[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$NFS7PMkNd2":3,"$YakcdnZ70k":94,"glossaries-data":613,"_apollo:default":669,"_apollo:reviews":1173,"_apollo:jobs":1174,"_apollo:shopify":1175,"_apollo:myomr":1176},{"footerLinks":4},{"__typename":5,"id":6,"omrFooterLinks":7,"omrFooterSocials":36},"Footer","clpib6da295u40brxocszrf7q",[8,12,15,18,21,24,27,30,33],{"__typename":9,"name":10,"link":11},"FooterLink","About","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":9,"name":13,"link":14},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":9,"name":16,"link":17},"Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"__typename":9,"name":19,"link":20},"Kontakt","https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":9,"name":22,"link":23},"Newsletter","https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":9,"name":25,"link":26},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":9,"name":28,"link":29},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":9,"name":31,"link":32},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":9,"name":34,"link":35},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[37,44,49,54,59,64,69,74,79,84,89],{"__typename":38,"name":39,"link":40,"logo":41},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":42,"url":43},"Asset","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":38,"name":45,"link":46,"logo":47},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":42,"url":48},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":38,"name":50,"link":51,"logo":52},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":42,"url":53},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":38,"name":55,"link":56,"logo":57},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":42,"url":58},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":38,"name":60,"link":61,"logo":62},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":42,"url":63},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":38,"name":65,"link":66,"logo":67},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":42,"url":68},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":38,"name":70,"link":71,"logo":72},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":42,"url":73},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":38,"name":75,"link":76,"logo":77},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":42,"url":78},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":38,"name":80,"link":81,"logo":82},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":42,"url":83},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":38,"name":85,"link":86,"logo":87},"Podcast","https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":42,"url":88},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":38,"name":90,"link":91,"logo":92},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":42,"url":93},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"navigationItems":95,"partners":612},[96,103,266,379,434,463,535,565,577],{"id":97,"slug":98,"name":99,"link":100,"description":101,"promo":102,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":104,"slug":105,"name":106,"link":107,"description":108,"promo":109,"children":122},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":110,"id":111,"image":112,"title":116,"subtitle":117,"cta":118},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":42,"title":102,"description":102,"mimeType":113,"originalUrl":114,"url":115},"image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Pre-Sale: Letzte Chance!","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt noch bis zum 01. Juni dein Ticket für 479€ statt 649€ sichern.",{"__typename":119,"label":120,"url":121,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"CallToAction","Jetzt Ticket kaufen","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[123,153,192,211,230],{"id":124,"name":125,"link":126,"description":127,"icon":128,"children":129},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[130,133,137,141,145,149],{"id":131,"name":132,"link":126},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":134,"name":135,"link":136},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":138,"name":139,"link":140},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":142,"name":143,"link":144},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":146,"name":147,"link":148},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":150,"name":151,"link":152},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":154,"name":155,"link":156,"description":157,"icon":158,"children":159},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[160,164,168,172,176,180,184,188],{"id":161,"name":162,"link":163},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":165,"name":166,"link":167},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":169,"name":170,"link":171},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":173,"name":174,"link":175},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":177,"name":178,"link":179},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":181,"name":182,"link":183},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":185,"name":186,"link":187},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":189,"name":190,"link":191},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":193,"name":194,"link":195,"description":196,"icon":197,"children":198},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[199,203,207],{"id":200,"name":201,"link":202},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":204,"name":205,"link":206},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":208,"name":209,"link":210},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":212,"name":213,"link":214,"description":215,"icon":216,"children":217},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[218,222,226],{"id":219,"name":220,"link":221},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":223,"name":224,"link":225},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":227,"name":228,"link":229},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":231,"name":232,"link":214,"description":233,"icon":234,"children":235},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[236,240,244,248,252,256,260,262],{"id":237,"name":238,"link":239},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":241,"name":242,"link":243},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":245,"name":246,"link":247},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":249,"name":250,"link":251},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":253,"name":254,"link":255},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":257,"name":258,"link":259},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":261,"name":16,"link":17},"cm20lxukq01qo07t7anav8h4k",{"id":263,"name":264,"link":265},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":267,"slug":268,"name":269,"link":270,"description":271,"promo":272,"children":284},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":110,"id":273,"image":274,"title":278,"subtitle":279,"cta":280},"cmji1objjffx307t6910udjc5",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":276,"url":277},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":119,"label":281,"url":282,"target":102,"external":283,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[285,315,345,359,373],{"id":286,"name":287,"link":214,"description":288,"icon":289,"children":290},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[291,295,299,303,307,311],{"id":292,"name":293,"link":294},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":296,"name":297,"link":298},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":300,"name":301,"link":302},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":304,"name":305,"link":306},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":308,"name":309,"link":310},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":312,"name":313,"link":314},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":316,"name":317,"link":214,"description":318,"icon":319,"children":320},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[321,325,329,333,337,341],{"id":322,"name":323,"link":324},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":326,"name":327,"link":328},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":330,"name":331,"link":332},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":334,"name":335,"link":336},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":338,"name":339,"link":340},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":342,"name":343,"link":344},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":346,"name":347,"link":348,"description":349,"icon":350,"children":351},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[352,355],{"id":353,"name":354,"link":348},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":356,"name":357,"link":358},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":360,"name":361,"link":214,"description":362,"icon":363,"children":364},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[365,369],{"id":366,"name":367,"link":368},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":370,"name":371,"link":372},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":374,"name":375,"link":376,"description":377,"icon":378,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":380,"slug":381,"name":382,"link":383,"description":384,"promo":385,"children":395},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":110,"id":386,"image":387,"title":390,"subtitle":391,"cta":392},"cmid0if0cm0hk08ulm22q0kff",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":388,"url":389},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":119,"label":393,"url":394,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[396,402,408,414,420,424,429],{"id":397,"name":398,"link":399,"description":400,"icon":401,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":403,"name":404,"link":405,"description":406,"icon":407,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":409,"name":410,"link":411,"description":412,"icon":413,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni",{"id":507,"name":508,"link":509},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":511,"name":22,"link":512},"cmk2dykarxmqe07ta83kq6580","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":514,"name":515,"link":516,"description":517,"icon":518,"children":519},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[520,523,527,531],{"id":521,"name":522,"link":516},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":661,"nextGlossary":665},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":654,"slug":660,"topicPageRedirect":102},"Glossary","clje0u6tx1zwx0bt8yi8uz223","Share of Voice (SOV)",{"__typename":619,"json":620,"references":653},"GlossaryDescriptionRichText",{"children":621},[622,627,631,635,639,643,647,651],{"type":623,"children":624},"paragraph",[625],{"text":626},"Share of Voice (SOV) ist ein wichtiger Indikator im Marketing, der die Präsenz eines Unternehmens in einem bestimmten Markt oder einer bestimmten Branche misst. SOV bezieht sich auf den Anteil der Werbeaktivitäten eines Unternehmens im Verhältnis zu den Werbeaktivitäten seiner Konkurrenten.",{"type":623,"children":628},[629],{"text":630},"Die grundlegenden Inhalte und Konzepte von SOV sind die Überwachung von Werbekampagnen, die Analyse von Marktanteilen und die Identifizierung von Wettbewerbern. SOV bezieht sich auch auf den Anteil der Gespräche oder Diskussionen, die ein Unternehmen oder eine Marke in sozialen Medien, Foren oder anderen Online-Plattformen im Vergleich zu seinen Wettbewerbern generiert.",{"type":623,"children":632},[633],{"text":634},"SOV wird normalerweise als Prozentsatz ausgedrückt und kann auf verschiedene Weise gemessen werden, z.B. durch die Anzahl der Anzeigen, die Anzahl der Erwähnungen in sozialen Medien oder die Anzahl der Besuche auf einer Website.",{"type":623,"children":636},[637],{"text":638},"Die Bedeutung von SOV für das Marketing liegt darin, dass es ein wichtiger Indikator für den Erfolg von Werbekampagnen ist. Wenn ein Unternehmen einen höheren SOV als seine Wettbewerber hat, bedeutet das, dass es seine Zielgruppe besser erreicht und eine größere Präsenz in der Branche