Google

The USA is one of the most significant markets worldwide. Harness its enormous potential and navigate this complex market landscape with confidence to secure a clear competitive advantage. In this masterclass, Google shares a playbook showing how you can grow successfully in the USA by combining strategy, operations, and marketing – with Google AI. Analyze your market readiness and receive an exclusive YouTube US Product Roadmap. You will learn how tools like AI Max, PMax, Veo3, and AI Video Dubbing can shorten global market entry from months to days. Learn from the real-world results of the brand On and discover how they succeeded in the USA with a full-funnel approach across Search and YouTube. Are you ready for the US market?

The living room is becoming the new advertising hotspot! In this masterclass, learn how YouTube is reclaiming the TV screen and why this represents a massive opportunity for your brand. This session shows you how to generate a completely new type of attention with captivating content on the big screen and reach your target audience in a relaxed, high-quality environment. Learn from Bayer how to become the favorite brand in the living room using strong customer cases and the right content strategy. Google demonstrates how you can effectively use these insights for your marketing success.

How do you measure marketing success in a world of signal loss? This masterclass provides answers from three perspectives. You will learn from fashion retailer bonprix, sharing their journey toward modern Marketing Mix Modeling (MMM). Learn more about change management, choosing the right partner, and using measurement to guide strategy. Additionally, you will discover the technology behind this success with Sellforte, the SaaS platform for data-driven decisions. Google hosts this session and combines a case study with a leading platform – your guide to future-proof marketing.