SocialTalk of the townRoland Eisenbrand & Scott Peterson 08.11.2019 Beating the drop: Bots are no match for this Frankfurt skateshopMost site operators would be stoked with over 700,000 clicks per minute. Frankfurt-based skateshop Bonkers is not most operators. When Bonkers places exclusive, limited edition shoes on its online shop, ...
PublishingSocialRoland Eisenbrand & Scott Peterson 24.10.2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from ...
SocialTalk of the townRoland Eisenbrand & Scott Peterson 02.10.2019 Uncovering second-hand fashion platform Depop
SocialTalk of the townMartin Gardt & Scott Peterson 26.09.2019 Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 26.08.2019 How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
SocialTalk of the townMartin Gardt & Scott Peterson 11.01.2019 With phased-out goods to Hidden Champion—why Outlet46 quit paying for marketing
PublishingSocialTorben Lux & Scott Peterson 10.12.2018 Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
SocialTalk of the townRoland Eisenbrand & Scott Peterson 08.11.2018 2 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 30.10.2018 The scoop on the drop: where did the latest marketing strategy come from and how does it work?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 18.10.2018 3.4 million impressions with a single posts—the latest reach trick on Facebook
SocialTalk of the townTorben Lux & Scott Peterson 09.08.2018 3 billion likes: The 20 most successful brands on Instagram in 2018
SocialTalk of the townRoland Eisenbrand & Scott Peterson 18.06.2018 Meme-baiting your way to the top: the Balenciaga playbook
SocialRoland Eisenbrand & Scott Peterson 14.12.2016 Wanna beef up your conversions? Try a clever targeting campaign with all the fixins
PublishingSocialMartin Gardt & Scott Peterson 06.12.2016 Become a B2B influencer in 30 days—how to generate 1.5 million views in a month
SocialRoland Eisenbrand & Scott Peterson 26.10.2016 How Two 13-Year-Old Girls Built Germany’s Most Successful Instagram Account