hat. Dies kann zu höheren Umsätzen und einer größeren Markenbekanntheit führen.",{"type":623,"children":640},[641],{"text":642},"SOV ist auch ein wichtiger Indikator für die Positionierung eines Unternehmens in einem Markt oder einer Branche. Durch die Überwachung des SOV kann ein Unternehmen feststellen, wo es im Vergleich zu seinen Wettbewerbern steht und wo es Verbesserungen vornehmen muss, um seine Präsenz zu erhöhen.",{"type":623,"children":644},[645],{"text":646},"Darüber hinaus kann SOV auch zur Identifizierung von Chancen genutzt werden. Wenn ein Unternehmen einen niedrigen SOV hat, kann es eine Chance sein, eine Lücke im Markt zu füllen und einen neuen Marktanteil zu gewinnen.",{"type":623,"children":648},[649],{"text":650},"Insgesamt ist Share of Voice ein wichtiger Indikator im Marketing, der Unternehmen dabei hilft, ihre Werbekampagnen zu verbessern, ihre Positionierung in einem Markt oder einer Branche zu verstehen und Chancen zu identifizieren. Indem ein Unternehmen seine SOV-Messungen überwacht und verbessert, kann es seine Präsenz in der Branche erhöhen und seinen Umsatz steigern.",{"text":652},"\n",[],{"__typename":655,"description":102,"keywords":656,"noFollow":283,"noIndex":283,"ogDescription":657,"ogTitle":658,"title":659,"ogImage":102},"Seo",[],"Share of Voice (SOV) ist ein wichtiger Indikator im Marketing, der die Präsenz eines Unternehmens in einem bestimmten Markt oder einer bestimmten Branche misst. SOV bezieht sich auf den Anteil der Werbeaktivitäten eines Unternehmens im Verhältnis zu den Werbeaktivitäten seiner Konkurrenten. Die grundlegenden Inhalte und Konzepte von SOV sind die Überwachung von Werbekampagnen, die Analyse …","Share of Voice (SOV) — Daily","Share of Voice (SOV) &mdash; Daily","share-of-voice-sov",[662],{"__typename":615,"name":663,"slug":664},"Server","server",[666],{"__typename":615,"name":667,"slug":668},"Shareware","shareware",{"Footer:clpib6da295u40brxocszrf7q":670,"ROOT_QUERY":704,"Glossary:clje0u6tx1zwx0bt8yi8uz223":722,"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":725,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":728,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":731,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":733,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":734,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":735,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":736,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":737,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":738,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":753,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":754,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":755,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":756,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":757,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":758,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":759,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":760,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":761,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":779,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":780,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":781,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":782,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":790,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":791,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":792,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":793,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":801,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":802,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":803,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":804,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":805,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":806,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":807,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":808,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":809,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":827,"HeaderPromo:cmji1objjffx307t6910udjc5":843,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":846,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":847,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":848,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":849,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":850,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":851,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":852,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":866,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":867,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":868,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":869,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":870,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":871,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":872,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":886,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":887,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":888,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":894,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":895,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":896,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":902,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":904,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":920,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":923,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":925,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":927,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":929,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":931,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":933,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":935,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":937,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":955,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":957,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":959,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":961,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":963,"HeaderPromo:cmix6l950myyw07tacxq90vty":973,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":976,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":977,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":978,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":979,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":980,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":981,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":982,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":983,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":999,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":1000,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":1001,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":1002,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":1003,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1013,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1021,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1024,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1026,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1028,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1030,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1040,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1042,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1046,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1048,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1050,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1052,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1054,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1056,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1058,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1072,"SocialLink:clpmu38recnd90aupnxi8uxyc":1077,"SocialLink:clpmu50l9cm450bt2g8822i8t":1082,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1087,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1093,"SocialLink:clpmudda5dier0cuom5n87wtf":1098,"SocialLink:clpmuf1ufce930buhkqrr9eht":1104,"SocialLink:clpmugb2odk770cuoz0qxfn42":1109,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1114,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1120,"Header:clpi6s8r439q50aujsqk0j8ts":1126},["null","__typename",5,"id",6,"omrFooterLinks",671,"omrFooterSocials",681],[672,673,674,675,676,677,678,679,680],["null","__typename",9,"name",10,"link",11],["null","__typename",9,"name",13,"link",14],["null","__typename",9,"name",16,"link",17],["null","__typename",9,"name",19,"link",20],["null","__typename",9,"name",22,"link",23],["null","__typename",9,"name",25,"link",26],["null","__typename",9,"name",28,"link",29],["null","__typename",9,"name",31,"link",32],["null","__typename",9,"name",34,"link",35],[682,684,686,688,690,692,694,696,698,700,702],["null","__typename",38,"name",39,"link",40,"logo",683],["null","__typename",42,"url",43],["null","__typename",38,"name",45,"link",46,"logo",685],["null","__typename",42,"url",48],["null","__typename",38,"name",50,"link",51,"logo",687],["null","__typename",42,"url",53],["null","__typename",38,"name",55,"link",56,"logo",689],["null","__typename",42,"url",58],["null","__typename",38,"name",60,"link",61,"logo",691],["null","__typename",42,"url",63],["null","__typename",38,"name",65,"link",66,"logo",693],["null","__typename",42,"url",68],["null","__typename",38,"name",70,"link",71,"logo",695],["null","__typename",42,"url",73],["null","__typename",38,"name",75,"link",76,"logo",697],["null","__typename",42,"url",78],["null","__typename",38,"name",80,"link",81,"logo",699],["null","__typename",42,"url",83],["null","__typename",38,"name",85,"link",86,"logo",701],["null","__typename",42,"url",88],["null","__typename",38,"name",90,"link",91,"logo",703],["null","__typename",42,"url",93],["null","__typename",705,"footersConnection({\"locales\":[\"de\"]})",706,"glossary({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"slug\":\"share-of-voice-sov\"}})",713,"headers({\"locales\":[\"de\"]})",715,"glossaries({\"before\":\"clje0u6tx1zwx0bt8yi8uz223\",\"last\":1,\"orderBy\":\"slug_ASC\"})",718,"glossaries({\"after\":\"clje0u6tx1zwx0bt8yi8uz223\",\"first\":1,\"orderBy\":\"slug_ASC\"})",720],"Query",["null","__typename",707,"edges",708],"FooterConnection",[709],["null","__typename",710,"node",711],"FooterEdge",{"__ref":712},"Footer:clpib6da295u40brxocszrf7q",{"__ref":714},"Glossary:clje0u6tx1zwx0bt8yi8uz223",[716],{"__ref":717},"Header:clpi6s8r439q50aujsqk0j8ts",[719],["null","__typename",615,"name",663,"slug",664],[721],["null","__typename",615,"name",667,"slug",668],["null","__typename",615,"id",616,"name",617,"description",723,"seoAttributes",724,"slug",660,"topicPageRedirect",102],["null","__typename",619,"json",620,"references",653],["null","__typename",655,"description",102,"keywords",656,"noFollow",283,"noIndex",283,"ogDescription",657,"ogTitle",658,"title",659,"ogImage",102],["null","__typename",726,"id",97,"slug",98,"name",99,"link",100,"subtitle",101,"promo",102,"omrHeaderSubmenuItems",727,"omrHeaderSubmenuCta",102],"HeaderMenuItem",[],["null","__typename",110,"id",111,"image({\"locales\":[\"de\",\"en\"]})",729,"title",116,"subtitle",117,"cta",730],["null","__typename",42,"title",102,"description",102,"mimeType",113,"url",114,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",115],["null","__typename",119,"label",120,"url",121,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",732,"id",131,"name",132,"link",126],"HeaderSubSubMenuItem",["null","__typename",732,"id",134,"name",135,"link",136],["null","__typename",732,"id",138,"name",139,"link",140],["null","__typename",732,"id",142,"name",143,"link",144],["null","__typename",732,"id",146,"name",147,"link",148],["null","__typename",732,"id",150,"name",151,"link",152],["null","__typename",739,"id",124,"name",125,"subtitle",127,"lucideIcon",128,"link",126,"omrHeaderSubSubmenuItems",740],"HeaderSubMenuItem",[741,743,745,747,749,751],{"__ref":742},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":744},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":746},