PodcastTalk of the townScott Peterson 12/12/2019 The OMR Podcast–Fiete Gastro Takeover Edition with Jamie OliverThis episode of the OMR podcast is a special crossover episode with our friends at Fiete Gastro, the OMR-produced culinary podcast hosted by star German chef Tim Mälzer. Fiete Gastro features Mälzer, ...
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 12/5/2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpieceLet’s play a quick game to start, ok? Good. Word association. Here goes: Cybertruck! I can feel the hate and jeers from behind my keyboard. There’s no question that Elon Musk’s new pickup model, ...
MobileSocialTalk of the townMartin Gardt & Scott Peterson 11/28/2019 How a German Influencer Leveraged Instagram Filters into 3 Billion Views
AdtechPodcastScott Peterson 11/21/2019 10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.
SocialTalk of the townCorinna Bremer & Scott Peterson 11/14/2019 35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China
SocialTalk of the townRoland Eisenbrand & Scott Peterson 11/8/2019 Beating the drop: Bots are no match for this Frankfurt skateshop
PodcastTalk of the townScott Peterson 11/1/2019 Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
PublishingSocialRoland Eisenbrand & Scott Peterson 10/24/2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?
VideoTorben Lux & Scott Peterson 10/17/2019 Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
PodcastPublishingScott Peterson 10/10/2019 eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
SocialTalk of the townRoland Eisenbrand & Scott Peterson 10/2/2019 Uncovering second-hand fashion platform Depop
SocialTalk of the townMartin Gardt & Scott Peterson 9/26/2019 Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?
PodcastTalk of the townScott Peterson 9/19/2019 “Soundcloud is the only reason I am anything.” – Billie Eilish in the OMR Podcast
SearchTalk of the townRoland Eisenbrand & Scott Peterson 9/13/2019 Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 8/26/2019 How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
MobileTalk of the townRoland Eisenbrand & Scott Peterson 8/19/2019 These teens generate billions of views with AR effects Instagram and Snapchat
PodcastScott Peterson 8/15/2019 Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry
MobileSearchTalk of the townTorben Lux & Scott Peterson 8/8/2019 Russian programmers lap the competition with paid car apps
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson 7/10/2019 The answer to “the question is what is the question?” IS your lineup for OMRAS19
Talk of the townMartin Gardt & Scott Peterson 6/20/2019 How this ex-chef made millions with fitness content on an adult platform
Talk of the townRoland Eisenbrand & Scott Peterson 6/14/2019 Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Talk of the townRoland Eisenbrand & Scott Peterson 6/4/2019 Getting the drop—Amazon is now betting on the marketing strategy du jour
OMR NewsTalk of the townTorben Lux & Scott Peterson 5/21/2019 “Instagram is not about the photos. It’s a utility.”
Talk of the townRoland Eisenbrand & Scott Peterson 5/20/2019 This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson 5/10/2019 State of the German Internet 2019: The OMR keynote for OMR19—including slides