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Bühnen",[],{"glossary":614,"previousGlossary":742,"nextGlossary":746},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":736,"slug":741,"topicPageRedirect":102},"Glossary","clje0yn1t29c80crtou8nu2gy","Targeting",{"__typename":619,"json":620,"references":735},"GlossaryDescriptionRichText",{"children":621},[622,627,631,668,672,677,681,685,689,693,697,701,713,731],{"type":623,"children":624},"paragraph",[625],{"text":626},"„Targeting“ bezieht sich auf die strategische Auswahl von Zielgruppen für Marketing- oder Werbeaktionen. 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Hier werden Userprofile generiert, die aufzeigen, welche Produkte durch einen User angeschaut, aber nicht erstanden wurden, damit diese ihm mit Hilfe von Werbung wiederholt unterbreitet werden.",{"type":623,"children":714},[715,717,722,724,729],{"text":716},"Ein Bereich des ",{"href":718,"type":707,"children":719,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fonline-marketing",[720],{"text":721},"Online-Marketings",{"text":723}," ist das Targeting. Es wird genutzt, um Werbung auf den angezielten Adressatenkreis bestmöglich zu konfigurieren. Außerdem ist es im Hinblick auf das ",{"href":725,"type":707,"children":726,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fsea-suchmaschinenwerbung",[727],{"text":728},"SEA",{"text":730}," wie auch bei der Display-Werbung von großer Bedeutung, um das Anzeigen von Werbung ohne beträchtliche Streuverluste auszusteuern. 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