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Arbeitswelt",{"__typename":110,"id":550,"image":551,"title":554,"subtitle":555,"cta":556},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":283,"originalUrl":552,"url":553},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":557,"url":558,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[560,565,569],{"id":561,"name":562,"link":563,"description":564,"icon":493,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue 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Bühnen",[],{"localizations":623,"articleType":624,"article":625,"relatedArticles":908,"seoAttributes":1009,"vgWort":102,"previewAllowed":291,"stage":1014,"articleUrl":1015,"epomAttrs":1016},[],"DailyArticle",{"categories":626,"title":630,"subTitle":631,"content":632,"date":880,"updated":881,"authors":882,"featuredMedia":888,"sponsored":291,"callToActions":894,"tags":899,"showTableOfContents":291},[627],{"name":628,"link":629},"Social","\u002Fde\u002Fdaily\u002Fcategory\u002Fsocial","Große Jahres-Charts 2024: Das sind die erfolgreichsten Brands und Creator auf Tiktok","Wer hat 2024 auf Tiktok-abgeräumt? Unser Jahres-Ranking – powered by Wecreate – zeigt die erfolgreichsten Marken und Creator*innen auf der Plattform",{"json":633,"references":879},{"children":634},[635,640,644,649,761,765,776,780,805,843,854,858,862,876],{"type":636,"children":637},"paragraph",[638],{"text":639,"italic":487},"Das ganze Jahr über liefern wir an dieser Stelle die Tiktok-Charts des jeweiligen Monats. Heute schauen wir aber auf deutsche Creator und Marken, die das ganze Jahr über auf der Plattform für Aufsehen gesorgt haben. Hier kommen die Tiktok-Charts des Jahres 2024, gemeinsam erstellt mit der Agentur Wecreate.",{"type":636,"children":641},[642],{"text":643},"Bevor wir auf die Liste schauen, ein Satz zum Ranking. Um eine Vergleichbarkeit der Accounts über unterschiedliche Monate hinweg zu ermöglichen, hat unser Partner Wecreate das Tiktok-Ranking nicht wie sonst nach den durchschnittlichen Likes erstellt, sondern einen Punkteindex ermittelt. So landen Accounts, die Monat für Monat starke Ergebnisse erzielt haben, auch verdient in den Jahres-Charts auf den vorderen Plätzen. Es zählt also die Performance über das ganze Jahr – nicht ein viraler Moment.",{"type":645,"children":646},"heading-two",[647],{"text":648},"Brands: Fahrzeuge, Medienmarken, Süßkram",{"type":636,"children":650},[651,653,659,661,666,668,673,675,680,681,686,687,692,694,699,700,705,706,711,713,718,720,725,727,732,734,739,741,746,748,753,754,759],{"text":652},"Bei den erfolgreichsten Brands auf Tiktok zeigt sich ein wenig, welche Branchen besonders Tiktok-kompatibel sind. Da tummeln sich ",{"href":654,"type":655,"children":656,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@redbull","link",[657],{"text":658},"Red Bull",{"text":660},", ",{"href":662,"type":655,"children":663,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@wonderwaffelofficial?lang=de-DE",[664],{"text":665},"Wonderwaffel",{"text":667}," und ",{"href":669,"type":655,"children":670,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@candypeakgmbh",[671],{"text":672},"Candy Peak",{"text":674}," mit Content rund um Food & Drinks. ",{"href":676,"type":655,"children":677,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@bmw?lang=de-DE",[678],{"text":679},"BMW",{"text":660},{"href":682,"type":655,"children":683,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@bmwmotorrad?lang=de-DE",[684],{"text":685},"BMW Motorrad",{"text":667},{"href":688,"type":655,"children":689},"https:\u002F\u002Fwww.tiktok.com\u002F@porsche?lang=de-DE",[690],{"text":691},"Porsche",{"text":693}," zeigen die Power von Auto- und Motorrad-Inhalten. Und ",{"href":695,"type":655,"children":696,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@nicetoknow?lang=de-DE",[697],{"text":698},"Nice To Know",{"text":660},{"href":701,"type":655,"children":702,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@zeitimbild?lang=de-DE",[703],{"text":704},"Zeit im Bild",{"text":660},{"href":707,"type":655,"children":708,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@thevoicekids?lang=de-DE",[709],{"text":710},"The Voice Kids",{"text":712}," und die ",{"href":714,"type":655,"children":715,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@tagesschau?lang=de-DE",[716],{"text":717},"Tagesschau",{"text":719}," stehen für Medien-Content, der auf Tiktok clever gespielt wird. Mittendrin in den Top 15 finden sich dann noch ",{"href":721,"type":655,"children":722,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@essence.cosmetics?lang=de-DE",[723],{"text":724},"Essence",{"text":726}," aus dem Kosmetik-Bereich, Tiktok-Phänomen ",{"href":728,"type":655,"children":729,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@bestattungenburger?lang=de-DE",[730],{"text":731},"Bestattungen Burger",{"text":733}," (",{"href":735,"type":655,"children":736,"openInNewTab":487},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Ftiktok-personal-brands",[737],{"text":738},"hier im OMR-Porträt",{"text":740},"), ",{"href":742,"type":655,"children":743,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@redbulldance",[744],{"text":745},"Red Bull Dance",{"text":747}," (rund um von Red Bull veranstaltete Tanz-Wettbewerbe), ",{"href":749,"type":655,"children":750,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@duolingodeutschland",[751],{"text":752},"Duolingo",{"text":667},{"href":755,"type":655,"children":756,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@adidas?lang=de-DE",[757],{"text":758},"Adidas",{"text":760},". Gleichzeitig sind The Voice Kids, Red Bull und Adidas auch die deutschsprachigen Accounts mit den meisten Followern auf Tiktok.",{"type":636,"children":762},[763],{"text":764},"In alter OMR-Manier finden wir es ja immer spannender, auf die Accounts zu gucken, die nicht von großen Konzernen betrieben werden. Denn was Wunderwaffel oder Bestattungen Burger auf der Plattform machen, das kannst du in jedem Fall auch mit kleinsten Mitteln nachbauen. Und hier zeigt sich: Das Erfolgsgeheimnis ist personengetriebener Content. ",{"type":636,"children":766},[767,769,774],{"text":768},"Wunderwaffel schickt Interviewer*innen in (schlecht) geschauspielerte Gespräche mit potenziellen Kund*innen. Bei Bestattungen Burger steht schon seit Jahren Luis Bauer im Mittelpunkt. Der Sohn des Inhabers erklärt in den Tiktok-Clips, wie der Bestatter-Beruf funktioniert und verzeichnet damit regelmäßig Hunderttausende bis Millionen Views. Und dann ist da noch Candy Peak mit der gleichen Strategie. Hier zeigt Gründer Mario Novembre seine Süßigkeiten, versucht verrückte Namen internationaler Snacks auszusprechen und präsentiert günstige Dubai-Schokolade. Viral geht in diesem Jahr ein ",{"href":770,"type":655,"children":771,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@candypeakgmbh\u002Fvideo\u002F7414947194857426208?lang=de-DE",[772],{"text":773},"Clip, in dem er Zahnstocher mit Geschmack ausprobiert",{"text":775},".",{"type":645,"children":777},[778],{"text":779},"Die Jindauis und ganz viele Tiktok-Profis",{"type":636,"children":781},[782,784,789,791,796,798,803],{"text":783},"Bei den Creatorn, die 2024 am erfolgreichsten waren, dominieren sehr eindeutig Louisa und ",{"href":785,"type":655,"children":786,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@naderjindaouifussball",[787],{"text":788},"Nader Jindaoui",{"text":790}," (Louisas Account läuft unter \"",{"href":792,"type":655,"children":793,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@jindaouis?lang=de-DE",[794],{"text":795},"jindaouis",{"text":797},"\"). Die beiden machen seit Jahren Pärchen- und Kinder-Content. Früher vorangig auf Youtube, mittlerweile sehr Tiktok-lastig. Für die Inszenierung der eigenen Kinder stehen die beiden immer wieder in der Kritik. Aber offenbar verfolgen viele Nutzende intensiv die gemeinsame Reise der beiden. In diesem Jahr hatte es Fußballer Nader Jindaoui in den USA mit einer Vereinssuche probiert. In der Folge ",{"href":799,"type":655,"children":800,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@jindaouis\u002Fvideo\u002F7437084702097296673?lang=de-DE",[801],{"text":802},"inszeniert die Familie wochenlang die räumliche Trennung auf Tiktok – für Millionen Fans",{"text":804},". ",{"type":636,"children":806},[807,809,814,815,820,822,827,829,834,836,841],{"text":808},"Darüber hinaus finden sich in der Top-Liste der Creator einige alte Hasen wie ",{"href":810,"type":655,"children":811,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@herranwalt?lang=de-DE",[812],{"text":813},"Herr Anwalt",{"text":733},{"href":816,"type":655,"children":817,"openInNewTab":487},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fherr-anwalt-tiktok-tim-hendrik-walter",[818],{"text":819},"hier im OMR Porträt",{"text":821},"), Feli Videozeugs (",{"href":823,"type":655,"children":824,"openInNewTab":487},"https:\u002F\u002Fomr.podigee.io\u002F771-feli-videozeugs",[825],{"text":826},"hier im OMR Podcast",{"text":828},") oder ",{"href":830,"type":655,"children":831,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@malte.zierden?lang=de-DE",[832],{"text":833},"Malte Zierden",{"text":835},". Die drei sind weit über Tiktok hinaus bekannt, auf weiteren Plattformen erfolgreich, zum Teil Fernsehgesichter. Der Großteil der Top-Influencer*innen sind aber Tiktok-Eigengewächse. Creator wie Levi Penell (levihallo), Jessie Bluegrey oder Karim Jamal sind vor allem auf der Plattform groß geworden – mit Content, der unverkennbar zu ihnen passt. Levi Penell zum Beispiel beleuchtet in seinen Videos wenig bekannte Phänomene, erklärt zum Beispiel, warum mal ein ",{"href":837,"type":655,"children":838,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@levihallo\u002Fvideo\u002F7442348302953188630",[839],{"text":840},"russischer Astrounaut im Weltall vergessen wurde",{"text":842},". Jessie Bluegrey nimmt ihre Follower extrem authentisch mit in ihr Leben. Und Karim Jamal macht Comedy rund um Männer, Frauen, Deutsche. ",{"type":636,"children":844},[845,847,852],{"text":846},"Die insgesamt \"größte\" deutsche Creatorin mit deutschem Content ",{"href":848,"type":655,"children":849,"openInNewTab":487},"https:\u002F\u002Fwww.tiktok.com\u002F@julesboringlife?lang=de-DE",[850],{"text":851},"ist Jule Nagel alias julesboringlife",{"text":853}," mit über 6,9 Millionen Followern auf Tiktok. Der King deutscher Tiktoker bleibt aber Younes Zarou, der bei Creatorn mit internationalem Content die meisten Follower hat. Er kommt bei Tiktok auf über 55 Millionen – extrem beeindruckend.",{"type":645,"children":855},[856],{"text":857},"Das komplette Ranking von OMR und Wecreate",{"type":636,"children":859},[860],{"text":861},"Und hier nun das vollständige, von Wecreate mit Infludata erstellte Ranking der erfolgreichsten Tiktok-Accounts des Jahres 2024:",{"type":863,"children":864,"className":875},"class",[865],{"src":866,"type":867,"title":868,"width":869,"handle":870,"height":871,"children":872,"mimeType":113},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FZNM88avgTQujl91bLnIX","image","Tiktok Ranking Gesamtjahr 2024.jpg",1096,"ZNM88avgTQujl91bLnIX",1370,[873],{"text":874},"","image-center",{"type":636,"children":877},[878],{"text":874},[],"2024-12-20T05:00:00+00:00","2024-12-19T15:32:53.366524+00:00",[883],{"name":884,"description":885,"link":886,"avatarUrl":887},"Martin Gardt","Martin kümmert sich vor allem um neue Artikel für OMR.com und den Social-Media-Auftritt. Nach dem Studium der Kommunikations- und Medienwissenschaft ging er zur Axel Springer Akademie, der Journalistenschule des Axel Springer Verlags. Danach arbeitete er bei der COMPUTER BILD mit Fokus auf News aus der digitalen Welt und Start-ups. Am Wochenende findet Ihr ihn auf der Gegengerade im Millerntor.","\u002Fde\u002Fdaily\u002Fauthor\u002Fmartin","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:147,width:147\u002FUK3F0VINSOadN138rGb7",{"url":889,"image":890,"title":874,"description":102,"type":892,"mimeType":893},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FoGWuizMQQgigZVEbEhpT",{"thumbnail":-1,"regular":891},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:570,width:1096\u002Foutput=format:webp\u002FoGWuizMQQgigZVEbEhpT","video","video\u002Fmp4",[895],{"name":896,"url":897,"position":898,"openInNewTab":487},"Das Ranking als PDF-Datei","https:\u002F\u002Fmedia.graphassets.com\u002FbiqZLeL1S8t8pfgMRC7W?dl=true","bottom",[900,902,905],{"name":50,"slug":901,"link":-1},"tiktok",{"name":903,"slug":904,"link":-1},"Tiktok-Charts","tiktok-charts",{"name":906,"slug":907,"link":-1},"Content Marketing","content-marketing",[909,925,939,957,973,987],{"title":910,"link":911,"date":912,"snippet":913,"categories":914,"authors":917,"sponsored":291,"featuredMedia":920},"Reichweite garantiert? Warum unerwartete Marken-Collabos das neue SEO für die Aufmerksamkeit sind","\u002Fde\u002Fdaily\u002Fmarken-collabos-ritter-sport-duolingo","2026-04-14T04:00:00+00:00","Ritter Sport opfert sein Logo für Apple. Duolingo bindet Linkedin ein. Wir zeigen, wie Brands durch radikale Kooperationen neue Zielgruppen erschließen, die sie allein nie erreicht hätten.",[915],{"id":916,"name":628,"link":629},"social",[918],{"name":884,"link":919},"\u002Fde\u002Fdaily\u002Fauthor\u002Fmartin-gardt",{"image":921,"url":924,"type":867,"title":874},{"thumbnail":-1,"small":922,"regular":923,"featured":923},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnsp0grqv76g07tdg71yo8f2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnsp0grqv76g07tdg71yo8f2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnsp0grqv76g07tdg71yo8f2",{"title":926,"link":927,"date":928,"snippet":929,"categories":930,"authors":932,"sponsored":291,"featuredMedia":934},"Legos Reichweiten-Coup und Nutella im Weltall","\u002Fde\u002Fdaily\u002Fomr-takeaway-legos-reichweiten-coup-und-nutella-im-weltall","2026-04-10T11:20:00+00:00","Von Fußball-Megastars am Klemmbaustein-Tisch bis zu Apples iPhone-Marketing im Mond-Orbit – wir analysieren die Marketing-Cases der Woche.",[931],{"id":916,"name":628,"link":629},[933],{"name":884,"link":886},{"image":935,"url":938,"type":867,"title":874},{"thumbnail":-1,"small":936,"regular":937,"featured":937},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnst63xo7xhe06uosqiiegtm","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnst63xo7xhe06uosqiiegtm","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnst63xo7xhe06uosqiiegtm",{"title":940,"link":941,"date":942,"snippet":943,"categories":944,"authors":950,"sponsored":291,"featuredMedia":952},"Die Marketing-News der Woche: Kitkat-Raub, Sucht-Urteile und das Shopping-Comeback","\u002Fde\u002Fdaily\u002Fomr-takeaway-kitkat-tiktok-shop","2026-04-02T14:00:00+00:00","OMR Takeaway: Rätselhaftes Verschwinden von 12 Tonnen Kitkat, wegweisende Gerichtsurteile gegen Tech-Giganten und die \"Social Commerce Renaissance\".",[945,949],{"id":946,"name":947,"link":948},"commerce","Commerce","\u002Fde\u002Fdaily\u002Fcategory\u002Fcommerce",{"id":916,"name":628,"link":629},[951],{"name":884,"link":886},{"image":953,"url":956,"type":867,"title":874},{"thumbnail":-1,"small":954,"regular":955,"featured":955},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnhido4hg1dy08undptszy47",{"title":958,"link":959,"date":960,"snippet":961,"categories":962,"authors":964,"sponsored":291,"featuredMedia":968},"100 Tage Social-Media-Verbot für Jugendliche in Australien: Das sind die ersten Erkenntnisse","\u002Fde\u002Fdaily\u002Faustralien-social-media-ban-stanford-media-lab","2026-03-20T05:00:00+00:00","OMR spricht mit den Stanford-Forscher*innen, die das Verbot für die australische Regierung beobachten. Erste Erkenntnisse und – ungewollte – Effekte",[963],{"id":916,"name":628,"link":629},[965],{"name":966,"link":967},"Christian Cohrs","\u002Fde\u002Fdaily\u002Fauthor\u002Fchristian-cohrs",{"image":969,"url":972,"type":867,"title":874},{"thumbnail":-1,"small":970,"regular":971,"featured":971},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmxyxch7nkcx07uncx5jhud9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmxyxch7nkcx07uncx5jhud9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmxyxch7nkcx07uncx5jhud9",{"title":974,"link":975,"date":976,"snippet":977,"categories":978,"authors":980,"sponsored":291,"featuredMedia":982},"Instagram-Reichweiten-Hacks, Youtube-Dominanz und Metas KI-Sorgen","\u002Fde\u002Fdaily\u002Finstagram-reichweiten-hacks-youtube-dominanz-und-metas-ki-sorgen","2026-03-19T13:00:00+00:00","OMR Takeaway: Von der „Day 1 of“-Masche über Hollywoods Kampf gegen Silicon Valley bis zu den massiven Entlassungsgerüchten bei Meta.",[979],{"id":916,"name":628,"link":629},[981],{"name":884,"link":919},{"image":983,"url":986,"type":867,"title":874},{"thumbnail":-1,"small":984,"regular":985,"featured":985},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmxgsleo3ib506usqky0su9t","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmxgsleo3ib506usqky0su9t","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmxgsleo3ib506usqky0su9t",{"title":988,"link":989,"date":990,"snippet":991,"categories":992,"authors":998,"sponsored":291,"featuredMedia":1003},"Kamera aus, und jetzt? Warum Creator*innen und Sportprofis zum CEO der eigenen Relevanz werden sollten","\u002Fde\u002Fdaily\u002Fcreator-und-sportler-sterben-zwei-mal-relevanz","2026-03-05T05:00:00+00:00","OMR hat mit einem Fußball-Weltmeister, einem Ex-Youtube-Star und mit Expert*innen aus der Creator-Szene gesprochen und sich auf die Suche nach dem Blueprint für die Karriere nach der Karriere gemacht.",[993,994],{"id":916,"name":628,"link":629},{"id":995,"name":996,"link":997},"influencer-creator","Influencer & Creator","\u002Fde\u002Fdaily\u002Fcategory\u002Finfluencer-creator",[999,1002],{"name":1000,"link":1001},"Henning Eberhardt","\u002Fde\u002Fdaily\u002Fauthor\u002Fhenningeberhardt",{"name":884,"link":919},{"image":1004,"url":1007,"type":867,"title":1008},{"thumbnail":-1,"small":1005,"regular":1006,"featured":1006},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmci825vetrc07t5gyntdbzo","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmci825vetrc07t5gyntdbzo","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmci825vetrc07t5gyntdbzo","Creator 2. 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