Talk of the townRoland Eisenbrand & Scott Peterson 3/8/2021 An OMR Exclusive: Shopify to build an affiliate network with none-other than Tiktok as its first partnerThis could be big, big news: Shopify is currently testing a proprietary “content and commerce” affiliate network, as OMR has learned from various sources. If true, the news would mean that ...
Talk of the townChristian Cohrs & Scott Peterson 3/5/2021 The Nu Company story: how shock and chocolate spurred revenues by 200%Consumption as a means of saving the world—can that really work? There are scores of new consumable-goods startups that propagate that exact message. The Nu Company from Leipzig, Germany is among the ...
PodcastScott Peterson 2/23/2021 “We are building an entertainment giant,” Sorare CEO Nicolas Julia in the OMR Podcast
PodcastScott Peterson 2/22/2021 “We started with a feature not a full solution,” Getsafe CEO Christian Wiens in the OMR Podcast
Talk of the townGuest Contributor 2/16/2021 Testing, testing. 1, 2. The OMR GPT-3 test, part 2. Is automated marketing content just a click away?
Talk of the townChristian Cohrs & Scott Peterson 2/12/2021 “They were so stupid”: How Amazon merchants experienced negotiations with FBA buyers
Talk of the townGuest Contributor 2/5/2021 OMR and the machine: Is GPT-3 a bunch of hot air or the AI revolution?
Talk of the townChristian Cohrs & Scott Peterson 1/28/2021 This London teen deals kicks to big-time soccer stars
Talk of the townRoland Eisenbrand & Scott Peterson 1/20/2021 How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson 1/12/2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
Talk of the townChristian Cohrs & Scott Peterson 12/11/2020 57K for a digital trading card? The soaring NSFW prices of NFTs
SocialTalk of the townChristian Cohrs & Scott Peterson 12/4/2020 Livestream shopping: Chinese novelty or the future of eCommerce?
Talk of the townMartin Gardt & Scott Peterson 11/26/2020 This couple transformed an Amazon project into a toy brand—and millions in revenue
PodcastChristian Cohrs & Scott Peterson 11/20/2020 Riding high on home fitness, Peloton and CEO John Foley set the pace in next-gen fitness
Talk of the townMartin Gardt & Scott Peterson 11/13/2020 Second-hand platform “Vinted” is minting a new app—can it merge its nearly 9 million users?
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 11/6/2020 Playrix: You may not know this billion-dollar gaming company, but you know their ads
Talk of the townMartin Gardt & Scott Peterson 10/29/2020 Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pockets
OMR NewsTalk of the townScott Peterson 10/21/2020 Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attend
SocialTalk of the townRoland Eisenbrand & Scott Peterson 10/16/2020 Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
Talk of the townChristian Cohrs & Scott Peterson 10/8/2020 The Amazon of Cool—Skyrocketing eCommerce Platform NTWRK Deals in Hype
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson 10/1/2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Talk of the townMartin Gardt & Scott Peterson 9/23/2020 The inside story of “The Hut Group” and how it reached a USD-6b valuation
Talk of the townOMR Team 9/18/2020 The fun and games of free shares: neo broker Bux turns a clever giveaway into scores of new customers
Talk of the townRoland Eisenbrand & Scott Peterson 9/11/2020 Metaverse – The full story behind the hottest buzzword in the tech scene