Talk of the townFlorian Rinke and Scott Peterson 1/26/2023 The snapping, crackling and popping success of ASMR creatorsIt’s bigger than Taylor Swift. And bigger than Mr. Beast. Despite ASMR’s global appeal, it’s not yet cracked the mainstream. As it’s early days for ASMR creators, there are plenty ...
OMR NewsTalk of the townScott Peterson 1/13/2023 One last look in the crystal ball: What the pros foresee in 2023.Every year, industry pundits sound the horn, bang the drum and thump their proverbial chests with daring predictions about what we can expect in the next 12 months in tech and marketing. Being the helpful ...
OMR NewsTalk of the townScott Peterson 1/5/2023 Best of 2022: The Top-10 OMR pieces from the year that was
PublishingTalk of the townTorben Lux & Scott Peterson 12/29/2022 Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru
SocialTalk of the townRoland Eisenbrand & Scott Peterson 12/21/2022 Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
PodcastTalk of the townScott Peterson 12/15/2022 “We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast
SocialTalk of the townFlorian Heide and Scott Peterson 12/8/2022 Not your average tourist—She turned her passion for film and travel into this digital business
SearchTalk of the townMartin Gardt & Scott Peterson 12/1/2022 Tiktok SEO is upon us. Here’s how things stand in the battle for rank.
PodcastTalk of the townScott Peterson 11/23/2022 Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”
PublishingTalk of the townMartin Gardt & Scott Peterson 11/17/2022 Women’s Best: From Austria to global D2C fitness brand with millions in sales
Talk of the townTorben Lux & Scott Peterson 11/9/2022 Streetwear OG Stüssy: The comeback of a true original
AdtechPodcastTalk of the townScott Peterson 11/4/2022 “It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
PublishingTalk of the townFlorian Rinke and Scott Peterson 10/28/2022 How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
PodcastTalk of the townScott Peterson 10/19/2022 “We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
Talk of the townRoland Eisenbrand & Scott Peterson 10/12/2022 This startup sells water disguised as craft beer—and is valued at over USD 700m
Talk of the townMartin Gardt & Scott Peterson 9/29/2022 Could Cheex soon become the Netflix of erotic content?