PublishingTalk of the townTorben Lux & Scott Peterson 12/29/2022 Culture made in Germany? Adrian Bianco is crafting culture in Japan with SabukaruEverything seemed laid out for Adrian Bianco. A promising player in the German ad scene, where he led teams of “creatives” and had a bevy of resources at his disposal. And yet, three years ...
PublishingTalk of the townMartin Gardt & Scott Peterson 11/17/2022 Women’s Best: From Austria to global D2C fitness brand with millions in salesIt’s not every day that a company born and raised in Austria makes it to the big time and has a genuine global impact, especially in the USA. You may have to go all the way back to the Terminator ...
PublishingTalk of the townFlorian Rinke and Scott Peterson 10/28/2022 How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 8/19/2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
PublishingSocialTalk of the townFlorian Heide and Scott Peterson 8/3/2022 Disrupting death: These founders are digitizing mourning and grieving
PublishingTalk of the townTorben Lux & Scott Peterson 7/1/2022 Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.
MobilePublishingTalk of the townFlorian Heide and Scott Peterson 6/15/2022 “Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 12/16/2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 11/6/2020 Playrix: You may not know this billion-dollar gaming company, but you know their ads
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 12/5/2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpiece
PublishingSocialRoland Eisenbrand & Scott Peterson 10/24/2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?
PodcastPublishingScott Peterson 10/10/2019 eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
OMR NewsPublishingMartin Gardt & Scott Peterson 2/22/2019 Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
PublishingTalk of the townScott Peterson 1/4/2019 Best of 2018: Here are the 10 most-read OMR articles of 2018
PublishingSocialTorben Lux & Scott Peterson 12/10/2018 Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 10/18/2018 3.4 million impressions with a single posts—the latest reach trick on Facebook
PublishingTalk of the townMartin Gardt & Scott Peterson 10/4/2018 Junk pages rip off Instagram verbatim; resulting in millions of reach