AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 15.09.2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among ...
Talk of the townRoland Eisenbrand & Scott Peterson 18.02.2022 Bored Apes Yacht Club: The monkey business behind the world’s most expensive NFTsThe Bored Ape Yacht Club has become one of the most-prestigious NFT projects on the planet. But what kind of tactics did it employ to tower above the millions of other not-really-dissimilar NFT collections? ...
Talk of the townRoland Eisenbrand & Scott Peterson 10.02.2022 Don’t call them pictures—static meme videos are the latest IG growth hack
Talk of the townRoland Eisenbrand & Scott Peterson 05.01.2022 Sports, eSports and furry sorts: divergent subcultures united in opposition to NFTs and Web3
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 16.12.2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels
SocialTalk of the townRoland Eisenbrand & Scott Peterson 02.12.2021 What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.
Talk of the townRoland Eisenbrand & Scott Peterson 02.09.2021 A nine-figure exit? How Oceans Apart became a DTC brand worth millions
Talk of the townRoland Eisenbrand & Scott Peterson 12.08.2021 Not just for gamers: Discord’s leveling up to a mass appeal marketing platform
Talk of the townRoland Eisenbrand & Scott Peterson 17.06.2021 The latest black hat trick on Amazon: Product “giveaways” for best-seller badges
Talk of the townRoland Eisenbrand & Scott Peterson 01.06.2021 Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash
Talk of the townRoland Eisenbrand & Scott Peterson 05.05.2021 Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
Talk of the townRoland Eisenbrand & Scott Peterson 08.03.2021 An OMR Exclusive: Shopify to build an affiliate network with none-other than Tiktok as its first partner
Talk of the townRoland Eisenbrand & Scott Peterson 20.01.2021 How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson 12.01.2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 06.11.2020 Playrix: You may not know this billion-dollar gaming company, but you know their ads
SocialTalk of the townRoland Eisenbrand & Scott Peterson 16.10.2020 Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson 01.10.2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers