AdtechPodcastTalk of the townScott Peterson 11/4/2022 “It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR PodcastIt has been an eventful 12 months for French martech company Contentsquare. From rolling out new AI capabilities and a cookieless solution, among others, they have also been very aggressive on the acquisition ...
AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among ...
AdtechPodcastScott Peterson 11/21/2019 10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.
AdtechPublishingTorben Lux & Scott Peterson 12/22/2017 From the battlefield to the boardroom. How former soldier Adam Singolda built Taboola
AdtechVideoTorben Lux & Scott Peterson 3/15/2017 OMR Podcast, Episode 6: Facebook VP Ads and Business Platform Andrew Bosworth