alex Lieberman, co-founder and CEO of Morning Brew, a multi-platform business media startup, heads up the company’s creative vision, content strategy and brand strategy. Today, Morning Brew provides quick and digestible business news to more than 1.7 million readers, successfully changing the way young professionals engage with the business world. The company’s offerings include a daily newsletter, two industry-specific newsletters (in Emerging Technology & Retail), and a weekly podcast. Prior to founding Morning Brew in 2015, Lieberman was an Agency MBS Trader at Morgan Stanley. He is a 2019 Forbes 30 Under 30 award recipient, and has been featured in publications ranging from Business Insider to Digiday.
The internet is not exactly an ideal place for luxury brands, who have always considered brand safety as something much more than a buzzword. How luxury brands can present themselves accordingly in a general store setting is something Maria Gräfin von Scheel-Plessen learned during her time at Amazon, where she was Team Lead Online Marketing for premium brands in Germany, Italy and Spain. In March 2017, she changed sides from commerce to the manufacturing side and is responsible for the media and advertising strategy as Global Media Manager of Montblanc—one of the Germany’s most prestigious brands.
Usually, fintech fill their CMO posts with performance marketers. Not so at Stockholm-based payment provider Klarna, where David Sandström has led the marketing efforts since April 2017. Prior to joining Klarna, Sandström was CEO and partner at Stockholm digital agency DBB. The very same agency that launched the now legendary “Smoooth” campaign in 2016, gave Klarna its new plush pastel look and turned a relatively unknown service provider into a lifestyle product with hip testimonials by hip-hop legend Snoop Dogg.
Philipp Dettmer and his team at "Kurzgesagt – in a nutshell" did it: The YouTube channel was the first in Germany to eclipse 10 million subscribers. And didn’t need hauls or let's plays to do so. Dettmer and company have set the bar in the Germany with high-quality educational videos on the important current events.
Stephan Schambach is a eCommerce-legend in Germany. He founded and brought Intershop and Demandware to IPOs with multi-billion dollar market caps, and in 2016, Salesforce announced it would acquire Demandware for $2.8 billion. Schambach has created enormous value by capitalizing on the major turning points in eCommerce. With NewStore, Schambach is setting out to change the eCommerce market once again; this time by building a mobile-first platform from the ground-up.
Robert Dahl is in charge of the family-run business "Karls Erdbeer-Hof" (Karl’s strawberry farm), now in its 3rd generation. He turned a couple of strawberry fields into a business, which makings several million dollars in revenue from tourism and retail.
Programmatic Trading Manager for EMEA, at BBC Global News; Emily Roberts is responsible for the development of programmatic advertising across the portfolio of BBC properties represented by Global News Limited, as well as focusing on global strategy. Prior to the BBC, Roberts has worked at Google, The Guardian and has run a start up advertising agency.
It all began as a gag. When Jannik Diefenbach dressed up his grand dad Alojz in hype threads, he had no clue that the picture of the septuagenarian rocking Nike, Supreme and the like would be such a hit. But when it did, they quickly decided to regularly post pop-pop pics on Instagram. Today, Jannik has over 700,000 followers on the platform and grandpa Alojz is a bonafide influencer. Taking the stage at OMR20 will be Jannik–but super hip Alojz will be in the audience.
Dominik Schwarz has extensive experience in SEO companies and agencies. Most recently, he and his team boosted the visibility of the German version of vacation home rental search engine HomeToGo—they were so successfully that it bested Airbnb despite significantly fewer resources. His interest in online marketing began in 1998 with his rodent community, rennmaus.de, which he continues to operate today.
Chris Kubbernus, also known as Chris Kubby on his social profiles, is an avid entrepreneur and keynote speaker. He is the founder and CEO of Kubb&co, a digital marketing agency based in Copenhagen. Chris is an expert when it comes to helping brands become bigger, better & more effective. He has worked with both start-ups and large corporations on digital strategy and social media with his strong personal brand, he teaches others how to take their marketing and their businesses to new heights.
Laura Kampf is a maker! Not ringing any bells? She creates crazy things in her workshop and uploads videos of the creation process to her YouTube channel–and her 300,000 followers. Whether it’s a beer bike, a children’s bicycle carousel, a tiny house and a drill-propelled raft, every new workshop and project sharpens and expands Kampf’s skillset and motivate the world to engaging in DIY activities. Furthermore, she appears in seminal German kids show "Sendung mit der Maus" and has built a bottle opener with Mythbusters legend Adam Savage.
When a few years back, Johannes Kliesch was unable to find any decent socks for his sneakers, the proverbial light bulb went off. Together with his cousin Felix Bauer, he founded Snocks in October 2016. Initially the startup focused on lower cut socks for his sport shoes, selling them primarily on Amazon. Today, his product offering has grown to include underwear, undershirts and hoodies—and Snocks has established itself as a brand. In 2019, Amazon Deutschland crowned it as merchant of the year.
Jochen Matzer is CEO of Red Rabbit in Hamburg, an agency specialized in the development of new products and innovation for FMCG companies. From strategic consulting and trends and market research to product development and design, Red Rabbit is the only agency in German to consolidate all of the relevant disciplines for successful innovation. Matzer is a firm believer that innovating today can lead to success in three months.
Ida Hemmingsson-Holl is the founder of Planet Plant-Based; a vegan, gluten-free and organic food start-up based in Munich. Formerly Head of Global Marketing for one of the world’s largest media agencies, Ida is now dedicating her time to what was always her passion: to promote the tremendous upsides for people to eat less meat and more vegetables. For environmental, health and animal welfare reasons Planet Plant-Based creates exciting, nutrient-rich and extremely tasty products and recipes proving the point that vegetarianism never ever needs to be a sacrifice.
Fabian Foelsch is the founder and CEO of Europe’s no. 1 performance food brand BRAINEFFECT which supports the mental performance of human beings through innovative ingredients and dosage forms. By 2022, he wants to help 10 million people in Europe to become brain athletes. The BRAINEFFECT products do not only improve concentration and focus, they also increase one’s well-being, energy levels and support healthy sleep and recovery. Fabian builds on his own experience as one of the top biohackers in Europe, former professional athlete and strategic business consultant. He pursues his passion for science as a university lecturer, while spending his free time on the water as a passionate kitesurfer
After her apprenticeship as a chef, Zora was working for another 1,5 years to gain additional experience. But she wanted to see the world and then first found herself spending a year in Sweden as an au pair followed by a backpacking trip across South East Asia. Back home in Germany she finished her A-levels and started her studies in International Tourism Management, which included a semester in Spain as well as an internship in Chile. By now she speaks for languages: Spanish, English, Swedish and of course German. 2017-2018 she hosted the show „Koch ma“ presented by funk. After the show, she decided to finish her studies as she previously took a break dedicated to the show only. Today Zora is working as a freelancer for events of every kind. She regularly cooks in a German television show, hosts a show for the platform Chefkoch, teaches kids at the AWO, is doing cooking shows at various exhibitions and just published her first cookbook.
Billy is the owner of “Nobelhart & Schmutzig” (The World’s 50 Best Restaurants 88 (of 100) / 1* Guide Michelin / 16 points in Gault Millau) in Berlin. He’s a repeat winner of Sommelier of the Year and one of the more outspoken hosts in Germany. Whatever the situation, if there’s something delicious in that bottle, he’s on board. Except tequila. He can’t stand tequila. When among his close friends, he’s probably drinking an herbal schnapps or fruit brandy, a snifter of liqueur and the sommelier’s nightcap — a tasty beer – (Uerige Alt). With so many sexy alternatives, he’s not afraid to play the field.
Christopher Zeppenfeld is the founder and managing director of the SWARM Nutrition GmbH, where the 35-year-old oversees product development and financing. Before founding SWARM together with Timo Bäcker, Zeppenfeld received his PhD in experimental behavioral economics at the University of Cologne and Cornell University. SWARM is a leader in producing alternative insect-based proteins. Their mission is to create a sustainable protein supply for the western market. The line of SWARM products are currently listed across Germany at REWE and EDEKA supermarkets and are sold in over 1500 stores and online.
Serial Entrepreneur, angel investor, political activist, cannabis advocate. These are just a few things that describe Finn’s biography. After being a consultant at BCG in Sydney, the US and Germany, he became part of the start-up scene by founding THE ICONIC, Australia’s number online fashion retailer. He was MD of Rocket Internet before he supported ProSiebenSat1 to build a start-up incubator in Germany, EPIC companies with companies like Gymondo, Amorelie and Valmano in its portfolio. In the following years, Finn was on the board of the German Start-up Association, founded a Berlin-based craft beer company (Berliner Berg) and was the CEO of Movinga during its roughest times. Finn founded a new company together with Fabian Friede in 2018, focusing on Cannabis – the Sanity Group. With its brand VAAY, Sanity Group wants to redefine how people see cannabis and CBD – and at the same time become Europe’S number 1 cannabis company.
Matthias founded DCMN, the growth marketing partner for digital companies and start-ups, in 2010 together with his long-time business partner Andreas Dengler. Prior to DCMN, Matthias founded and helmed several media and ecommerce ventures and worked as product manager in the music industry. At DCMN Matthias is responsible for strategic growth. The company today has offices on 4 continents and, according to FT1000 (2019), is among the 20 fastest growing German companies.
After just one day of studying physics in Munich, Berlin-born Martin Schnaack felt the urge to do something a little different. So he created the Avantgarde fashion show, which soon became THE innovative, nationwide platform for young designers to show their collection and create fans. The mountain-bike enthusiast is still one of the true visionaries of the Avantgarde crew, always challenging convention and embracing change.
Shelby Church is one of the top female YouTube content creators, covering everything from finance to technology. She has built an audience of over 1.7 million and her YouTube channel has amassed over 100 million total views. She has been featured by top news outlets like Business Insider covering her expertise in YouTube analytics and monetization of digital platforms. Her series "One Week Later Reviews,” where she tests out the most innovative lifestyle tech products, has solidified Shelby’s place as one of the top technology- focused content creators.