MobilePublishingTalk of the townFlorian Heide and Scott Peterson 15.06.2022 “Google has all but pulled the plug.” Why publishers are dropping AMP en masse.When Google introduced “Accelerated Mobile Pages” (AMP) in 2015, it hoped that by loading publisher pages faster it would lead to a traffic spike for Google. That has not only faltered, but ...
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson 01.10.2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisersThe timing’s not great. Right before the start of the all important Q4 with Black Friday and the Christmas shopping season, Facebook dropped a bombshell for online marketing makers: beginning October ...
MobileSocialTalk of the townMartin Gardt & Scott Peterson 28.11.2019 How a German Influencer Leveraged Instagram Filters into 3 Billion Views
MobileTalk of the townRoland Eisenbrand & Scott Peterson 19.08.2019 These teens generate billions of views with AR effects Instagram and Snapchat
MobileSearchTalk of the townTorben Lux & Scott Peterson 08.08.2019 Russian programmers lap the competition with paid car apps
MobileTalk of the townRoland Eisenbrand & Scott Peterson 26.02.2019 Amazon’s cutthroat advertising tactics could cause merchant margins to crash
MobileRoland Eisenbrand & Scott Peterson 20.12.2018 Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
MobileTalk of the townTorben Lux & Scott Peterson 30.08.2018 What US hiphop could learn from the German rap game
MobilePublishingTalk of the townTorben Lux & Scott Peterson 16.07.2018 “Whatsapp for Enterprises”: An exclusive first look at how Facebook intends to monetize its green app
MobileTalk of the townCorinna Bremer & Scott Peterson 28.06.2018 The next generation of Chinese super apps is here
MobileMartin Gardt & Scott Peterson 24.11.2016 Put this in your pipe and smoke it—Snoop’s swag propels Canadian start-up to 3000% growth