[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$YakcdnZ70k":3,"$NFS7PMkNd2":538,"article:google-maps-super-app:de":622,"seminars":1118,"_apollo:default":1119,"_apollo:reviews":1751,"_apollo:jobs":1752,"_apollo:shopify":1753,"_apollo:myomr":1754},{"navigationItems":4,"partners":537},[5,12,186,299,355,384,458,488,500],{"id":6,"slug":7,"name":8,"link":9,"description":10,"promo":11,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":13,"slug":14,"name":15,"link":16,"description":17,"promo":18,"children":32},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":19,"id":20,"image":21,"title":26,"subtitle":27,"cta":28},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":22,"title":11,"description":11,"mimeType":23,"originalUrl":24,"url":25},"Asset","image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Pre-Sale gestartet","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt für kurze Zeit dein Ticket für 479€ statt 649€ sichern.",{"__typename":29,"label":30,"url":31,"target":11,"external":11,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"CallToAction","Jetzt Ticket kaufen","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[33,63,102,121,140],{"id":34,"name":35,"link":36,"description":37,"icon":38,"children":39},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[40,43,47,51,55,59],{"id":41,"name":42,"link":36},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":44,"name":45,"link":46},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":48,"name":49,"link":50},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":52,"name":53,"link":54},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":56,"name":57,"link":58},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":60,"name":61,"link":62},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":64,"name":65,"link":66,"description":67,"icon":68,"children":69},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[70,74,78,82,86,90,94,98],{"id":71,"name":72,"link":73},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":75,"name":76,"link":77},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":79,"name":80,"link":81},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":83,"name":84,"link":85},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":87,"name":88,"link":89},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":91,"name":92,"link":93},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":95,"name":96,"link":97},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":99,"name":100,"link":101},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":103,"name":104,"link":105,"description":106,"icon":107,"children":108},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[109,113,117],{"id":110,"name":111,"link":112},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":114,"name":115,"link":116},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":118,"name":119,"link":120},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":122,"name":123,"link":124,"description":125,"icon":126,"children":127},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[128,132,136],{"id":129,"name":130,"link":131},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":133,"name":134,"link":135},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":137,"name":138,"link":139},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":141,"name":142,"link":124,"description":143,"icon":144,"children":145},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[146,150,154,158,162,166,170,174,178,182],{"id":147,"name":148,"link":149},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":151,"name":152,"link":153},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":155,"name":156,"link":157},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":159,"name":160,"link":161},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":163,"name":164,"link":165},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":167,"name":168,"link":169},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":171,"name":172,"link":173},"cm7ixhfxs0eu807urbxsbtk3n","Nachhaltigkeit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fsustainability\u002F",{"id":175,"name":176,"link":177},"cm20lxukq01qo07t7anav8h4k","Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"id":179,"name":180,"link":181},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":183,"name":184,"link":185},"cmo1knucql51g07ulj6ns72id","OMR26 for Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffor-impact",{"id":187,"slug":188,"name":189,"link":190,"description":191,"promo":192,"children":204},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":19,"id":193,"image":194,"title":198,"subtitle":199,"cta":200},"cmji1objjffx307t6910udjc5",{"__typename":22,"title":11,"description":11,"mimeType":195,"originalUrl":196,"url":197},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":29,"label":201,"url":202,"target":11,"external":203,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[205,235,265,279,293],{"id":206,"name":207,"link":124,"description":208,"icon":209,"children":210},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[211,215,219,223,227,231],{"id":212,"name":213,"link":214},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":216,"name":217,"link":218},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":220,"name":221,"link":222},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":224,"name":225,"link":226},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":228,"name":229,"link":230},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":232,"name":233,"link":234},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":236,"name":237,"link":124,"description":238,"icon":239,"children":240},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[241,245,249,253,257,261],{"id":242,"name":243,"link":244},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":246,"name":247,"link":248},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":250,"name":251,"link":252},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":254,"name":255,"link":256},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":258,"name":259,"link":260},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":262,"name":263,"link":264},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":266,"name":267,"link":268,"description":269,"icon":270,"children":271},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[272,275],{"id":273,"name":274,"link":268},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":276,"name":277,"link":278},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":280,"name":281,"link":124,"description":282,"icon":283,"children":284},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[285,289],{"id":286,"name":287,"link":288},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":290,"name":291,"link":292},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":294,"name":295,"link":296,"description":297,"icon":298,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":300,"slug":301,"name":302,"link":303,"description":304,"promo":305,"children":315},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":19,"id":306,"image":307,"title":310,"subtitle":311,"cta":312},"cmid0if0cm0hk08ulm22q0kff",{"__typename":22,"title":11,"description":11,"mimeType":195,"originalUrl":308,"url":309},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":29,"label":313,"url":314,"target":11,"external":11,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[316,322,328,334,340,344,350],{"id":317,"name":318,"link":319,"description":320,"icon":321,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":323,"name":324,"link":325,"description":326,"icon":327,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":329,"name":330,"link":331,"description":332,"icon":333,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":335,"name":336,"link":337,"description":338,"icon":339,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":341,"name":342,"link":314,"description":343,"icon":283,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":345,"name":346,"link":347,"description":348,"icon":349,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","Podcast","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":351,"name":352,"link":353,"description":354,"icon":270,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":356,"slug":357,"name":358,"link":359,"description":360,"promo":11,"children":361},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[362,368,373,378],{"id":363,"name":364,"link":365,"description":366,"icon":367,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":369,"name":370,"link":371,"description":372,"icon":349,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":374,"name":375,"link":376,"description":377,"icon":38,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":379,"name":380,"link":381,"description":382,"icon":383,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":385,"slug":386,"name":387,"link":388,"description":389,"promo":390,"children":401},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":19,"id":391,"image":392,"title":395,"subtitle":396,"cta":397},"cmix6l950myyw07tacxq90vty",{"__typename":22,"title":11,"description":11,"mimeType":195,"originalUrl":393,"url":394},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmoqz0x9vx8qf07uo8umx1tno","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmoqz0x9vx8qf07uo8umx1tno","Strukturen im Sturm: Praxis-Hacks für krisenfeste Teams","In diesem Online-Seminar am 28.05.2026 zeigen dir unsere Expert*innen Vilma Ala-Tuuhonen und Valentin Magerstädt von Neue Narrative, wie ihr durch klare Strukturen Stabilität schafft.",{"__typename":29,"label":398,"url":399,"target":11,"external":400,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Kostenlos anmelden","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fkostenloses-online-seminar-strukturen-im-sturm?utm_source=website&utm_medium=jobs&utm_campaign=KOS&utm_content=Navi",true,[402,436],{"id":403,"name":404,"link":388,"description":405,"icon":406,"children":407},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[408,412,416,420,424,428,432],{"id":409,"name":410,"link":411},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":413,"name":414,"link":415},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":417,"name":418,"link":419},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":421,"name":422,"link":423},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":425,"name":426,"link":427},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",{"id":429,"name":430,"link":431},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":433,"name":434,"link":435},"cmk2dykarxmqe07ta83kq6580","Newsletter","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":437,"name":438,"link":439,"description":440,"icon":441,"children":442},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[443,446,450,454],{"id":444,"name":445,"link":439},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":447,"name":448,"link":449},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":451,"name":452,"link":453},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":455,"name":456,"link":457},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":459,"slug":460,"name":460,"link":461,"description":462,"promo":463,"children":473},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":19,"id":464,"image":465,"title":468,"subtitle":469,"cta":470},"cmienltjc3ykn07umttacm0bs",{"__typename":22,"title":11,"description":11,"mimeType":195,"originalUrl":466,"url":467},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":29,"label":471,"url":472,"target":11,"external":11,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[474,479,483],{"id":475,"name":476,"link":477,"description":478,"icon":406,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":480,"name":481,"link":482,"description":469,"icon":327,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":484,"name":485,"link":486,"description":487,"icon":333,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":489,"slug":490,"name":491,"link":492,"description":493,"promo":11,"children":494},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[495],{"id":496,"name":497,"link":498,"description":499,"icon":298,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":501,"slug":502,"name":503,"link":504,"description":505,"promo":11,"children":506},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[507,512,518,522,526,532],{"id":508,"name":509,"link":504,"description":510,"icon":511,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":513,"name":514,"link":515,"description":516,"icon":517,"children":-1},"cmirjrv0z748q07tax00wlki5","About","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":519,"name":346,"link":520,"description":521,"icon":349,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":523,"name":434,"link":524,"description":525,"icon":270,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":527,"name":528,"link":529,"description":530,"icon":531,"children":-1},"cmirjrv0z748n07tat3p8h7fv","Kontakt","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":533,"name":534,"link":535,"description":536,"icon":327,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"footerLinks":539},{"__typename":540,"id":541,"omrFooterLinks":542,"omrFooterSocials":566},"Footer","clpib6da295u40brxocszrf7q",[543,546,549,550,552,554,557,560,563],{"__typename":544,"name":514,"link":545},"FooterLink","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":544,"name":547,"link":548},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":544,"name":176,"link":177},{"__typename":544,"name":528,"link":551},"https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":544,"name":434,"link":553},"https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":544,"name":555,"link":556},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":544,"name":558,"link":559},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":544,"name":561,"link":562},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":544,"name":564,"link":565},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[567,573,578,583,588,593,598,603,608,613,617],{"__typename":568,"name":569,"link":570,"logo":571},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":22,"url":572},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":568,"name":574,"link":575,"logo":576},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":22,"url":577},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":568,"name":579,"link":580,"logo":581},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":22,"url":582},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":568,"name":584,"link":585,"logo":586},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":22,"url":587},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":568,"name":589,"link":590,"logo":591},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":22,"url":592},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":568,"name":594,"link":595,"logo":596},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":22,"url":597},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":568,"name":599,"link":600,"logo":601},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":22,"url":602},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":568,"name":604,"link":605,"logo":606},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":22,"url":607},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":568,"name":609,"link":610,"logo":611},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":22,"url":612},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":568,"name":346,"link":614,"logo":615},"https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":22,"url":616},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":568,"name":618,"link":619,"logo":620},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":22,"url":621},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"localizations":623,"articleType":624,"article":625,"relatedArticles":991,"seoAttributes":1095,"vgWort":1102,"previewAllowed":203,"stage":1106,"articleUrl":1107,"epomAttrs":1108},[],"DailyArticle",{"categories":626,"title":633,"subTitle":634,"content":635,"date":970,"updated":971,"authors":972,"featuredMedia":977,"sponsored":203,"callToActions":983,"tags":984,"showTableOfContents":-1},[627,630],{"name":628,"link":629},"Commerce","\u002Fde\u002Fdaily\u002Fcategory\u002Fcommerce",{"name":631,"link":632},"Search","\u002Fde\u002Fdaily\u002Fcategory\u002Fsearch","Auf WeChats Spuren: Versucht Google, Maps zur ersten westlichen „Super App“ aufzubauen?","Wie die Karten-App zum Betriebssystem für den lokalen Handel werden soll",{"json":636,"references":967},{"children":637},[638,647,651,656,660,671,675,701,708,720,724,728,841,852,858,862,866,870,874,878,882,886,897,906,910,914,918,922,926,930,948,952,958,962,966],{"type":639,"children":640},"paragraph",[641,643,645],{"text":642},"Es ist wohl ",{"text":644,"italic":400},"das",{"text":646}," Ideal der CEOs aller großen westlichen Plattform-Unternehmen: In China ist es den dortigen Tech-Konzerne gelungen, „Super Apps“ zu etablieren, über die die Nutzer nicht nur privat kommunizieren, sondern auch eine Vielzahl von Transaktionen abschließen und einen Großteil ihres Lebens organisieren. Versucht Google nun aktuell Google Maps zur ersten Super App der westlichen Welt auszubauen? Diese Theorie vertritt Mario Gavira, der seit vielen Jahren in führenden Positionen in der Reisebranche tätig ist, in einem Gastbeitrag für OMR.",{"type":639,"children":648},[649],{"text":650},"Mitte November 2019 versammelte Google die 200 führenden „Google Local Guides“ aus der ganzen Welt auf der „Connect Live 2019“-Konferenz in San Jose, Kalifornien. Die Reise- und Handelsbranche hat von der Veranstaltung kaum Notiz genommen, obwohl der Aufbau eines Netzwerks von lokalen Experten einen Eckpfeiler für Googles Unterfangen darstellt, aus Google Maps eine „Super App“ zu bauen.",{"type":652,"children":653},"heading-two",[654],{"text":655},"Der digitale Gatekeeper der stationären Handels",{"type":639,"children":657},[658],{"text":659},"Wer glaubt, dass Google Maps eine App ist, die einem hilft, von A nach B zu kommen, sollte noch einmal nachdenken. Der langsame, aber unaufhaltsame Aufstieg des Giganten zur Vorherrschaft über die Reise- und Gastronomiebranche ist nicht erklärbar ohne die mehr als eine Milliarde täglicher Nutzer von Google Maps.\n",{"type":661,"nodeId":662,"children":663,"metadata":666,"nodeType":670},"embed","cljimk2rp7hnn0bumu0kkxghm",[664],{"text":665},"",{"poll":667,"type":668,"customer":669},"ber-google-maps-einkaufen-und-bezahlen--","opinary","omr","HtmlEmbed",{"type":639,"children":672},[673],{"text":674},"Durch den Ausbau der „Erkunden“- und der Social Features der App, ist der Search-Riese zum digitalen Gatekeeper für alle Arten von stationären Läden geworden. Ob Restaurants oder Nagelsalons, touristische Sehenswürdigkeiten oder – natürlich – Hotels: Viele von ihnen werden immer abhängiger von ihrem Google Business-Eintrag in Maps werden, wenn ihre Ladentür weiter klingeln soll.",{"type":639,"children":676},[677,679,685,687,692,694,699],{"text":678},"Googles Local-Guides-Programm ist von fünf Millionen Teilnehmern im Jahr 2016 auf ",{"href":680,"type":681,"children":682,"openInNewTab":203},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-maps-becomes-more-social-with-local-guides-follow-feature-325322","link",[683],{"text":684},"120 Millionen im Jahr 2019",{"text":686}," gewachsen. ",{"href":688,"type":681,"children":689,"openInNewTab":203},"https:\u002F\u002Fsearchengineland.com\u002Fwhat-two-big-studies-tell-us-about-the-state-of-local-marketing-319176",[690],{"text":691},"Laut einer Studie aus dem Sommer 2019",{"text":693}," verfügt Google über doppelt so viel lokale Bewertungen wie Facebook und zehn Mal so viele wie Yelp. ",{"href":695,"type":681,"children":696,"openInNewTab":203},"https:\u002F\u002Fwww.localguidesconnect.com\u002F",[697],{"text":698},"Die Google Local Guides Homepage",{"text":700}," verzeichnet 23.000 Beiträge zu Reisen, 14.000 zu Food & Drinks und eine sehr aktive Community.",{"src":702,"type":703,"title":665,"width":704,"handle":705,"height":706,"children":707,"mimeType":23},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F4wPydRfcSAtLPQ8AfOfw","image",712,"cljimjzpe7hdr0bujq8f70ni0",463,[],{"type":639,"children":709,"className":719},[710,712,717],{"text":711},"Unter ",{"rel":713,"href":695,"type":681,"children":714,"openInNewTab":400},"noopener noreferrer",[715],{"text":716},"localguidesconnect.com",{"text":718}," pflegt Google eine höchst aktive Community lokaler Guides (Screenshot)","wp-caption-text",{"type":639,"children":721},[722],{"text":723},"Man stelle sich das Potenzial vor, das sich ergibt aus der Verknüpfung dieser weltweiten Armee von Ortskundigen auf der einen Seite mit Googles unbegrenzten Möglichkeiten, den Aufenthaltsort von allen Nutzern von Maps nachzuverfolgen (welche Orte sie besucht, gespeichert und bewertet haben) auf der anderen Seite: eine rasant wachsende Datenbank des nahezu gesamten menschlichen Wissen über jeglichen Ort auf dieser Erde.",{"type":652,"children":725},[726],{"text":727},"Rom wurde nicht an einem Tag errichtet",{"type":639,"children":729},[730,732,734,736,741,743,745,746,751,753,755,757,762,764,766,768,773,775,777,779,784,786,787,789,793,799,804,810,815,819,821,823,825,830,832,833,835,839],{"text":731},"Ganz typisch für Google hat der Tech-Riese innerhalb der vergangenen zwölf Monate stetig neue Features vorgestellt, mit denen er die Gewohnheiten seiner Nutzer verändern will:\n",{"bold":400,"text":733},"Dezember 2018:",{"text":735}," ",{"rel":713,"href":737,"type":681,"children":738,"openInNewTab":400},"https:\u002F\u002Ftechcrunch.com\u002F2018\u002F12\u002F10\u002Fgoogle-maps-new-personalized-suggestions-come-to-ios\u002F",[739],{"text":740},"Personalisierte Vorschläge im „Für Dich“-Reiter",{"text":742},", die auf Basis des bisherigen Nutzerverhaltens relevante Empfehlungen von örtlichen Businesses bereithalten\n",{"bold":400,"text":744},"Januar 2019:",{"text":735},{"rel":713,"href":747,"type":681,"children":748,"openInNewTab":400},"https:\u002F\u002Ftechcrunch.com\u002F2019\u002F01\u002F08\u002Fgoogle-assistant-is-coming-to-google-maps-today\u002F",[749],{"text":750},"Der Google Assistant wird in Google Maps ausgerollt.",{"text":752}," Die Nutzer können seitdem in der App auch die gesamte Bandbreite an Sprachbefehlen nutzen.\n",{"bold":400,"text":754},"Mai 2019:",{"text":756}," Ein selbstlernender Algorithmus ",{"rel":713,"href":758,"type":681,"children":759,"openInNewTab":400},"https:\u002F\u002Ftechcrunch.com\u002F2019\u002F05\u002F30\u002Fgoogle-maps-now-uses-machine-learning-to-find-restaurants-best-dishes-make-suggestions\u002F",[760],{"text":761},"hebt die besten Gerichte in Restaurants hervor",{"text":763},".\n",{"bold":400,"text":765},"Juli 2019:",{"text":767}," Im indischen Markt werden im „Erkunden“-Reiter ",{"rel":713,"href":769,"type":681,"children":770,"openInNewTab":400},"https:\u002F\u002Ftechcrunch.com\u002F2019\u002F07\u002F11\u002Fgoogle-maps-restaurants-discounts\u002F",[771],{"text":772},"Rabatt-Angebote von Restaurants",{"text":774}," angezeigt. Viele neue Services testet Google zuerst in Indien.\n",{"bold":400,"text":776},"August 2019:",{"text":778}," ",{"rel":713,"href":780,"type":681,"children":781,"openInNewTab":400},"https:\u002F\u002Fblog.google\u002Fproducts\u002Fmaps\u002Ftake-your-next-destination-google-maps\u002F",[782],{"text":783},"Integration aller Hotel- und Flugreservierungen",{"text":785}," (automatisch aus Gmail abgesaugt) in Google Maps, im „Reservierungen“-Reiter unter „Meine Orte“\n",{"bold":400,"text":776},{"text":788}," Neue Version des Features „Zeitachse“ (Timeline, bei aktiviertem Standortverlauf), die es möglich macht, ",{"rel":713,"href":780,"type":681,"children":790,"openInNewTab":400},[791],{"text":792},"die eigenen liebsten Orte und Empfehlungen mit Freunden und Familie zu teilen",{"rel":713,"href":769,"type":681,"children":794,"openInNewTab":400},[795,796,798],{"text":763},{"bold":400,"text":797},"Oktober 2019:",{"text":778},{"rel":713,"href":800,"type":681,"children":801,"openInNewTab":400},"https:\u002F\u002Fwww.restaurantdive.com\u002Fnews\u002Fchownow-deliverycom-partner-with-google-for-online-orders\u002F555527\u002F",[802],{"text":803},"Anbindung an die Essenslieferplattform Olo",{"rel":713,"href":769,"type":681,"children":805,"openInNewTab":400},[806,808,809],{"text":807},", wodurch die Essensbestellung direkt aus Google Maps und dem Google Assistant möglich wird.\n",{"bold":400,"text":797},{"text":778},{"rel":713,"href":811,"type":681,"children":812,"openInNewTab":400},"https:\u002F\u002Fblog.google\u002Fproducts\u002Fearth\u002Fmeet-most-loved-restaurants-google\u002F",[813],{"text":814},"Listen für die beliebtesten Restaurants am jeweiligen Ort",{"rel":713,"href":769,"type":681,"children":816,"openInNewTab":400},[817],{"text":818},", basierend auf aggregierten Google-Bewertungen",{"text":820},"\n",{"bold":400,"text":822},"November 2019:",{"text":824}," Mit einer ",{"rel":713,"href":826,"type":681,"children":827,"openInNewTab":400},"https:\u002F\u002Ftechcrunch.com\u002F2019\u002F11\u002F13\u002Fgoogle-maps-adds-a-new-translation-feature-that-speaks-place-names-out-loud\u002F",[828],{"text":829},"neuen Übersetzungsfunktion",{"text":831}," können sich die Nutzer von Google Maps Ortsnamen in der örtlichen Sprache vorsagen lassen.\n",{"bold":400,"text":822},{"text":834}," Neue Social-Funktion, ",{"rel":713,"href":680,"type":681,"children":836,"openInNewTab":400},[837],{"text":838},"durch die Nutzer bestimmten Local Guides folgen können",{"text":840},".\n\nAber Google war nicht nur in Sachen Nutzererfahrung tätig, sondern hat auch unter der Haube geschraubt. Durch einen stetigen Zufluss an neuen Partnern hat sich Google Maps langsam in eine voll ausgerüstete transaktionale App verwandelt.",{"type":639,"children":842},[843,845,850],{"text":844},"Die aktuelle Vorzeige-Integration ist jene von The Fork, einem Schwesterunternehmen von Tripadvisor, durch die die Nutzer weltweit Tischreservierungen in Restaurants abschließen können, ohne die App zu verlassen. Aber ",{"rel":713,"href":846,"type":681,"children":847,"openInNewTab":400},"https:\u002F\u002Fsupport.google.com\u002Fmaps\u002Fanswer\u002F9322362?hl=de",[848],{"text":849},"die Liste der Partner im Google Maps Hilfe-Center",{"text":851}," zeigt, wie weit der Tech-Titan seine Tentakel in diverse stationäre Branchen hinein gestreckt hat:",{"src":853,"type":703,"title":665,"width":854,"handle":855,"height":856,"children":857,"mimeType":23},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FN91YWg3DT0JiCqKKTnGj",455,"cljimjzpo7hdt0bujcov4azxn",792,[],{"type":639,"children":859,"className":719},[860],{"text":861},"Ein Überblick über alle an Google Maps angebundenen Partnerdienste und -unternehmen",{"type":639,"children":863},[864],{"text":865},"Die zweitgrößte Kategorie nach Restaurant-Buchungsplattformen ist die der Touren- und Sehenswürdigkeits-Buchungsplattformen, darunter Schwergewichte der Branche wie Fareharbour, Getyourguide, Klook, Peek, Rezy und Tiqets.",{"type":652,"children":867},[868],{"text":869},"Follow the money",{"type":639,"children":871},[872],{"text":873},"Die zunehmende Digitalisierung des Ticketing- und Kaufprozesses bei den öffentlichen Verkehrsbetrieben in Verknüpfung mit neuen Mikro-Mobilitätsdiensten wird Google die Möglichkeit eröffnen, mit Maps die Nutzer nicht nur von A nach B zu führen, sondern ihnen auch das Ticket für den Weg zu verkaufen.",{"type":639,"children":875},[876],{"text":877},"Google Maps‘ nahtlose Anbindung an Google Pay wird den Nutzern bei wiederkehrenden In-App-Micro-Transaktionen eine bruchlose Nutzererfahrung bieten und dabei alle Bedürfnisse rund um Beförderung und Mobilität abdecken, einschließlich Parkgebühren, Straßenmauten und Mitfahrdiensten.",{"type":639,"children":879},[880],{"text":881},"Wenn die Nutzer sich einmal daran gewöhnt haben, über Google Maps Käufe abzuschließen, ergibt sich der nächste Schritt von selbst: die Zahlung des Taxis zum Wellness Center wird kombiniert mit dem Kauf der Spa Session. Und wenn Maps dann einen Rabatt für das Gluten-freie Menü im Restaurant um die Ecke anbietet, dessen Karte ganz zufällig zu den Ernährungsvorlieben des Nutzers passt, kann dieser das alles in einer Transaktion über Google Maps buchen, ohne die App zu verlassen.",{"type":652,"children":883},[884],{"text":885},"Sieh den Pfad im Fernen Osten",{"type":639,"children":887},[888,890,895],{"text":889},"Der Westen hat bisher mit einer Mischung aus Angst und Bewunderung zugesehen, wie asiatische Tech-Riesen mit Super Apps, die an Schweizer Taschenmessern erinnern, die Herzen und Geldbörsen von Millionen von Konsumenten erobert haben.\n\nEinige der größten westlichen Tech-Konzerne wollen jetzt auf den gleichen Pfaden wandeln. ",{"href":891,"type":681,"children":892,"openInNewTab":203},"https:\u002F\u002Fwww.theverge.com\u002F2019\u002F9\u002F26\u002F20885185\u002Fuber-ceo-dara-khosrowshahi-interview-exclusive",[893],{"text":894},"Uber’s CEO Dara Koshrawi hat im September verkündet",{"text":896},", „das Betriebssystem für alles in Ihrem Leben“ werden zu wollen, indem das Unternehmen seinen Fahr- und seinen Essenslieferdienst sowie andere Transport-Services in einer App bündelt.",{"type":639,"children":898},[899,901],{"text":900},"Reiseriese Booking rückt seine bislang eher lose miteinander verbundenen Marken sukzessive näher aneinander. In Südostasien testet das Unternehmen die Einbindung einer Ridehailing-App und spricht in diesem Atemzug davon, den Reisenden ",{"href":902,"type":681,"children":903,"openInNewTab":203},"https:\u002F\u002Fwww.phocuswire.com\u002Fgrab-booking-integration",[904],{"text":905},"einen „connected trip“ ermöglichen zu wollen.",{"type":639,"children":907},[908],{"text":909},"Aber für eine Super App müssen eine extreme Größe mit starken Nutzer-Engagement zusammen kommen. Asiatische Super Apps haben zuerst die täglichen Bedürfnisse abgedeckt, so wie Zahlungen (Wechat), städtische Mobilität (Grab) oder Essenslieferungen (Meituan, Go Jerk). Erst nachdem sie mittels der täglichen Transaktionen das Vertrauen der Nutzer gewonnen und sich in deren Gewohnheiten verankert hatten, haben sie anliegende Geschäftsfelder erschlossen.",{"type":652,"children":911},[912],{"text":913},"Googles Versuch, eine Super App zu bauen",{"type":639,"children":915},[916],{"text":917},"Google Maps bedient eines der grundlegenden und häufigsten Bedürfnisse der Menschen: sich von A nach B zu bewegen. Anders als seine asiatischen Pendants, hat das Unternehmen seine Nutzer bis jetzt noch nicht in wiederkehrende Bezahlvorgänge eingebunden.",{"type":639,"children":919},[920],{"text":921},"Aber mit der zunehmenden Digitalisierung von Mikromobilität ist es nur eine Frage der Zeit, bis Google Maps Micro-Payments für alle möglichen Arten von urbanen Fortbewegungsmethoden in den Verhaltensfluss der Nutzer einflechtet. Das wird die Startrampe dafür sein, die Tentakel in alle möglichen anderen lokalen Geschäftsfelder auszustrecken.",{"type":639,"children":923},[924],{"text":925},"Die Uhr tickt, und die Retail-Branche (einschließlich des Tourismus) muss sich einer neuen Realität stellen: Google Maps‘ unendlicher Reichtum an ortsbezogenen Informationen und Bewegungsdaten, sein nicht endenwollender Strom an Gewohnheiten prägenden Services und sein digitales Ökosystem, das von Tür zu Tür reicht, werden dem rasanten Aufstieg der ersten Super App der westlichen Welt den Weg ebnen.",{"type":639,"children":927},[928],{"text":929},"Im vergangenen Jahrzehnt wurde Google Maps zum digitalen Gatekeeper des Stationärhandels. Nun ist es auf einem guten Weg, im neuen Jahrzehnt das transaktionale Betriebssystem der westlichen Welt zu werden.",{"type":639,"children":931},[932,934,939,941,946],{"text":933,"italic":400},"Hinweis: Der Artikel erschien zuvor ",{"rel":713,"href":935,"type":681,"children":936,"openInNewTab":400},"https:\u002F\u002Fwww.phocuswire.com\u002FGoogle-playbook-travel-super-app",[937],{"text":938,"italic":400},"auf Phocuswire.com",{"text":940,"italic":400}," sowie ",{"rel":713,"href":942,"type":681,"children":943,"openInNewTab":400},"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fgoogles-playbook-turn-google-maps-super-app-mario-gavira\u002F",[944],{"text":945,"italic":400},"der LinkedIn-Seite des Autors",{"text":947,"italic":400}," auf Englisch. OMR veröffentlicht ihn auf Deutsch mit Genehmigung des Autoren.",{"type":652,"children":949},[950],{"text":951},"Über den Autor:",{"src":953,"type":703,"title":665,"width":954,"handle":955,"height":956,"children":957,"mimeType":23},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FJefRPGwtRDiGV7L9qlZU",190,"cljimjzp37e640buqmafdrazc",224,[],{"type":639,"children":959,"className":719},[960],{"text":961},"Mario Gavira",{"type":639,"children":963},[964],{"text":965},"Mario Gavira ist seit fast 20 Jahren in der Online-Travel-Branche tätig. Seit 2015 führt er von Barcelona aus die Geschäfte der Reise-Meta-Suchmaschine Liligo.com, die zu dem spanischen Reise-Konzern eDreams Odigeo gehört. Davor führte er das Frankreichgeschäft des ebenfalls zu eDreams gehörenden Portals Opodo.",{"text":820},[968],{"__typename":670,"id":662,"rawHtml":969},"\u003Cdiv class=\"social-embed\" data-usercentrics-service-id=\"\" data-json-embed=\"{"type":"opinary","customer":"omr","poll":"ber-google-maps-einkaufen-und-bezahlen--"}\">\u003Cdiv class=\"social-embed-gdpr\">\u003Cdiv>\u003Ch3>Empfohlener redaktioneller Inhalt\u003C\u002Fh3>\u003Cp>An dieser Stelle findet Ihr einen externen Inhalt von \u003Cem>Opinary\u003C\u002Fem>, der den Artikel ergänzt. Ihr könnt ihn Euch mit einem Klick anzeigen lassen.\u003C\u002Fp>\u003Cdiv class=\"toggle-wrap\">\u003Cinput class=\"toggle toggle-check\" id=\"dsvgo-toggle-5053f07a97077e5627f7563e0fd648fd\" type=\"checkbox\">\u003Clabel class=\"load-social-embed toggle-btn\" for=\"dsvgo-toggle-5053f07a97077e5627f7563e0fd648fd\">\u003C\u002Flabel>\u003C\u002Fdiv>\u003Cp class=\"smallprint\">Ich bin damit einverstanden, dass mir externe Inhalte angezeigt werden. Damit können personenbezogene Daten an Drittplattformen übermittelt werden. \u003Ca href=\"\u002Fde\u002Fdatenschutz\u002F\">Mehr dazu in unserer Datenschutzerklärung.\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"social-embed-content\" style=\"display:none\">\u003Cdiv class=\"opinary-widget-embed\" data-poll=\"ber-google-maps-einkaufen-und-bezahlen--\" data-customer=\"omr\">\u003C\u002Fdiv>\u003Cscript type=\"text\u002Fjavascript\" data-src=\"\u002F\u002Fwidgets.opinary.com\u002Fembed.js\">\u003C\u002Fscript>\u003C\u002Fdiv>\u003C\u002Fdiv>","2020-01-09T15:24:34+00:00","2023-08-31T17:37:42.171099+00:00",[973],{"name":974,"description":-1,"link":975,"avatarUrl":976},"Gastautor","\u002Fde\u002Fdaily\u002Fauthor\u002Fgastautor","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:147,width:147\u002FX0R6fW33SUeRw0HMVQKn",{"url":978,"image":979,"title":980,"description":981,"type":703,"mimeType":982},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:570,width:1096\u002Foutput=format:webp\u002Fcmcni89taqwig06t71hdsrz3j",{"thumbnail":-1,"regular":978},"google_maps_ar","Mittlerweile kann man Google Maps auch in Augmented-Reality-Ansicht nutzen (Quelle: Wall Street Journal \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=QW1QT7DOOdA\" target=\"_blank\" rel=\"noopener noreferrer\">auf Youtube\u003C\u002Fa>)","image\u002Fwebp",[],[985,988],{"name":986,"slug":987,"link":-1},"Google Maps","google-maps",{"name":989,"slug":990,"link":-1},"Super App","super-app",[992,1013,1033,1049,1063,1081],{"title":993,"link":994,"date":995,"snippet":996,"categories":997,"authors":1004,"sponsored":203,"featuredMedia":1008},"Die Marketing-News der Woche: Kitkat-Raub, Sucht-Urteile und das Shopping-Comeback","\u002Fde\u002Fdaily\u002Fomr-takeaway-kitkat-tiktok-shop","2026-04-02T14:00:00+00:00","OMR Takeaway: Rätselhaftes Verschwinden von 12 Tonnen Kitkat, wegweisende Gerichtsurteile gegen Tech-Giganten und die \"Social Commerce Renaissance\".",[998,1000],{"id":999,"name":628,"link":629},"commerce",{"id":1001,"name":1002,"link":1003},"social","Social","\u002Fde\u002Fdaily\u002Fcategory\u002Fsocial",[1005],{"name":1006,"link":1007},"Martin Gardt","\u002Fde\u002Fdaily\u002Fauthor\u002Fmartin",{"image":1009,"url":1012,"type":703,"title":665},{"thumbnail":-1,"small":1010,"regular":1011,"featured":1011},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnhido4hg1dy08undptszy47",{"title":1014,"link":1015,"date":1016,"snippet":1017,"categories":1018,"authors":1024,"sponsored":203,"featuredMedia":1028},"265 Millionen Klicks weg? Diese Seiten verlieren wegen AI Overviews am stärksten Traffic","\u002Fde\u002Fdaily\u002Fai-overview-traffic-einbruch-liste","2026-03-26T05:00:00+00:00","Eine Viertelmilliarde Klicks weg: Googles AI Overviews revolutionieren die Suche, doch für Webseiten bricht der Traffic ein. OMR zeigt die größten Verlierer und hat mit einigen von ihnen gesprochen.",[1019,1020],{"id":441,"name":631,"link":632},{"id":1021,"name":1022,"link":1023},"ai-hr","AI","\u002Fde\u002Fdaily\u002Fcategory\u002Fai-hr",[1025],{"name":1026,"link":1027},"Roland Eisenbrand","\u002Fde\u002Fdaily\u002Fauthor\u002Froland-eisenbrand",{"image":1029,"url":1032,"type":703,"title":665},{"thumbnail":-1,"small":1030,"regular":1031,"featured":1031},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmn5rrpbo5mvz06t6bajvhdt5","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmn5rrpbo5mvz06t6bajvhdt5","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmn5rrpbo5mvz06t6bajvhdt5",{"title":1034,"link":1035,"date":1036,"snippet":1037,"categories":1038,"authors":1040,"sponsored":203,"featuredMedia":1044},"Affiliate-Offensive: Wie Instagram und YouTube jetzt Jagd auf TikTok Shop machen","\u002Fde\u002Fdaily\u002Faffiliate-offensive-wie-instagram-und-youtube-jetzt-jagd-auf-tiktok-shop-machen","2025-12-31T23:00:00+00:00","Der Kampf um die Vorherrschaft im Social Commerce tritt in eine neue Phase, während Tech-Giganten fortschrittliche Monetarisierungstools für Creator*innen ausrollen.",[1039],{"id":999,"name":628,"link":629},[1041],{"name":1042,"link":1043},"OMR Team","\u002Fde\u002Fdaily\u002Fauthor\u002Fomr-team",{"image":1045,"url":1048,"type":703,"title":665},{"thumbnail":-1,"small":1046,"regular":1047,"featured":1047},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmnebrlbnuztr07tcgpu55jb2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmnebrlbnuztr07tcgpu55jb2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmnebrlbnuztr07tcgpu55jb2",{"title":1050,"link":1051,"date":1036,"snippet":1052,"categories":1053,"authors":1056,"sponsored":203,"featuredMedia":1058},"Experiment: Wie performt KI-generierter Content in der Google-Suche? ","\u002Fen\u002Fdaily\u002Fexperiment-wie-performt-ki-generierter-content-in-der-google-suche","Eine Langzeit-Studie enthüllt den rapiden Aufstieg und plötzlichen Fall von automatisiertem SEO-Content.",[1054,1055],{"id":1021,"name":1022,"link":1023},{"id":441,"name":631,"link":632},[1057],{"name":1042,"link":1043},{"image":1059,"url":1062,"type":703,"title":665},{"thumbnail":-1,"small":1060,"regular":1061,"featured":1061},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmn5rvspo5u7i06t61v0fsum0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmn5rvspo5u7i06t61v0fsum0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmn5rvspo5u7i06t61v0fsum0",{"title":1064,"link":1065,"date":1036,"snippet":1066,"categories":1067,"authors":1074,"sponsored":203,"featuredMedia":1076},"Customer Reviews werden zur neuen SEO-Währung im KI-Zeitalter","\u002Fen\u002Fdaily\u002Fcustomer-reviews-werden-zur-neuen-seo-waehrung-im-ki-zeitalter","Während KI-Chatbots die Produktsuche grundlegend verändern, entwickelt sich authentisches Nutzerfeedback zum entscheidenden Faktor für die Sichtbarkeit von Marken.",[1068,1072,1073],{"id":1069,"name":1070,"link":1071},"kuenstliche-intelligenz","Künstliche Intelligenz","\u002Fde\u002Fdaily\u002Fcategory\u002Fkuenstliche-intelligenz",{"id":1021,"name":1022,"link":1023},{"id":999,"name":628,"link":629},[1075],{"name":1042,"link":1043},{"image":1077,"url":1080,"type":703,"title":665},{"thumbnail":-1,"small":1078,"regular":1079,"featured":1079},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmmx8vhumhk0107umhui2w40l","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmmx8vhumhk0107umhui2w40l","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmmx8vhumhk0107umhui2w40l",{"title":1082,"link":1083,"date":1036,"snippet":1084,"categories":1085,"authors":1088,"sponsored":203,"featuredMedia":1090},"Die Suche verändert sich nicht nur durch KI: Wie Text-Ads organische Klicks verdrängen – und wie du jetzt reagieren solltest","\u002Fen\u002Fdaily\u002Fdie-suche-veraendert-sich-nicht-nur-durch-ki-wie-text-ads-organische-klicks-verdraengen-und-wie-du-jetzt-reagieren-solltest","Während KI die Schlagzeilen beherrscht, ist die wahre Bedrohung für Ihren organischen Traffic das aggressive Comeback klassischer Textanzeigen.",[1086,1087],{"id":441,"name":631,"link":632},{"id":1021,"name":1022,"link":1023},[1089],{"name":1042,"link":1043},{"image":1091,"url":1094,"type":703,"title":665},{"thumbnail":-1,"small":1092,"regular":1093,"featured":1093},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmm388zeqhvhb07uo7lrzj4qi","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmm388zeqhvhb07uo7lrzj4qi","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmm388zeqhvhb07uo7lrzj4qi",{"__typename":1096,"description":1097,"keywords":1098,"noFollow":203,"noIndex":203,"ogDescription":1099,"ogTitle":1100,"title":1101,"ogImage":11},"Seo","Westliche Tech-Konzerne schauen neidisch auf die \"Super Apps\" der chinesischen Konkurrenten. Wandelt Google mit Googles Maps nun auf WeChats Spuren?",[],"Ein erfahrener Vertreter aus der Online-Travel-Branche erläutert seine Theorie","Auf WeChats Spuren: Versucht Google aus Google Maps die erste westliche \"Super App\" zu machen?","Soll Google Maps zur ersten \"Super App\" der westlichen Welt werden?",{"__typename":1103,"publicIdentificationId":1104,"domain":1105},"VGWort","f72406633ba742e890e871ef70935fe3","vg02.met.vgwort.de","PUBLISHED","\u002Fde\u002Fdaily\u002Fgoogle-maps-super-app",{"articleId":1109,"articleType":624,"author":1110,"date":970,"languageDirectory":1112,"tag":1113,"pageType":1116,"pageSlug":1117},"cljimk6k97e8c0buqae7crmwh",[1111],"cl165d5t1e2180auozgunbzwc","de",[1114,1115],"cl3wp1lgxh6cd0eujrlbpwpnc","clje0lmze20ar0crt1zqifm2r","article","google-maps-super-app",[],{"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":1120,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":1123,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":1126,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":1128,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":1129,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":1130,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":1131,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":1132,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":1133,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":1148,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":1149,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":1150,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":1151,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":1152,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":1153,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":1154,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":1155,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":1156,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":1174,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":1175,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":1176,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":1177,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":1185,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":1186,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":1187,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":1188,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":1196,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":1197,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":1198,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":1199,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":1200,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":1201,"HeaderSubSubMenuItem:cm7ixhfxs0eu807urbxsbtk3n":1202,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":1203,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":1204,"HeaderSubSubMenuItem:cmo1knucql51g07ulj6ns72id":1205,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":1206,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":1228,"HeaderPromo:cmji1objjffx307t6910udjc5":1244,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":1247,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":1248,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":1249,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":1250,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":1251,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":1252,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":1253,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":1267,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":1268,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":1269,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":1270,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":1271,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":1272,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":1273,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":1287,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":1288,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":1289,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":1295,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":1296,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":1297,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":1303,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":1305,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":1321,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":1324,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":1326,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":1328,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":1330,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":1332,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":1334,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":1336,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":1338,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":1356,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":1358,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":1360,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":1362,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":1364,"HeaderPromo:cmix6l950myyw07tacxq90vty":1374,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":1377,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":1378,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":1379,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":1380,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":1381,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":1382,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":1383,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":1384,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":1400,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":1401,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":1402,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":1403,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":1404,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1414,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1422,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1425,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1427,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1429,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1431,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1441,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1443,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1447,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1449,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1451,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1453,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1455,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1457,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1459,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1473,"SocialLink:clpmu38recnd90aupnxi8uxyc":1478,"SocialLink:clpmu50l9cm450bt2g8822i8t":1483,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1488,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1494,"SocialLink:clpmudda5dier0cuom5n87wtf":1499,"SocialLink:clpmuf1ufce930buhkqrr9eht":1505,"SocialLink:clpmugb2odk770cuoz0qxfn42":1510,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1515,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1521,"Header:clpi6s8r439q50aujsqk0j8ts":1527,"ROOT_QUERY":1574,"Footer:clpib6da295u40brxocszrf7q":1686,"Author:cl165d5t1e2180auozgunbzwc":1720,"HtmlEmbed:cljimk2rp7hnn0bumu0kkxghm":1723,"Tag:cl3wp1lgxh6cd0eujrlbpwpnc":1724,"Tag:clje0lmze20ar0crt1zqifm2r":1726,"Article:cljimk6k97e8c0buqae7crmwh":1727},["null","__typename",1121,"id",6,"slug",7,"name",8,"link",9,"subtitle",10,"promo",11,"omrHeaderSubmenuItems",1122,"omrHeaderSubmenuCta",11],"HeaderMenuItem",[],["null","__typename",19,"id",20,"image({\"locales\":[\"de\",\"en\"]})",1124,"title",26,"subtitle",27,"cta",1125],["null","__typename",22,"title",11,"description",11,"mimeType",23,"url",24,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",25],["null","__typename",29,"label",30,"url",31,"target",11,"external",11,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1127,"id",41,"name",42,"link",36],"HeaderSubSubMenuItem",["null","__typename",1127,"id",44,"name",45,"link",46],["null","__typename",1127,"id",48,"name",49,"link",50],["null","__typename",1127,"id",52,"name",53,"link",54],["null","__typename",1127,"id",56,"name",57,"link",58],["null","__typename",1127,"id",60,"name",61,"link",62],["null","__typename",1134,"id",34,"name",35,"subtitle",37,"lucideIcon",38,"link",36,"omrHeaderSubSubmenuItems",1135],"HeaderSubMenuItem",[1136,1138,1140,1142,1144,1146],{"__ref":1137},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":1139},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":1141},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":1143},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":1145},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":1147},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",1127,"id",71,"name",72,"link",73],["null","__typename",1127,"id",75,"name",76,"link",77],["null","__typename",1127,"id",79,"name",80,"link",81],["null","__typename",1127,"id",83,"name",84,"link",85],["null","__typename",1127,"id",87,"name",88,"link",89],["null","__typename",1127,"id",91,"name",92,"link",93],["null","__typename",1127,"id",95,"name",96,"link",97],["null","__typename",1127,"id",99,"name",100,"link",101],["null","__typename",1134,"id",64,"name",65,"subtitle",67,"lucideIcon",68,"link",66,"omrHeaderSubSubmenuItems",1157],[1158,1160,1162,1164,1166,1168,1170,1172],{"__ref":1159},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":1161},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":1163},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":1165},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":1167},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":1169},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":1171},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":1173},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",1127,"id",110,"name",111,"link",112],["null","__typename",1127,"id",114,"name",115,"link",116],["null","__typename",1127,"id",118,"name",119,"link",120],["null","__typename",1134,"id",103,"name",104,"subtitle",106,"lucideIcon",107,"link",105,"omrHeaderSubSubmenuItems",1178],[1179,1181,1183],{"__ref":1180},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":1182},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":1184},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",1127,"id",129,"name",130,"link",131],["null","__typename",1127,"id",133,"name",134,"link",135],["null","__typename",1127,"id",137,"name",138,"link",139],["null","__typename",1134,"id",122,"name",123,"subtitle",125,"lucideIcon",126,"link",124,"omrHeaderSubSubmenuItems",1189],[1190,1192,1194],{"__ref":1191},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":1193},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":1195},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",1127,"id",147,"name",148,"link",149],["null","__typename",1127,"id",151,"name",152,"link",153],["null","__typename",1127,"id",155,"name",156,"link",157],["null","__typename",1127,"id",159,"name",160,"link",161],["null","__typename",1127,"id",163,"name",164,"link",165],["null","__typename",1127,"id",167,"name",168,"link",169],["null","__typename",1127,"id",171,"name",172,"link",173],["null","__typename",1127,"id",175,"name",176,"link",177],["null","__typename",1127,"id",179,"name",180,"link",181],["null","__typename",1127,"id",183,"name",184,"link",185],["null","__typename",1134,"id",141,"name",142,"subtitle",143,"lucideIcon",144,"link",124,"omrHeaderSubSubmenuItems",1207],[1208,1210,1212,1214,1216,1218,1220,1222,1224,1226],{"__ref":1209},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":1211},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":1213},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":1215},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":1217},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":1219},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":1221},"HeaderSubSubMenuItem:cm7ixhfxs0eu807urbxsbtk3n",{"__ref":1223},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":1225},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",{"__ref":1227},"HeaderSubSubMenuItem:cmo1knucql51g07ulj6ns72id",["null","__typename",1121,"id",13,"slug",14,"name",15,"link",16,"subtitle",17,"promo",1229,"omrHeaderSubmenuItems",1231,"omrHeaderSubmenuCta",1242],{"__ref":1230},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[1232,1234,1236,1238,1240],{"__ref":1233},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":1235},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":1237},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":1239},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":1241},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",29,"label",1243,"url",31],"Ticketshop",["null","__typename",19,"id",193,"image({\"locales\":[\"de\",\"en\"]})",1245,"title",198,"subtitle",199,"cta",1246],["null","__typename",22,"title",11,"description",11,"mimeType",195,"url",196,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",197],["null","__typename",29,"label",201,"url",202,"target",11,"external",203,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1127,"id",212,"name",213,"link",214],["null","__typename",1127,"id",216,"name",217,"link",218],["null","__typename",1127,"id",220,"name",221,"link",222],["null","__typename",1127,"id",224,"name",225,"link",226],["null","__typename",1127,"id",228,"name",229,"link",230],["null","__typename",1127,"id",232,"name",233,"link",234],["null","__typename",1134,"id",206,"name",207,"subtitle",208,"lucideIcon",209,"link",124,"omrHeaderSubSubmenuItems",1254],[1255,1257,1259,1261,1263,1265],{"__ref":1256},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":1258},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":1260},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":1262},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":1264},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":1266},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",1127,"id",242,"name",243,"link",244],["null","__typename",1127,"id",246,"name",247,"link",248],["null","__typename",1127,"id",250,"name",251,"link",252],["null","__typename",1127,"id",254,"name",255,"link",256],["null","__typename",1127,"id",258,"name",259,"link",260],["null","__typename",1127,"id",262,"name",263,"link",264],["null","__typename",1134,"id",236,"name",237,"subtitle",238,"lucideIcon",239,"link",124,"omrHeaderSubSubmenuItems",1274],[1275,1277,1279,1281,1283,1285],{"__ref":1276},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":1278},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":1280},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":1282},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":1284},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":1286},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",1127,"id",273,"name",274,"link",268],["null","__typename",1127,"id",276,"name",277,"link",278],["null","__typename",1134,"id",266,"name",267,"subtitle",269,"lucideIcon",270,"link",268,"omrHeaderSubSubmenuItems",1290],[1291,1293],{"__ref":1292},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":1294},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",1127,"id",286,"name",287,"link",288],["null","__typename",1127,"id",290,"name",291,"link",292],["null","__typename",1134,"id",280,"name",281,"subtitle",282,"lucideIcon",283,"link",124,"omrHeaderSubSubmenuItems",1298],[1299,1301],{"__ref":1300},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":1302},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",1134,"id",294,"name",295,"subtitle",297,"lucideIcon",298,"link",296,"omrHeaderSubSubmenuItems",1304],[],["null","__typename",1121,"id",187,"slug",188,"name",189,"link",190,"subtitle",191,"promo",1306,"omrHeaderSubmenuItems",1308,"omrHeaderSubmenuCta",1319],{"__ref":1307},"HeaderPromo:cmji1objjffx307t6910udjc5",[1309,1311,1313,1315,1317],{"__ref":1310},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":1312},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":1314},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":1316},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":1318},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",29,"label",1320,"url",296],"Review schreiben",["null","__typename",19,"id",306,"image({\"locales\":[\"de\",\"en\"]})",1322,"title",310,"subtitle",311,"cta",1323],["null","__typename",22,"title",11,"description",11,"mimeType",195,"url",308,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",309],["null","__typename",29,"label",313,"url",314,"target",11,"external",11,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1134,"id",317,"name",318,"subtitle",320,"lucideIcon",321,"link",319,"omrHeaderSubSubmenuItems",1325],[],["null","__typename",1134,"id",323,"name",324,"subtitle",326,"lucideIcon",327,"link",325,"omrHeaderSubSubmenuItems",1327],[],["null","__typename",1134,"id",329,"name",330,"subtitle",332,"lucideIcon",333,"link",331,"omrHeaderSubSubmenuItems",1329],[],["null","__typename",1134,"id",335,"name",336,"subtitle",338,"lucideIcon",339,"link",337,"omrHeaderSubSubmenuItems",1331],[],["null","__typename",1134,"id",341,"name",342,"subtitle",343,"lucideIcon",283,"link",314,"omrHeaderSubSubmenuItems",1333],[],["null","__typename",1134,"id",345,"name",346,"subtitle",348,"lucideIcon",349,"link",347,"omrHeaderSubSubmenuItems",1335],[],["null","__typename",1134,"id",351,"name",352,"subtitle",354,"lucideIcon",270,"link",353,"omrHeaderSubSubmenuItems",1337],[],["null","__typename",1121,"id",300,"slug",301,"name",302,"link",303,"subtitle",304,"promo",1339,"omrHeaderSubmenuItems",1341,"omrHeaderSubmenuCta",11],{"__ref":1340},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[1342,1344,1346,1348,1350,1352,1354],{"__ref":1343},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":1345},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":1347},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":1349},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":1351},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":1353},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":1355},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",1134,"id",363,"name",364,"subtitle",366,"lucideIcon",367,"link",365,"omrHeaderSubSubmenuItems",1357],[],["null","__typename",1134,"id",369,"name",370,"subtitle",372,"lucideIcon",349,"link",371,"omrHeaderSubSubmenuItems",1359],[],["null","__typename",1134,"id",374,"name",375,"subtitle",377,"lucideIcon",38,"link",376,"omrHeaderSubSubmenuItems",1361],[],["null","__typename",1134,"id",379,"name",380,"subtitle",382,"lucideIcon",383,"link",381,"omrHeaderSubSubmenuItems",1363],[],["null","__typename",1121,"id",356,"slug",357,"name",358,"link",359,"subtitle",360,"promo",11,"omrHeaderSubmenuItems",1365,"omrHeaderSubmenuCta",11],[1366,1368,1370,1372],{"__ref":1367},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":1369},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":1371},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":1373},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",19,"id",391,"image({\"locales\":[\"de\",\"en\"]})",1375,"title",395,"subtitle",396,"cta",1376],["null","__typename",22,"title",11,"description",11,"mimeType",195,"url",393,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",394],["null","__typename",29,"label",398,"url",399,"target",11,"external",400,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1127,"id",409,"name",410,"link",411],["null","__typename",1127,"id",413,"name",414,"link",415],["null","__typename",1127,"id",417,"name",418,"link",419],["null","__typename",1127,"id",421,"name",422,"link",423],["null","__typename",1127,"id",425,"name",426,"link",427],["null","__typename",1127,"id",429,"name",430,"link",431],["null","__typename",1127,"id",433,"name",434,"link",435],["null","__typename",1134,"id",403,"name",404,"subtitle",405,"lucideIcon",406,"link",388,"omrHeaderSubSubmenuItems",1385],[1386,1388,1390,1392,1394,1396,1398],{"__ref":1387},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":1389},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":1391},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":1393},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":1395},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":1397},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":1399},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",1127,"id",444,"name",445,"link",439],["null","__typename",1127,"id",447,"name",448,"link",449],["null","__typename",1127,"id",451,"name",452,"link",453],["null","__typename",1127,"id",455,"name",456,"link",457],["null","__typename",1134,"id",437,"name",438,"subtitle",440,"lucideIcon",441,"link",439,"omrHeaderSubSubmenuItems",1405],[1406,1408,1410,1412],{"__ref":1407},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1409},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1411},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1413},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",1121,"id",385,"slug",386,"name",387,"link",388,"subtitle",389,"promo",1415,"omrHeaderSubmenuItems",1417,"omrHeaderSubmenuCta",11],{"__ref":1416},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1418,1420],{"__ref":1419},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1421},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",19,"id",464,"image({\"locales\":[\"de\",\"en\"]})",1423,"title",468,"subtitle",469,"cta",1424],["null","__typename",22,"title",11,"description",11,"mimeType",195,"url",466,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",467],["null","__typename",29,"label",471,"url",472,"target",11,"external",11,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1134,"id",475,"name",476,"subtitle",478,"lucideIcon",406,"link",477,"omrHeaderSubSubmenuItems",1426],[],["null","__typename",1134,"id",480,"name",481,"subtitle",469,"lucideIcon",327,"link",482,"omrHeaderSubSubmenuItems",1428],[],["null","__typename",1134,"id",484,"name",485,"subtitle",487,"lucideIcon",333,"link",486,"omrHeaderSubSubmenuItems",1430],[],["null","__typename",1121,"id",459,"slug",460,"name",460,"link",461,"subtitle",462,"promo",1432,"omrHeaderSubmenuItems",1434,"omrHeaderSubmenuCta",11],{"__ref":1433},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1435,1437,1439],{"__ref":1436},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1438},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1440},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",1134,"id",496,"name",497,"subtitle",499,"lucideIcon",298,"link",498,"omrHeaderSubSubmenuItems",1442],[],["null","__typename",1121,"id",489,"slug",490,"name",491,"link",492,"subtitle",493,"promo",11,"omrHeaderSubmenuItems",1444,"omrHeaderSubmenuCta",11],[1445],{"__ref":1446},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",1134,"id",508,"name",509,"subtitle",510,"lucideIcon",511,"link",504,"omrHeaderSubSubmenuItems",1448],[],["null","__typename",1134,"id",513,"name",514,"subtitle",516,"lucideIcon",517,"link",515,"omrHeaderSubSubmenuItems",1450],[],["null","__typename",1134,"id",519,"name",346,"subtitle",521,"lucideIcon",349,"link",520,"omrHeaderSubSubmenuItems",1452],[],["null","__typename",1134,"id",523,"name",434,"subtitle",525,"lucideIcon",270,"link",524,"omrHeaderSubSubmenuItems",1454],[],["null","__typename",1134,"id",527,"name",528,"subtitle",530,"lucideIcon",531,"link",529,"omrHeaderSubSubmenuItems",1456],[],["null","__typename",1134,"id",533,"name",534,"subtitle",536,"lucideIcon",327,"link",535,"omrHeaderSubSubmenuItems",1458],[],["null","__typename",1121,"id",501,"slug",502,"name",503,"link",504,"subtitle",505,"promo",11,"omrHeaderSubmenuItems",1460,"omrHeaderSubmenuCta",11],[1461,1463,1465,1467,1469,1471],{"__ref":1462},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1464},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1466},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1468},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1470},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1472},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",568,"id",1474,"name",1475,"link",570,"logo({\"locales\":\"de\"})",1476],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",22,"url",1477],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",568,"id",1479,"name",1480,"link",575,"logo({\"locales\":\"de\"})",1481],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",22,"url",1482],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",568,"id",1484,"name",1485,"link",580,"logo({\"locales\":\"de\"})",1486],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",22,"url",1487],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",568,"id",1489,"name",1490,"link",1491,"logo({\"locales\":\"de\"})",1492],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",22,"url",1493],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",568,"id",1495,"name",1496,"link",595,"logo({\"locales\":\"de\"})",1497],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",22,"url",1498],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",568,"id",1500,"name",1501,"link",1502,"logo({\"locales\":\"de\"})",1503],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",22,"url",1504],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",568,"id",1506,"name",1507,"link",605,"logo({\"locales\":\"de\"})",1508],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",22,"url",1509],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",568,"id",1511,"name",1512,"link",610,"logo({\"locales\":\"de\"})",1513],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",22,"url",1514],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",568,"id",1516,"name",1517,"link",1518,"logo({\"locales\":\"de\"})",1519],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",22,"url",1520],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",568,"id",1522,"name",1523,"link",1524,"logo({\"locales\":\"de\"})",1525],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",22,"url",1526],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1528,"id",1529,"logo({\"locales\":\"de\"})",1530,"mobileLogo({\"locales\":\"de\"})",1532,"omrHeaderMenuItems",1534,"omrHeaderPartners",537,"omrHeaderSocials",1553],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",22,"url",1531],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",22,"url",1533],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1535,1537,1539,1541,1543,1545,1547,1549,1551],{"__ref":1536},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1538},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1540},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1542},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1544},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1546},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1548},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1550},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1552},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1554,1556,1558,1560,1562,1564,1566,1568,1570,1572],{"__ref":1555},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1557},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1559},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1561},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1563},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1565},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1567},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1569},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1571},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1573},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",["null","__typename",1575,"headers({\"locales\":[\"de\"]})",1576,"footersConnection({\"locales\":[\"de\"]})",1579,"articles({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"articleType\":\"DailyArticle\",\"slug\":\"google-maps-super-app\"}})",1586,"articles({\"first\":6,\"locales\":[\"de\"],\"orderBy\":\"publishDateTime_DESC\",\"stage\":\"PUBLISHED\",\"where\":{\"articleCategories_some\":{\"slug_in\":[\"commerce\",\"search\"]},\"articleType\":\"DailyArticle\",\"slug_not\":\"google-maps-super-app\"}})",1589],"Query",[1577],{"__ref":1578},"Header:clpi6s8r439q50aujsqk0j8ts",["null","__typename",1580,"edges",1581],"FooterConnection",[1582],["null","__typename",1583,"node",1584],"FooterEdge",{"__ref":1585},"Footer:clpib6da295u40brxocszrf7q",[1587],{"__ref":1588},"Article:cljimk6k97e8c0buqae7crmwh",[1590,1609,1622,1638,1654,1670],["null","__typename",1591,"authors",1592,"authorsEn",1596,"featuredMedia({\"locales\":\"de\"})",1597,"featuredMediaPortrait({\"locales\":\"de\"})",1600,"publishDateTime",995,"articleCategories({\"first\":5})",1603,"slug",1607,"snippet",996,"sponsored",203,"subtitle",1608,"title",993,"onlyEnglish",203,"articleType",624],"Article",[1593],["null","__typename",1594,"name",1006,"slug",1595],"Author","martin",[],["null","__typename",22,"mimeType",195,"title",11,"url",1598,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1599,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1011,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":224,\"width\":424}}}})",1010,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1012],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmnhido4hg1dy08undptszy47","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmnhido4hg1dy08undptszy47",["null","__typename",22,"title",11,"mimeType",195,"url",1601,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"quality\":{\"value\":50}}}})",1602],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmnhidvojg1yi08unm61sr4ph","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Foutput=format:jpg\u002Fcmnhidvojg1yi08unm61sr4ph",[1604,1606],["null","__typename",1605,"name",628,"slug",999],"ArticleCategory",["null","__typename",1605,"name",1002,"slug",1001],"omr-takeaway-kitkat-tiktok-shop","OMR Takeaway: Rätselhaftes Verschwinden von 12 Tonnen Kitkat, wegweisende Gerichtsurteile gegen Tech-Giganten und die \"Social Commerce Renaissance\"",["null","__typename",1591,"authors",1610,"authorsEn",1613,"featuredMedia({\"locales\":\"de\"})",1614,"featuredMediaPortrait({\"locales\":\"de\"})",11,"publishDateTime",1016,"articleCategories({\"first\":5})",1617,"slug",1620,"snippet",1017,"sponsored",203,"subtitle",1621,"title",1014,"onlyEnglish",203,"articleType",624],[1611],["null","__typename",1594,"name",1026,"slug",1612],"roland-eisenbrand",[],["null","__typename",22,"mimeType",23,"title",11,"url",1615,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1616,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1031,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":224,\"width\":424}}}})",1030,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1032],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmn5rrpbo5mvz06t6bajvhdt5","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmn5rrpbo5mvz06t6bajvhdt5",[1618,1619],["null","__typename",1605,"name",631,"slug",441],["null","__typename",1605,"name",1022,"slug",1021],"ai-overview-traffic-einbruch-liste","Was