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Whether from your smartphone amidst festival hustle and bustle or from the quiet of your home office, Eye-Able.com enables barrier-free internet access for everyone. As a leading technology company for digital accessibility, we have made it our mission to make web content accessible to all, including people with visual impairments, motor limitations, and other disabilities.
With the introduction of the Barrier-Free Strengthening Act (BFSG) in Germany, companies are faced with the challenge of making their web offerings accessible to all users. Non-compliance with these regulations can result in hefty fines - aside from the fact that excluding people is simply uncool. The solution is here: Eye-Able.
Inclusive marketing means considering people from different walks of life when creating digital experiences—regardless of age, background, or ability. For brands, it’s not just about values, but also trust, reach, and market potential. Digital accessibility is the foundation: only when people can truly use websites, apps, and touch points does marketing become inclusive. In this masterclass, we run an accessibility reality check. Anna, severely visually impaired and Brand Ambassador at Eye-Able, demonstrates live with a screen reader how digital experiences actually feel. Eric, co-founder of Eye-Able, explains why accessibility is becoming a strategic priority for marketing teams.
How accessible are digital experiences really? In this interactive guided tour, marketers experience the Accessibility Reality Check live at OMR Festival. The tour is led by Gino, a blind accessibility expert from the Eye-Able team – and today, for this tour, your “strictest UX tester at OMR.” At several stops, participants test digital touchpoints themselves using simulation glasses, live screen reader demos and common UX obstacles such as navigation, forms and cookie banners. With humor, real examples and small challenges, the tour shows why inclusive digital experiences are not only better for users – but also for better marketing.
Meet Eye-Able at OMR Festival.