SocialTalk of the townRoland Eisenbrand & Scott Peterson26.8.2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
MobileTalk of the townRoland Eisenbrand & Scott Peterson19.8.2019These teens generate billions of views with AR effects Instagram and Snapchat
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson10.7.2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
Talk of the townRoland Eisenbrand & Scott Peterson14.6.2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Talk of the townRoland Eisenbrand & Scott Peterson4.6.2019Getting the drop—Amazon is now betting on the marketing strategy du jour
Talk of the townRoland Eisenbrand & Scott Peterson20.5.2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson10.5.2019State of the German Internet 2019: The OMR keynote for OMR19—including slides
OMR NewsRoland Eisenbrand & Scott Peterson26.4.2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
MobileTalk of the townRoland Eisenbrand & Scott Peterson26.2.2019Amazon’s cutthroat advertising tactics could cause merchant margins to crash
MobileRoland Eisenbrand & Scott Peterson20.12.2018Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
SocialTalk of the townRoland Eisenbrand & Scott Peterson8.11.20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
SocialTalk of the townRoland Eisenbrand & Scott Peterson30.10.2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson18.10.20183.4 million impressions with a single posts—the latest reach trick on Facebook
Talk of the townRoland Eisenbrand & Scott Peterson5.9.2018Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
SocialTalk of the townRoland Eisenbrand & Scott Peterson18.6.2018Meme-baiting your way to the top: the Balenciaga playbook
PublishingTalk of the townRoland Eisenbrand & Scott Peterson4.5.2018FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson19.4.2018The one and only Scott Galloway in an OMR Podcast exclusive
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson6.4.2018State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing
Talk of the townRoland Eisenbrand & Scott Peterson6.3.2018The bare truth—OMR exposes Vero’s secret to success
OMR NewsRoland Eisenbrand & Scott Peterson28.11.2017OMR Festival 2018: Metallica’s Lars Ulrich on the world’s biggest metal band
Talk of the townRoland Eisenbrand & Scott Peterson9.10.2017Share begging and recycled tech vids: traffic tricks a la Axios and Cheddar
Talk of the townRoland Eisenbrand & Scott Peterson21.9.2017Ellesse: the story of a comeback through digital marketing