die Betroffenen sagen – und was Google",["null","__typename",1591,"authors",1623,"authorsEn",1626,"featuredMedia({\"locales\":\"de\"})",1628,"featuredMediaPortrait({\"locales\":\"de\"})",1631,"publishDateTime",1036,"articleCategories({\"first\":5})",1634,"slug",1636,"snippet",1037,"sponsored",203,"subtitle",1637,"title",1034,"onlyEnglish",203,"articleType",624],[1624],["null","__typename",1594,"name",1042,"slug",1625],"omr-team",[1627],["null","__typename",1594,"name",1042,"slug",1625],["null","__typename",22,"mimeType",195,"title",11,"url",1629,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1630,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1047,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":224,\"width\":424}}}})",1046,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1048],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmnebrlbnuztr07tcgpu55jb2","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmnebrlbnuztr07tcgpu55jb2",["null","__typename",22,"title",11,"mimeType",23,"url",1632,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"quality\":{\"value\":50}}}})",1633],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmneb9wzgu8ev06t5qa1px9kz","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Foutput=format:jpg\u002Fcmneb9wzgu8ev06t5qa1px9kz",[1635],["null","__typename",1605,"name",628,"slug",999],"affiliate-offensive-wie-instagram-und-youtube-jetzt-jagd-auf-tiktok-shop-machen","Der Kampf um die Vorherrschaft im Social Commerce tritt in eine neue Phase, während Tech-Giganten fortschrittliche Monetarisierungstools für Creator*innen ausrollen",["null","__typename",1591,"authors",1639,"authorsEn",1641,"featuredMedia({\"locales\":\"de\"})",1643,"featuredMediaPortrait({\"locales\":\"de\"})",1646,"publishDateTime",1036,"articleCategories({\"first\":5})",1649,"slug",1652,"snippet",1052,"sponsored",203,"subtitle",1653,"title",1050,"onlyEnglish",400,"articleType",624],[1640],["null","__typename",1594,"name",1042,"slug",1625],[1642],["null","__typename",1594,"name",1042,"slug",1625],["null","__typename",22,"mimeType",195,"title",11,"url",1644,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1645,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1061,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":224,\"width\":424}}}})",1060,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1062],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmn5rvspo5u7i06t61v0fsum0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmn5rvspo5u7i06t61v0fsum0",["null","__typename",22,"title",11,"mimeType",195,"url",1647,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"quality\":{\"value\":50}}}})",1648],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmn5rw0915ulu06t6xk32x6ee","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Foutput=format:jpg\u002Fcmn5rw0915ulu06t6xk32x6ee",[1650,1651],["null","__typename",1605,"name",1022,"slug",1021],["null","__typename",1605,"name",631,"slug",441],"experiment-wie-performt-ki-generierter-content-in-der-google-suche","Eine Langzeit-Studie enthüllt den rapiden Aufstieg und plötzlichen Fall von automatisiertem SEO-Content",["null","__typename",1591,"authors",1655,"authorsEn",1657,"featuredMedia({\"locales\":\"de\"})",1659,"featuredMediaPortrait({\"locales\":\"de\"})",1662,"publishDateTime",1036,"articleCategories({\"first\":5})",1665,"slug",1669,"snippet",1066,"sponsored",203,"subtitle",1066,"title",1064,"onlyEnglish",400,"articleType",624],[1656],["null","__typename",1594,"name",1042,"slug",1625],[1658],["null","__typename",1594,"name",1042,"slug",1625],["null","__typename",22,"mimeType",195,"title",11,"url",1660,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1661,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1079,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":224,\"width\":424}}}})",1078,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1080],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmmx8vhumhk0107umhui2w40l","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmmx8vhumhk0107umhui2w40l",["null","__typename",22,"title",11,"mimeType",195,"url",1663,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"quality\":{\"value\":50}}}})",1664],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmmx8fco1gr6606t7m9uq519k","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Foutput=format:jpg\u002Fcmmx8fco1gr6606t7m9uq519k",[1666,1667,1668],["null","__typename",1605,"name",1070,"slug",1069],["null","__typename",1605,"name",1022,"slug",1021],["null","__typename",1605,"name",628,"slug",999],"customer-reviews-werden-zur-neuen-seo-waehrung-im-ki-zeitalter",["null","__typename",1591,"authors",1671,"authorsEn",1673,"featuredMedia({\"locales\":\"de\"})",1675,"featuredMediaPortrait({\"locales\":\"de\"})",1678,"publishDateTime",1036,"articleCategories({\"first\":5})",1681,"slug",1684,"snippet",1084,"sponsored",203,"subtitle",1685,"title",1082,"onlyEnglish",400,"articleType",624],[1672],["null","__typename",1594,"name",1042,"slug",1625],[1674],["null","__typename",1594,"name",1042,"slug",1625],["null","__typename",22,"mimeType",195,"title",11,"url",1676,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1677,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1093,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":224,\"width\":424}}}})",1092,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":346,\"width\":648}}}})",1094],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmm388zeqhvhb07uo7lrzj4qi","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmm388zeqhvhb07uo7lrzj4qi",["null","__typename",22,"title",11,"mimeType",23,"url",1679,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"quality\":{\"value\":50}}}})",1680],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmm37v4u1nui408ufo5em3ski","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Foutput=format:jpg\u002Fcmm37v4u1nui408ufo5em3ski",[1682,1683],["null","__typename",1605,"name",631,"slug",441],["null","__typename",1605,"name",1022,"slug",1021],"die-suche-veraendert-sich-nicht-nur-durch-ki-wie-text-ads-organische-klicks-verdraengen-und-wie-du-jetzt-reagieren-solltest","Während KI die Schlagzeilen beherrscht, ist die wahre Bedrohung für Ihren organischen Traffic das aggressive Comeback klassischer Textanzeigen",["null","__typename",540,"id",541,"omrFooterLinks",1687,"omrFooterSocials",1697],[1688,1689,1690,1691,1692,1693,1694,1695,1696],["null","__typename",544,"name",514,"link",545],["null","__typename",544,"name",547,"link",548],["null","__typename",544,"name",176,"link",177],["null","__typename",544,"name",528,"link",551],["null","__typename",544,"name",434,"link",553],["null","__typename",544,"name",555,"link",556],["null","__typename",544,"name",558,"link",559],["null","__typename",544,"name",561,"link",562],["null","__typename",544,"name",564,"link",565],[1698,1700,1702,1704,1706,1708,1710,1712,1714,1716,1718],["null","__typename",568,"name",569,"link",570,"logo",1699],["null","__typename",22,"url",572],["null","__typename",568,"name",574,"link",575,"logo",1701],["null","__typename",22,"url",577],["null","__typename",568,"name",579,"link",580,"logo",1703],["null","__typename",22,"url",582],["null","__typename",568,"name",584,"link",585,"logo",1705],["null","__typename",22,"url",587],["null","__typename",568,"name",589,"link",590,"logo",1707],["null","__typename",22,"url",592],["null","__typename",568,"name",594,"link",595,"logo",1709],["null","__typename",22,"url",597],["null","__typename",568,"name",599,"link",600,"logo",1711],["null","__typename",22,"url",602],["null","__typename",568,"name",604,"link",605,"logo",1713],["null","__typename",22,"url",607],["null","__typename",568,"name",609,"link",610,"logo",1715],["null","__typename",22,"url",612],["null","__typename",568,"name",346,"link",614,"logo",1717],["null","__typename",22,"url",616],["null","__typename",568,"name",618,"link",619,"logo",1719],["null","__typename",22,"url",621],["null","__typename",1594,"id",1111,"name",974,"slug",1721,"description",665,"avatar",1722],"gastautor",["null","__typename",22,"url({\"transformation\":{\"image\":{\"resize\":{\"fit\":\"max\",\"height\":147,\"width\":147}}}})",976],["null","__typename",670,"id",662,"rawHtml",969],["null","__typename",1725,"id",1114,"name",986,"slug",987],"Tag",["null","__typename",1725,"id",1115,"name",989,"slug",990],["null","__typename",1591,"id",1109,"slug",1117,"articleType",624,"localizations",623,"authors",1728,"authorsEn",1731,"body",1732,"featuredMedia({\"locales\":[\"de\",\"en\"]})",1737,"publishDateTime",970,"createdAt",970,"updatedAt",971,"subtitle",634,"title",633,"sponsored",203,"onlyEnglish",203,"seoAttributes({\"locales\":[\"de\"]})",1740,"showTableOfContents",11,"callToAction",1741,"articleCategories",1742,"vgWort",1745,"tags",1746],[1729],{"__ref":1730},"Author:cl165d5t1e2180auozgunbzwc",[],["null","__typename",1733,"json",636,"references",1734],"ArticleBodyRichText",[1735],{"__ref":1736},"HtmlEmbed:cljimk2rp7hnn0bumu0kkxghm",["null","__typename",22,"url",1738,"title",980,"description",981,"mimeType",982,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"jpg\"}},\"image\":{\"resize\":{\"fit\":\"crop\",\"height\":56,\"width\":106}}}})",1739,"url({\"transformation\":{\"document\":{\"output\":{\"format\":\"webp\"}},\"image\":{\"resize\":{\"fit\":\"max\",\"height\":570,\"width\":1096}}}})",978],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmcni89taqwig06t71hdsrz3j","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:crop,height:56,width:106\u002Foutput=format:jpg\u002Fcmcni89taqwig06t71hdsrz3j",["null","__typename",1096,"description",1097,"keywords",1098,"noFollow",203,"noIndex",203,"ogDescription",1099,"ogTitle",1100,"title",1101,"ogImage",11],[],[1743,1744],["null","__typename",1605,"name",628,"slug",999],["null","__typename",1605,"name",631,"slug",441],["null","__typename",1103,"publicIdentificationId",1104,"domain",1105],[1747,1749],{"__ref":1748},"Tag:cl3wp1lgxh6cd0eujrlbpwpnc",{"__ref":1750},"Tag:clje0lmze20ar0crt1zqifm2r",{},{},{},{}]