DMC20 Speakers

Philipp is the “inventor” of the Online Marketing Rockstars. In addition to OMR, Philipp has been decisive in building up and selling off various online marketing and ad-tech companies together with his partners (in 2011 adyard was sold to Gruner + Jahr, in 2015 metrigo to Zalando). With the OMR Podcast, one of Germany’s 50 biggest podcasts, he reaches 50,000 listeners a week.

Dörthe joined YouGov in 2015 as a Product Manager with the launch of YouGov Profiles in Germany and also supported the introduction in other European markets. In her current role, she is developing YouGov's global audience data proposition, working directly with our existing agency- and tech partners and exploring new partnerships. Prior to joining YouGov, she worked for various media agencies, consulting national and international clients on media planning and strategy, and coordinating pan-European accounts. Dörthe studied International Business and Strategic Marketing at Maastricht University.

Benjamin Prause is responsible for sales in the key account segment at Yext and helps customers with digital transformation, especially in the area of "Digital Knowledge Management". Previously, Prause was CEO at eprofessional, where he achieved double-digit annual growth, co-founded eSP eSales Performance Marketing in Hamburg and managed various online units of Bertelsmann's subsidiary arvato eCommerce.

Nadine leads the Product Marketing for Facebook in Berlin and is responsible for the DACH countries, the Benelux countries and Central as well as Eastern Europe since 2016. In her role, she supports companies and agencies to use Messenger and WhatsApp for their marketing activities successfully. Prior, the proven product marketing expert has worked as a Client Partner FMCG and Retail for Facebook for five years.

Sven Bieber has been working for Spotify since 2016. In his current role he is Head of Ad Sales Germany and leads the ad sales business for Spotify in Germany, Austria and Switzerland. Previously he was Director Audio Sales and responsible for the company’s audio ad sales strategy. Prior to Spotify Sven was Group Manager Planning at OMD in Düsseldorf. He gained his expertise in (online) audio during his nine years at RMS where he had several roles from Sales Manager to Head of Digital Media to member of the Executive Board. In 2015, he founded audioStep and worked as a consultant.

Christina Keller leads the Creative Shop for Facebook and Instagram across the Central European Region. Together with a team of art directors, copywriters and planners, she supports agencies and clients to come up with innovative and efficient mobile first ideas. Before joining Facebook in August 2015, Christina worked for several advertising agencies as a strategic planner - including Jung von Matt, TBWA and DDB - and later as a client for Deutsche Bahn. She is passionate about digging for data and human insights and about translating this into inspiring campaigns that really matter to people.

With 19 years experience in Digital Marketing and Customer Experience or CRM, call it the way you want, Emmanuel is a Customer Experience activist. Specialized in the Oracle Marketing Cloud offering and in Digital Marketing in general, he's been involved in several great successes in Germany and Switzerland over the last couple of years.

Torsten joined Facebook 2016. As Head of Marketing Science DACH he is responsible for advertising effectiveness research and supports clients and agencies in the introduction of people-based measurement and the improvement of measurement standards for digital media. Prior to joining Facebook, Torsten co-founded both companies SirValUse and nurago, focussing on User Experience and measuring users’ behavior in digital platforms. After the acquisition of these companies by GfK, Torsten built up the global product group GfK Digital Market Intelligence.

Stefan Mölling has been active in the media business since 2005, first in the area of magazine marketing at Axel Springer Media Impact, then for four years as advertising manager of BILD am SONNTAG and additionally as Head of Marketing of the cross-media brand concepts of the BILD Group. For two years he moved to RMS as Managing Director to head audio marketing in southern Germany. This was followed by his return to Media Impact in 2014, where he was initially responsible for the marketing of the BILD and WELT Group (Print & Digital) as General Manager Marketing and then, as General Manager Sales & Business Development, for agency management with responsibility for the restructuring of the sales organization. From January 2017, he was Head of Digital Sales at Media Impact. Since April 2019, Stefan Mölling, as Managing Director Digital, has been responsible for the Digital Division at Media Impact.

Mark Walters' extensive commercial and managerial experience, spanning over 25 years, has seen him working in all areas of media, taking responsibility for management team building, project development and value creation. Over 11 years, Mark became Managing Director of performance network, Awin in the UK and US, joining the Executive board in April 2014. Mark was appointed as Group CEO in September 2014 where the key underlying drivers are culture and technology.

Ramona has been working at Facebook since 2018. As Product Marketing Manager, she is the interface between regional account teams and the product teams responsible for the further development of marketing activities on Facebook, Instagram, WhatsApp and Messenger in the commerce area. Prior to joining Facebook, Ramona worked as a digital strategist for several years and was responsible for various online marketing channels on an international level at various companies, including Goodgame Studios, TOM TAILOR and Vistaprint.

Michael has been at Facebook since 2015. Together with his team, he looks after fashion clients such as the Otto Group or Zalando and helps them to increase the efficiency of their digital communication both strategically and tactically. Automation, personalization and creative scalability are currently the most prominent topics. Michael is a veteran of performance marketing and before joining Facebook he was responsible for the publisher business in the DACH region for many years for Awin, Europe's largest affiliate network. Prior to that, he was responsible for building the eCommerce business at E-Plus and Debitel.

