SocialTalk of the townMartin Gardt & Scott Peterson 08.08.2022 Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after foundingThe biggest threat facing Amazon these days are the slew of fast fashion apps from the East. Shopee from Singapore, Shein from China and Meesho from India were downloaded more frequently than Amazon in ...
Talk of the townMartin Gardt & Scott Peterson 22.07.2022 How faceless car influencer “Gercollector” has reached millions and revved up his businessMeet Michael Spegel, aka Gercollector, an enigmatic German car influencer who lets his impressive cadre of expensive wheels do the talking, while he stays silent and hidden behind his trademark helmet. ...
SocialTalk of the townMartin Gardt & Scott Peterson 03.06.2022 How New Balance is making dad shoes cool
OMR NewsTalk of the townMartin Gardt & Scott Peterson 19.04.2022 Today is go time! The application phase for Masterclasses and Guided Tours
OMR NewsTalk of the townMartin Gardt & Scott Peterson 12.04.2022 Masterclasses and Guided Tours at OMR Festival 2022
OMR NewsTalk of the townMartin Gardt & Scott Peterson 04.04.2022 Hamburg welcomes Hollywood: Ashton Kutcher to speak at OMR Festival 2022
Talk of the townMartin Gardt & Scott Peterson 10.03.2022 The smiley turns 50—the unlikely origin and rise of a copyright worth millions
Talk of the townMartin Gardt & Scott Peterson 13.01.2022 Predictions 2022: What Scott Galloway, Ben Evans, John Battelle et. al see on the horizon
Talk of the townVideoMartin Gardt & Scott Peterson 09.12.2021 3m subs on YouTube with modelling clay? Go figure
Talk of the townMartin Gardt & Scott Peterson 17.11.2021 French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.
SocialTalk of the townVideoMartin Gardt & Scott Peterson 28.10.2021 This 17-year-old vegan food blogger added over 1M followers just on Reels
OMR NewsTalk of the townMartin Gardt & Scott Peterson 04.10.2021 Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.
Talk of the townMartin Gardt & Scott Peterson 24.09.2021 Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week
OMR NewsTalk of the townMartin Gardt & Scott Peterson 08.07.2021 State of the German Internet 2021: The OMR keynote is back!
Talk of the townMartin Gardt & Scott Peterson 08.04.2021 Should brands take note? How an unknown card game went viral on TikTok—and what it means for other brands
PodcastMartin Gardt & Scott Peterson 31.03.2021 “Capital returns are like the contrails of being an investor,” Ashton Kutcher in the OMR Podcast
Talk of the townMartin Gardt & Scott Peterson 26.11.2020 This couple transformed an Amazon project into a toy brand—and millions in revenue