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We are KKP, a search agency specializing in banks and insurance companies. With a 25-strong team of AI Search, SEO, SEA, and content experts, we help businesses attract the right customers, boost visibility, and deliver measurable results. Driven by data and focused on outcomes, we prioritize ROI at every step. As pioneers in AI-powered search marketing, we are advancing the field across Germany. KKP has received multiple awards, and our experts, Artur Kosch and Cindy Ebner, are sought-after speakers and respected industry voices.
AI Search is fundamentally changing the logic of visibility. Answers are generated directly in the interface, clicks are becoming rarer, and classic KPIs like CTR or ranking are losing their significance. GEO and GEA are currently highly hyped – but are they real growth levers or just a short-term trend? In this masterclass, KKP uses the finance and insurance industry as an example to show you the actual impact AI Search has on your budget allocation, KPI structures, and ROI. Learn when investments in GEO and GEA pay off, which metrics are truly controllable, and how monetization works in an increasingly clickless environment. KKP provides a resilient framework for sound budget decisions for your marketers.
Meet KKP.agency - AI Search-Marketing für die Finanzbranche at OMR Festival.