Talk of the townOMR Team 29.12.2022 Best of 2021: The 10 most-read OMR articles of the yearAfter a week of holiday cheer, festive feasts and very unmerry spats with insufferable in-laws, it’s that time of year where everyone looks back on the year that was (hopefully from the comfort of ...
Talk of the townScott Peterson 22.12.2021 Late bloomers? A century-old gardening company has started to flourish with content marketing on Youtube, Pinterest & WhatsappYear for year and week for week, seed producer and seedling grower Volmary from Munster, Germany has seen its goods blossom at farmers markets, on florists’ shelves and in other outlets around the ...
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 16.12.2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and Reels
Talk of the townVideoMartin Gardt & Scott Peterson 09.12.2021 3m subs on YouTube with modelling clay? Go figure
SocialTalk of the townRoland Eisenbrand & Scott Peterson 02.12.2021 What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.
SocialTalk of the townFlorian Heide and Scott Peterson 24.11.2021 SassyClassy: Why this fashion label is suddenly taking over your Insta-feed
Talk of the townMartin Gardt & Scott Peterson 17.11.2021 French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.
Talk of the townFlorian Heide and Scott Peterson 10.11.2021 Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand
Talk of the townFlorian Heide and Scott Peterson 01.11.2021 Great, another random abbreviation. What DAO? The OMR DAO primer
SocialTalk of the townVideoMartin Gardt & Scott Peterson 28.10.2021 This 17-year-old vegan food blogger added over 1M followers just on Reels
Talk of the townTorben Lux & Scott Peterson 20.10.2021 100,000 subscribers in four months: Father and son react to albums and Youtube can’t get enough
Talk of the townFlorian Heide and Scott Peterson 12.10.2021 Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures
OMR NewsTalk of the townMartin Gardt & Scott Peterson 04.10.2021 Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.
Talk of the townTorben Lux & Scott Peterson 01.10.2021 Skinfluencers? How four dermatologists have used TikTok to get 300K downloads
Talk of the townMartin Gardt & Scott Peterson 24.09.2021 Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week
Talk of the townFlorian Heide and Scott Peterson 16.09.2021 Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game
SocialTalk of the townTorben Lux & Scott Peterson 08.09.2021 Sugargang: what happens when streamers get a sweet-tooth
Talk of the townRoland Eisenbrand & Scott Peterson 02.09.2021 A nine-figure exit? How Oceans Apart became a DTC brand worth millions
Talk of the townGuest Contributor 26.08.2021 Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant
Talk of the townFlorian Heide and Scott Peterson 26.08.2021 What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.
SocialTalk of the townFlorian Heide and Scott Peterson 19.08.2021 Waterdrop. The Viennese startup making millions with flavor cubes
Talk of the townRoland Eisenbrand & Scott Peterson 12.08.2021 Not just for gamers: Discord’s leveling up to a mass appeal marketing platform
OMR NewsPodcastScott Peterson 05.08.2021 “In the next 5 years, the number of large European companies will double or triple.” – Activant Capital CEO Steve Sarracino, in the OMR Podcast
Talk of the townVideoFlorian Heide and Scott Peterson 28.07.2021 The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time
PodcastScott Peterson 22.07.2021 OMR Podcast International: Refocused—Some stories are worth a second look
SocialVideoChristian Cohrs & Scott Peterson 15.07.2021 “Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?