SocialTalk of the townFlorian Heide and Scott Peterson 06.09.2022 The true story of faux-crime creators. How influencers fake their own abductions and make bankFrom podcasts and YouTube videos to long-form stories in print, true-crime stories captivate millions regularly. There is, however, a sinister underbelly to the genre. Influencers faking a woebegone fate, ...
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 19.08.2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10It’s hard standing out amongst the tens of thousands of German-language podcasts. But after learning a cunning trick from The Hustle CEO and founder Sam Parr, we generated a surge of views numbering ...
SocialTalk of the townMartin Gardt & Scott Peterson 08.08.2022 Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
PublishingSocialTalk of the townFlorian Heide and Scott Peterson 03.08.2022 Disrupting death: These founders are digitizing mourning and grieving
SocialTalk of the townMartin Gardt & Scott Peterson 03.06.2022 How New Balance is making dad shoes cool
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 16.12.2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels
SocialTalk of the townRoland Eisenbrand & Scott Peterson 02.12.2021 What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.
SocialTalk of the townFlorian Heide and Scott Peterson 24.11.2021 SassyClassy: Why this fashion label is suddenly taking over your Insta-feed
SocialTalk of the townVideoMartin Gardt & Scott Peterson 28.10.2021 This 17-year-old vegan food blogger added over 1M followers just on Reels
SocialTalk of the townTorben Lux & Scott Peterson 08.09.2021 Sugargang: what happens when streamers get a sweet-tooth
SocialTalk of the townFlorian Heide and Scott Peterson 19.08.2021 Waterdrop. The Viennese startup making millions with flavor cubes
SocialVideoChristian Cohrs & Scott Peterson 15.07.2021 “Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?
SocialTalk of the townFlorian Heide and Scott Peterson 30.06.2021 He knows exactly what you want to watch—each and every night
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson 12.01.2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
SocialTalk of the townChristian Cohrs & Scott Peterson 04.12.2020 Livestream shopping: Chinese novelty or the future of eCommerce?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 16.10.2020 Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson 01.10.2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers