Talk of the townFlorian Heide and Scott Peterson12.10.2021Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures
OMR NewsTalk of the townMartin Gardt & Scott Peterson4.10.2021Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.
Talk of the townTorben Lux & Scott Peterson1.10.2021Skinfluencers? How four dermatologists have used TikTok to get 300K downloads
Talk of the townMartin Gardt & Scott Peterson24.9.2021Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week
Talk of the townFlorian Heide and Scott Peterson16.9.2021Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game
SocialTalk of the townTorben Lux & Scott Peterson8.9.2021Sugargang: what happens when streamers get a sweet-tooth
Talk of the townRoland Eisenbrand & Scott Peterson2.9.2021A nine-figure exit? How Oceans Apart became a DTC brand worth millions
Talk of the townGuest Contributor26.8.2021Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant
Talk of the townFlorian Heide and Scott Peterson26.8.2021What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.
SocialTalk of the townFlorian Heide and Scott Peterson19.8.2021Waterdrop. The Viennese startup making millions with flavor cubes
Talk of the townRoland Eisenbrand & Scott Peterson12.8.2021Not just for gamers: Discord’s leveling up to a mass appeal marketing platform
Talk of the townVideoFlorian Heide and Scott Peterson28.7.2021The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time
OMR NewsTalk of the townMartin Gardt & Scott Peterson8.7.2021State of the German Internet 2021: The OMR keynote is back!
SocialTalk of the townFlorian Heide and Scott Peterson30.6.2021He knows exactly what you want to watch—each and every night
Talk of the townRoland Eisenbrand & Scott Peterson17.6.2021The latest black hat trick on Amazon: Product “giveaways” for best-seller badges
Talk of the townChristian Cohrs & Scott Peterson11.6.2021F*** You Pay Me: Lindsey Lee’s fight for fair pay in influencer marketing
Talk of the townRoland Eisenbrand & Scott Peterson1.6.2021Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash
Talk of the townTorben Lux & Scott Peterson27.5.2021A real game changer? Experiences to elevate Roblox to a metaverse
Talk of the townFlorian Heide and Scott Peterson21.5.2021Is this where the Clubhouse comeback starts? These NYU Girls may help save the social audio platform
Talk of the townRoland Eisenbrand & Scott Peterson5.5.2021Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
OMR NewsTalk of the townScott Peterson28.4.2021Time is running out! Apply now to attend Digital Masterclasses 2021
OMR NewsTalk of the townScott Peterson19.4.2021Don’t get stuck in line: Apply for your spot at OMR’s Digital Masterclasses 2021!