PodcastFlorian Rinke and Scott Peterson 2/2/2023 Snapchat founder Evan Spiegel doesn’t see AR glasses breakthrough until end of decadeBy founding Snapchat in his mid-20s, Evan Spiegel reached billionaire status at a very early age. Today, some 350 million people use the app globally. In the OMR Podcast, he talks about the failure of ...
Talk of the townFlorian Rinke and Scott Peterson 1/26/2023 The snapping, crackling and popping success of ASMR creators
PodcastScott Peterson 1/19/2023 “Our decisions led to distasteful content and produced toxic mixes,” Ex-Google ads SVP Sridhar Ramaswamy in the OMR Podcast.
OMR NewsTalk of the townScott Peterson 1/13/2023 One last look in the crystal ball: What the pros foresee in 2023.
OMR NewsTalk of the townScott Peterson 1/5/2023 Best of 2022: The Top-10 OMR pieces from the year that was
PublishingTalk of the townTorben Lux & Scott Peterson 12/29/2022 Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru
SocialTalk of the townRoland Eisenbrand & Scott Peterson 12/21/2022 Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
PodcastTalk of the townScott Peterson 12/15/2022 “We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast
SocialTalk of the townFlorian Heide and Scott Peterson 12/8/2022 Not your average tourist—She turned her passion for film and travel into this digital business
SearchTalk of the townMartin Gardt & Scott Peterson 12/1/2022 Tiktok SEO is upon us. Here’s how things stand in the battle for rank.
PodcastTalk of the townScott Peterson 11/23/2022 Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”
PublishingTalk of the townMartin Gardt & Scott Peterson 11/17/2022 Women’s Best: From Austria to global D2C fitness brand with millions in sales
Talk of the townTorben Lux & Scott Peterson 11/9/2022 Streetwear OG Stüssy: The comeback of a true originalAmong streetwear brands, the first that typically comes to mind is Supreme. And with good reason, as Supreme has absolutely been crushing hype marketing and perfecting now mainstay strategies such as drops ...
AdtechPodcastTalk of the townScott Peterson 11/4/2022 “It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR PodcastIt has been an eventful 12 months for French martech company Contentsquare. From rolling out new AI capabilities and a cookieless solution, among others, they have also been very aggressive on the acquisition ...
PublishingTalk of the townFlorian Rinke and Scott Peterson 10/28/2022 How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
PodcastTalk of the townScott Peterson 10/19/2022 “We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
Talk of the townRoland Eisenbrand & Scott Peterson 10/12/2022 This startup sells water disguised as craft beer—and is valued at over USD 700m
Talk of the townMartin Gardt & Scott Peterson 9/29/2022 Could Cheex soon become the Netflix of erotic content?
PodcastTalk of the townFlorian Rinke and Scott Peterson 9/21/2022 Margrethe Vestager: “My job is not to be at war with specific companies.”
AdtechMobileTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022 With more revenue and increased control, Apple is set to be the dominant global marketing player.
SocialTalk of the townFlorian Heide and Scott Peterson 9/6/2022 The true story of faux-crime creators. How influencers fake their own abductions and make bank
PodcastTalk of the townScott Peterson 9/1/2022 Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the townFlorian Rinke and Scott Peterson 8/24/2022 Cashback or cash out? How will inflation affect coupon and cashback providers?
OMR NewsPublishingSocialTalk of the townFlorian Rinke and Scott Peterson 8/19/2022 Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
OMR NewsTalk of the townTorben Lux & Scott Peterson 8/15/2022 The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco