Jannik and his grandfather Alojz have taken the fashion world by storm with their unique social media presence ‘jaadiee’. What sounds like a fairy tale – a funny idea during Christmas that turned into a second career after retirement, attracting the attention of US superstars and global top brands – has become a reality. With their authentic content, they captivate multiple generations and break age-related stereotypes in digital marketing. Their story powerfully demonstrates how fashion and cross-generational authenticity can have an impact both online and offline, inspiring people around the world.
