OMR NewsTalk of the townMartin Gardt & Scott Peterson 3/1/2019 Tomorrow’s history on stage at OMR19—NYTimes’ bestselling author Yuval Noah Harari is coming to Hamburg!Yuval Noah Harari is widely accepted as one of the most influential thinkers of our time. His books have sold millions of copies around the world, landed on Barack Obama’s list of recommended reading ...
MobileTalk of the townRoland Eisenbrand & Scott Peterson 2/26/2019 Amazon’s cutthroat advertising tactics could cause merchant margins to crashWhen it comes to maintaining visibility for brands and merchants active on Amazon, purchasing ads is a must. But not only has the price of those ads steadily gone up, but now there is a brand new nightmare ...
OMR NewsPublishingMartin Gardt & Scott Peterson 2/22/2019 Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
OMR NewsMartin Gardt & Scott Peterson 2/5/2019 Wanna showcase your stuff at OMR19? Here’s why it makes sense for you and your company
SearchTalk of the townMartin Gardt & Scott Peterson 1/31/2019 Pokémon, Yu-Gi-Oh & Magic: The Gathering: The huge online business of analogue cards
Talk of the townMartin Gardt & Scott Peterson 1/24/2019 Back from the dead? Vine, Winamp and Motorola Razr are betting on nostalgia in comeback effort
SocialTalk of the townMartin Gardt & Scott Peterson 1/11/2019 With phased-out goods to Hidden Champion—why Outlet46 quit paying for marketing
PublishingTalk of the townScott Peterson 1/4/2019 Best of 2018: Here are the 10 most-read OMR articles of 2018
MobileRoland Eisenbrand & Scott Peterson 12/20/2018 Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
PodcastScott Peterson 12/14/2018 “Print is a pain in the a$§—that’s why it’s died”—Beastie Boys’ Mike D in the OMR Podcast
PublishingSocialTorben Lux & Scott Peterson 12/10/2018 Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
PodcastScott Peterson 12/3/2018 “Brand friendly, but audience first,” VICE Head of International Dom Delporte in the OMR Podcast
PodcastScott Peterson 11/20/2018 How Taboola tackles the fake news problem: “You need humans to solve human problems.”
SocialTalk of the townRoland Eisenbrand & Scott Peterson 11/8/2018 2 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 10/30/2018 The scoop on the drop: where did the latest marketing strategy come from and how does it work?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 10/18/2018 3.4 million impressions with a single posts—the latest reach trick on Facebook
Talk of the townVideoTorben Lux & Scott Peterson 10/11/2018 USD 10 million for 17.5 billion views: The story behind the sale of the world’s 10th largest Youtube channel
PublishingTalk of the townMartin Gardt & Scott Peterson 10/4/2018 Junk pages rip off Instagram verbatim; resulting in millions of reach
OMR NewsTalk of the townCorinna Bremer & Scott Peterson 9/24/2018 China’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar revenues
PodcastScott Peterson 9/20/2018 “If you want users to be engaged, don’t think about making money—create value first.”
OMR NewsTalk of the townMartin Gardt & Scott Peterson 9/17/2018 What a night in Cologne! A look back at the OMR Aftershow party in pictures.
PublishingTalk of the townTorben Lux & Scott Peterson 9/10/2018 More views than Game of Thrones, Adidas and Bayern Munich: This agency gets Giphy
Talk of the townRoland Eisenbrand & Scott Peterson 9/5/2018 Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
MobileTalk of the townTorben Lux & Scott Peterson 8/30/2018 What US hiphop could learn from the German rap game