OMR NewsTalk of the townScott Peterson 1/5/2023 Best of 2022: The Top-10 OMR pieces from the year that wasYear-end, best-of lists can be a useful exercise. They serve to take stock at the year that was, what trends and topics moved and captivated us, while occasionally providing us with a glimpse of what’s ...
PublishingTalk of the townTorben Lux & Scott Peterson 12/29/2022 Culture made in Germany? Adrian Bianco is crafting culture in Japan with SabukaruEverything seemed laid out for Adrian Bianco. A promising player in the German ad scene, where he led teams of “creatives” and had a bevy of resources at his disposal. And yet, three years ...
SocialTalk of the townRoland Eisenbrand & Scott Peterson 12/21/2022 Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
PodcastTalk of the townScott Peterson 12/15/2022 “We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast
SocialTalk of the townFlorian Heide and Scott Peterson 12/8/2022 Not your average tourist—She turned her passion for film and travel into this digital business
SearchTalk of the townMartin Gardt & Scott Peterson 12/1/2022 Tiktok SEO is upon us. Here’s how things stand in the battle for rank.
PodcastTalk of the townScott Peterson 11/23/2022 Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”
PublishingTalk of the townMartin Gardt & Scott Peterson 11/17/2022 Women’s Best: From Austria to global D2C fitness brand with millions in sales
Talk of the townTorben Lux & Scott Peterson 11/9/2022 Streetwear OG Stüssy: The comeback of a true original
AdtechPodcastTalk of the townScott Peterson 11/4/2022 “It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
PublishingTalk of the townFlorian Rinke and Scott Peterson 10/28/2022 How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
PodcastTalk of the townScott Peterson 10/19/2022 “We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
Talk of the townRoland Eisenbrand & Scott Peterson 10/12/2022 This startup sells water disguised as craft beer—and is valued at over USD 700m
Talk of the townMartin Gardt & Scott Peterson 9/29/2022 Could Cheex soon become the Netflix of erotic content?
PodcastTalk of the townFlorian Rinke and Scott Peterson 9/21/2022 Margrethe Vestager: “My job is not to be at war with specific companies.”
AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.
SocialTalk of the townFlorian Heide and Scott Peterson 9/6/2022 The true story of faux-crime creators. How influencers fake their own abductions and make bank
PodcastTalk of the townScott Peterson 9/1/2022 Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the townFlorian Rinke and Scott Peterson 8/24/2022 Cashback or cash out? How will inflation affect coupon and cashback providers?
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 8/19/2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
OMR NewsTalk of the townTorben Lux & Scott Peterson 8/15/2022 The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco
SocialTalk of the townMartin Gardt & Scott Peterson 8/8/2022 Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
PublishingSocialTalk of the townFlorian Heide and Scott Peterson 8/3/2022 Disrupting death: These founders are digitizing mourning and grieving
PodcastTalk of the townScott Peterson 7/28/2022 CEO at Mister Spex Mirko Caspar in the OMR Podcast International
Talk of the townMartin Gardt & Scott Peterson 7/22/2022 How faceless car influencer “Gercollector” has reached millions and revved up his business