David Odenthal is a true visionary when it comes to digital transformation. Since 2006, he has been accompanying small and large companies on their way to digital excellence as an entrepreneur and consultant. As the founder of overheat, the first German mouse tracking tool, he set new standards in the field of website visitor behaviour analysis. With his platform konversion.digital, he focuses on designing marketing processes that deliver tangible success along the entire customer journey. David has represented the Nexi Group as a Brand Ambassador since 2023 and continues to inspire companies to fully utilise their digital potential.