Thomas views New Work as important differentiator for business in the future. New Work manifests itself in the work place (building, office space), organization (remote, collaboration, flat hierarchies) and tools (i.e. email, communication or Work Management tools). He is constantly reflecting and evaluating new concepts. His tenures at companies such as HUGO BOSS, Oracle, Fujitsu, Keynote Systems, Lectra, Dropbox or Asana constantly required different skills to create a successful customer experience. Thomas' 10 years in Silicon Valley between 1998 - 2008 significantly shaped his working-style. Throughout the years he developed a 'yes, let's try attitude'

Sibylle Tretera joined “her lovebrand” Pinterest in London earlier this year, where she is leading the team of Creative Strategists for Europe. Her passion for creativity, innovation and technology has defined her career path throughout which led her to drive strategic and creative partnerships with numerous global brands and their creative partners across various technology platforms. Prior to Pinterest she was driving Google’s creative business partnerships across Central Europe out of London and Hamburg. Sibylle has a special interest in behavioural psychology and is excited about how technology can positively impact society.

Started in 1995 at BILD as a Werder reporter. 1996 to 1998 Axel Springer School of Journalism. 2004 Head of Sports at BILD and BamS, 2011 Editor-in-Chief of SPORT BILD, 2014 Deputy Editor-in-Chief of BILD, since 2017 Editor-in-Chief of Sports at BILD and now also at WELT Group.

Christian Färber, Head of Digital Products, is responsible for the development of digital targeting solutions and the partnerships at Acxiom. The focus of the digital solutions is the integration of CRM data and the third party data of Acxiom into various online channels. Christian is also responsible for expanding the reach of personalized online advertising. Acxiom reaches almost 95 % of German internet users.

Emanuel Schach is working as a legal advisor, CIPP/E for Acxiom Deutschland GmbH for two years - a world-leading data service provider - and deals with the topic of data protection. Before joining Acxiom, Emanuel worked for a long time as a self-employed lawyer and supported the parliamentary committee of inquiry as a specialist.

Michael is responsible for all activities of Kameleoons in the German speaking countries. Based in Offenburg in the Black Forest, he leads a constantly growing team that takes care of all customers and leads in the DACH countries. In addition to over 10 years of experience in sales and consulting, he also held leading positions at Burda Direct and Kesselhaus GmbH.He teaches at several universities, sharing his know-how and experience in conversion optimization and business management. Michael holds an Executive MBA from the University of St. Gallen (Switzerland).

Christoph leads the 12-member consulting team at Kameleoon in Germany and supports the sales team in pre-sales activities.With about 10 years of experience in A/B testing and personalization, Christoph has completed hundreds of conversion optimization projects from SEA/ SMA to on-page campaigns.

After his studies in Hamburg, Felix Schlenther started his professional career in the Berlin start-up scene and has since been advising corporations and fast-growing companies on digitalization issues. Since 2018, he has also been supporting traditional retailers and e-commerce pure players in customer experience management. His central question: How can companies turn their customers into true fans?

Christopher von Wedemeyer co-founded D2C digital health startup DrSmile, with the vision of bringing dentistry into the 21st century+50 Locations across Germany, Austria and Spain. Leading function in building up digital health-focused company builder from scratch, hiring >30 employees and securing an 8-digit financing round.Extensive finance expertise acquired in cross-border Investment Banking and Private Equity roles (Blackstone, Jefferies and Deutsche Bank), working on deals with an aggregate value in excess of €4 bn

As Partner Solutions Lead for Central Europe, Florian supports clients and agencies in finding solutions from our diverse Facebook Marketing Partner ecosystem. These are technology companies that offer innovative solutions in various sub-areas of the latest marketing trends and challenges. Prior to joining Facebook, Florian worked on growth strategies for SMB customers at Google and supported large companies in their digital transformation at Dropbox.

Eleftherios Kousakis heads the DACH sales team at AB Tasty - the fastest growing provider of AI-based experimentation and personalization. Elef has many years of experience in e-commerce: he started out in a digital marketing agency with a B2B focus, then moved to an international SaaS company known for its algorithmically driven recommendation engines, before joining AB Tasty to help companies achieve more conversions and revenues from all their digital assets.

As CSM Senior Manager at AB Tasty, Sascha Scheuren leads the Customer Success Management team for the DACH market. Sascha started his career in online marketing, so he knows what he is talking about when he supports marketing teams of companies like Just Spices, Flixbus or Yves Rocher with strategic and technical consulting in customer experience optimization.

Since 2019 Felix Herkenrath has actively supported agencies and key accounts of XING Marketing Solutions GmbH as Senior Key Account Manager. With great passion and dedication, he collaborates effectively with his clients to develop effective and targeted advertising strategies that are successfully placed in the XING environment. As a trained media salesman, Felix draws on his wealth of experience in the field of digital marketing and B2B communication. His professional career has led him to many exciting employers such as Hubert Burda Media, Axel Springer and Red Bull. Additionally, he has gained a rich and diverse range of experiences on the agency side while working at esome advertising technologies GmbH.

Anastassia Hättich has been dealing with social networks in the context of corporate communication since 2008: Numerous research projects during her studies at the University of Hohenheim and the JGU Mainz as well as her bachelor- and master thesis dealt with this topic. Anastassia was a content creator in Commerzbank's social media editorial team for almost four years and is currently responsible for the bank's content advertising and setting up social media analytics.

David is a geogeek and Solution Engineer helping customers to get the most out of their data. He holds a B.Sc. in geography and spent a while in Sweden for his M.Sc. in spatial planning. With a keen eye for visual design he loves tuning and polishing dashboards.

Before joining Tableau, Miriam finished her Master's degree in marketing intelligence. During her studies, she worked in different companies gaining deep insights into how firms handle data and the analysis of it. Knowing that there is a lot of potential for improvement, she started as Associate Solution Engineer at Tableau with the goal to enhance the people's data usage and analytical capabilities using Tableau. She enjoys beautiful dashboard design and playing around with data and difficult problem statements - this is what boosts her excitement for Tableau's products over and over again!

