SocialTalk of the townRoland Eisenbrand & Scott Peterson 12/21/2022 Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht ClubCelebrities such as Justin Bieber, Jimmy Fallon, Snoop Dogg, Madonna and Paris Hilton are alleged to have publicly promoted the NFT project Bored Ape Yacht Club in return for compensation—without marking ...
Talk of the townRoland Eisenbrand & Scott Peterson 10/12/2022 This startup sells water disguised as craft beer—and is valued at over USD 700mNo one wants to be “that” guy or gal at a party or concert. The person killing the vibe because they don’t (want to) drink alcohol. Tapping into that angst, it’s one of Liquid Death’s ...
AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.
Talk of the townRoland Eisenbrand & Scott Peterson 2/18/2022 Bored Apes Yacht Club: The monkey business behind the world’s most expensive NFTs
Talk of the townRoland Eisenbrand & Scott Peterson 2/10/2022 Don’t call them pictures—static meme videos are the latest IG growth hack
Talk of the townRoland Eisenbrand & Scott Peterson 1/5/2022 Sports, eSports and furry sorts: divergent subcultures united in opposition to NFTs and Web3
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 12/16/2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels
SocialTalk of the townRoland Eisenbrand & Scott Peterson 12/2/2021 What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.
Talk of the townRoland Eisenbrand & Scott Peterson 9/2/2021 A nine-figure exit? How Oceans Apart became a DTC brand worth millions
Talk of the townRoland Eisenbrand & Scott Peterson 8/12/2021 Not just for gamers: Discord’s leveling up to a mass appeal marketing platform
Talk of the townRoland Eisenbrand & Scott Peterson 6/17/2021 The latest black hat trick on Amazon: Product “giveaways” for best-seller badges
Talk of the townRoland Eisenbrand & Scott Peterson 6/1/2021 Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash
Talk of the townRoland Eisenbrand & Scott Peterson 5/5/2021 Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
Talk of the townRoland Eisenbrand & Scott Peterson 3/8/2021 An OMR Exclusive: Shopify to build an affiliate network with none-other than Tiktok as its first partner
Talk of the townRoland Eisenbrand & Scott Peterson 1/20/2021 How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson 1/12/2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 11/6/2020 Playrix: You may not know this billion-dollar gaming company, but you know their ads