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":748},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":750},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":752},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",732,"id",161,"name",162,"link",163],["null","__typename",732,"id",165,"name",166,"link",167],["null","__typename",732,"id",169,"name",170,"link",171],["null","__typename",732,"id",173,"name",174,"link",175],["null","__typename",732,"id",177,"name",178,"link",179],["null","__typename",732,"id",181,"name",182,"link",183],["null","__typename",732,"id",185,"name",186,"link",187],["null","__typename",732,"id",189,"name",190,"link",191],["null","__typename",739,"id",154,"name",155,"subtitle",157,"lucideIcon",158,"link",156,"omrHeaderSubSubmenuItems",762],[763,765,767,769,771,773,775,777],{"__ref":764},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":766},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":768},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":770},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":772},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":774},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":776},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":778},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",732,"id",200,"name",201,"link",202],["null","__typename",732,"id",204,"name",205,"link",206],["null","__typename",732,"id",208,"name",209,"link",210],["null","__typename",739,"id",193,"name",194,"subtitle",196,"lucideIcon",197,"link",195,"omrHeaderSubSubmenuItems",783],[784,786,788],{"__ref":785},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":787},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":789},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",732,"id",219,"name",220,"link",221],["null","__typename",732,"id",223,"name",224,"link",225],["null","__typename",732,"id",227,"name",228,"link",229],["null","__typename",739,"id",212,"name",213,"subtitle",215,"lucideIcon",216,"link",214,"omrHeaderSubSubmenuItems",794],[795,797,799],{"__ref":796},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":798},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":800},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",732,"id",237,"name",238,"link",239],["null","__typename",732,"id",241,"name",242,"link",243],["null","__typename",732,"id",245,"name",246,"link",247],["null","__typename",732,"id",249,"name",250,"link",251],["null","__typename",732,"id",253,"name",254,"link",255],["null","__typename",732,"id",257,"name",258,"link",259],["null","__typename",732,"id",261,"name",16,"link",17],["null","__typename",732,"id",263,"name",264,"link",265],["null","__typename",739,"id",231,"name",232,"subtitle",233,"lucideIcon",234,"link",214,"omrHeaderSubSubmenuItems",810],[811,813,815,817,819,821,823,825],{"__ref":812},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":814},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":816},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":818},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":820},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":822},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":824},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":826},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",["null","__typename",726,"id",104,"slug",105,"name",106,"link",107,"subtitle",108,"promo",828,"omrHeaderSubmenuItems",830,"omrHeaderSubmenuCta",841],{"__ref":829},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[831,833,835,837,839],{"__ref":832},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":834},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":836},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":838},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":840},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",119,"label",842,"url",121],"Ticketshop",["null","__typename",110,"id",273,"image({\"locales\":[\"de\",\"en\"]})",844,"title",278,"subtitle",279,"cta",845],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",276,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",277],["null","__typename",119,"label",281,"url",282,"target",102,"external",283,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",732,"id",292,"name",293,"link",294],["null","__typename",732,"id",296,"name",297,"link",298],["null","__typename",732,"id",300,"name",301,"link",302],["null","__typename",732,"id",304,"name",305,"link",306],["null","__typename",732,"id",308,"name",309,"link",310],["null","__typename",732,"id",312,"name",313,"link",314],["null","__typename",739,"id",286,"name",287,"subtitle",288,"lucideIcon",289,"link",214,"omrHeaderSubSubmenuItems",853],[854,856,858,860,862,864],{"__ref":855},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":857},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":859},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":861},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":863},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":865},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",732,"id",322,"name",323,"link",324],["null","__typename",732,"id",326,"name",327,"link",328],["null","__typename",732,"id",330,"name",331,"link",332],["null","__typename",732,"id",334,"name",335,"link",336],["null","__typename",732,"id",338,"name",339,"link",340],["null","__typename",732,"id",342,"name",343,"link",344],["null","__typename",739,"id",316,"name",317,"subtitle",318,"lucideIcon",319,"link",214,"omrHeaderSubSubmenuItems",873],[874,876,878,880,882,884],{"__ref":875},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":877},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":879},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":881},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":883},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":885},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",732,"id",353,"name",354,"link",348],["null","__typename",732,"id",356,"name",357,"link",358],["null","__typename",739,"id",346,"name",347,"subtitle",349,"lucideIcon",350,"link",348,"omrHeaderSubSubmenuItems",889],[890,892],{"__ref":891},