Wiebke works as a Customer Strategist and Keynote speaker at Falcon.io. Together with her customers she builds social media strategies, connects social media goals to company goals, and defines the right KPIs to measure success. She truly believes that companies are missing out if they don’t build personal interactions and create a loyal community on Social Media. According to Wiebke, social media strikes the perfect balance between the creative space and the hardcore data analytics. In a nutshell, she can help you prove why social media is an essential part of every company’s marketing mix.

As early as during his studies, Florian Junge founded a sports marketing agency and in 2003 became managing partner of Jungebad KG, the foundation stone of which was laid by his grandfather. During this time he added a certified natural cosmetics brand to the brand portfolio and pushed ahead with the internationalisation of the company. In 2012 he brought his company into WALA Heilmittel GmbH and has been working there ever since. After holding various positions in international product management Dr. Hauschka, Florian now heads the International Brand Management division since 2018. Together with his team he is developing the future of the Dr. Hauschka brand and is responsible for the conception of the global image, communication and advertising strategy. He studied law and trained as a foreign affairs officer.

Wendi is the CEO of Yext Europe. She has twenty years of experience as a technology and marketing leader at some of the world’s largest tech companies. Wendi has been a leader at Yext since joining the company in 2011, and has held a variety of executive roles, including leading Sales, Partnerships, Customer Success, and Consulting.She has previously held executive positions at Oracle, Gartner, Right Media, and Yahoo!, where she was Vice President of Account Management for North America. She has served on multiple boards including Dailyworth.com, Student Transportation, Step Up Women’s Network, Georgia Tech Advisory Board, and the Georgia Tech Foundation.

Guido Weber studied economics and business sciences at Mercator University in Duisburg. After working for VIAG Interkom and as a commerce marketing specialist at an agency focusing on Sony, he came to work for Vodafone in 2001. Here, he worked at different positions intersecting with consumer sales, marketing, and brand management. Today, as Head of Sales & Trade Marketing, he is responsible for all activating communications at the point of sale, as well as frequency allocation, which is becoming more and more digital these days.

Ric Rodriguez is the SEO Consultant at Yext and recently joined Yext from Dentsu Aegis Network's iProspect, a role which saw him driving organic search forward for clients that partnered with their sister media agency Carat. Prior to this, Ric held roles at well-known independent digital agencies, most notably within Croud - where he led the team that supported global workspace leader IWG with a remit to deliver activity across over 100 countries - and at Hearst's iCrossing, where he was a part of the multi-award winning L'Oreal team. Ric has a genuine and infectious passion for marketing and technology and is a frequent author and speaker across well-known industry events and publications. Most recently, Ric published his first co-authored book Mastering Inhouse SEO and was an industry award judge for UK Digital Growth and Content Awards.

Philipp Schneider has worked in various marketing functions for the international data analytics group YouGov since 2015. He is currently Head of Marketing and responsible for corporate communications for the German-speaking countries. Previously, he worked as an editor and project manager in a Cologne based PR agency and as a freelancer for various educational institutions. Philipp regularly writes columns for WirtschaftsWoche and Horizont.

Karolina co-runs the creative team at Admind, taking care of its development and the quality of projects. She is responsible for creating and implementing complex branding strategies for both global (ABB, Shell, Givaudan) and local brands. Together with the Newgold, she was awarded at the Annecy International Animated Film Festival for the short film The Guardian – an interpretation of a fragment of Franz Kafka’s The Trial through 2D and 3D animation. She has worked for brands such as OFFF Barcelona, Jewish Culture Festival in Kraków, Children's Film Festival Galicja, Alter Publishing House and Jagiellonian University. Together with Isabel Reyes, Karolina will share some of our best methodologies and techniques to keep your brand in check and set-up for the new-normal and will leave you with a collection of design thinking secrets condensed into three different activities to adapt and apply to your own brand.

Isabelas work spans across creative strategy. She launched Facebook’s #SheMeansBusiness worldwide initiative creative direction; worked behind Facebook and Instagram 2018 World Cup campaign; designed the amazon best-seller Trend-Driven Innovation; and delivered one of the most used trend platforms in the world, TrendWatching Premium. Nowadays she co-directs Admind’s talented team of designers, helping them grow and deliver stellar brand experiences and she also runs her own design studio - Lovecraft House, where she collaborates with non-profit organizations on projects concerning young people’s mental health and data protection. Her project SISU, in collaboration with the Foundation for Positive Mental Health, was awarded the global innovation fund by Nesta in 2019. Together with Karolina Pospichil, Isabel will share some of our best methodologies and techniques to keep your brand in check and set-up for the new-normal and will leave you with a collection of design thinking secrets condensed into three different activities to adapt and apply to your own brand.

Alexandra started as Performance Marketing Analyst at hagebau connect in May 2019. In her role she collaborates with the channel managers on planning KPI-oriented campaigns and is responsible for analysis, optimization and performance measurement of allperformance marketing measures on behalf of the company. In her previous position at TÜV Rheinland she lastly worked as a digital analyst. She holds a master’s degree in English andAmerican studies.

As an expert on Big Data, Marketing Intelligence and Marketing Reporting Oskar brings in more than 10 years of experience with online and performance marketing. He helps clients to achieve the best possible performance from their marketing campaigns with Datorama.

Jana Krahforst studied law at the University of Passau until 2018. During her studies she worked in the field of public procurement and medical law at the Brandenburg Medical Council in Potsdam. She also worked as a research assistant for the Munich-based law firm Mattil & Kollegen that is specialised on banking and capital markets. Since 2019, she is Head of Legal at Usercentrics.

Hanna Waldenmaier has already worked for companies such as Google and Salesforce and has gained extensive experience in sales and customer success in the digital SaaS industry. As Head for Strategic Partnerships at Usercentrics GmbH, Hanna is responsible for the acquisition and enablement of our partners. In addition to her daily work, she organizes MeetUps in the SaaS B2B start-up sector and enjoys participating in similar networking events.

Before joining Usercentrics, Tilman Harmeling worked in the electricity sector at the Technical University of Munich where he implemented a model for the optimization of electricity trading. His time there got his juices flowing for the GDPR and Privacy Tech topics. And now, as an Entrepreneur in Residence at Usercentrics GmbH, he is excited to drive forward his own data-driven projects where he has decided to focus on all topics regarding Opt-in Analysis.

As Head of Sales, Chris is responsible for key accounts,strategic partnerships and international customer development. Working at smec for almost 10 years, he’s been involved in the strategic development of hundreds of clients in ecommerce. Additionally, he’s made a name for himself as a speaker at international conferences, such as SMX London, HeroConf London, SMX Munich, etc. where he shares his Google Ads know-how on a strategic & operative level.

As Product Owner, Christopher is responsible for the strategic development of Whoop! features and functions. With years of experience as Account Strategist and Customer Success Manager, he knows what matters when it comes to managing complex shopping campaigns and regularly shares that knowledge as speaker at international PPC conferences.

Daniel is a Social Listening Professional and an Inbound Marketing Expert. For 3 years already he's working for the Luxemburg-based Social Listening and Analytics Platform Talkwalker as the Marketing Manager DACH. Talkwalker has offices in New York, San Francisco, Paris, Singapore and Frankfurt. Before he worked for 3 years at Apple Itunes as an App Store Editor and briefly for Amazon as Content Marketing Manager. He started his career at the European publishing house of G+J, with several positions in Hamburg and Madrid.

Stefanie is a manager in the department of Native Products & Sales at the Axel Springer Brand Studios, the Creative Content Unit of Axel Springer, where she accompanies the presales process at an interface between creativity and business. Previously, she started her career at Media Impact in Social Media Advertising after gaining her first professional experience in marketing in the energy industry in Hanover. Stefanie completed her studies of economics in Hanover with a stopover in Southern France.

Michael Kutschinski is creative Managing Director of Plan.Net UX, an agency specializing in user experience, since march 2019. There he further develops the interaction of creation and technology to optimize the user experience across all digital channels. In addition to this position Kutschinski is also Chief Creative Officer of the Plan.Net Group. In this function he is responsible for the creative product of all Plan.Net agencies and the internationalization of the group.Prior, he was Chief Creative Officer Ogilvy Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy in Berlin until the end of 2018. In his 15 years at Ogilvy, Kutschinski has worked with clients such as BMW, IBM, Nescafé, O2 and Volkswagen. In the course of his career, Kutschinski has received more than 350 awards and was a juror at the Cannes Lions, The One Show, the Art Directors Club and the New York Festival.

Since july 2017 Christoph Mecke is managing director and partner of Plan.Net UX. He is responsible for the expansion and development of the Hamburg-based agency, which specializes in brand communication through user interfaces. Plan.Net UX conceives, designs and develops UX for all platforms. Since 2015, Mecke has been co-managing director and partner of Plan.Net Hamburg, the agency from which Plan.Net UX emerged. Before that he was co-founder and managing director of the agency group Liquid Campaign.

Gregor Fan-Plath is working as a Omnichannel specialist and helps large customers from the telecommunications and finance sector in understanding the value of their Omnichannel campaigns. He co-lead the go-to-market of Google's Store Visits product in Germany and worked with large retail clients prior to this.

As Senior Vice President, Norman Rohr leads Uberall's global marketing activities. He is an expert in communications, strategy and sales with a passion for B2B companies that he developed at Google and Pixability. When Norman isn’t keeping his finger on the pulse of leading marketing trends or promoting start-ups, he explores the world on long distance bike rides.

Julia Arnold is a brand consultant for Vodafone and brings with her over 20 years of experience in brand and communication business. She ensures a consistent Vodafone brand identity in Germany, for which she initiated and established the interactive brand platform and the unique Brand Guardian process. As Connecting Piece, she brings all stakeholders together and thus ensures consistent brand management across all touchpoints at Vodafone. Privately, Julia is passionate about playing music and likes to spend her time with her family and dog in nature.

Christoph has been working as a group leader for advertising at Vodafone for 6 years. Together with his team, he is responsible for Vodafone's brand identity and ATL advertising. He develops communication strategies and campaigns - for the brand and the different product categories and segments. He is also responsible for CI/CD management. Christoph has a total of 16 years of professional experience in the marketing environment, including 6 years in a management consultancy and 13 years on the corporate side.

Anna works as a Digital Marketing Manager at Frontify and is responsible for the marketing activities for the DACH market as part of a global team. She's already gained valuable experience in the corporate start-up world, among Bertelsmann and Pro7Sat1, where she sharpened her digital mindset. In her previous position as a strategist for a large media agency, she also advised global brands such as Spotify on their media planning, and Revlon on their re-entry into the German market. Besides her interest in digital marketing, Anna is passionate about the latest podcast trends.

Jens Krahe has been managing director of Plan.Net Cologne since June 2019. He is responsible for experience design and strategy as well as prototyping for the agency at the House Of Communication in Cologne. Previously, Krahe and his current co-managing director Willi Kaiser had been Head of Creative Division at Cocomore AG since August 2016, responsible for the development of the Cologne office. Prior to that, he worked as a freelancer and was Director User Experience & Strategy at People Interactive (also together with Kaiser).

