Deutsche Post & DHL

A1 B03
E-CommerceB2BData & Analytics

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About us

Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail market. This business area combines the Mail Communication, Dialog Marketing and Press Services segments. The range of products and services includes the processing and delivery of physical documents as well as a broad digital portfolio. DHL is the world's leading logistics brand. DHL Paket is the market leader in Germany in the parcel logistics segment. The division is the service provider of choice for shipper and recipient customers in online retail. A wide range of flexible services make it easier for customers to receive and send parcels. DHL also operates the largest network of parcel terminals in Germany.

Our events

Print mailings: Performance that delivers
Masterclass
May 05, 13:45-14:45
Track 11, Hall B4

Deutsche Post presents the latest findings from the 2026 CMC Print Mailing Study! Learn how integrating print mailings can tangibly increase the efficiency of your customer outreach. Based on the latest study results, key KPIs regarding the effectiveness of print mailings are examined—including CVR, ROAS, and basket uplift. Additionally, Deutsche Post shows how you can further improve the performance of your print mailing campaigns through value-driven voucher deployment. Register now and benefit from exciting insights to boost your customer communication!

Deutsche Post & DHL
Torsten Grüske
Yvonne Richter
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Print mailings in a nutshell – Highlights from the CMC study series
Masterclass
May 06, 15:15-16:15
Track 12, Hall B4

Dive into the world of existing customer activation with Deutsche Post and discover how to measurably get more out of your CRM using print mailings! In this masterclass, you will learn the key findings from the CMC study series—compact, practical, and directly applicable. We will clarify why a cleanly maintained address database is more than just a "nice-to-have." You will learn how to identify the right customers for your print mailing using RFM-based selection logic. Additionally, Deutsche Post will show you how to use vouchers correctly—tailored to your campaign goals and with a focus on maximum conversion. Get inspired and learn how to get the most out of your customer communications with print mailings.

Deutsche Post & DHL
Patrick Meiser
Yvonne Richter
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