Hear CEO Alexander Nix speak on March 3, in Hamburg
When Donald Trump won the election in the US last November, no one saw it coming. No one, that is, except big data firm Cambridge Analytica.
Cambridge Analytica gained prominence through its work for Donald Trump’s successful election bid this past November. While political pundits speculated about the role CA played in influencing voter opinion, marketing professionals saw a shrewd microtargeting campaign.
At OMR Festival 2017, you’ll have the chance to hear it straight from the source, as CA CEO Alexander Nix will take the stage on March 3, 2017. Mr. Nix will not only touch on Cambridge Analytica’s role in the above-mentioned campaigns, but also highlight the technical aspects of their targeting strategies, psychographics and how they mesh research on behavior and psychology with data modeling and analytics to create ‘a workable model of persuasion’ to effectively reach their target groups.
Why is Cambridge Analytica’s method important for the marketing industry?
Cambridge Analytica’s approach to data interpretation is precisely why it was able to see what no one else could. This approach to interpretation distinguished its conclusions in the days leading up to the election and throughout election night itself. What does this mean in post-election America? What can we learn from Cambridge Analytica’s data interpretation techniques?
The data science used in political elections is no different from data science and interpretations in the public sector. The difference is how that data is interpreted. What was missed by experienced pollsters in the presidential election is precisely what many companies may be missing when targeting their products for various audiences.
Who is Alexander Nix?
We invited Cambridge Analytica CEO Alexander Nix to come to OMR Festival 2017 and speak on our Conference stage on March 3, 2017 because of his rich history and ground breaking work when it comes to marketing and data analytics. Cambridge Analytica is the market leader in the provision of data analytics and behavioral communications for political campaigns, issue groups and commercial enterprises. Alexander joined Cambridge Analytica’s affiliate company, SCL Group, in 2003. At SCL Group, Alexander has been responsible for the company’s expansion into global markets, including the establishment of Cambridge Analytica in the United States. Over the past 9 years, Alexander has worked on more than 40 political campaigns in the US, Caribbean, South America, Africa and Asia. Alexander was named in WIRED Magazine’s list of “25 Geniuses Who Are Creating the Future of Business.”
This event will offer a great deal of insight into the Cambridge Analytica approach to marketing and data analytics as well as the future of this exciting field.
Tickets are going fast—get yours today!
Don’t miss your chance to see Alexander Nix go deeper into his company’s methods live on stage at the OMR Festival on March 3, 2017. Get your All-Inclusive ticket for the Festival here.