Verena Letzner, born 1982, has been managing director at the agency for data-based integration of content and Media Plan.Net NEO since August 2018. In this position she is primarily responsible for the consulting service "Content Governance", which she initiated. Behind this term lies the consulting of international corporations regarding the setup, structure and processes of their digital marketing organization. This is done, for example, by conducting audits and process analyses and by creating guidelines and blueprints in the area of conflict between centralized organizations and decentralized structures. Letzner is also responsible for the operative content marketing business and new business of Plan.Net NEO. Letzner, who holds a degree in cultural studies, began her career at Hubert Burda Media, where she started in 2010 in the area of cross-media marketing and advanced to Senior Manager Social Media & eCommerce by 2014. There Letzner was responsible for establishing and expanding the social media communication of brands such as Playboy, InStyle, Mein schöner Garten and Bunte.de.

Björn is Director Digital Strategies Group EMEA at Searchmetrics where he is leading the consulting unit, based in Berlin. Throughout his career, he has successfully developed SEO strategies for large companies, such as Ringier and the Ricardo Group – the largest e-commerce platform in Switzerland.

Shankho Mukherjee joined LinkedIn in 2018 to be part of the leadership team at LinkedIn Marketing Solutions and to manage the agency business in Germany, Switzerland and Austria. As an Agency Lead he consults media agencies on utilizing the full potential of LinkedIn for their customers. Back in 2010, Shankho was part of the team of six that launched the first Facebook office in Germany und consulted advertisers and agencies. Before working at tech companies, he was working at agencies, e.g. MediaCom and Carat. Shankho shares his expertise from 17 years in the marketing business with agencies and clients but also publicly as a keynote speaker: He already spoke at events such as Social Media Week, AllFacebook Marketing Conference and Social Media Conference.

Emil Beck studied at the ESADE Business School in Barcelona and worked at various start-ups in Berlin. He is a co-founder and managing director of Remazing. Remazing is a full-service agency for marketing on online marketplaces such as Amazon. The agency offers strategic consulting, content optimization, advertising management, and data monitoring with the help of its software. The client base includes global brands such as Beiersdorf, Leifheit, and Under Armour.

Liane is working as Creative Strategy Lead at Snap Inc. for the DACH region. Together with a team of international designer, video and AR experts she supports brands to successfully and effectively advertise on Snapchat. Before joining Snap she worked as a strategic planner for agencies like Jung von Matt, Mother and Code + Theory. She combines a strong knowledge in brand strategy with creativity and tech knowhow. She likes to drive innovation and build brand experiences that reach goals. In 2019 she was voted into the Top 100 of the German communication industry.

Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in Online Marketing. He holds a doctorate’s degree in business information systems. At Adference, Florian Nottorf leads an expert team of 38.

Jan Müller, Senior Account Executive at Snap Inc., is in charge of supporting performance advertisers from the German speaking countries. As an expert on showing companies how to successfully advertise apps and maximize user acquisition, he works with some of the biggest players in eCommerce, Gaming, Travel/Mobility and Consumer Apps. The ex- Googler and former business consultant of Boston Consulting Group was part of the Snapchat DACH team from the very beginning and knows best how to develop and implement performance campaigns and strategies for Snapchat on an international scale.

Jan F. Krayenhagen, as one of the first team members of Snapchat in Germany, has a very deep knowledge on best practices and can share from his expertise on how to most effectively develop brand campaigns for mobile and for the Snapchat generation. He knows exactly how the product evolved over time. In his job as Account Executive he helps big brands to successfully implement Snapchat campaigns. Tasks like developing the best media plan for effective brand campaigns is one of his core competences. In his life before Snapchat the digital marketing expert worked for Google for several years.

Philipp Reinartz (*1985) is a Berlin based writer and creative entrepreneur. He graduated in Drama, Film and TV Studies, further studied Journalism and Design Thinking. As a co-founder of game and gamification studio Pfeffermind, he helps clients like Bosch, Porsche, Samsung, IKEA to use game mechanics in non-game contexts and co-founded one of Germany’s leading room escape businesses. Besides writing essays for German magazines including ZEIT online and Süddeutsche Zeitung Magazin, he writes novels and right now his first Audible Originals Audio-Series.

Magith addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.

Filip Egert studied at the University of Washington in Seattle where he was able to dive deep into the Amazon ecosystem. After he had worked in London as a consultant he joined Remazing at the end of 2017. Remazing is a full-service agency for marketing on online marketplaces such as Amazon. The agency offers strategic consulting, content optimization, advertising management, and data monitoring with the help of its software. The client base includes global brands such as Beiersdorf, Leifheit, and Under Armour.

Experienced SaaS guy specialized in scaling up business at Amazon, Google, Bing and Yandex.

CEO of Hamburg based agency Marktplatzkomplizen

“Turning readers into listeners'' - that’s the vision of Dr. Andrey Eusalov: Back in 2019 the PHD in linguistics and webdeveloper teamed up with Kirill Kholodilin to establish the text-to-speech software platform BotTalk. In 2013 Andrey already founded his first startup (meinestadt.de), which was acquired by Axel Springer shortly after. At Axel Springer he was Head of Mobile and team lead of the development team until he founded his own agency Smarthouse Technologies, that consults in Voice matters.

Katharina is the Chief Client Officer & Chief People Officer at the AdTech startup Stoyo, the leading advertising agency for social media. Before the 26-year-old moved to Berlin 2 years ago, she started her professional career at the creative agency Bazzoka in her hometown Salzburg. Katharina grew up in Austria and studied International Business & Management in Tyrol (FH Kufstein) and in Guadalajara, Mexcio (UdeG). Translated with www.DeepL.com/Translator (free version)

Patrick is the founder and CEO of Stoyo. He founded the company at the age of 24, after working in various startups in Berlin and organizing successful crowdfunding campaigns for Kingii and Bonaverde. He grew up in the Rhineland and studied business administration in Vallendar (WHU), Singapore (SMU) and Lisbon (Nova).Stoyo is something of a “Very Hidden Champion” and within a short period of time, has become one of the most respected players throughout the media and advertising industry worldwide.

