OMR – It's all about Online Marketing | OMR

Martin Gardt & Scott Peterson24.9.2021

Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week

The Berlin Fashion Week, Germany’s largest fashion event is, compared to other international fashion events, not all about brands presenting their latest collections—at least it isn’t..

Talk of the town

Florian Heide and Scott Peterson16.9.2021

Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game

SocialTalk of the town

Torben Lux & Scott Peterson8.9.2021

Sugargang: what happens when streamers get a sweet-tooth

Talk of the town

Roland Eisenbrand & Scott Peterson2.9.2021

A nine-figure exit? How Oceans Apart became a DTC brand worth millions

Talk of the town

Guest Contributor26.8.2021

Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant

Talk of the town

Florian Heide and Scott Peterson26.8.2021

What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.

SocialTalk of the town

Florian Heide and Scott Peterson19.8.2021

Waterdrop. The Viennese startup making millions with flavor cubes

Talk of the town

Roland Eisenbrand & Scott Peterson12.8.2021

Not just for gamers: Discord’s leveling up to a mass appeal marketing platform

OMR NewsPodcast

Scott Peterson5.8.2021

“In the next 5 years, the number of large European companies will double or triple.” – Activant Capital CEO Steve Sarracino, in the OMR Podcast

Talk of the townVideo

Florian Heide and Scott Peterson28.7.2021

The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time

Love ‘em or hate ‘em, the Nelk Boys are the current kings of pranks and party videos—and have become something akin to the Jackass crew for Gen Z. Chugging fake beer behind the wheel, jetsetting

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Podcast

Scott Peterson22.7.2021

OMR Podcast International: Refocused—Some stories are worth a second look

SocialVideo

Christian Cohrs & Scott Peterson15.7.2021

“Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?

OMR NewsTalk of the town

Martin Gardt & Scott Peterson8.7.2021

State of the German Internet 2021: The OMR keynote is back!

SocialTalk of the town

Florian Heide and Scott Peterson30.6.2021

He knows exactly what you want to watch—each and every night

Podcast

Scott Peterson22.6.2021

Seventh heaven: the story of how Gymshark bulked up to a billion-dollar DTC fitness brand

Talk of the town

Roland Eisenbrand & Scott Peterson17.6.2021

The latest black hat trick on Amazon: Product “giveaways” for best-seller badges

AUGUST 2021

Ausgabe

No. 47

OMR Report

Rockstars Report - Aktuelle Ausgabe

Professional Guide – TikTok for Brands

120 Seiten Expertenwissen
Alles zu deiner TikTok-Strategie: Account, Influencer und Ads
Screencasts, Templates und Best Practices
Tipps für mehr Reichweite und Engagement

Jetzt runterladen

Talk of the town

Christian Cohrs & Scott Peterson11.6.2021

F*** You Pay Me: Lindsey Lee’s fight for fair pay in influencer marketing

Companies invested nearly USD 10M in influencer marketing campaigns across 2020, according to a current study. Obviously, those figures are skewed heavily towards the top, with few earning millions..