Talk of the townMartin Gardt & Scott Peterson 06.02.2020 Dank drops and collabs: How Dixxon turned flannel shirts into USD 20 milWhen it comes to boosting awareness and revenue, drops and collabs are standard marketing tools on the streetwear scene. However, the practice is pretty unique when you’re dealing flannel shirts ...
OMR NewsTalk of the townScott Peterson 27.01.2020 The King of Streetwear collabs, a superstar Harvard prof. and two of tech’s biggest voicesIt’s speaking announcement day! For us, It’s one of the most exciting non-Festival days of the year for us at OMR. It officially kicks off the pre-Festival phase and we can finally see the ...
Talk of the townMartin Gardt & Scott Peterson 16.01.2020 How a small Berlin nail boutique leverages Instagram for growth
Talk of the townRoland Eisenbrand & Scott Peterson 09.01.2020 The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
PodcastTalk of the townScott Peterson 12.12.2019 The OMR Podcast–Fiete Gastro Takeover Edition with Jamie Oliver
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 05.12.2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpiece
MobileSocialTalk of the townMartin Gardt & Scott Peterson 28.11.2019 How a German Influencer Leveraged Instagram Filters into 3 Billion Views
AdtechPodcastScott Peterson 21.11.2019 10m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.
SocialTalk of the townCorinna Bremer & Scott Peterson 14.11.2019 35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China
SocialTalk of the townRoland Eisenbrand & Scott Peterson 08.11.2019 Beating the drop: Bots are no match for this Frankfurt skateshop
PodcastTalk of the townScott Peterson 01.11.2019 Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
PublishingSocialRoland Eisenbrand & Scott Peterson 24.10.2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?
VideoTorben Lux & Scott Peterson 17.10.2019 Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
PodcastPublishingScott Peterson 10.10.2019 eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
SocialTalk of the townRoland Eisenbrand & Scott Peterson 02.10.2019 Uncovering second-hand fashion platform Depop
SocialTalk of the townMartin Gardt & Scott Peterson 26.09.2019 Charlie Sheen plugs #askOMR and Ice-T loves OMR—But why?
PodcastTalk of the townScott Peterson 19.09.2019 “Soundcloud is the only reason I am anything.” – Billie Eilish in the OMR Podcast
SearchTalk of the townRoland Eisenbrand & Scott Peterson 13.09.2019 Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 26.08.2019 How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
MobileTalk of the townRoland Eisenbrand & Scott Peterson 19.08.2019 These teens generate billions of views with AR effects Instagram and Snapchat
PodcastScott Peterson 15.08.2019 Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry
MobileSearchTalk of the townTorben Lux & Scott Peterson 08.08.2019 Russian programmers lap the competition with paid car apps
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson 10.07.2019 The answer to “the question is what is the question?” IS your lineup for OMRAS19