Birgit Wahrenburg-Jähnke leads the project "Digital Church Towers" of the Evangelical Church in Germany. Her background: Editorial management, start-up entrepreneur and committed to the church. Since October 2019, she has been coordinating processes and standards for the Digitalisation staff unit.

Church councillor Ralf Peter Reimann is a pastor and graduate computer specialist. He is the Internet representative of the Evangelical Church in the Rhineland and Secretary of the World Association of Christian Communication (European Region).

Robin Geier is Digital Strategist at Tealium and an expert in the solutions offered by the global leader in Customer Data Platform. With more than 9 years of experience in online marketing, he uses his knowledge and expertise to help companies get started in the German-speaking market. He specializes in optimizing the customer journey by using customer data and Tealium's solutions.

Tillmann Bross is Project Lead Customer Insights & Personalization for Robert Bosch. With more than 13 years of experience in the area of digital sales and marketing within service provider & manufacturer, he is leading digital projects, driving digitalization, and the building of digital capability “Customer Insights & Personalization”. He joined Bosch Powertools in 2011 and is Product Owner of Digital Marketing of Bosch Professional Powertools in Europe and Asia.

Dominico Vece is Group Lead Technical & Digital Business Consulting at Bosch.IO. With more than 15 years of experience in the area of classical/offline and digital direct marketing, he is driving Digital Marketing and Sales within the company. Since joining Bosch in 2016, he became Project Lead for Bosch Central in building and development of digital capability “Customer Insights & Personalization”, Group leader for customer management with a focus on eMarketing and Group leader for Technical and Digital Business Consulting at the newly founded Bosch.IO.

As Product Management Director, Marc Bohnes is responsible for products dealing with personalization (products and content), CDP, as well as visitor intelligence within Episerver’s Customer-Centric Digital Experience Platform. Prior to this role, he was strategist for Episervers solutions for Content, Commerce as well as Marketing Automation. He, moreover, is an expert in the field of optimizing individual touchpoints across the digital customer journey. Collaborating with his global colleagues, he holds lectures about contemporary trends and topics related to digital content and commerce in DACH.

As a Business Consultant at Episerver, Marius Kahlert is responsible for various client projects in the area of marketing automation and 1:1 communication. Amongst other efforts his focus is on improving the customer experience by integrating AI-based product recommendations. Marius shares his expertise about market trends and best practices at workshops and industry events.

Christoph Kwiatkowski is quantilope’s Head of Sales. He has years of experience in well-founded quantitative market research. Before taking this position, he worked for more than eight years for renowned market research institutes, where his primary duties were to support international corporate customers. Kwiatkowski has deep knowledge of and long experience in advertising impact and brand perception based on neuroscientific methods.

Ekkehardt Schlottbohm, Regional Director Central Europe, has been responsible for PubMatic's Central European business since May 2019. Schlottbohm, who is based in PubMatic's Hamburg office and supports the teams in Munich and Berlin, uses his extensive know-how to drive the acceptance of PubMatic's mobile and video solutions in the key German market. In addition, the business economist is expanding further Central European business in Austria, Switzerland, the Czech Republic and Poland. Ekkehardt Schlottbohm has more than 12 years of experience in the digital world, including the buying side and programmatic advertising in video, native and contextual. His career stages include Group M, where Ekkehardt was most recently Managing Partner Sales, as well as Plista and Smartclip.

Sandra has been with the company since 2015 and is primarily responsible for leading the Client Partner Team. In addition, she is responsible for HR, strategy and product issues as part of the management team. With 10 years of industry experience she is an all-rounder in all digital marketing topics and is passionate about klaro media.

Christian is the creative brain behind the data-driven processes and technologies at klaro media. He is passionate about the power of data and providing clients with the deepest insights he can possibly find. Christian has worked at several international companies such as Beiersdorf before co-founding klaro media in 2011 and becoming a first-mover in the programmatic space in Germany.

As co-founder of klaro media Bulent fell in love with programmatic advertising the moment he ran into adtech around 10 years ago. After studying abroad and working as an IT strategy consultant, he started his own business in digital advertising in 2009. Ever since his passion is to challenge the status quo in marketing, and to translate ideas into media strategies, which not only reach, but activate people.

Bent gratuated in business economics with a focus on marketing, organization and business psychology in Cologne, Germany, with a degree in business administration. Bent has been involved in brand work and communication strategies for over 24 years. From 1997 to 2008 he held a management position at the advertising agency Jung von Matt in Hamburg, 6 years of which he spent as managing director. For 12 years he has been managing the agency LLR as founder and consulting director. In addition to client consulting, he is also responsible for the financial area, agency organisation and new business management

Alexander Seiler is an expert in CRM and has been in various different roles in this field e.g. as VP of CRM at HelloFresh and Director CRM Spark Network etc.

Martin Kihn is SVP of Strategy for Salesforce Marketing Cloud, where he helps guide planning for the next generation of marketing and advertising technology solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on marketing data integration, cross-channel, predictive and attribution analytics. Two-time winner of analyst awards, he was the firm's most-read blogger and a frequent speaker on marketing strategy. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name that premiered in January 2012.

Lillli Hartung leads a team that is responsible for Customer Analytics & Relationship Management at Thalia Books.

