SocialTalk of the townFlorian Heide and Scott Peterson 9/6/2022 The true story of faux-crime creators. How influencers fake their own abductions and make bankFrom podcasts and YouTube videos to long-form stories in print, true-crime stories captivate millions regularly. There is, however, a sinister underbelly to the genre. Influencers faking a woebegone fate, ...
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 8/19/2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10It’s hard standing out amongst the tens of thousands of German-language podcasts. But after learning a cunning trick from The Hustle CEO and founder Sam Parr, we generated a surge of views numbering ...
SocialTalk of the townMartin Gardt & Scott Peterson 8/8/2022 Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
PublishingSocialTalk of the townFlorian Heide and Scott Peterson 8/3/2022 Disrupting death: These founders are digitizing mourning and grieving
SocialTalk of the townMartin Gardt & Scott Peterson 6/3/2022 How New Balance is making dad shoes cool
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 12/16/2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels
SocialTalk of the townRoland Eisenbrand & Scott Peterson 12/2/2021 What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.
SocialTalk of the townFlorian Heide and Scott Peterson 11/24/2021 SassyClassy: Why this fashion label is suddenly taking over your Insta-feed
SocialTalk of the townVideoMartin Gardt & Scott Peterson 10/28/2021 This 17-year-old vegan food blogger added over 1M followers just on Reels
SocialTalk of the townTorben Lux & Scott Peterson 9/8/2021 Sugargang: what happens when streamers get a sweet-tooth
SocialTalk of the townFlorian Heide and Scott Peterson 8/19/2021 Waterdrop. The Viennese startup making millions with flavor cubes
SocialVideoChristian Cohrs & Scott Peterson 7/15/2021 “Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?
SocialTalk of the townFlorian Heide and Scott Peterson 6/30/2021 He knows exactly what you want to watch—each and every night
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson 1/12/2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
SocialTalk of the townChristian Cohrs & Scott Peterson 12/4/2020 Livestream shopping: Chinese novelty or the future of eCommerce?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 10/16/2020 Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson 10/1/2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers