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Mio.",{"type":686,"children":1018},[1019],{"type":639,"children":1020},[1021],{"text":1022},"7070",{"type":686,"children":1024},[1025],{"type":639,"children":1026},[1027],{"text":1028},"45,4K",{"type":683,"children":1030},[1031,1037,1043,1049,1055,1061],{"type":686,"children":1032},[1033],{"type":639,"children":1034},[1035],{"text":1036},"9",{"type":686,"children":1038},[1039],{"type":639,"children":1040},[1041],{"text":1042},"Kidney Sothran",{"type":686,"children":1044},[1045],{"type":639,"children":1046},[1047],{"text":1048},"10,2 Mio.",{"type":686,"children":1050},[1051],{"type":639,"children":1052},[1053],{"text":1054},"785,1K",{"type":686,"children":1056},[1057],{"type":639,"children":1058},[1059],{"text":1060},"7557",{"type":686,"children":1062},[1063],{"type":639,"children":1064},[1065],{"text":1066},"53,6K",{"type":683,"children":1068},[1069,1075,1081,1087,1093,1099],{"type":686,"children":1070},[1071],{"type":639,"children":1072},[1073],{"text":1074},"10",{"type":686,"children":1076},[1077],{"type":639,"children":1078},[1079],{"text":1080},"Reagan Brown",{"type":686,"children":1082},[1083],{"type":639,"children":1084},[1085],{"text":1086},"4,5 Mio.",{"type":686,"children":1088},[1089],{"type":639,"children":1090},[1091],{"text":1092},"619K",{"type":686,"children":1094},[1095],{"type":639,"children":1096},[1097],{"text":1098},"6271",{"type":686,"children":1100},[1101],{"type":639,"children":1102},[1103],{"text":1104},"57K",{"type":639,"children":1106},[1107,1109,1113],{"text":1108,"italic":487},"(Quelle: ",{"rel":656,"href":657,"type":645,"children":1110,"openInNewTab":487},[1111],{"text":1112,"italic":487},"Tiktok",{"text":1114,"italic":487},")",{"type":639,"children":1116},[1117],{"text":1118},"Wie auch andere Plattformbetreiber ist Tiktok nicht gerade transparent, mit welcher Methode und auf Basis welcher Kriterien und Kennzahlen die Rankings erstellt wurden. Möglicherweise haben die Betreiber der Plattform dabei eine redaktionelle Auswahl vorgenommen. OMR hat eine entsprechende Anfrage an das Presseteam des Unternehmens gestellt. Auffällig so oder so: Bis auf den Youtuber Dave Dobrik, der allerdings mit fast 180 Millionen Views das offenbar meistgesehene Tiktok-Video des vergangenen Jahres vorweisen kann, sind in der Top 10 keine anderen Creator, die auf anderen Plattformen groß geworden und ihre Reichweite dann einfach zu Tiktok portiert haben.",{"type":664,"children":1120},[1121],{"text":1122},"Platz 1: „World record experiment“ von David Dobrik, 179,8 Mio. Views",{"type":664,"children":1124},[1125],{"text":1126},"Platz 2: „Food Surgery“ von Caleb Cutler, 99 Mio. Views",{"type":664,"children":1128},[1129],{"text":1130},"Platz 3: „Swimming Pool Fail“ von malorielynn14, 94,2 Mio. Views",{"type":664,"children":1132},[1133],{"text":1134},"Platz 4: „Man vs. Wild Roach“ von Jayleen Nina, 45,6 Mio. Views",{"type":664,"children":1136},[1137],{"text":1138},"Platz 5: „She wants my clout“ von Sammie Lewis, 14,3 Mio. Views",{"type":664,"children":1140},[1141],{"text":1142},"Platz 6: „Mr. Sandman Cat“ von Jade Taylor-Ryan, 15,4 Mio. Views",{"type":664,"children":1144},[1145],{"text":1146},"Platz 7: „Kombucha Girl“ von Britanny Broski, 11,6 Mio. Views",{"type":664,"children":1148},[1149],{"text":1150},"Platz 8: „Wholesome Hummingbird“ von Brent Bramer, 15,5 Mio. Views",{"type":664,"children":1152},[1153],{"text":1154},"Platz 9: „Crocs + shaving cream“ von Kidney Sothran, 10,2 Mio. Views",{"type":664,"children":1156},[1157],{"text":1158},"Platz 10: „Bearsuit Daredevil“ von Raegan Brown, 4,5 Mio. Views",{"type":639,"children":1160},[1161],{"text":1162},"",{"text":1164},"\n",[],"2019-12-10T12:31:57+00:00","2023-06-30T13:40:54.547137+00:00",[1169],{"name":1170,"description":1171,"link":1172,"avatarUrl":1173},"Roland Eisenbrand","Roland ist seit mehr als zehn Jahren als Journalist in der Digitalbranche aktiv. Seit 2014 verantwortet er als Head of Content (und zweiter Mitarbeiter) alle inhaltlichen Komponenten von OMR, darunter vor allem den OMR Blog und redaktionelle Arbeit rund um das OMR Festival.","\u002Fde\u002Fdaily\u002Fauthor\u002Froland-eisenbrand","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:147,width:147\u002FFC4HGvxMTiaIrXAPMoyg",{"url":1175,"image":1176,"title":1177,"description":102,"type":1178,"mimeType":1179},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:570,width:1096\u002Foutput=format:webp\u002Fcmcni80vbj8km07t1cfi10bmc",{"thumbnail":-1,"regular":1175},"tiktok_viral_top3_2019","image","image\u002Fwebp",[],[1182,1185],{"name":1183,"slug":1184,"link":-1},"Ranking","ranking",{"name":50,"slug":1186,"link":-1},"tiktok",[1188,1205,1220,1238,1254,1268],{"title":1189,"link":1190,"date":1191,"snippet":1192,"categories":1193,"authors":1196,"sponsored":291,"featuredMedia":1200},"Reichweite garantiert? Warum unerwartete Marken-Collabos das neue SEO für die Aufmerksamkeit sind","\u002Fde\u002Fdaily\u002Fmarken-collabos-ritter-sport-duolingo","2026-04-14T04:00:00+00:00","Ritter Sport opfert sein Logo für Apple. Duolingo bindet Linkedin ein. Wir zeigen, wie Brands durch radikale Kooperationen neue Zielgruppen erschließen, die sie allein nie erreicht hätten.",[1194],{"id":1195,"name":628,"link":629},"social",[1197],{"name":1198,"link":1199},"Martin Gardt","\u002Fde\u002Fdaily\u002Fauthor\u002Fmartin-gardt",{"image":1201,"url":1204,"type":1178,"title":1162},{"thumbnail":-1,"small":1202,"regular":1203,"featured":1203},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnsp0grqv76g07tdg71yo8f2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnsp0grqv76g07tdg71yo8f2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnsp0grqv76g07tdg71yo8f2",{"title":1206,"link":1207,"date":1208,"snippet":1209,"categories":1210,"authors":1212,"sponsored":291,"featuredMedia":1215},"Legos Reichweiten-Coup und Nutella im Weltall","\u002Fde\u002Fdaily\u002Fomr-takeaway-legos-reichweiten-coup-und-nutella-im-weltall","2026-04-10T11:20:00+00:00","Von Fußball-Megastars am Klemmbaustein-Tisch bis zu Apples iPhone-Marketing im Mond-Orbit – wir analysieren die Marketing-Cases der Woche.",[1211],{"id":1195,"name":628,"link":629},[1213],{"name":1198,"link":1214},"\u002Fde\u002Fdaily\u002Fauthor\u002Fmartin",{"image":1216,"url":1219,"type":1178,"title":1162},{"thumbnail":-1,"small":1217,"regular":1218,"featured":1218},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnst63xo7xhe06uosqiiegtm","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnst63xo7xhe06uosqiiegtm","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnst63xo7xhe06uosqiiegtm",{"title":1221,"link":1222,"date":1223,"snippet":1224,"categories":1225,"authors":1231,"sponsored":291,"featuredMedia":1233},"Die Marketing-News der Woche: Kitkat-Raub, Sucht-Urteile und das Shopping-Comeback","\u002Fde\u002Fdaily\u002Fomr-takeaway-kitkat-tiktok-shop","2026-04-02T14:00:00+00:00","OMR Takeaway: Rätselhaftes Verschwinden von 12 Tonnen Kitkat, wegweisende Gerichtsurteile gegen Tech-Giganten und die \"Social Commerce Renaissance\".",[1226,1230],{"id":1227,"name":1228,"link":1229},"commerce","Commerce","\u002Fde\u002Fdaily\u002Fcategory\u002Fcommerce",{"id":1195,"name":628,"link":629},[1232],{"name":1198,"link":1214},{"image":1234,"url":1237,"type":1178,"title":1162},{"thumbnail":-1,"small":1235,"regular":1236,"featured":1236},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnhido4hg1dy08undptszy47",{"title":1239,"link":1240,"date":1241,"snippet":1242,"categories":1243,"authors":1245,"sponsored":291,"featuredMedia":1249},"100 Tage Social-Media-Verbot für Jugendliche in Australien: Das sind die ersten Erkenntnisse","\u002Fde\u002Fdaily\u002Faustralien-social-media-ban-stanford-media-lab","2026-03-20T05:00:00+00:00","OMR spricht mit den Stanford-Forscher*innen, die das Verbot für die australische Regierung beobachten. Erste Erkenntnisse und – ungewollte – Effekte",[1244],{"id":1195,"name":628,"link":629},[1246],{"name":1247,"link":1248},"Christian Cohrs","\u002Fde\u002Fdaily\u002Fauthor\u002Fchristian-cohrs",{"image":1250,"url":1253,"type":1178,"title":1162},{"thumbnail":-1,"small":1251,"regular":1252,"featured":1252},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmxyxch7nkcx07uncx5jhud9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmxyxch7nkcx07uncx5jhud9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmxyxch7nkcx07uncx5jhud9",{"title":1255,"link":1256,"date":1257,"snippet":1258,"categories":1259,"authors":1261,"sponsored":291,"featuredMedia":1263},"Instagram-Reichweiten-Hacks, Youtube-Dominanz und Metas KI-Sorgen","\u002Fde\u002Fdaily\u002Finstagram-reichweiten-hacks-youtube-dominanz-und-metas-ki-sorgen","2026-03-19T13:00:00+00:00","OMR Takeaway: Von der „Day 1 of“-Masche über Hollywoods Kampf gegen Silicon Valley bis zu den massiven Entlassungsgerüchten bei Meta.",[1260],{"id":1195,"name":628,"link":629},[1262],{"name":1198,"link":1199},{"image":1264,"url":1267,"type":1178,"title":1162},{"thumbnail":-1,"small":1265,"regular":1266,"featured":1266},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmxgsleo3ib506usqky0su9t","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmxgsleo3ib506usqky0su9t","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmxgsleo3ib506usqky0su9t",{"title":1269,"link":1270,"date":1271,"snippet":1272,"categories":1273,"authors":1279,"sponsored":291,"featuredMedia":1284},"Kamera aus, und jetzt? Warum Creator*innen und Sportprofis zum CEO der eigenen Relevanz werden sollten","\u002Fde\u002Fdaily\u002Fcreator-und-sportler-sterben-zwei-mal-relevanz","2026-03-05T05:00:00+00:00","OMR hat mit einem Fußball-Weltmeister, einem Ex-Youtube-Star und mit Expert*innen aus der Creator-Szene gesprochen und sich auf die Suche nach dem Blueprint für die Karriere nach der Karriere gemacht.",[1274,1275],{"id":1195,"name":628,"link":629},{"id":1276,"name":1277,"link":1278},"influencer-creator","Influencer & Creator","\u002Fde\u002Fdaily\u002Fcategory\u002Finfluencer-creator",[1280,1283],{"name":1281,"link":1282},"Henning Eberhardt","\u002Fde\u002Fdaily\u002Fauthor\u002Fhenningeberhardt",{"name":1198,"link":1199},{"image":1285,"url":1288,"type":1178,"title":1289},{"thumbnail":-1,"small":1286,"regular":1287,"featured":1287},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmci825vetrc07t5gyntdbzo","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmci825vetrc07t5gyntdbzo","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmci825vetrc07t5gyntdbzo","Creator 2. Karriere",{"__typename":1291,"description":1292,"keywords":1293,"noFollow":291,"noIndex":291,"ogDescription":102,"ogTitle":102,"title":1294,"ogImage":102},"Seo","Tiktok gilt als Plattform der Stunde. 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