How did the German digital sector evolve in the past year? And how does it compare to the state of affairs abroad? Team OMR set out to tackle these questions and more in the past few months. At last month’s OMR Festival, founder Philipp Westermeyer presented the results of our findings — and explained which marketing strategies OMR feels promise the best chance at success on the current market.

You don’t have to agree with all the strategies—but their potential for success is underscored via concrete cases.

If you want to take a closer look at the slides themselves, you can find them on Slideshare here: