WECHAT, ALIBABA & CO
ENTERING THE CHINESE MARKETING ECOSYSTEM
HAMBURG - 20.11.2018
Strategic China Marketing-Special (English)
China and the Chinese from a marketing perspective:
- Geography and demographics
- Overview and landscape
- New digital marketing tools and trends in China
(Thomas Graziani | WalktheChat)
The WeChat Ecosystem:
- WeChat moments, official service/subscription/enterprise accounts, groups, wallet, mini programs, search and other trends
- WeChat Influencers & KOLs (Key Opinion Leaders)
- WeChat Ads and CRM
- How to sell via WeChat & Weibo from outside China
- Cross-border payments via WeChat & Alipay
- Managing international logistics for WeChat stores
(Lac Tran | web2asia)
The Alibaba ecosystem:
- What does it have to offer to companies?
- What do you have to do to reach Chinese customers?
- Case study: All about Single’s Day on November 1st
- eShops (.com)
- Crossborder marketplaces (such as Alibaba’s TMall Global)
- Free trade zone warehouse
- Crossborder retailers
- Checking out your brand’s resellers
- Your getting-started checklist for eCommerce in China
(Sven Spöde | Storymaker)
Germany’s inbound tourism from China:
- Facts and trends
- How to reach out to and get in contact with Chinese tourists
(WeChat, Yizhibo, Douyin, Mafengwo, Qiongyou, Ctrip)
- How to attract new customers through Alipay
and WeChat Pay marketing at the POS
Writer & Market Analyst | OMR
Corinna Bremer is a market analyst for China’s tech industry. After studying Chinese, Corinna spent 10 years in China working for German media conglomerate Bertelsmann, where she managed the corporation’s Chinese magazine, advertising and digital media business. In addition to providing market insights from her company China Tech Intelligence, she is a frequent contributor to the OMR Daily Blog where she writes about China’s latest Internet trends. She also focuses on digital media and marketing, eCommerce, fintech industry and blockchain technologies.
Digital Strategist China | Storymaker
Sven Spöde is a digital strategist for China at the renowned Storymaker agency in Tübingen, Germany. He is an expert in WeChat and Alipay marketing and helps European companies connect with their Chinese customers and target groups in Germany. Skilled in digital strategy, intercultural communication, user experience and usability engineering, and with an academic background in Cognitive Science, we are thrilled to have Sven onboard for this seminar.
Co-Founder | WalktheChat
Thomas Graziani is a French WeChat eCommerce and CRM specialist, as well as co-founder of WalktheChat. He helps companies make the most out of WeChat to grow their business. WalktheChat is a Beijing-based consulting and development agency focussed on building innovative strategies and products for WeChat marketing and branding. WalktheChat works with large groups such as Nestlé, as well as small and middle-sized enterprises. Previously, Thomas was part of the marketing and strategy department at Schneider Electric China and a consultant at the Boston Consulting Group. He lives and works in Beijing.
Digital Strategist | web2asia
Lac Tran is a Canadian eCommerce + digital strategist with over 18 years of experience in digital media and strategy. He is co-founder of web2asia, a premier eCommerce agency in China that strategizes and manages foreign brands in the Chinese market. Through the combination of eCommerce operations, expertise and proprietary programmatic media buy solutions within the Alibaba ecosystem, web2asia is now one of the leading players in China. His clients include DM, HansGrohe, Jaguar/Land Rover, Calvin Klein and LVMH. He lives and works in Shanghai.
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