Marketing with Amazon Alexa: A first look at reach figures

Will “Skills” soon be paying the bills?

Amazon Echo has officially been available in Germany since mid-February—and with it, Alexa, Amazon’s voice assistant. The device opens up a new realm of marketing opportunities for companies through voice-automated apps called “Skills,” which anyone can develop and distribute on the mother platform. We spoke to several first movers to learn more about the current opportunities and challenges facing players on the fledgling platform, and to get a feel for the current reach figures popular skills can expect to achieve.
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Hope after all: How a Yemeni immigrant built a massive community with science videos

A German graduate from Yemen is a Facebook superstar

Hashem Al-Ghaili bei seiner Abschlussrede an der Jacobs Universität in Bremen (Quelle)

Hashem Al-Ghaili holding his keynote address on graduation day at Jacobs University in Bremen (source).

Actually, Hashem Al-Ghaili was supposed to be farmer. Today, though, the 26-year-old Yemeni holds two degrees and informs his six million plus Facebook followers on the latest scientific developments and technological advancements with science videos. In less than a year, his videos have generated more than 2 billion impressions. Al-Ghaili told OMR the details of his story, shared some secrets to his success and what’s essential for science videos to be successful.
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Become a B2B influencer in 30 days—how to generate 1.5 million views in a month

Charles Chu’s got the answers—and used them on Quora to nab 30K newsletter subscribers

Charles Chu Quora

Charles Chu chewing on a pen

If you have a question, Quora has the answer. At its essence, Quora is Q&A platform where users ask, answer, edit and organize user questions—while promoting their own projects or companies in the process. In the past four weeks, one industrious marketing expert put his knowledge to good use to generate 1.5 million views and over 30K subscribers to his newsletter. Posting such prolific figures begs the question: Can I profit from the same growth hacks? The answer is… The answer is yes.
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Turning Trash into Cash—The New Generation of Instagram Brand Makers

Brand building with the Kardashians

Von links nach rechts: Khloe Kardashian, Kim Kardashian und Kylie Jenner (Fotos: Instagram/Collage: Online Marketing Rockstars)

From left to right: Khloe Kardashian, Kim Kardashian and Kylie Jenner (Images: Instagram, Collage: Online Marketing Rockstars)

Teas that help you detox and trim down, creams that plump up your rump and gummi bears that promise to boost hair growth. That’s just a small sample of products that several wily young entrepreneurs turned into strong brands within just two years—and solely on the strength of celebs posts on Instagram. Online Marketing Rockstars took a deep dive and caught up with some of the players behind the scenes to explain what makes the sector go round.

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