Stella Schmitt has been Senior Account Executive for Salesforce Marketing Cloud for almost two years. Prior to that she worked for almost 6 years in various sales roles at Microsoft.

Over 15 years as an online marketer part of the e-commerce eco-system. Since 9 years working as the Chief Marketing Officer at the shopping24 commerce network. - CMO @shopping24 commerce network - Initiator @WOHNKLAMOTTE.de - Speaker @Conferences & Workshops - Partner @ Digital Apartment - Founder of the online printing store PhotoLove

From philosophy to marketing studies, he has now been professionally scrubbing Excel tables for 3 years. In Performance Marketing at shopping24 Nikolai is responsible for data collection and analysis. He dreams of one day being able to throw around buzzwords like data mining, machine and deep learning.

Burkhard Leimbrock is Commercial Director Europe at Twitch for more than 3 years. He was the first european employee for the Amazon owned company outside from London, and has built up the advertising business and teams in D-A-CH, Nordics and France. Burkhard has around 20 years of experience in the marketing and digital media industry.Prior to joining Twitch, he worked in management positions for companies like ReachLocal (Gannett), Google, iconmobile (WPP), Vodafone, DoubleClick, Gruner + Jahr and Axel Springer. He lives in Hamburg and has a passion for live music, the sea and science fiction.

Michael Fritz is a professional conceptual activist and creative change manager is a professional inand is one of the founders of Viva con Agua (VcA). This international network consists of more than 15.000 volunteers within the German non-profit organization, the incorporated social businesses Viva con Agua Wasser GmbH, Viva con Agua Arts gGmbH and Goldeimer gGmbH (a firm that produces compost toilets and toilet papaer), as well as non-profit branches in Uganda, Austria, the Netherlands and Switzerland. The Viva con Agua Foundation finally aims at intercultural exchange and education.VcA's objective is to provide clean water to everyone in the world due to development projects, intercultural exchange and awareness raising. In 2006 he was one of the founders Viva con Agua. It has become the first organization seekingsocial change that embraces the all-profit principle: all activities of the organization benefit all participants, stakeholders and the beneficiaries. So far, the living conditions of more than 3.000.000 people worldwide have been improved thanks to the activities of Viva con Agua.

Stefanie Scognamiglio is Associate Director, Solutions Consulting at Xandr. She empowers customers in tailoring the versatile options of the Xandr Invest DSP to individual requirements and integrating them into internal processes.Since 2014, she has devised and executed strategies for numerous advertisers in campaign management, trading operations and attribution concepts.

As Senior Sales Director at Xandr, Jan Scharlach oversees relationships with Xandr DSP's agency and direct clients. Since June 2018 he has been successfully expanding customer relations in Central Europe. Jan has several years of experience in programmatic advertising, with previous roles in online marketing at Otto GmbH & Co KG and eprofessional.

Since March 2019, Daniel Steigerwald has been account manager for Xandr's agency and direct customer business in Central Europe. His focus is on the expansion of customer relationships and consulting on the buying platform for advertisers, Xandr Invest. Before joining Xandr, Daniel gained his first experience at Performance Media Deutschland GmbH and Gruner + Jahr GmbH.

Matthias Meisdrock is the managing director and founder of OMQ GmbH. His roots are laid on the fields of technology and design. He is responsible for the strategical planning and further development of new technologies. His interest is focused on developing complex technologies into easy-to-use products that offer intuitive interfaces for the great masses.

Klaus-Peter Frahm is an expert in agile product development and innovation management. Since the start of his career in 1995 he conceptualizes and implements digital products and strategies in and for companies of all stages and sizes. For the dpa he just recently put the dpa ID-partner program into action. He is both trainer and mentor for startups in accelerators and incubators and supports them by the context-centered development of products and business plans. Klaus-Peter is Co-Creator ot the Product Field (@productfield) and Co-Founder as well as CEO of the Product Field Works GmbH.

Christoph Hüning has a degree in business mathematics and shows a track record as consultant and entrepreneur in digital media and communication industries since 1999. He joined the next media accelerator (NMA) in Hamburg in 2017 and is a managing partner. Before joining the NMA, Christoph was a partner in consulting companies with a focus on the media industry and founded his own consulting brand for Digital Change Services. Together with the NMA team his goal is to bring digital innovation to media houses by offering an acceleration program for media startups from Europe, US and Israel in Hamburg

Lara Trautmann aka Lara Loft is a passionate singer, voiceactress and gamer. Last year she successfully lend her voice to „Honeymaren“ in „Frozen“ and „Zorii Bliss“ in Star Wars: The Rise of Skywalker. Besides her Content on YouTube, Instagram, Twitter and Facebook she regularly streams live on Twitch. Twitch gives her the ability to fulfill her passion of gaming and to try, test and play the newest games with her steadily growing community. Apart from gaming she loves to stream singing content, which is a frequent and solid part of her uploading schedule these days.

Sumi Chumpuree-Reyntjes is Sales Director D-A-CH at Twitch and has over 15 years of background in sales and account management. She gained many years of experience in sales of innovative advertising formats such as video, mobile and display at the international companies Vibrant Media and Unruly Media. Most recently, the native Thai was Country Sales Lead Germany for the audio streaming provider Spotify.

Cigdem Aker is the person to contact at nextMedia.Hamburg for the Prototyping Lab and the Media Innovation Buzz. Together with Bastian Springer she also takes care of the programme management for the MEDIA LIFT Incubator. After training as a media business management assistant, she studied publishing at Leipzig's HTWK and book science at the University of Mainz. After having worked for ZEIT, Bookwire and Holtzbrinck ePublishing, she was most recently the Manager Strategy & Innovation at the German Publishers & Booksellers Association.

