WECHAT, ALIBABA & CO.
ENTERING THE CHINESE MARKETING AND COMMERCE ECOSYSTEM
HAMBURG - 25.03.2019
Strategic China Marketing and Commerce Special (English)
China and the Chinese from a Consumer Marketing Tech Perspective:
- Geography, Demography
- Landscape, Players, Trends
Best China Consumer Tech Knowledge Sources
The WeChat Ecosystem:
- WeChat moments, official service/subscription/enterprise accounts, groups, wallet, mini programs, search and other trends
- WeChat Influencers & KOLs (Key Opinion Leaders)
- WeChat Ads and CRM
- How to sell via WeChat & Weibo from outside China
- Cross-border payments via WeChat & Alipay
- Managing international logistics for WeChat stores
The Alibaba ecosystem:
- What does it have to offer to companies?
- What do you have to do to reach Chinese customers?
- Case study: All about Single’s Day on November 11th
- eShops (.com)
- Crossborder marketplaces (such as Alibaba’s TMall Global)
- Free trade zone warehouse
- Crossborder retailers
- Checking out your brand’s resellers
- Your getting-started checklist for eCommerce in China
Your goal, your approach
- Successfully introduce brands to the Chinese market through alternative social media channels and commerce platforms
- RED (Little Red Book), VIP.com and Kaola
Germany’s inbound tourism from China:
- Facts and trends
- How to reach out to and get in contact with Chinese tourists
(WeChat, Yizhibo, Douyin, Mafengwo, Qiongyou, Ctrip)
- How to attract new customers through Alipay
and WeChat Pay marketing at the POS
Writer & Market Analyst | OMR
Corinna Bremer is a market analyst for China’s tech industry. After studying Chinese, Corinna spent 10 years in China working for German media conglomerate Bertelsmann, where she managed the corporation’s Chinese magazine, advertising and digital media businesses. In addition to providing market insights with her company China Tech Intelligence, she is a frequent contributor to the OMR Daily Blog where she writes about China’s latest Internet trends. She also focuses on digital media and marketing, eCommerce, fintech industry and blockchain technologies.
Co-Founder | WalktheChat
Thomas Graziani is a French WeChat eCommerce and CRM specialist, as well as co-founder of WalktheChat. He helps companies make the most out of WeChat to grow their business. WalktheChat is a Beijing-based consulting and development agency focussed on building innovative strategies and products for WeChat marketing and branding. WalktheChat works with large groups such as Nestlé, as well as small and middle-sized enterprises. Previously, Thomas was part of the marketing and strategy department at Schneider Electric China and a consultant at the Boston Consulting Group. He lives and works in Beijing.
Digital Strategist | web2asia
Lac Tran is a Canadian eCommerce + digital strategist with over 18 years of experience in digital media and strategy. He is co-founder of web2asia, a premier eCommerce agency in China that strategizes and manages foreign brands in the Chinese market. Through the combination of eCommerce operations, expertise and proprietary programmatic media buy solutions within the Alibaba ecosystem, web2asia is now one of the leading players in China. His clients include DM, Aldi, HansGrohe, Jaguar/Land Rover, Calvin Klein and LVMH. He lives and works in Shanghai.
eCommerce professional | Genuine German
Wenjing Liu is a Chinese eCommerce professional at Genuine German. Wenjing has grown up as an eCommerce and social media native. She studied in China and France, and found her passion in helping European brands entering this complex market. She is an expert in transliterating European product and brand strategies to the local Chinese environment, while being aware of the operational and regulatory intricacies of the specific product. Wenjing lives and works in Shanghai and Berlin.
Founder & CEO | Genuine German
Damian Maib is the founder and CEO of Genuine German. He develops and executes eCommerce and marketing strategies for German brands to reach and secure their share of the Chinese market. Genuine German, with its holistic brand building approach, strongly utilizes the combination of large sales platforms with intense social media marketing (e.g. Alibaba and RED). Damian works and lives in Shanghai and Berlin. Genuine German clients include multi-national corporations and well known late stage startups.
Content Strategist China | Storymaker
Anne Tritschler is Content Strategist China at Storymaker. She studied Sinology and Communication Studies and lived in China for five years. Since 2011, she has been consulting and supporting European companies with their communication activities for Chinese target groups, first in Beijing, now in Berlin. At Storymaker, she is responsible for the content strategy of several WeChat Official accounts as well as Alipay marketing campaigns. She regularly consults tourism marketing clients.
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