AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 15.09.2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among ...
AdtechPodcastScott Peterson 21.11.2019 10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.Being the biggest XYZ “you’ve never heard of” is an effective attention-grabber commonly thrown about. Sometimes it’s just, other times, not so much. For US adtech company The Trade ...
AdtechPublishingTorben Lux & Scott Peterson 22.12.2017 From the battlefield to the boardroom. How former soldier Adam Singolda built Taboola
AdtechVideoTorben Lux & Scott Peterson 15.03.2017 OMR Podcast, Episode 6: Facebook VP Ads and Business Platform Andrew Bosworth