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Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":22,"url":621},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"localizations":623,"articleType":624,"article":625,"relatedArticles":812,"seoAttributes":898,"vgWort":904,"previewAllowed":203,"stage":908,"articleUrl":909,"epomAttrs":910},[],"DailyArticle",{"categories":626,"title":629,"subTitle":630,"content":631,"date":789,"updated":790,"authors":791,"featuredMedia":797,"sponsored":203,"callToActions":802,"tags":803,"showTableOfContents":-1},[627],{"name":346,"link":628},"\u002Fde\u002Fdaily\u002Fcategory\u002Fpodcast","Dieser Gründer machte Personio zum 6-Milliarden-Dollar-Startup","Die Gründer von Personio und Commercetools erzählen in der Doppelfolge des OMR Podcasts vom Aufbau ihrer Startups",{"json":632,"references":787},{"children":633},[634,639,641,645,655,675,680,684,688,692,703,710,715,719,730,734,781,785],{"type":635,"children":636},"paragraph",[637],{"text":638},"Wenn es um Digitalisierung geht, ist oft davon die Rede, dass Deutschland die erste Hälfte des Spiels verpasst hat: die Online-Handelsriesen sind in den USA und Asien entstanden, die großen Suchmaschinen auch. Doch nun kommt das Zeitalter der B2B-Start-ups – und plötzlich strömt das Risikokapital wieder nach Deutschland. In unserer Doppelfolge erklären die Gründer von Personio (HR-Software) und Commercetools (E-Commerce-Software) ihre Strategie – und verraten, wie sie Top-Investoren von ihrer Idee überzeugt haben.",{"type":635,"children":640},[],{"type":635,"children":642},[643],{"text":644},"Das Münchner Start-up Personio macht Umsätze im zweistelligen Millionenbereich, dennoch wird es von Investoren bereits mit rund 6,3 Milliarden Dollar bewertet. Der Münchner Anbieter von Software für den Personalbereich wäre damit ungefähr so viel wert wie börsennotierte Konzerne wie Thyssenkrupp oder Fraport. Doch wenn Hanno Renner anfängt zu rechnen, dann klingt das alles irgendwie ganz logisch. Die Rechnung des Gründers und Vorstandschefs geht ungefähr so: Personio hat aktuell einen Marktanteil von nicht mal 0,3 Prozent in Europa. Sollte man sich in den kommenden Jahren vierdreißigfachen, wäre der Marktanteil mit knapp zehn Prozent immer noch überschaubar – doch Personio würde gemessen am Marktwert der (verglichen mit aktuellen Bewertungen) wertvollste deutsche Konzern sein. Man kann sich also schon vorstellen, warum Investoren geradezu wetteifern, um sich am Münchner Startup beteiligen zu dürfen.",{"type":646,"nodeId":647,"children":648,"metadata":651,"nodeType":654},"embed","cljfpbc0r0yz20auqihkz6xm6",[649],{"text":650},"",{"type":652,"embedurl":653},"podigee","https:\u002F\u002Fomr.podigee.io\u002F463-neue-episode\u002Fembed?context=external&token=hOTh2SiXR2EPY-9KkIheYw","SocialEmbed",{"type":635,"children":656},[657,659,666,668,673],{"text":658},"„Natürlich haben wir einen gewissen Verhandlungsspielraum, weil wir in den letzten Finanzierungsrunden nie Geld gebraucht haben, sondern die Investoren immer uns überzeugen wollten, zu dem Zeitpunkt schon eine Runde zu machen“, sagt Hanno Renner im Gespräch mit Philipp Westermeyer im OMR Podcast. Dies habe dem Team die Möglichkeit gegeben, Bewertungen zu fordern, die eher das Zukunftsgeschäft berücksichtigen als den aktuellen wirtschaftlichen Erfolg. ",{"rel":660,"href":661,"type":662,"children":663,"openInNewTab":400},"noopener","https:\u002F\u002Fwww.handelsblatt.com\u002Ftechnik\u002Fit-internet\u002Fpersonalsoftware-sechs-milliarden-dollar-bewertung-personio-wird-zum-zweitwertvollsten-deutschen-start-up\u002F27681310.html","link",[664],{"text":665},"So war es auch im vergangenen Herbst, als das Start-up zuletzt rund 270 Millionen Dollar von Investoren einsammeln konnte.",{"text":667}," Mit Index Ventures oder Accel haben sich inzwischen zahlreiche namhafte US-Investoren bei den Münchnern eingekauft. Und Hanno Renner macht weiter Tempo. Der Gründer will beweisen, dass es auch in Europa möglich ist, Software-Riesen wie in den USA aufzubauen. Und gerade im B2B-Bereich gibt es inzwischen einige interessante Startups aus Deutschland ",{"rel":660,"href":669,"type":662,"children":670,"openInNewTab":400},"https:\u002F\u002Fomr.com\u002Fde\u002Fleanix-andre-christ-omr-podcast\u002F",[671],{"text":672},"(hier geht es zu unserem OMR Podcast mit dem Gründer von LeanIX)",{"text":674},".",{"type":676,"children":677},"heading-two",[678],{"text":679},"Excel-Listen für die Personalverwaltung",{"type":635,"children":681},[682],{"text":683},"Dass sich Personio zu einem der wertvollsten deutschen Startups entwickeln würde, war für Renner zum Zeitpunkt der Gründung im Jahr 2015 natürlich nicht absehbar. Damals wollte der Absolvent der TU München gemeinsam mit seinen Mitgründern Roman Schumacher, Arseniy Vershinin und Ignaz Forstmeier in erster Linie eine Software entwickeln. Mit dieser sollten kleine und mittlere Unternehmen ihre Personalverwaltung optimieren können. Denn in vielen Betrieben, sagt Renner, werde immer noch primär mit Excel-Listen gearbeitet.",{"type":635,"children":685},[686],{"text":687},"Dem Team sei schon damals klar gewesen, sagt Hanno Renner, dass man einen europäischen Marktführer aufbauen könne. Doch letztlich komme es natürlich auch auf den Zeitpunkt und ein wenig Glück an. „Das ist ähnlich wie bei Spotify“, zieht Hanno Renner einen Vergleich. Hätte dessen Gründer Daniel Ek den Musik-Streamingdienst vier Jahre früher gestartet, wäre er vermutlich gescheitert, weil die Plattenfirmen noch zu arrogant gewesen wären. „Und vier Jahre später wäre der Streaming-Markt vergeben gewesen. Es kommt viel aufs Timing an“, sagt Hanno Renner.",{"type":676,"children":689},[690],{"text":691},"Commercetools musste die Software neu denken",{"type":635,"children":693},[694,696,701],{"text":695},"Wie wichtig der richtige Zeitpunkt bei der Gründung ist, musste auch Dirk Hoerig erleben. Mit dem Chef des Berliner Software-Anbieters ",{"rel":660,"href":697,"type":662,"children":698,"openInNewTab":400},"https:\u002F\u002Fcommercetools.com\u002Fde?location=emea",[699],{"text":700},"Commercetools",{"text":702}," ist in der Doppelfolge des OMR Podcasts noch ein zweiter Gründer eines sogenannten Unicorns zu Gast, also eines Startups mit einer Bewertung von mindestens einer Milliarde Dollar. Das Unternehmen entwickelt Software, mit der sich Online-Shops effizient betreiben lassen. Zu den Kunden zählen unter anderen der Autohersteller Audi, das Spielwaren-Unternehmen Lego oder der amerikanische Telekommunikationskonzern AT&T. Doch der Start war im Jahr 2006 alles andere als leicht. Denn laut Dirk Hoerig interessierten sich Investoren damals eigentlich nicht für E-Commerce-Software – sondern nur für soziale Netzwerke.",{"src":704,"type":705,"title":650,"width":706,"handle":707,"height":708,"children":709,"mimeType":23},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fyh3ndJAT8uYdr54AyoPE","image",300,"cljfpb8pf13r80bup3qqrfw67",169,[],{"type":635,"children":711,"className":714},[712],{"text":713},"Philipp Westermeyer und Dirk Hoerig sprachen im OMR Podcast miteinander.","wp-caption-text",{"type":635,"children":716},[717],{"text":718},"Die ersten Jahre entwickelte sich das Geschäft eher schleppend. Das Team entschloss sich, die Software noch einmal komplett neu zu denken. Denn an den Nöten potentieller Kunden hatte sich ja nichts geändert: Viele Kunden hatten Probleme, mit ihren Shop-Lösungen Spitzenlasten abzudecken. Speziell in der Weihnachtszeit, wenn sich viele Menschen gleichzeitig im Internet umschauten, gerieten einige Systeme an ihre Grenzen. Dirk Hoerig und sein Mitgründer Dennis Werner setzten deshalb auf eine Cloud-Lösung. „Wenn ich an ein Auto Flügel dran packe, ist es trotzdem kein Flugzeug“, sagt Dirk Hoerig im OMR Podcast. Die beiden Gründer mussten die Software daher völlig neu denken. ",{"type":635,"children":720},[721,723,728],{"text":722},"Im OMR Podcast erzählt Dirk Hoerig, ",{"rel":660,"href":724,"type":662,"children":725,"openInNewTab":400},"https:\u002F\u002Fwww.manager-magazin.de\u002Funternehmen\u002Ftech\u002Fcommercetools-dirk-hoerig-nimmt-es-im-onlinehandel-mit-salesforce-auf-a-08182f61-0002-0001-0000-000189635035",[726],{"text":727},"wie der zweite Versuch zündete und Commercetools zum Unicorn wurde.",{"text":729}," Und Personio-Gründer Hanno Renner verrät, wieso ein großer Teil der Firma den Mitarbeitern gehört – und welche Pläne er mit der Stiftung verfolgt, die Personio mit Geldern im Umfang von einem Prozent der Firmenbewertung aufgebaut hat.",{"type":676,"children":731},[732],{"text":733},"Die Themen des OMR Podcasts mit Hanno Renner und Dirk Hoerig:",{"type":735,"children":736},"bulleted-list",[737,745,751,757,763,769,775],{"type":738,"children":739},"list-item",[740],{"type":741,"children":742},"list-item-child",[743],{"text":744},"Wie die Idee zu Personio entstand (00:03:45)",{"type":738,"children":746},[747],{"type":741,"children":748},[749],{"text":750},"Ein Berufseinsteiger baut ein Milliarden-Unternehmen (00:11:30)",{"type":738,"children":752},[753],{"type":741,"children":754},[755],{"text":756},"Eine Stiftung mit einem Prozent der Anteile (00:19:45)",{"type":738,"children":758},[759],{"type":741,"children":760},[761],{"text":762},"Wie Personio die ersten Investoren fand (00:33:30)",{"type":738,"children":764},[765],{"type":741,"children":766},[767],{"text":768},"So funktioniert die Software von Commercetools (00:45:00)",{"type":738,"children":770},[771],{"type":741,"children":772},[773],{"text":774},"Commercetools wagt den zweiten Anlauf (00:53:30)",{"type":738,"children":776},[777],{"type":741,"children":778},[779],{"text":780},"Wie sich Commercetools im Markt differenziert (01:05:30)",{"type":646,"nodeId":647,"children":782,"metadata":784,"nodeType":654},[783],{"text":650},{"type":652,"embedurl":653},{"text":786},"\n",[788],{"__typename":654,"id":647,"provider":604,"url":653},"2022-01-30T04:32:57+00:00","2024-06-17T14:39:46.471903+00:00",[792],{"name":793,"description":794,"link":795,"avatarUrl":796},"Florian Rinke","Florian Rinke ist Head of Content bei Podstars und Host des Podcast \"OMR Rabbit Hole\". In seiner Rolle kümmert er sich um alle redaktionellen Formate von Podstars – insbesondere natürlich um den OMR Podcast. Vor seinem Wechsel Anfang 2022 zu OMR berichtete er mehr als sieben Jahre lang für die Rheinische Post über Start-ups und Digitalpolitik. 2020 erschien sein Buch „Silicon Rheinland\".","\u002Fde\u002Fdaily\u002Fauthor\u002Fflorian-rinke","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:147,width:147\u002F3bxSx4ERbmU5QLBjKJG7",{"url":798,"image":799,"title":800,"description":801,"type":705,"mimeType":23},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:570,width:1096\u002Foutput=format:webp\u002FwmryxAlmR9Q3Q9359y1A",{"thumbnail":-1,"regular":798},"Aufmacher","Hanno Renner ist Gründer von Personio. (Foto: Personio)",[],[804,807,810],{"name":805,"slug":806,"link":-1},"Dirk Hoerig","dirk-hoerig",{"name":808,"slug":809,"link":-1},"Hanno Renner","hanno-renner",{"name":364,"slug":811,"link":-1},"omr-podcast",[813,827,841,855,869,882],{"title":814,"link":815,"date":816,"snippet":817,"categories":818,"authors":820,"sponsored":203,"featuredMedia":821},"Privatjet, Maybach & Co.: Das Management-Playbook von Andreas W. Herb","\u002Fde\u002Fdaily\u002Fandreas-w-herb-mbg-group","2026-04-26T04:00:00+00:00","Andreas Herb macht mit Marken wie Salitos, Effect und 9 Mile Vodka dreistellige Millionenumsätze – und ist dabei selbst zur Personal Brand geworden. Was das verändert hat, erzählt er im OMR Podcast. ",[819],{"id":357,"name":346,"link":628},[],{"image":822,"url":825,"type":705,"title":826},{"thumbnail":-1,"small":823,"regular":824,"featured":824},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmoeqa4kip0yh07te3r5nmtd9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmoeqa4kip0yh07te3r5nmtd9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmoeqa4kip0yh07te3r5nmtd9","Die erste Aufnahme des OMR Podcasts mit Andreas W. Herb (l.) fand in Hamburg statt – nun folgte der Gegenbesuch von OMR-Gründer Philipp Westermeyer (r.) in Paderborn. Foto: OMR",{"title":828,"link":829,"date":830,"snippet":831,"categories":832,"authors":834,"sponsored":203,"featuredMedia":835},"Inside Edeka: Diese Schwestern machen fast 100 Millionen mit Supermärkten","\u002Fde\u002Fdaily\u002Finside-edeka-pfeilstetter","2026-04-22T04:00:00+00:00","Von Liebeleien im Kühlhaus bis zu Trends im Supermarkt-Regal: Wie funktioniert das Business als Edeka-Kauffrau? Von Marilena und Anna-Katharina Pfeilstetter gibt es Insights aus erster Hand. ",[833],{"id":357,"name":346,"link":628},[],{"image":836,"url":839,"type":705,"title":840},{"thumbnail":-1,"small":837,"regular":838,"featured":838},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmo9nmlxlsj0w07uo4xmvmjix","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmo9nmlxlsj0w07uo4xmvmjix","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmo9nmlxlsj0w07uo4xmvmjix","Die Edeka-Unternehmerinnen Marilena und Anna-Katharina Pfeilstetter (von links) trafen sich mit OMR-Gründer Philipp Westermeyer zur Aufnahme. Foto: OMR",{"title":842,"link":843,"date":844,"snippet":845,"categories":846,"authors":848,"sponsored":203,"featuredMedia":849},"Elias Nerlich: Streaming-Star über sein Business, Icon League und Karriere","\u002Fde\u002Fdaily\u002Felias-nerlich-icon-league","2026-04-19T04:00:00+00:00","Am besten Tag seines Lebens (O-Ton) brach sich Elias Nerlich das Schien- und Wadenbein. Die Verletzung beendet seinen Traum vom Profi-Fußball, dafür wird er zu einem der größten deutschen Streamer. ",[847],{"id":357,"name":346,"link":628},[],{"image":850,"url":853,"type":705,"title":854},{"thumbnail":-1,"small":851,"regular":852,"featured":852},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmo4pd2il11cq07uq21ruir3b","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmo4pd2il11cq07uq21ruir3b","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmo4pd2il11cq07uq21ruir3b","Streamer Elias Nerlich und OMR-Gründer Philipp Westermeyer trafen sich in Berlin zur Aufnahme – kurz vor einer Partie der Icon League. Foto: OMR",{"title":856,"link":857,"date":858,"snippet":859,"categories":860,"authors":862,"sponsored":203,"featuredMedia":863},"Mit 26 Jahren konnte er kein Englisch, heute ist er einer der wichtigsten Banker der Welt","\u002Fde\u002Fdaily\u002Fmit-26-jahren-konnte-er-kein-englisch-heute-ist-er-einer-der-wichtigsten-banker-der-welt","2026-04-15T04:00:00+00:00","Im OMR Podcast spricht Jörg Ambrosius darüber, was es bedeutet, für die Sicherheit eines Vermögens zu sorgen, das etwa zehn Mal so groß ist wie das BIP von Deutschland. ",[861],{"id":357,"name":346,"link":628},[],{"image":864,"url":867,"type":705,"title":868},{"thumbnail":-1,"small":865,"regular":866,"featured":866},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnzn43u185ns06tcm1z936x0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnzn43u185ns06tcm1z936x0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnzn43u185ns06tcm1z936x0","State-Street-Banker Jörg Ambrosius pendelt zwischen den USA, England und Deutschland – und war nun zu Besuch im OMR-Studio in Hamburg bei Philipp Westermeyer (l.)",{"title":870,"link":871,"date":872,"snippet":873,"categories":874,"authors":876,"sponsored":203,"featuredMedia":877},"Alexander Otto über die Strategie hinter 200 Einkaufszentren & seinen Traum von Olympia","\u002Fde\u002Fdaily\u002Falexander-otto-omr-podcast","2026-04-12T08:00:00+00:00","Alexander Otto führt das Unternehmen, das 200 Shopping-Center weltweit managt. Im OMR Podcast gibt er Einblicke in die ECE-Group, seine persönliche Investmentstrategie und seinen Olympiatraum. ",[875],{"id":357,"name":346,"link":628},[],{"image":878,"url":881,"type":705,"title":650},{"thumbnail":-1,"small":879,"regular":880,"featured":880},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmntc3kjskcfs08ur6th2ojic","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmntc3kjskcfs08ur6th2ojic","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmntc3kjskcfs08ur6th2ojic",{"title":883,"link":884,"date":885,"snippet":886,"categories":887,"authors":889,"sponsored":203,"featuredMedia":893},"9,5 Mio. Gäste & USA-Expansion: So skaliert Erdbeer-König Robert Dahl Karls bis nach Kalifornien","\u002Fde\u002Fdaily\u002Frobert-dahl-karls-omr-podcast","2026-04-08T11:00:00+00:00","Er verkauft Erdbeeren für 50 Millionen Euro im Jahr und lockt 9,5 Millionen Menschen in seine Parks. Im OMR Podcast spricht Robert Dahl, CEO der Karls-Erlebnisdörfer, über seine neuesten Ideen.  ",[888],{"id":357,"name":346,"link":628},[890],{"name":891,"link":892},"Tanja Rabe","\u002Fde\u002Fdaily\u002Fauthor\u002Ftanjak",{"image":894,"url":897,"type":705,"title":650},{"thumbnail":-1,"small":895,"regular":896,"featured":896},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnpxhhgx2s2m06t53c7aoxtc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnpxhhgx2s2m06t53c7aoxtc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnpxhhgx2s2m06t53c7aoxtc",{"__typename":899,"description":11,"keywords":900,"noFollow":203,"noIndex":203,"ogDescription":901,"ogTitle":902,"title":903,"ogImage":11},"Seo",[],"Wenn es um Digitalisierung geht, ist oft davon die Rede, dass Deutschland die erste Hälfte des Spiels verpasst hat: die Online-Handelsriesen sind in den USA und Asien entstanden, die großen Suchmaschinen auch. 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