Talk of the townRoland Eisenbrand & Scott Peterson 3/19/2020 TikTok Growth Hacks: How TikTokkers game the “For You” pageWhat’s currently going down of social-video app TikTok has all the hallmarks of a mini goldrush: as the number of users grows, more and more influencers, creators and marketing makers are trying ...
OMR NewsScott Peterson 3/16/2020 Major thanks from OMR for all of your support!It’s been a couple of days since we announced last Thursday that we had to cancel the OMR Festival 2020. Believe us, it was an incredibly emotional situation for every single one of us at OMR. We ...
SearchTalk of the townScott Peterson 3/9/2020 Growth plateau? Google omits core metric from its quarterly report
OMR NewsTalk of the townMartin Gardt & Scott Peterson 3/3/2020 She’s the driving force behind Spotify’s content strategy
OMR NewsTalk of the townScott Peterson 2/25/2020 “3 Companies To Watch”: Seize your chance to showcase your company on an OMR Stage
OMR NewsTalk of the townTorben Lux & Scott Peterson 2/13/2020 Transforming from hot dog to big dog takes Hustle: CEO and founder Sam Parr’s story behind the world’s biggest newsletter
Talk of the townMartin Gardt & Scott Peterson 2/6/2020 Dank drops and collabs: How Dixxon turned flannel shirts into USD 20 mil
OMR NewsTalk of the townScott Peterson 1/27/2020 The King of Streetwear collabs, a superstar Harvard prof. and two of tech’s biggest voices
Talk of the townMartin Gardt & Scott Peterson 1/16/2020 How a small Berlin nail boutique leverages Instagram for growth
Talk of the townRoland Eisenbrand & Scott Peterson 1/9/2020 The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
PodcastTalk of the townScott Peterson 12/12/2019 The OMR Podcast–Fiete Gastro Takeover Edition with Jamie Oliver
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 12/5/2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpiece
MobileSocialTalk of the townMartin Gardt & Scott Peterson 11/28/2019 How a German Influencer Leveraged Instagram Filters into 3 Billion Views
AdtechPodcastScott Peterson 11/21/2019 10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.
SocialTalk of the townCorinna Bremer & Scott Peterson 11/14/2019 35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China
SocialTalk of the townRoland Eisenbrand & Scott Peterson 11/8/2019 Beating the drop: Bots are no match for this Frankfurt skateshop
PodcastTalk of the townScott Peterson 11/1/2019 Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
PublishingSocialRoland Eisenbrand & Scott Peterson 10/24/2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?
VideoTorben Lux & Scott Peterson 10/17/2019 Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
PodcastPublishingScott Peterson 10/10/2019 eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
SocialTalk of the townRoland Eisenbrand & Scott Peterson 10/2/2019 Uncovering second-hand fashion platform Depop
SocialTalk of the townMartin Gardt & Scott Peterson 9/26/2019 Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?
PodcastTalk of the townScott Peterson 9/19/2019 “Soundcloud is the only reason I am anything.” – Billie Eilish in the OMR Podcast