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":893},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",732,"id",366,"name",367,"link",368],["null","__typename",732,"id",370,"name",371,"link",372],["null","__typename",739,"id",360,"name",361,"subtitle",362,"lucideIcon",363,"link",214,"omrHeaderSubSubmenuItems",897],[898,900],{"__ref":899},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":901},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",739,"id",374,"name",375,"subtitle",377,"lucideIcon",378,"link",376,"omrHeaderSubSubmenuItems",903],[],["null","__typename",726,"id",267,"slug",268,"name",269,"link",270,"subtitle",271,"promo",905,"omrHeaderSubmenuItems",907,"omrHeaderSubmenuCta",918],{"__ref":906},"HeaderPromo:cmji1objjffx307t6910udjc5",[908,910,912,914,916],{"__ref":909},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":911},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":913},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":915},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":917},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",119,"label",919,"url",376],"Review schreiben",["null","__typename",110,"id",386,"image({\"locales\":[\"de\",\"en\"]})",921,"title",390,"subtitle",391,"cta",922],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",388,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",389],["null","__typename",119,"label",393,"url",394,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",739,"id",397,"name",398,"subtitle",400,"lucideIcon",401,"link",399,"omrHeaderSubSubmenuItems",924],[],["null","__typename",739,"id",403,"name",404,"subtitle",406,"lucideIcon",407,"link",405,"omrHeaderSubSubmenuItems",926],[],["null","__typename",739,"id",409,"name",410,"subtitle",412,"lucideIcon",413,"link",411,"omrHeaderSubSubmenuItems",928],[],["null","__typename",739,"id",415,"name",416,"subtitle",418,"lucideIcon",419,"link",417,"omrHeaderSubSubmenuItems",930],[],["null","__typename",739,"id",421,"name",422,"subtitle",423,"lucideIcon",363,"link",394,"omrHeaderSubSubmenuItems",932],[],["null","__typename",739,"id",425,"name",85,"subtitle",427,"lucideIcon",428,"link",426,"omrHeaderSubSubmenuItems",934],[],["null","__typename",739,"id",430,"name",431,"subtitle",433,"lucideIcon",350,"link",432,"omrHeaderSubSubmenuItems",936],[],["null","__typename",726,"id",380,"slug",381,"name",382,"link",383,"subtitle",384,"promo",938,"omrHeaderSubmenuItems",940,"omrHeaderSubmenuCta",102],{"__ref":939},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[941,943,945,947,949,951,953],{"__ref":942},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":944},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":946},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":948},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":950},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":952},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":954},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",739,"id",442,"name",443,"subtitle",445,"lucideIcon",446,"link",444,"omrHeaderSubSubmenuItems",956],[],["null","__typename",739,"id",448,"name",449,"subtitle",451,"lucideIcon",428,"link",450,"omrHeaderSubSubmenuItems",958],[],["null","__typename",739,"id",453,"name",454,"subtitle",456,"lucideIcon",128,"link",455,"omrHeaderSubSubmenuItems",960],[],["null","__typename",739,"id",458,"name",459,"subtitle",461,"lucideIcon",462,"link",460,"omrHeaderSubSubmenuItems",962],[],["null","__typename",726,"id",435,"slug",436,"name",437,"link",438,"subtitle",439,"promo",102,"omrHeaderSubmenuItems",964,"omrHeaderSubmenuCta",102],[965,967,969,971],{"__ref":966},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":968},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":970},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":972},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",110,"id",470,"image({\"locales\":[\"de\",\"en\"]})",974,"title",474,"subtitle",475,"cta",975],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",472,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",473],["null","__typename",119,"label",477,"url",478,"target",102,"external",479,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",732,"id",488,"name",489,"link",490],["null","__typename",732,"id",492,"name",493,"link",494],["null","__typename",732,"id",496,"name",497,"link",498],["null","__typename",732,"id",500,"name",501,"link",502],["null","__typename",732,"id",504,"name",505,"link",478],["null","__typename",732,"id",507,"name",508,"link",509],["null","__typename",732,"id",511,"name",22,"link",512],["null","__typename",739,"id",482,"name",483,"subtitle",484,"lucideIcon",485,"link",467,"omrHeaderSubSubmenuItems",984],[985,987,989,991,993,995,997],{"__ref":986},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":988},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":990},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":992},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":994},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":996},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":998},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",732,"id",521,"name",522,"link",516],["null","__typename",732,"id",524,"name",525,"link",526],["null","__typename",732,"id",528,"name",529,"link",530],["null","__typename",732,"id",532,"name",533,"link",534],["null","__typename",739,"id",514,"name",515,"subtitle",517,"lucideIcon",518,"link",516,"omrHeaderSubSubmenuItems",1004],[1005,1007,1009,1011],{"__ref":1006},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1008},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1010},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1012},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",726,"id",464,"slug",465,"name",466,"link",467,"subtitle",468,"promo",1014,"omrHeaderSubmenuItems",1016,"omrHeaderSubmenuCta",102],{"__ref":1015},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1017,1019],{"__ref":1018},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1020},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",110,"id",541,"image({\"locales\":[\"de\",\"en\"]})",1022,"title",545,"subtitle",546,"cta",1023],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",543,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",544],["null","__typename",119,"label",548,"url",549,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",739,"id",552,"name",553,"subtitle",555,"lucideIcon",485,"link",554,"omrHeaderSubSubmenuItems",1025],[],["null","__typename",739,"id",557,"name",558,"subtitle",546,"lucideIcon",407,"link",559,"omrHeaderSubSubmenuItems",1027],[],["null","__typename",739,"id",561,"name",562,"subtitle",564,"lucideIcon",413,"link",563,"omrHeaderSubSubmenuItems",1029],[],["null","__typename",726,"id",536,"slug",537,"name",537,"link",538,"subtitle",539,"promo",1031,"omrHeaderSubmenuItems",1033,"omrHeaderSubmenuCta",102],{"__ref":1032},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1034,1036,1038],{"__ref":1035},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1037},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1039},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",739,"id",573,"name",574,"subtitle",576,"lucideIcon",378,"link",575,"omrHeaderSubSubmenuItems",1041],[],["null","__typename",726,"id",566,"slug",567,"name",568,"link",569,"subtitle",570,"promo",102,"omrHeaderSubmenuItems",1043,"omrHeaderSubmenuCta",102],[1044],{"__ref":1045},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",739,"id",585,"name",586,"subtitle",587,"lucideIcon",588,"link",581,"omrHeaderSubSubmenuItems",1047],[],["null","__typename",739,"id",590,"name",10,"subtitle",592,"lucideIcon",593,"link",591,"omrHeaderSubSubmenuItems",1049],[],["null","__typename",739,"id",595,"name",85,"subtitle",597,"lucideIcon",428,"link",596,"omrHeaderSubSubmenuItems",1051],[],["null","__typename",739,"id",599,"name",22,"subtitle",601,"lucideIcon",350,"link",600,"omrHeaderSubSubmenuItems",1053],[],["null","__typename",739,"id",603,"name",19,"subtitle",605,"lucideIcon",606,"link",604,"omrHeaderSubSubmenuItems",1055],[],["null","__typename",739,"id",608,"name",609,"subtitle",611,"lucideIcon",407,"link",610,"omrHeaderSubSubmenuItems",1057],[],["null","__typename",726,"id",578,"slug",579,"name",580,"link",581,"subtitle",582,"promo",102,"omrHeaderSubmenuItems",1059,"omrHeaderSubmenuCta",102],[1060,1062,1064,1066,1068,1070],{"__ref":1061},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1063},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1065},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1067},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1069},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1071},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",38,"id",1073,"name",1074,"link",40,"logo({\"locales\":\"de\"})",1075],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",42,"url",1076],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",38,"id",1078,"name",1079,"link",46,"logo({\"locales\":\"de\"})",1080],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",42,"url",1081],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",38,"id",1083,"name",1084,"link",51,"logo({\"locales\":\"de\"})",1085],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",42,"url",1086],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",38,"id",1088,"name",1089,"link",1090,"logo({\"locales\":\"de\"})",1091],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",42,"url",1092],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",38,"id",1094,"name",1095,"link",66,"logo({\"locales\":\"de\"})",1096],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",42,"url",1097],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",38,"id",1099,"name",1100,"link",1101,"logo({\"locales\":\"de\"})",1102],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",42,"url",1103],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",38,"id",1105,"name",1106,"link",76,"logo({\"locales\":\"de\"})",1107],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",42,"url",1108],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",38,"id",1110,"name",1111,"link",81,"logo({\"locales\":\"de\"})",1112],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",42,"url",1113],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",38,"id",1115,"name",1116,"link",1117,"logo({\"locales\":\"de\"})",1118],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",42,"url",1119],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",38,"id",1121,"name",1122,"link",1123,"logo({\"locales\":\"de\"})",1124],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",42,"url",1125],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1127,"id",1128,"logo({\"locales\":\"de\"})",1129,"mobileLogo({\"locales\":\"de\"})",1131,"omrHeaderMenuItems",1133,"omrHeaderPartners",612,"omrHeaderSocials",1152],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",42,"url",1130],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",42,"url",1132],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1134,1136,1138,1140,1142,1144,1146,1148,1150],{"__ref":1135},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1137},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1139},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1141},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1143},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1145},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1147},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1149},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1151},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1153,1155,1157,1159,1161,1163,1165,1167,1169,1171],{"__ref":1154},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1156},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1158},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1160},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1162},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1164},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1166},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1168},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1170},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1172},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",{},{},{},{}]