Talk of the townChristian Cohrs & Scott Peterson 01.09.2020 Building a billion-dollar business on Youtube: Toy behemoth MGA is largely an unknown—but it’s bigger than MattelIn 2019, Lego generated an annual revenue of USD 5.2b, Hasbro made USD 4.7b and Mattel USD 4.5b. If you don’t consider the entertainment conglomerate Disney, those are the most widely recognized names ...
Talk of the townMartin Gardt & Scott Peterson 27.08.2020 Hacking the charts? Why Warner Music is paying USD 85 million for meme accountsHow can you make a chart-topping hit in the streaming age? Being a star helps. But going from unknown artist to superstar requires another strategy. There is an entire generation of rappers who’ve climbed ...
SearchTalk of the townMartin Gardt & Scott Peterson 20.08.2020 It’s the latest drop: is “drop servicing” a passing fad or the latest opportunity to get rich quick online?
Talk of the townMartin Gardt & Scott Peterson 13.08.2020 Social Commerce: The Ultimate Guide to the plethoral murk of shop, shops and shopping functions on Instagram
SocialTalk of the townRoland Eisenbrand & Scott Peterson 06.08.2020 Is the Clubhouse buzz a sign of bigger things to come for social audio?
Talk of the townTorben Lux & Scott Peterson 28.07.2020 600,000 subs in 1 month: The viral fairytale of Berlin Jam Skater Oumi Janta
PodcastTalk of the townMartin Gardt & Scott Peterson 24.07.2020 StockX Founder Josh Luber: “Trust facilitates the larger StockX model.”
Talk of the townRoland Eisenbrand & Scott Peterson 16.07.2020 The LinkedIn ranking: Here are the leading LinkedInfluencers and companies
Talk of the townTorben Lux & Scott Peterson 10.07.2020 Over USD 1 Million per post despite corona–This is the “Instagram Rich List 2020”
OMR NewsTalk of the townMartin Gardt & Scott Peterson 02.07.2020 State of the German Internet 2020: The brand new keynote from OMR CEO Philipp Westermeyer
PodcastScott Peterson 18.06.2020 Dutch Unicorn Picnic has designs on revolutionizing grocery shopping
Talk of the townChristian Cohrs & Scott Peterson 12.06.2020 Catching up with Fabian Thylmann: The Zuckerberg of free porn
Talk of the townRoland Eisenbrand & Scott Peterson 04.06.2020 Calendar Marketing: How media outlets and brands are taking aim at your calendar
Talk of the townRoland Eisenbrand & Scott Peterson 29.05.2020 All eyes on Facebook after Giphy takeover
OMR NewsTalk of the townMartin Gardt & Scott Peterson 27.05.2020 Here’s why you should sign up for the Digital Masterclasses 2020
PodcastTalk of the townScott Peterson 22.05.2020 How Stefanie Giesinger and Marcus Butler are pushing their new sustainable fashion label
Talk of the townScott Peterson 08.05.2020 Did German jewelry startup “Purelei” perfect the social commerce playbook?
Talk of the townRoland Eisenbrand & Scott Peterson 30.04.2020 Google Shopping is now free (sort of)—Should Amazon be worried?
Talk of the townNiklas Wirminghaus & Scott Peterson 23.04.2020 Is less really more for Facebook cryptocurrency Libra? Five experts unpack the new whitepaper.
Talk of the townGuest Contributor 16.04.2020 Getting more reach for less is (nearly) impossible: Testing The TikTok Ad Tool
Talk of the townMartin Gardt & Scott Peterson 08.04.2020 ManoMano: French startup looks to hammer out a role in Germany as an Amazon for home improvement
Talk of the townCorinna Bremer & Scott Peterson 03.04.2020 China’s thriving livestream sector—and how small retailers can use the format
PodcastTalk of the townChristian Cohrs & Scott Peterson 31.03.2020 Scott Galloway in the OMR Podcast: Why Amazon is double-crushing corona
SearchTalk of the townTorben Lux & Scott Peterson 24.03.2020 What’s up with the changes to ad prices on performance marketing giants Facebook and Google