With over 18 years experience in film, radio, television, broadcast innovation, product management and digital rights for the BBC and a leading position in the Digital Production Partnership initiative, Andy Wilson joined Dropbox in 2018 as Industry Princ

Patricia Platiel joined BILD in 2009 after working for dpa in Brussels, Hamburg and Berlin. First as editor, then as deputy head of the entertainment department and as head of the last page. Since this year, Platiel has hosted the news show at BILD Live and, together with Düsen Tekkal and Charlotte Würdig, is a permanent fixture in the women's talk show "Jetzt reden Vier".

Janine Härtel is Sr. Project Manager Mobility at ITS Hamburg 2021 GmbH. She organises the 2021 World Congress on Intelligent Transport Systems and Services (ITS). Janine previously worked for MHP, a Porsche company, as a manager in the Connected Car Mobility Services and Over-the-Air Connectivity Solutions (OTA) division.

Eric is both a keen strategist and innovator, constantly scouting the latest tricks and trends in the ever-changing marketing world. His determination to learn from both start-up environments and big corporations have turned him into a strategic growth partner for all business stages. His experience spans many managerial roles over the past 15+ years at companies like Jamba, 8fit and 21st Century Fox’s Fox Mobile. Some might call him an industry chameleon: Highly experienced in marketing, he’s also well-tuned to all things media buying as well as creation & production.

Hillevi Lausten joined DCMN in 2020 as Chief Operating Officer (COO) after many years working with the company on the client side. Previously, Hillevi was responsible for the international marketing strategy of the leading air passenger rights portal Flightright. Prior to Flightright, she was Head of Paid Marketing at Jimdo, where she managed the online and offline campaigns for the website builder. She has also worked in various marketing agencies and as a freelancer. In her spare time, Hillevi mentors and empowers female leaders who want to take the next steps in their careers.

Julian Eisfeld, Data Strategy Lead at Oracle, has many years of experience in CRM, CX and Data Management. At MediaMarktSaturn, he has experienced all perspectives of product development, from strategic conception to the operation of one of the largest CRM platforms in Europe.

Sven Knierim has many years of experience in the Internet and financial industry. Already during his studies he founded his first Internet startup. After moving to the financial industry, founding an Insurtech start-up company and working as a key account and business development manager in one of Europe's largest comparison portals, he is now responsible for sales at Reputation.com, the global market leader for Online Reputation Management, in the German-speaking region.

Gabi Herbst has been part of the Account Management Team at Google Maps since July 2019 and is responsible for the support of direct customers as well as the central cooperation with Google Maps partners. Prior to this, she was responsible for key accounts in the media & entertainment industry and in the Automotive & Mobility sector at Google Ads for several years. Before joining Google, she worked in digital marketing for several agencies and an international music label.

Dr. Sebastian Schnelle completed his doctorate in physics in 2011 and has been developing his experience in risk and portfolio management expertise over the years. Successful stages of his career include portfolio responsibility at Bank of Queensland and Barclays Bank. His experience covers consumer credit, business credit and fraud prevention. At CRIF Bürgel, as Head of Data Science, he is responsible for the development of state-of-the-art mathematical methods for credit risk mitigation and fraud prevention.

Dr. Sebastian Schnelle completed his doctorate in physics in 2011 and has been developing his experience in risk and portfolio management expertise over the years. Successful stages of his career include portfolio responsibility at Bank of Queensland and Barclays Bank. His experience covers consumer credit, business credit and fraud prevention. At CRIF Bürgel, as Head of Data Science, he is responsible for the development of state-of-the-art mathematical methods for credit risk mitigation and fraud prevention.

Max Mueller is the CEO and Co-Founder of DAIMANI AG, based in Switzerland, with the vision to establish the first global friction-free click-and-buy Marketplace for VIP Hospitality. He has a wealth of experience in developing concepts, plans and processes as well as managing large global e-commerce projects and teams that create unforgettable high-profile events in the sports and entertainment industry. Between 2006 and 2018 his major projects covered the Hospitality programs at the FIFA World Cup™

Over the last 15 years, Aline has acquired, within various organizations, a great experience in Digital Marketing and Marketing Automation. As a member of the European Oracle CX Marketing team, Aline enjoys to help her customers to be successful in their Digital Transformation.

Eva Werle is the Managing Director of the Berlin-based digital and transformation agency Basilicom. Working as a strategic and technical partner, she has advised international companies on digital projects for more than 20 years. Eva is confident that information supply chains, data management, process automation and multichannel publishing are the keys to a company’s sustainability. She is a fan of lean IT infrastructures for networked collaboration and digital platforms for the best user experiences. She started her career at a traditional advertising agency, TBWA, developing product and business areas within the industry.

Julian Reichelt, Editor-in-Chief of BILD, was born on 15 June 1980 in Hamburg. He completed his traineeship at the Axel Springer School in 2003 and started working as a reporter for BILD, followed by a period as a freelance journalist from 2005 - 2006, until he finally joined BILD as chief reporter for seven years from 2007. He was appointed Editor-in-Chief of BILD Digital in 2014, Chairman of the BILD editorial offices in 2017, and additionally Editor-in-Chief of BILD since 2018.Julian Reichelt is also the author of the books "Kriegsreporter" and "Ruhet in Frieden, Soldaten!

The ever-connected (social) media world is Tatjana Büchler's playground, she loves to be inspired by visionaries from all over the globe. With a degree in Media, Politics and Sociology and a large passion for writing, social media and events she is in charge of Communication and Events at the next media accelerator.

Experienced SaaS guy specialized in scaling up business at Amazon, Google, Bing and Yandex.