PublishingTalk of the townScott Peterson 04.01.2019 Best of 2018: Here are the 10 most-read OMR articles of 2018Over the past 365 days, we’ve been dedicated to researching, writing and publishing interesting articles on a slew of relevant digital marketing topics for your reading pleasure on OMR Daily. Full ...
MobileRoland Eisenbrand & Scott Peterson 20.12.2018 Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?It’s not exactly commonplace for a teenager to become an entrepreneur while still living with mom and dad. And it’s an even rarer feat when their entrepreneurial efforts are met with success. ...
PodcastScott Peterson 14.12.2018 “Print is a pain in the a$§—that’s why it’s died”—Beastie Boys’ Mike D in the OMR Podcast
PublishingSocialTorben Lux & Scott Peterson 10.12.2018 Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
PodcastScott Peterson 03.12.2018 “Brand friendly, but audience first,” VICE Head of International Dom Delporte in the OMR Podcast
PodcastScott Peterson 20.11.2018 How Taboola tackles the fake news problem: “You need humans to solve human problems.”
SocialTalk of the townRoland Eisenbrand & Scott Peterson 08.11.2018 2 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 30.10.2018 The scoop on the drop: where did the latest marketing strategy come from and how does it work?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 18.10.2018 3.4 million impressions with a single posts—the latest reach trick on Facebook
Talk of the townVideoTorben Lux & Scott Peterson 11.10.2018 USD 10 million for 17.5 billion views: The story behind the sale of the world’s 10th largest Youtube channel
PublishingTalk of the townMartin Gardt & Scott Peterson 04.10.2018 Junk pages rip off Instagram verbatim; resulting in millions of reach
OMR NewsTalk of the townCorinna Bremer & Scott Peterson 24.09.2018 China’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar revenues
PodcastScott Peterson 20.09.2018 “If you want users to be engaged, don’t think about making money—create value first.”
OMR NewsTalk of the townMartin Gardt & Scott Peterson 17.09.2018 What a night in Cologne! A look back at the OMR Aftershow party in pictures.
PublishingTalk of the townTorben Lux & Scott Peterson 10.09.2018 More views than Game of Thrones, Adidas and Bayern Munich: This agency gets Giphy
Talk of the townRoland Eisenbrand & Scott Peterson 05.09.2018 Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
MobileTalk of the townTorben Lux & Scott Peterson 30.08.2018 What US hiphop could learn from the German rap game
Talk of the townMartin Gardt & Scott Peterson 13.08.2018 Can word-of-mouth marketing ever work at scale?
SocialTalk of the townTorben Lux & Scott Peterson 09.08.2018 3 billion likes: The 20 most successful brands on Instagram in 2018
Talk of the townCorinna Bremer & Scott Peterson 25.07.2018 When will advertisers start targeting the LGBTI communities?
MobilePublishingTalk of the townTorben Lux & Scott Peterson 16.07.2018 “Whatsapp for Enterprises”: An exclusive first look at how Facebook intends to monetize its green app