Talk of the townMartin Gardt & Scott Peterson 8/13/2018 Can word-of-mouth marketing ever work at scale?For brands and event organizers, there is hardly a more valuable marketing instrument than actual fans spreading the word about products and events. The question has never been about its obvious benefits ...
SocialTalk of the townTorben Lux & Scott Peterson 8/9/2018 3 billion likes: The 20 most successful brands on Instagram in 2018With the first six months of 2018 firmly in the rearview mirror, we thought now is as good a time as any to take a look at some trends and notable performers in the international marketing scene so far ...
Talk of the townCorinna Bremer & Scott Peterson 7/25/2018 When will advertisers start targeting the LGBTI communities?
MobilePublishingTalk of the townTorben Lux & Scott Peterson 7/16/2018 “Whatsapp for Enterprises”: An exclusive first look at how Facebook intends to monetize its green app
SearchTalk of the townTorben Lux & Scott Peterson 7/12/2018 Brick hero: This Lego nerd from Germany is building a kingdom with reviews and rants
PodcastScott Peterson 7/5/2018 “I am trying to find the 1 person in 1000 who doesn’t just like, but loves what I’m doing.”
MobileTalk of the townCorinna Bremer & Scott Peterson 6/28/2018 The next generation of Chinese super apps is here
SocialTalk of the townRoland Eisenbrand & Scott Peterson 6/18/2018 Meme-baiting your way to the top: the Balenciaga playbook
Sponsored PostOMR Team 5/29/2018 “Like the lime on a taco.” That’s what data is for mobile.de, Onefootball and Quandoo
PublishingTalk of the townTorben Lux & Scott Peterson 5/11/2018 Crisis? What crisis? It’s all smooth sailing for this travel site
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 5/4/2018 FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson 4/19/2018 The one and only Scott Galloway in an OMR Podcast exclusive
OMR NewsPublishingTorben Lux & Scott Peterson 4/12/2018 Youtube instead of the boob tube—these TV broadcasters are winning on Youtube
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson 4/6/2018 State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing
OMR NewsTalk of the townMartin Gardt & Scott Peterson 3/30/2018 The official recap trailer for OMR Festival 2018
Talk of the townRoland Eisenbrand & Scott Peterson 3/6/2018 The bare truth—OMR exposes Vero’s secret to success
OMR NewsTalk of the townOMR Team 3/2/2018 OMR Fifty: and Germany’s biggest digital marketing players for 2018 are …
OMR NewsTalk of the townScott Peterson 2/7/2018 YEXTra, YEXTra, hear all about it: Yext founder Howard Lerman in the OMR Podcast!