PublishingRoland Eisenbrand & Scott Peterson 30.05.2017 Marketing with Amazon Alexa: A first look at reach figuresWill “Skills” soon be paying the bills? Amazon Echo has officially been available in Germany since mid-February—and with it, Alexa, Amazon’s voice assistant. The device opens up a ...
PublishingVideoRoland Eisenbrand & Scott Peterson 12.04.2017 Hope after all: How a Yemeni immigrant built a massive community with science videosA German graduate from Yemen is a Facebook superstar Actually, Hashem Al-Ghaili was supposed to be farmer. Today, though, the 26-year-old Yemeni holds two degrees and informs his six million plus Facebook ...
PublishingSocialMartin Gardt & Scott Peterson 06.12.2016 Become a B2B influencer in 30 days—how to generate 1.5 million views in a month
PublishingRoland Eisenbrand & Scott Peterson 29.10.2016 Turning Trash into Cash—The New Generation of Instagram Brand Makers