SearchTalk of the townMartin Gardt & Scott Peterson 12/1/2022 Is it now time for Tiktok SEO? Here’s how the battle for video rank is playing out as we speakTiktok remains the platform of the moment and is on track to crack the USD 10B mark in sales for 2022. So far, one of its features propelling the platform’s success is the algorithm and its personalized ...
PodcastTalk of the townScott Peterson 11/23/2022 Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”With 30 million registered users, 2.7 million of those being “funded brokerage accounts”, and a daily trading volume north of 5 billion US, eToro is a titan among fintech startups. In the OMR ...
PublishingTalk of the townMartin Gardt & Scott Peterson 11/17/2022 Women’s Best: From Austria to global D2C fitness brand with millions in sales
Talk of the townTorben Lux & Scott Peterson 11/9/2022 Streetwear OG Stüssy: The comeback of a true original
AdtechPodcastTalk of the townScott Peterson 11/4/2022 “It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
PublishingTalk of the townFlorian Rinke and Scott Peterson 10/28/2022 How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
PodcastTalk of the townScott Peterson 10/19/2022 “We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
Talk of the townRoland Eisenbrand & Scott Peterson 10/12/2022 This startup sells water disguised as craft beer—and is valued at over USD 700m
Talk of the townMartin Gardt & Scott Peterson 9/29/2022 Could Cheex soon become the Netflix of erotic content?
PodcastTalk of the townFlorian Rinke and Scott Peterson 9/21/2022 Margrethe Vestager: “My job is not to be at war with specific companies.”
AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.
SocialTalk of the townFlorian Heide and Scott Peterson 9/6/2022 The true story of faux-crime creators. How influencers fake their own abductions and make bank
PodcastTalk of the townScott Peterson 9/1/2022 Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the townFlorian Rinke and Scott Peterson 8/24/2022 Cashback or cash out? How will inflation affect coupon and cashback providers?
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 8/19/2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
OMR NewsTalk of the townTorben Lux & Scott Peterson 8/15/2022 The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco